HealthView Services
- Company typePrivate
- Founded2006
- HeadquartersDanvers, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HealthView Services does
HealthView Services, Inc. is a privately held, bootstrapped fintech and data company founded in 2006 and headquartered in Middleton, Massachusetts. The company produces personalized healthcare cost projections for retirement planning and serves a three-tier customer base: Fortune 500 companies and large financial institutions (enterprise B2B), individual financial advisors (SMB SaaS), and retirees and pre-retirees (direct-to-consumer consulting). Its core product is the HVS Portal, an advisor-facing platform that generates personalized Medicare premium, out-of-pocket, long-term care, IRMAA surcharge, and Social Security optimization projections for individual clients.
The underlying technology rests on patented Proprietary Medical Costs Algorithms that process 530 million actuary-backed medical claims cases. The platform requires only three inputs — gender, current age, and health status — to generate projections, and the underlying data is continuously updated to reflect federal and state legislative and actuarial changes. For institutional clients, HealthView distributes the same engine via Data Web Services, APIs, and Integrated Digital Solutions, allowing partners to embed projections directly into their own financial planning platforms.
HealthView monetizes through three channels: annual SaaS subscriptions to the HVS Portal (with a 7-day free trial and promotional discounts of up to 40%), transactional consumer consulting packages priced from $300 to $650 per session across Standard, Premier, and Combined Medicare/Social Security tiers, and enterprise licensing to large financial institutions. The company is founder-controlled under Chairman and CEO Ron Mastrogiovanni Sr., operates with 11-50 employees, is incorporated in Massachusetts as HealthView Services, Inc. with a wholly-owned HealthView Advisory Services, Inc. (HVAS) affiliate, and operates exclusively in the United States with no disclosed external funding, M&A, or institutional ownership.
HealthView Services firmographics
Firmographics- Name
- HealthView Services
- Legal name
- HealthView Services, Inc.
- Website
- https://hvsfinancial.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HealthView Services industry classification
Industry- Product category
- Retirement Healthcare Cost Projection Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
Keywords
Where HealthView Services is headquartered
LocationHeadquarters
- HQ city
- Danvers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HealthView Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- HVS Portal Subscription: Annual subscription access to the flagship advisor-facing platform including healthcare cost projection, long-term care projection, and Social Security optimization features. Offered with 7-day free trial and promotional discounts (up to 40% off during sales events).
- Consulting Services: Personalized Medicare and Social Security consulting delivered via virtual one-on-one sessions with expert advisors. Includes Standard packages ($300-$450) with 30-minute consultations and personalized PDF reports, and Premier packages ($500-$650) with extended 60-75 minute sessions and administrative assistance.
- Institutional Data and Software Licensing: B2B licensing of healthcare cost projection software to Fortune 500 companies and large financial institutions. Includes integrated digital solutions, data web services, and API access for institutional partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Standard Medicare Consulting - $300 |
| Subscription | One time | Standard Social Security Consulting - $300 |
| Subscription | One time | Premier Medicare Consulting - $450 |
| Subscription | One time | Premier Social Security Consulting - $450 |
| Subscription | One time | Combined Standard Package - $500 |
| Subscription | One time | Combined Premier Package - $650 |
| Subscription | Annual | HVS Portal for Advisors - Annual Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HealthView Services product offering
Product offeringCore offering
HealthView Services develops and licenses proprietary healthcare cost-projection software used to build personalized retirement planning models. Its flagship HVS Portal allows financial advisors to generate Medicare, long-term care, and Social Security cost projections for clients, while Data Web Services and APIs deliver the same actuarial projections to Fortune 500 financial institutions. The company also sells direct-to-consumer Medicare and Social Security consulting packages delivered by human advisors via virtual appointments.
Product overview
HealthView Services offers a suite of retirement healthcare planning products centered around its HVS Portal platform, complemented by human advisory consulting services. The core HVS Portal provides advisors with healthcare cost projection, long-term care projection, and Social Security optimization features for individual clients. The company also offers HealthView Consulting with six consulting packages covering Medicare and Social Security analysis at Standard, Premier, and Combined tiers ranging from $300 to $650. For institutional clients, HealthView provides Data Web Services and Integrated Digital Solutions. The company produces annual Retirement Healthcare Costs Data Reports as white papers. All offerings are built on a proprietary actuarial database of over 530 million health claims cases with patented cost-projection algorithms.
Differentiator
Problem solved
Functional benefit
Brands
- HVS Portal: The company's hallmark advisor-facing platform that calculates healthcare costs, long-term care, Social Security optimization, and Medicare means testing (IRMAA) surcharges.
- HealthView Consulting
Products and services
- HVS Portal Software platform that generates personalized healthcare costs, long-term care expenses, Medicare means testing (IRMAA) surcharges, and Social Security optimization projections for clients of financial advisors. Targeted at financial advisors and RIAs, with annual subscription access and a 7-day free trial.
- HealthView Consulting Personalized Medicare and Social Security consulting delivered via virtual appointments with expert advisors, including a personalized PDF report. Available in Standard and Premier packages for Medicare, Social Security, and Combined topics, priced between $300 and $650, targeted at retirees and pre-retirees.
- Data Web Services API and web-service delivery of HealthView's healthcare cost projection data for institutional partners to integrate into their own platforms and applications. Targeted at large financial institutions and partners embedding retirement healthcare data into existing systems.
- Integrated Digital Solutions White-label and embedded solution enabling Fortune 500 companies and large financial institutions to incorporate HealthView's healthcare cost projections into their own retirement planning and financial planning systems under their brand.
Quantifiable outcome
- Lifetime health costs for couples retiring in 2021 ranged from $156,208 to $1,022,997
- +4 more outcomes
Companies that use HealthView Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HealthView Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HealthView Services partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
HealthView Services competitors and assessment
Company assessmentBroad incumbents
- eMoney Advisor: A leading financial planning software platform serving advisors and enterprises with comprehensive planning tools; comparable to HealthView because it is a primary planning platform into which healthcare cost projections could be integrated or against which HealthView's standalone offering competes.
- MoneyGuide (Envestnet): Widely-used goal-based financial planning platform for advisors and institutions; comparable because it serves the same RIA and enterprise buyer and includes retirement healthcare cost modeling as part of broader planning outputs.
- Empower (Personal Capital): Large retirement-focused wealth platform with planning tools for both consumers and institutions; comparable because its retirement planning suite increasingly bundles healthcare cost assumptions that compete with HealthView's projections.
- Fidelity Retirement Planning Tools: Fidelity offers proprietary retirement planning and healthcare cost estimation tools to its retail and institutional clients; comparable as a large incumbent whose bundled tools compete with HealthView's advisor platform.
- Schwab Planning Tools: Schwab provides retirement planning tools for RIAs and retail clients that incorporate healthcare cost estimates; comparable as a major broker-dealer platform whose free planning tools can substitute for HealthView's paid projections.
- Morningstar Retirement: Provider of retirement income and planning solutions for advisors and plan sponsors, including healthcare cost modeling; comparable as an established data and planning vendor in the same advisor/enterprise buyer segment.
- Voya Financial: Large retirement and employee benefits provider offering planning tools to plan sponsors and participants; comparable because it embeds retirement healthcare planning capabilities into institutional offerings that compete with HealthView's enterprise stack.
Direct peers
- RightCapital: Advisor-facing financial planning platform used by RIAs and financial advisors to build comprehensive retirement plans; comparable to HealthView because it competes for the same advisor seat with retirement planning workflows that include healthcare cost inputs.
- Boldin (formerly NewRetirement): Retirement planning software for both consumers and advisors with healthcare cost modeling and Social Security optimization; comparable because it overlaps with HealthView's combined advisor-portal and consumer-consulting proposition.
Emerging players
- United Income (Capital One): Was a retirement planning and income management service acquired by Capital One; comparable in targeting retirees and pre-retirees with personalized Social Security and withdrawal strategies that overlap with HealthView's consulting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HealthView Services social profiles
Digital presenceHealthView Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthView Services leadership team
Management profileNumber of profiles
Profiles8 records
HealthView Services subsidiaries and ownership
Company hierarchySubsidiaries2 records
HealthView Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthView Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthView Services
What does HealthView Services do?
HealthView Services develops and licenses proprietary healthcare cost-projection software used to build personalized retirement planning models. Its flagship HVS Portal allows financial advisors to generate Medicare, long-term care, and Social Security cost projections for clients, while Data Web Services and APIs deliver the same actuarial projections to Fortune 500 financial institutions. The company also sells direct-to-consumer Medicare and Social Security consulting packages delivered by human advisors via virtual appointments.
Is HealthView Services a public or private company?
HealthView Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HealthView Services founded?
HealthView Services was founded in 2006. It employs 11 to 50 people.
Where is HealthView Services based?
HealthView Services is headquartered in Danvers, United States, in the North America region.
How does HealthView Services make money?
Three revenue lines are on record. HVS Portal Subscription is the primary driver. The others are consulting Services and institutional Data and Software Licensing.
Who are HealthView Services's main competitors?
Broad incumbents on record are eMoney Advisor, MoneyGuide (Envestnet), Empower (Personal Capital), Fidelity Retirement Planning Tools, Schwab Planning Tools, Morningstar Retirement and Voya Financial. Direct peers are RightCapital and Boldin (formerly NewRetirement). United Income (Capital One) is listed as an emerging player.
Does HealthView Services have an API?
No public API is recorded for HealthView Services.
What industry is HealthView Services in?
HealthView Services's product category is Retirement Healthcare Cost Projection Software. Its primary akta.pro industry code is HLACAHAJ, Cost of Care, Spend Analytics & Financial Performance Management, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 524292 and its SIC code is 7372.