DoubleSmart

What DoubleSmart does

DoubleSmart is a privately held digital marketing agency founded in 2014 and headquartered in Gouda, Netherlands, that delivers full-funnel marketing services to Dutch SMB and mid-market companies. The firm organizes its offering around the proprietary TeamSMART methodology, a 90-day sprint cadence that combines strategy, SEO, SEA, social media advertising, CRO, and content marketing, with a stated minimum client threshold of €500k annual revenue. Its proprietary technology layer, Smartstack AI, layers automation, predictive opportunity discovery, and AI agents on top of the agency's channel-specific specialist teams and integrates with tools such as Google Analytics 4, Google Search Console, Channable, and Hotjar.

The company's go-to-market is sales-led: prospects enter through a complimentary 'Growth Scan' (Groeiscan) intake, followed by a digital intake conversation and a personalized presentation, after which they enter ongoing retainer engagements. Beyond core agency services, DoubleSmart has built out adjacent AI-marketing capabilities — Generative Engine Optimization (GEO) for visibility in ChatGPT, Perplexity, and Gemini, AI-shopping optimization, advertising within AI search surfaces, and a structured AI-HUB education business — positioning AI as both an internal execution layer and an external productized service. The client base spans 150+ Dutch customers across enterprise brands (Somfy, Yamaha, Coface, Doijer & Kalff, Fortus Vastgoedfondsen) and SMBs (MT Hekwerken, Easyplants, FysioEffect), with several relationships spanning close to ten years.

The company is led by co-founders and brothers Rick Zuidbroek (Strategist & Process Manager) and Remco Zuidbroek (Finance & HR Manager), remains founder-controlled with no disclosed external investors or parent organization, operates exclusively in the Netherlands, and holds Google Premier Partner and Meta Business Partner certifications as core distribution assets.

Name

DoubleSmart

Legal name

DoubleSmart

Website

https://doublesmart.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DoubleSmart is a Netherlands-based, AI-native digital marketing agency in Gouda that serves Dutch SMB and mid-market companies with full-funnel SEO, SEA, social media, CRO, and AI-marketing services delivered under a 90-day sprint methodology and proprietary Smartstack AI platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Retainer: Ongoing marketing services engagement where DoubleSmart acts as an extension of the client's team, providing strategy, execution, and optimization across SEO, SEA, social media, and CRO disciplines.
2. Growth Scan Consultation: Free growth scan (valued at €400) provided as a lead generation and qualification tool. The scan includes extensive analysis of marketing strategy opportunities across SEO, SEA, social media, CRO, and email marketing, with concrete action plans.
3. Training Services: AI training programs for marketers, including GPT sprint sessions, AI copywriting, social media and AI, and in-company marketing training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DoubleSmart is a Dutch online marketing bureau that provides full-funnel digital marketing services — including SEO (with Generative Engine Optimization for AI search engines), SEA (Google Ads, Bing Ads, Google Shopping), social media advertising (Facebook, Instagram, LinkedIn, Pinterest), CRO, content marketing, B2B/B2C lead generation, and AI-marketing — delivered through its proprietary Smartstack AI platform and TeamSMART 90-day sprint methodology. Services are offered primarily as ongoing retainer partnerships to Dutch SMB and mid-market companies.

Product overview

DoubleSmart is an AI-native online marketing agency based in Gouda, Netherlands, offering a comprehensive suite of digital marketing services built around its proprietary Smartstack AI platform. The core offering is the TeamSMART methodology — a holistic, 90-day sprint-based approach integrating strategy, SEO (including GEO for AI search engines), SEA, social media advertising, CRO, and content marketing. The product portfolio is organized around two main pillars: (1) Smartstack AI — the AI technology layer powering automated campaign execution, predictive opportunity discovery, and AI agents; and (2) a full-service marketing agency delivering SEO, SEA, Social Media, CRO, Content Marketing, and specialized AI services (AI-Marketing, GEO/SEO for AI, AI Shopping Optimization, ChatGPT Ads). The agency also offers structured AI training programs through its AI-HUB, covering GPT sprint sessions, AI copywriting, and AI for social media. A free Growth Scan (Groeiscan) serves as the client onboarding tool. Services are delivered by in-house specialists organized by channel, using tools like Channable, Google Analytics 4, Hotjar, and email marketing platforms for execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartstack AI
• TeamSMART Methodology
• SEO (Search Engine Optimization)
• GEO (Generative Engine Optimization) / SEO for AI
• SEA (Search Engine Advertising)
• Social Media Marketing
• CRO (Conversion Rate Optimization)
• Content Marketing & Copywriting
• AI-Marketing Services
• AI Training Programs (AI-HUB)
• B2B Lead Generation
• Marketplaces Advertising
• Gratis Groeiscan (Free Growth Scan)

