REDX
REDX is a vertical SaaS platform that sells motivated-seller lead lists and an integrated outbound-prospecting workflow (dialer, CRM, direct mail, social ads, video) to U.S. real estate agents, teams, and coaches.
- Company typePrivate
- Founded2003
- HeadquartersOrem, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What REDX does
REDX (REDX LLC, founded 2003, headquartered in Orem, UT) is a privately held vertical SaaS company that sells motivated-seller lead lists and a bundled outbound-prospecting workflow to U.S. real estate agents and teams. Its platform combines five core data products — Expired Leads, FSBO Leads, FRBO Leads, Pre-Foreclosure Leads, and GeoLeads™ (circle prospecting) — with a proprietary lead-management platform called Vortex® that serves as the central hub for leads, mailers, ads, and dialer activity. Each core data product is sold as a monthly subscription ($49.99-$69.99 individually) or bundled into Core/Connect/Pro packages ($199-$349/mo), with annual plans at a ~15% discount.
The technology layer combines AI-verified contact data, skip-tracing cross-checked against the National DNC Registry for TCPA compliance, a WAVV-powered Power Dialer (single-line $99/mo or multi-line $149/mo handling up to 130 leads/hour), Ad Builder for Facebook/Instagram campaigns ($49.99/mo), and Brand Builder for AI-assisted video content ($449-$1,799/mo). REDX Teams (launched 2025) extends the stack to brokerages and teams with shared leads, Pulse performance dashboards, Whisper coaching, and per-seat pricing ($75-$99/seat). Free mobile apps (CallerID, Brand Builder) and an integrated training ecosystem (REDX University, Prospecting Bootcamp, podcast, newsletter reaching 80,000+ subscribers) round out the offer.
The go-to-market is product-led growth via self-serve sign-up on signup.theredx.com and free Vortex CRM access with any subscription, supplemented by phone sales for team/enterprise accounts. Revenue is overwhelmingly recurring subscription, with one transactional stream ($0.88/postcard). The company is independently operated under REDX LLC, with Mark Leck as Founder and CEO, no disclosed institutional funding, no parent company, and no M&A history.
REDX firmographics
Firmographics- Name
- REDX
- Legal name
- REDX LLC
- Website
- https://redx.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REDX is a vertical SaaS platform that sells motivated-seller lead lists and an integrated outbound-prospecting workflow (dialer, CRM, direct mail, social ads, video) to U.S. real estate agents, teams, and coaches.
- Ownership category
- akta.pro rank
REDX industry classification
Industry- Product category
- Real Estate Lead Generation Software
- NAICS
- Direct Mail Advertising (541860), Directory and Mailing List Publishers (51314)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where REDX is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Markets served
REDX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Lead Subscription Products: REDX generates recurring subscription revenue from lead data products including Expired Leads, FSBOs, FRBOs, GeoLeads, and Pre-Foreclosure Leads. Each lead type has individual pricing or can be bundled. Subscriptions provide monthly lead delivery with Plus Insights data included.
- Power Dialer Subscriptions: Power Dialer products (Single-Line at $99/mo and Multi-Line at $149/mo) provide recurring revenue. These include unlimited talk time, spam monitoring, and CRM integration.
- Ad Builder Marketing Platform: Social media advertising tool priced at $49.99/month, enabling targeted Facebook and Instagram campaigns using REDX lead data.
- Brand Builder Video Editing: Done-for-you video editing service with three tiers: Standard ($449/mo), Creator ($899/mo), and Pro ($1,799/mo). Includes social media management add-on at $699/mo.
- Team Account Seats: REDX Teams generates revenue through base plan fees ($199-349/month) plus per-seat charges ($75-99/seat/month). Additional users can be added to existing plans.
