REI BluePrint
REI BluePrint (REI Blueprint LP) sells step-by-step marketing courses, a proprietary CRM, probate lead generation, and coaching services to individual US real estate investors seeking systems for finding and buying houses below market value.
- Company typePrivate
- Founded2001
- HeadquartersO Fallon, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What REI BluePrint does
REI BluePrint (legally REI Blueprint LP) is a US-based, privately held limited partnership headquartered in O'Fallon, Missouri, that sells education, software, and lead-generation services to individual real estate investors. The company was founded in 2001 by Jason Roberts and Rachel Schneider as a mortgage company that closed over 3,000 transactions before the 2008 market crash prompted a pivot into real estate investing and investor education; the current REI Blueprint LP entity was formed around 2019-2020 to deliver coaching, courses, and CRM software. Its core offerings are the REI Blueprint Marketing Course (a one-time purchase of step-by-step marketing playbooks, scripts, letters, and campaigns priced at $1,997, or $2,997 with 3-day immersion tickets) and the REI Blueprint CRM Software (a proprietary platform with autoresponders, letter generation, an AMP phone system, a bird dog/property finder portal, customizable websites, and pre-built marketing campaigns, priced at $997 upfront plus $147/month with a lifetime price lock). Complementary add-ons include a probate lead service ($4.50-$8.50 per lead), a 24/7 US answering service resold via VoiceNation, a HUD marketing course, Bandit Sign On Wheels, and Link Options.
REI BluePrint firmographics
Firmographics- Name
- REI BluePrint
- Legal name
- REI Blueprint LP
- Website
- https://reiblueprint.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- REI BluePrint (REI Blueprint LP) sells step-by-step marketing courses, a proprietary CRM, probate lead generation, and coaching services to individual US real estate investors seeking systems for finding and buying houses below market value.
- Ownership category
- akta.pro rank
REI BluePrint industry classification
Industry- Product category
- Real Estate Investing Education and Software
- NAICS
- Direct Mail Advertising (541860), Marketing Consulting Services (541613), Software Publishers (5132)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where REI BluePrint is headquartered
LocationHeadquarters
- HQ city
- O Fallon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REI BluePrint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Marketing Course Sales: One-time purchase of the REI Blueprint Marketing Course including manuals, discs, forms, letters, scripts, and marketing campaigns. Price points at $1,997 (course only) and $2,997 (course plus 3-day immersion tickets).
- CRM Software Subscription: Recurring subscription model for REI Blueprint Pro CRM software. Includes $997 upfront fee plus $147 monthly subscription, or bundled with course for $1,997 upfront. Includes lifetime price lock and free upgrades.
- Probate Lead Generation: Monthly lead generation service providing probate leads. Pricing ranges from $4.50 to $8.50 per lead depending on county, exclusivity, and data acquisition difficulty. Includes monthly lead collection, custom mailing schedules (up to 4 mailings per lead), address correction, and list cleaning.
- Answering Service: 24/7 US-based answering service through VoiceNation partnership. Live call answering with business name, call transfers, lead tracking, and transcripts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | REI Blueprint Course - $1,997 |
| One time/ perpetual license | Multi-year contract | REI Blueprint Course + 3-Day Immersion - $2,997 |
| Hybrid | Monthly | REI Blueprint Software - $997 + $147/mo |
| One time/ perpetual license | Multi-year contract | Software + Home Study Course Bundle - $1,997 |
| Unit Pricing | Pay-as-you-go | Probate Lead Service - $4.50 to $8.50 per lead |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
REI BluePrint product offering
Product offeringCore offering
REI BluePrint sells a step-by-step real estate investing education program and an integrated CRM software platform to individual investors. The core marketing course ($1,997–$2,997) includes manuals, scripts, letters, campaigns, and maps for finding and buying houses below market value, while the all-in-one CRM ($997 upfront + $147/month) provides lead management, marketing automation, website building, and telephony. Add-on modules — probate lead generation, a 24/7 answering service, and niche marketing courses — extend the platform.
Product overview
REI BluePrint offers a platform-plus-modules architecture centered around two core products: the REI Blueprint Marketing Course and the REI Blueprint CRM Software. The Marketing Course ($1,997-$2,997) provides step-by-step strategies for real estate marketing including lead generation, letter campaigns, and business automation. The CRM Software ($997 + $147/month) is an integrated platform combining lead management, property tracking, web marketing tools, and built-in lead capture systems. Additional add-on modules include Best Probate Leads service, a VoiceNation-powered 24/7 answering service, HUD Marketing Course, Bandit Sign On Wheels, and Link Options. All products are designed to work together, with the CRM explicitly integrating the Marketing Course content.
Differentiator
Problem solved
Functional benefit
Products and services
- REI Blueprint Marketing Course A comprehensive real estate investing marketing course for individual investors teaching a step-by-step system for finding and buying houses below market value. Includes manuals, discs, forms, letters, scripts, campaigns, and maps. Priced at $1,997 for course alone or $2,997 with 3-Day Immersion tickets.
- REI Blueprint CRM Software Proprietary CRM platform for real estate investors offering marketing automation (autoresponders, letter generation, to-do plans), lead management, property tracking, web marketing tools (drag-and-drop website builder, customizable web forms, e-flyers), and built-in lead capture (bird dog portal, AMP phone system with local numbers and unlimited extensions). Priced at $997 upfront plus $147/month, with a lifetime price lock and bundle option at $1,997 combined with the marketing course.