Quantifiable outcome

• 2,300% total revenue growth for clients like MT Hekwerken
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 January 2024Google Premier Partner 2024 certification. DoubleSmart maintains certified expertise in Google Ads, including Search, Shopping, Performance Max, and other Google advertising products. The partnership enables access to Google's latest features and best practices.
• Meta (Facebook)coreTechnology or Integration · 1 January 2024Meta Business Partner 2024 certification. Certified expertise in Facebook, Instagram, and related Meta advertising platforms. Enables advanced advertising capabilities and direct support channels.
• Designbureau MaanminorStrategic or Co-development PartnerCreative design agency collaboration for the Junis recruitment campaign. Maan developed unique banners targeting different audience segments, each highlighting Junis's new identity and branding.
• Communicatiebureau RauwCCminorStrategic or Co-development PartnerCommunication agency partnership for the Junis recruitment campaign, providing creative input that contributed to campaign success.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adwise: Adwise is a Dutch digital marketing agency offering SEO, SEA, social media, and CRO services to mid-market clients. It is the closest like-for-like Dutch competitor to DoubleSmart in size, channel mix, and target customer.
• OrangeValley: OrangeValley is a Netherlands-based digital agency specializing in SEO, SEA, content, and data-driven marketing. It competes head-to-head with DoubleSmart for Dutch SMB and mid-market marketing budgets.
• Hoppinger: Hoppinger is a Dutch full-service digital agency focused on data-driven online marketing, content, and CRO. Comparable in service scope and SMB/mid-market positioning to DoubleSmart.
• Seeders: Seeders is a Dutch digital agency focused on SEO, SEA, and online visibility services. Comparable to DoubleSmart in channel mix and Dutch SMB/mid-market target segment.
• Digilab Marketing: Digilab is a Dutch online marketing agency offering SEO, SEA, social media, and CRO services. Comparable in service offering and SMB/mid-market Dutch positioning to DoubleSmart.

Broad incumbents

• Dept: Dept is one of the largest Dutch-headquartered digital agencies, offering a much broader portfolio spanning marketing, technology, and creative services. It overlaps with DoubleSmart on performance marketing but at significantly greater scale and enterprise focus.
• iO: iO is a large European full-service digital agency with a strong Dutch presence, covering strategy, marketing, technology, and content. It is a broader competitor that overlaps with DoubleSmart on digital marketing delivery for mid-market and enterprise clients.
• Emakina: Emakina is a European digital agency group with Benelux operations offering marketing, e-commerce, and technology services. Overlaps with DoubleSmart on digital marketing strategy and execution for mid-market and enterprise brands.
• Valtech: Valtech is a global digital agency with European operations covering strategy, marketing, commerce, and data. It competes for the same enterprise digital marketing engagements DoubleSmart serves in the Netherlands.
• Wunderman Thompson (VML): Wunderman Thompson (now part of VML) is a global digital agency offering performance marketing, CRM, and content services. It is a much larger incumbent overlapping with DoubleSmart on enterprise performance marketing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkqiXVVAQ_Y0JxKVOqlB2mw
• Facebookfacebook.com/doublesmartim
• LinkedInlinkedin.com/company/doublesmart
• Instagraminstagram.com/doublesmart/?hl=nl
• Xx.com/DoubleSmartIM

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoubleSmart