HT ERONET

What HT ERONET does

HT ERONET is a full-service telecommunications operator headquartered in Mostar, Bosnia and Herzegovina, operating as a public enterprise under the registered name Javno poduzeće Hrvatske telekomunikacije d.d. Mostar (JP HT d.d. Mostar). Founded in 2003, the company delivers mobile (GSM/3G/4G/5G), fixed line, broadband internet, IPTV (HOME.TV), and ICT/cloud services across the country. Its core consumer portfolio includes SMART postpaid mobile tariffs (Standard through Max, priced 25-178 KM/month), the !hej prepaid brand with customizable FLEXI plans, and Kućni paketi triple-play bundles combining internet, TV, and phone (54.90-85 KM/month). The company also serves business customers through a dedicated sales motion offering cloud services, managed security (via Check Point, Kaspersky, Radware), data center colocation, fleet management, and Microsoft licensing programs.

The underlying technology stack includes a nationwide 4G/3G/GSM network, a georedundant data center, IPTV infrastructure with recording and VOD capabilities, and eSIM technology with multi-profile support. Distribution operates through branded retail stores (including a modernized Mepas Mall location), partner resellers (kiosks, convenience stores, gas stations), an e-commerce website, mobile self-service apps (Moj ERONET, !hej app), and a dedicated enterprise sales team. Revenue is generated primarily through subscription billing (mobile postpaid, fixed bundles), usage-based prepaid top-ups and roaming charges, device sales (smartphones, tablets, wearables including Samsung and Apple), and managed B2B services. The company employs 1,001-5,000 people and operates exclusively within the Bosnia and Herzegovina market as a privately held public enterprise, not listed on any stock exchange.

Name

HT ERONET

Legal name

Javno poduzeće Hrvatske telekomunikacije d.d. Mostar

Website

https://hteronet.ba

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HT ERONET is a Bosnia and Herzegovina telecom operator in Mostar providing mobile, fixed line, internet, IPTV, and ICT/cloud services to consumer and business customers nationwide via its own network, retail stores, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Mostar

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile Services (Postpaid/Subscription): Monthly subscription revenue from postpaid mobile tariffs including SMART, SUPER, and other tariff plans with bundled minutes, data, and SMS.
2. Mobile Services (Prepaid): Prepaid mobile services under !hej brand, generating revenue from airtime top-ups, data packages, and prepaid voucher sales.
3. Home/Fixed Services: Bundled home packages (Kućni paketi) combining internet, TV (HOME.TV), and phone services; also individual internet and phone services.
4. Device Sales: Sales of mobile devices (smartphones, tablets), accessories, smart home devices, and consumer electronics on installment plans or one-time purchase.
5. ICT Solutions and Cloud Services: Business solutions including server colocation, cloud servers, managed services, security services (firewall, DDoS protection), and ICT consulting.
6. Roaming Services: International roaming charges for voice, data, and SMS when customers use services abroad.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HT ERONET is a Bosnian telecommunications operator providing mobile services (postpaid SMART tariffs and prepaid !hej brand), fixed-line telephony, broadband internet, HOME.TV IPTV, and eSIM. For businesses, it delivers ICT solutions including cloud hosting, server colocation in a georedundant data center, managed security (firewall, DDoS, antivirus), fleet management, M2M, VPN, and Microsoft software licensing. The company serves both individual consumers and corporate customers through retail stores, partner resellers, its website, mobile apps, and a dedicated enterprise sales team.

Product overview

HT ERONET is a telecommunications company offering a comprehensive portfolio of mobile and fixed-line services. The core offerings include postpaid SMART tariff plans and prepaid !hej services for mobile communications, along with HOME.TV IPTV services and home bundle packages (Kućni paketi) combining internet, TV, and telephone. Additional products include eSIM technology, portable internet (Internet2GO), and business solutions such as fleet management, data center services, cloud hosting, and managed security. The company operates primarily in Bosnia and Herzegovina, serving both private and business customers through multiple channels including retail stores, online platforms, and mobile applications like Moj ERONET.

Differentiator

Problem solved

Functional benefit

Brands

• !hej: Prepaid mobile service brand offering no-contract, pay-as-you-go mobile services including voice, SMS, and data packages.
• HOME.TV
• Moj ERONET
• !hej Mobile Application
• SMART Full

Quantifiable outcome

• SMART tariff promotional period doubles included data (e.g., SMART Standard from 6GB to 16GB)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• VeamcoreTechnology or IntegrationVeam provides disaster recovery solutions (Cloud Baas & DRaas) for HT ERONET's business customers, enabling backup and disaster recovery services through HT ERONET's cloud infrastructure.
• Check PointcoreTechnology or IntegrationCheck Point provides firewall solutions including Firewall and Firewall Premium/Business offerings sold through HT ERONET to business customers for cybersecurity protection.
• RadwarecoreTechnology or IntegrationRadware provides DDoS protection services (DDoS zastita) through HT ERONET for business customers needing advanced threat protection.
• KasperskycoreTechnology or IntegrationKaspersky licenses antivirus and security software through HT ERONET's license offerings, available via OPEN VALUE and CSP (Cloud Solution Provider) programs.
• MicrosoftcoreTechnology or IntegrationMicrosoft licenses software including products available through OPEN VALUE and CSP (Cloud Solution Provider) licensing programs offered by HT ERONET.
• SamsungmajorChannel Partner/ Reseller/ DistributorSamsung devices including Galaxy smartphones, tablets, and wearables are sold through HT ERONET with promotional offers and trade-in programs.
• ApplemajorChannel Partner/ Reseller/ DistributorApple products including iPhone, iPad, Apple Watch, and MacBooks are available through HT ERONET stores and installment plans.
• Monri PaymentscoreTechnology or IntegrationMonri provides payment gateway services for secure online credit card transactions on HT ERONET's website, enabling e-commerce for prepaid top-ups and device purchases.
• GooglecoreTechnology or IntegrationGoogle services and integrations including Google Pay, Google Analytics, and promotional offers for Google AI Pro with Samsung devices sold through HT ERONET.
• Arena Sport / SportKlub / EurosportmajorTechnology or IntegrationSports broadcasting rights for premium sports channels included in HOME.TV packages, providing differentiated TV content to subscribers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BH Telecom: BH Telecom is the largest state-owned telecommunications operator in Bosnia and Herzegovina, offering mobile, fixed line, internet, and TV services. It is HT ERONET's primary direct competitor in BiH with a similar converged service portfolio targeting both consumer and business segments.
• m:tel: m:tel is the third major mobile and fixed operator in Bosnia and Herzegovina, headquartered in Banja Luka. It competes directly with HT ERONET across mobile, broadband, and IPTV services in the BiH market with overlapping product offerings.

Regional players

• Hrvatski Telekom: Hrvatski Telekom is the leading Croatian telecom operator and a Deutsche Telekom subsidiary, with shared historical roots with HT ERONET (both trace to the former Croatian telecom group). It operates as a comparable converged carrier in the adjacent Croatian market.
• Telekom Srbija: Telekom Srbija is the incumbent telecommunications operator in Serbia, offering mobile, fixed, internet, and TV services. It is a comparable regional carrier operating in a neighboring Balkan market with similar product portfolio structure.
• A1 Croatia: A1 Croatia is part of A1 Telekom Austria Group, providing mobile, fixed broadband, and TV services in Croatia. It competes in the regional converged telecom market adjacent to BiH and offers a directly comparable product set.
• Yettel Serbia: Yettel (formerly Telenor) operates mobile and broadband services across Serbia and other CEE markets. As a regional mobile-focused operator with cross-border roaming overlap into BiH, it offers a comparable business model in a neighboring market.
• Telemach Croatia: Telemach is a regional converged operator providing mobile, broadband, and TV services in Croatia and Slovenia. It serves as a regional peer with comparable bundle-driven strategy in the adjacent market.

Broad incumbents

• Deutsche Telekom: Deutsche Telekom is the parent of Hrvatski Telekom and a major European telecom group. It is relevant as the broader incumbent indirectly connected to HT ERONET through shared Croatian telecom heritage and as a benchmark for European operator scale and capital.
• Vodafone: Vodafone is a global telecommunications incumbent operating mobile and fixed services across Europe and emerging markets. It serves as a broad incumbent peer for benchmarking on converged service delivery, network operations, and partnership strategy.
• Orange: Orange is a major European telecom group with operations in multiple countries, offering mobile, fixed broadband, and B2B ICT services. It is relevant as a broad incumbent peer for comparable scale, B2B ICT offerings, and converged service benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLRuUecCWroQjqVbLaWR_jy9_7-39O0xeA
• Facebookfacebook.com/HTERONET.ba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HT ERONET