- Postcard and Direct Mail Services: Vortex Postcards are priced at $0.88 per card for first-class delivery, providing an additional transaction-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GeoLeads - Circle Prospecting |
| Subscription | Monthly | Expired Leads - Motivated Sellers |
| Subscription | Monthly | FSBO Leads - For Sale By Owner |
| Subscription | Monthly | FRBO Leads - Investors and Landlords |
| Subscription | Monthly | Pre-Foreclosure Leads - Distressed Properties |
| Subscription | Monthly | Power Dialer - Single Line |
| Subscription | Monthly | Power Dialer - Multi-Line |
| Subscription | Monthly | Ad Builder - Social Media Ads |
| Subscription | Monthly | Brand Builder - Video Editing Standard |
| Subscription | Monthly | Brand Builder - Video Editing Creator |
| Subscription | Monthly | Brand Builder - Video Editing Pro |
| Subscription | Monthly | Brand Builder - Social Media Management Add-On |
| Subscription | Monthly | Core Package - All Five Lead Types |
| Subscription | Monthly | Connect Package - Core + Ad Builder + Dialer |
| Subscription | Monthly | Pro Package - High Volume Agents |
| Subscription | Monthly | REDX Teams - Core |
| Subscription | Monthly | REDX Teams - Connect |
| Subscription | Monthly | REDX Teams - Pro |
| Unit Pricing | Pay-as-you-go | REDX Postcards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
REDX product offering
Product offeringCore offering
REDX provides motivated seller lead lists for real estate agents — including Expired, FSBO, FRBO, Pre-Foreclosure, and GeoLeads (circle prospecting) — bundled with the Vortex lead management system, a built-in Power Dialer, multi-channel marketing tools (postcards, Facebook/Instagram ads, video), and training resources. The platform is sold via monthly subscriptions with per-seat add-ons for teams and pay-as-you-go pricing for direct-mail postcards.
Product overview
REDX is a real estate lead generation platform offering a portfolio of seller lead products and prospecting tools. The core product suite includes five lead types: Expired Leads (expired MLS listings), FSBO Leads (For Sale By Owner), FRBO Leads (For Rent By Owner), Pre-Foreclosure Leads, and GeoLeads™ (geographic/circle prospecting). These leads are delivered through Vortex®, a free lead management system that serves as the central hub for all prospecting activities including postcard mailing, social media advertising via Ad Builder, and Power Dialer connectivity. Paid add-ons include the Power Dialer (single or multi-line), Ad Builder for Facebook/Instagram ads, Brand Builder for video content creation, and REDX Teams for team collaboration with performance tracking. All customers receive access to REDX University (training videos) and Prospecting Bootcamp (live 3-day sessions). The platform is designed for solo agents and real estate teams to connect with motivated sellers through phone, direct mail, and social media.
Differentiator
Problem solved
Functional benefit
Brands
- Vortex: Lead management and prospecting platform that serves as the central hub for all REDX leads, tools, and marketing channels.
- GeoLeads
- Expired Leads
- FSBO Leads
- FRBO Leads
- Pre-Foreclosure Leads
- Power Dialer
- Ad Builder
- Brand Builder
- REDX Teams
Products and services
- GeoLeads Circle prospecting skip trace service that provides contact information for homeowners within a specific geographic area, supporting boundary search and delivering 2,500-7,500 leads per month with up to 3 phone numbers per lead. Sold as a subscription product to real estate agents.
- Expired Leads Skip trace service for expired MLS listings providing AI-verified contact information for homeowners whose listing contracts expired without a sale, including mobile/VOIP data and access to old expired listings. Sold as a subscription product to real estate agents.
- FSBO Leads For Sale By Owner lead list providing contact data for homeowners selling properties without agent assistance, delivered daily before other providers with location, pricing, and listing date filters. Sold as a subscription product to real estate agents.
- FRBO Leads For Rent By Owner lead list providing contact information for investors, landlords, and vacant rental property owners, with cross-checking and duplicate filtering. Sold as a subscription product to real estate agents and investors.
- Pre-Foreclosure Leads Skip trace service for properties in the foreclosure process where homeowners have defaulted but the property has not yet been foreclosed and sold at auction, including industry-leading connection rate and MLS listing information. Sold as a subscription product to real estate agents.
- Power Dialer Computer-based auto-dialer with DNC filtering, spam monitoring and remediation, local presence (area code matching), voicemail drops, and call recording. Available as single-line ($99/mo) or multi-line ($149/mo, up to 130 leads/hour), powered by WAVV with native REDX integration. Sold as a subscription to real estate agents and teams.
- Vortex Free lead management system and prospecting platform included with any lead subscription. Central hub for all REDX leads, past clients, and spheres of influence, with postcard delivery, Ad Builder integration, and Power Dialer connectivity, plus built-in scripts and objection handlers. Sold as a free standalone productivity platform to real estate agents.
- Ad Builder Social media advertising tool that uses REDX lead data to run targeted Facebook and Instagram ads, with pre-built real estate templates, automated custom audience management with daily updates, and per-lead precise targeting. Priced at $49.99/month or bundled with leads at $109.99/month. Sold as a subscription to real estate agents.
- Brand Builder Done-for-you real estate video editing service in partnership with Storyy, providing human editors, AI-generated scripts, built-in teleprompter app, and social media posting to multiple platforms. Plans: Standard ($449/mo), Creator ($899/mo), Pro ($1,799/mo), plus Social Media Management add-on ($699/mo). Sold as a subscription to real estate agents.