- Best Probate Leads Probate lead generation service for real estate investors providing hand-researched leads from courthouses with county-specific data collection, custom mailing schedules (up to 4 mailings per lead), address correction, and file preparation. Priced at $4.50–$8.50 per lead based on commitment volume (25, 50, 100+ leads) and area exclusivity options.
- 24/7 US Answering Service (VoiceNation Partnership) Professional 24/7 US-based answering service for real estate investors provided through a VoiceNation partnership. Includes live call answering with the customer's business name, call transfers to multiple recipients, lead details texted/emailed, and dashboard logging. Offered at discounted rates for REI Blueprint members.
- HUD Marketing Course Marketing training module focused on purchasing HUD (Housing and Urban Development) homes, positioned as a way for real estate investors to generate an extra $250K annually through less than one hour of daily work.
- Bandit Sign On Wheels Mobile bandit sign marketing system designed to convert a real estate investor's daily driving habits into an unlimited lead source for real estate investing.
- Link Options Marketing tool for converting underutilized leads (trash leads) into income opportunities for real estate investors.
Quantifiable outcome
- Founders closed 400+ real estate investment transactions
- +2 more outcomes
Companies that use REI BluePrint
Customer profileSegments2 records
Ideal customer profiles1 record
REI BluePrint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
REI BluePrint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VoiceNationminorVoiceNation provides 24/7 US-based answering service with live call answering, call transfers, lead tracking, and transcript delivery. REI BluePrint offers discounted pricing on VoiceNation services to their customers. Agents answer calls with the customer's business name and information.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
REI BluePrint competitors and assessment
Company assessmentDirect peers
- BiggerPockets: Largest online community and education platform for real estate investors in the US, offering forums, podcasts, books, and paid tools. Directly competes with REI BluePrint for the same aspiring investor audience with overlapping education content.
- Real Geeks: Provides lead generation, CRM, and marketing websites specifically designed for real estate agents and investors. Closely comparable to REI BluePrint's CRM plus integrated marketing focus.
- Follow Up Boss: CRM and lead management system built for real estate teams and investors with strong integrations to lead sources and marketing automation—directly comparable to REI Blueprint's CRM offering.
- LionDesk: Real estate-focused CRM with email/text drip campaigns, lead capture, and integrated marketing tools. Targets the same SMB real estate professional buyer with similar functionality to REI Blueprint CRM.
- REDX: Specializes in expired listing, foreclosure, and probate lead lists for real estate investors and agents. Directly comparable to REI BluePrint's Best Probate Leads service in product and customer.
- InvestorFuse: Lead aggregation and CRM platform purpose-built for real estate investors, integrating marketing sources with dispositions pipelines. Competes for the same investor software dollar as REI Blueprint CRM.
Broad incumbents
- Zillow: Largest US real estate marketplace offering leads, Premier Agent CRM tools, and educational content. Competes for the same real estate professional wallet with broader brand reach than REI BluePrint.
- Salesforce: General-purpose enterprise CRM platform with broad marketing automation capabilities. Represents the alternative large-vendor option real estate investors could choose over REI Blueprint's vertical CRM.
- HubSpot: Broad CRM and marketing automation platform widely used by SMBs including real estate professionals. Provides overlapping email automation, lead capture, and CRM features that compete with REI Blueprint.
Others
- Keap (Infusionsoft): The CRM/marketing automation platform REI BluePrint already uses for payment processing and likely for backend automation. Acts as an enabling infrastructure partner and competing general-purpose alternative.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
REI BluePrint social profiles
Digital presenceREI BluePrint financial estimates
Financial estimateRevenue estimate
Valuation estimate
REI BluePrint leadership team
Management profileNumber of profiles
Profiles4 records
REI BluePrint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REI BluePrint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REI BluePrint
What does REI BluePrint do?
REI BluePrint sells a step-by-step real estate investing education program and an integrated CRM software platform to individual investors. The core marketing course ($1,997–$2,997) includes manuals, scripts, letters, campaigns, and maps for finding and buying houses below market value, while the all-in-one CRM ($997 upfront + $147/month) provides lead management, marketing automation, website building, and telephony. Add-on modules — probate lead generation, a 24/7 answering service, and niche marketing courses — extend the platform.
Is REI BluePrint a public or private company?
REI BluePrint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REI BluePrint founded?
REI BluePrint was founded in 2001. It employs 251 to 500 people.
Where is REI BluePrint based?
REI BluePrint is headquartered in O Fallon, United States, in the North America region.
How does REI BluePrint make money?
Four revenue lines are on record. Marketing Course Sales are the primary driver. The others are CRM Software Subscription, probate Lead Generation and answering Service.
Who are REI BluePrint's main competitors?
Direct peers on record are BiggerPockets, Real Geeks, Follow Up Boss, LionDesk, REDX and InvestorFuse. Broad incumbents are Zillow, Salesforce and HubSpot. Keap (Infusionsoft) is listed as an others.
Does REI BluePrint have an API?
No public API is recorded for REI BluePrint.
What industry is REI BluePrint in?
REI BluePrint's product category is Real Estate Investing Education and Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 541860 and its SIC code is 7331.