VCreate

What VCreate does

VCreate is a UK-headquartered healthcare technology company that provides a cloud-based clinical video management platform for hospitals and health systems. Founded in 2014 by Ben Moore, the company operates from Windsor, Berkshire and builds on Microsoft Azure infrastructure with native Electronic Health Record (EHR) integration via SMART on FHIR, Microsoft Entra, and NHS.net Connect single sign-on. Its core products include vCreate Health (clinical video management for healthcare teams), vCreate NICU Diaries (secure neonatal family video updates), vCreate Forms (digital clinical forms with EHR write-back), and vCreate AI / ICE-ai (AI-powered automated analysis of home-recorded seizure video for epilepsy diagnosis, currently in Clinical Evaluation). The platform is purpose-built for regulated healthcare environments, holding ISO 27001 certification alongside HIPAA, PIPEDA, APPs, DTAC (including DCB 0129 Clinical Safety), NHS Cyber Essentials, and UK ICO registration, with regular CREST-certified penetration testing.

The platform is deployed at over 200 healthcare organisations across primary use cases in neurology (epilepsy diagnosis, seizure capture, surgery evaluation) and neonatal intensive care (family connection, developmental follow-up), with secondary use cases in general paediatrics, autism assessment, and neonatal therapy. Marquee customers include Great Ormond Street Hospital, the Royal Hospital for Children Glasgow, NHS Greater Glasgow and Clyde, Cardiff and Vale UHB, Carle Foundation Hospital (USA), and the Royal Children's Hospital Melbourne. Geographic reach spans the UK, USA, Canada, Australia, Germany, India, Pakistan, Tunisia, and the Caribbean, with the company operating strategic partnerships with NHS Greater Glasgow and Clyde (on ICE-ai) and the University of Oxford (on the EPInA global health equity project).

The business operates on a direct enterprise subscription model with multi-year contracts, sold through a consultative field sales motion targeting NHS trusts, hospitals, and health systems globally. Pricing is quote-based and not publicly disclosed; the all-in-one subscription covers unlimited transcoding, storage, delivery, backup, disaster recovery, and maintenance with no maximum file size restrictions. vCreate is privately held and founder-owned by Ben Moore, with no disclosed external institutional funding or material M&A activity.

Name

VCreate

Legal name

vCreate Ltd

Website

https://vcreate.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VCreate is a UK-based healthcare technology company providing a cloud-based clinical video management platform integrated with Electronic Health Records, serving over 200 hospitals and health organisations globally with secure video sharing, NICU diaries, and AI-powered epilepsy diagnostics.

Ownership category

akta.pro rank

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Clinical Video Management Subscription: Single subscription model providing unlimited transcoding, storage, delivery, backup, disaster recovery and maintenance. Healthcare organisations pay a subscription fee covering all platform capabilities including EHR integration, SSO access, and multi-language support. No maximum size restrictions on video uploads.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VCreate provides a cloud-based clinical video management platform that enables healthcare teams to securely receive, review, store, and share videos, images, and clinical data from patients, clinical teams, and medical devices directly through the Electronic Health Record (EHR). Its core offerings include vCreate Health (clinical video management for diagnostics) and vCreate NICU Diaries (video diary service for neonatal units), delivered as a single subscription covering unlimited transcoding, storage, delivery, backup, and maintenance.

Product overview

vCreate offers a suite of clinical video management products built around a core secure video platform. The main products are vCreate Health (clinical video management for healthcare teams) and vCreate NICU Diaries (video diary service for neonatal units), both sharing the same underlying secure video infrastructure with EHR integration capabilities. Additional modules include vCreate Forms (digital form management), vCreate AI/ICE-ai (AI-powered video analysis for epilepsy), and supporting features such as Milk Tracker, Parent Voices, and Neonatal Therapy and Follow-up modules. All products are ISO 27001 certified and powered by Microsoft Azure.

Differentiator

Problem solved

Functional benefit

Brands

• vCreate Health: Clinical video management service enabling healthcare teams to receive, review, store and share videos, images and data from patients, clinical teams and medical devices, directly through the EHR
• vCreate NICU Diaries
• vCreate Forms
• vCreate for Good
• vCreate AI / ICE-ai

Products and services

• vCreate Health Clinical video management platform enabling healthcare teams (neurology, paediatrics, general and specialty clinical services) to receive, review, store and share videos, images and data from patients, clinical teams and medical devices directly through the EHR, with SMART on FHIR, Microsoft Entra and NHS.net Connect integration.
• vCreate NICU Diaries Secure, multi-language video diary service for Neonatal Intensive Care Units that keeps families connected with video and photo updates from clinical teams, supporting family-integrated care and reducing separation anxiety.
• vCreate Forms Digital form creation and management module that enables clinical teams to digitise paper forms, schedule reminders for patients and families, and save form responses directly to the Electronic Health Record.

Quantifiable outcome

• Cost savings of up to £675 per patient through avoiding unnecessary investigations, appointments and admissions
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NHS Greater Glasgow and ClydecoreStrategic or Co-development PartnerCollaboration on the ICE-ai project developing AI-powered automated analysis of home-recorded video to transform epilepsy care. NHS GGC is the largest health board in the UK serving 1.2 million people and employing 38,000 staff.
• University of OxfordcoreStrategic or Co-development PartnerPartnership on the EPInA (Epilepsy in Africa) project providing technology free of charge to support global health equity initiatives.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider powering the vCreate platform with security features including Web Application Firewall, Advanced Threat Protection and Encryption-at-Rest.
• Global Healthcare Organisations (India, Pakistan, Tunisia, Caribbean)minorStrategic or Co-development PartnerWorking with public and university hospitals in underfunded countries to provide technology free of charge for democratising access to healthcare.
• Children's Hospices (UK and Ireland)minorStrategic or Co-development PartnerFree secure video diary service provided to infant and children's hospices in the UK and Ireland as part of #TechForGood initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TigerConnect: Clinical communication and collaboration platform with deep EHR integration used by hospitals and health systems. Comparable to vCreate in selling secure, workflow-embedded messaging and media capabilities to enterprise healthcare buyers.
• PerfectServe: Unified clinical communication and provider scheduling platform integrated with major EHRs. Comparable to vCreate's enterprise healthcare GTM motion focused on clinical workflow integration and hospital system deployments.
• QliqSOFT: Patient engagement and clinician communication platform with secure messaging and telehealth features for hospitals. Overlaps with vCreate's EHR-integrated patient engagement and messaging capabilities.

Broad incumbents

• Doximity: Larger professional network and telehealth/communication platform for physicians with broader functionality than vCreate, but addresses overlapping use cases around clinician-patient video communication and HIPAA-compliant messaging.
• Microsoft Teams for Healthcare: Broader enterprise communications platform with healthcare-specific extensions. Competes with vCreate for clinical video and messaging use cases, leveraging the same Azure infrastructure vCreate depends on.
• Zoom for Healthcare: General-purpose video communications platform with a dedicated healthcare vertical offering HIPAA-compliant video. Competes with vCreate in clinician-patient video workflows but lacks vCreate's EHR depth and NICU-specialized features.
• Spok: Established clinical communication and secure messaging vendor serving large hospital systems. Comparable enterprise healthcare buyer base and integration-led GTM motion, though broader in scope than vCreate's video focus.

Emerging players

• SOC Telemed (Access TeleCare): Specialty telemedicine provider focused on neurology, psychiatry, and other acute virtual care—directly comparable to vCreate's neurology/epilepsy tele-diagnostic use cases, though via live consult rather than async video.
• Vivify Health: Remote patient monitoring platform with video-based care pathways for chronic conditions. Overlaps with vCreate's chronic care and remote clinical video use cases, particularly where patient-submitted video is reviewed asynchronously.
• Health Recovery Solutions: RPM and virtual care platform combining video, forms, and device data for post-acute and chronic care. Comparable to vCreate in offering video, forms, and EHR integration for clinical teams managing patients remotely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vcreatevideo
• Facebookfacebook.com/vCreate
• LinkedInlinkedin.com/company/positive-image-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VCreate