- REDX Teams Team account management platform providing shared lead access, Pulse performance tracking dashboard, Whisper coaching (live call monitoring), and team-wide Vortex access. Pricing starts at $199/month base + $75/seat for Core, $298 for Connect (single-line dialer), $349 for Pro (multi-line dialer). Sold as a subscription to real estate teams and brokerages.
- REDX CallerID Mobile app for iOS and Android that syncs REDX leads to the user's phone's Caller ID, helping identify incoming calls from leads. Available as a free standalone app in the Apple App Store and Google Play Store.
- REDX Postcards Vortex direct-mail postcard service priced at $0.88 per card with first-class postage, personalized templates with agent branding, and QR code tracking. Sold as a transaction-based offering to real estate agents using the Vortex platform.
Quantifiable outcome
- Seller leads convert at 4.5x the rate of buyer leads
- +5 more outcomes
Companies that use REDX
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
REDX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
REDX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WAVV, LLCcoreREDX is an authorized reseller of WAVV dialer technology with native integration into the Vortex platform. The Power Dialer products are powered by WAVV infrastructure, enabling REDX to offer automated dialing capabilities without building this technology in-house.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
REDX competitors and assessment
Company assessmentDirect peers
- BoomTown: Real estate lead generation and CRM SaaS that bundles seller/buyer leads, a dialer, and marketing automation for agents and teams. Direct competitor to REDX's lead + Vortex + dialer offering for the same SMB agent and team segment.
- BoldLeads: Real estate lead generation platform from Market Leader delivering buyer and seller leads with automated marketing. Competes head-to-head with REDX for newly licensed and high-volume agents on subscription lead lists.
- Lofty (formerly Chime): AI-powered real estate CRM with integrated lead generation, smart plans, and multi-channel marketing. Overlaps REDX's Vortex CRM, Ad Builder, and Teams-style collaboration features for agents and teams.
- Real Geeks: Real estate lead generation and IDX website platform providing seller/buyer leads, CRM, and marketing automation to agents. Closely comparable to REDX on lead delivery, seller prospecting, and team features.
- Kunversion: Real estate lead conversion platform with seller lead generation, landing pages, and automated follow-up. Competes with REDX's GeoLeads, Ad Builder, and Vortex nurture workflows for solo agent and team budgets.
- BatchLeads: Real estate skip tracing and dialer platform providing list building, phone/email appends, and outreach tools. Most directly comparable to REDX's Expired/FSBO/FRBO/Pre-Foreclosure data products and Power Dialer.
- Follow Up Boss: Leading real estate CRM with lead routing, drip campaigns, and integrations (REDX itself integrates with FUB). Competes with Vortex for the customer-system-of-record seat in real estate teams and brokerages.
- LionDesk: Real estate CRM and email/text marketing platform for individual agents and small teams. Overlaps with REDX's Vortex, Ad Builder, and multi-channel outreach positioning at the SMB end of the market.
- Ylopo: Real estate digital marketing platform combining AI-powered lead generation, IDX websites, and retargeting ads. Closely comparable to REDX's Ad Builder + GeoLeads seller prospecting motion.
Broad incumbents
- Zillow Premier Agent: Zillow's agent advertising and lead-gen platform is the largest incumbent channel for seller and buyer leads in residential real estate. Competes for the same agent marketing dollars at much larger scale and with proprietary audience data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
REDX social profiles
Digital presenceREDX compliance and trust
Trust signalCompliance2 records
REDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
REDX leadership team
Management profileNumber of profiles
Profiles1 record
REDX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REDX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REDX
What does REDX do?
REDX provides motivated seller lead lists for real estate agents — including Expired, FSBO, FRBO, Pre-Foreclosure, and GeoLeads (circle prospecting) — bundled with the Vortex lead management system, a built-in Power Dialer, multi-channel marketing tools (postcards, Facebook/Instagram ads, video), and training resources. The platform is sold via monthly subscriptions with per-seat add-ons for teams and pay-as-you-go pricing for direct-mail postcards.
Is REDX a public or private company?
REDX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REDX founded?
REDX was founded in 2003. It employs 101 to 250 people.
Where is REDX based?
REDX is headquartered in Orem, United States, in the North America region.
How does REDX make money?
Six revenue lines are on record. Lead Subscription Products are the primary driver. The others are power Dialer Subscriptions, ad Builder Marketing Platform, brand Builder Video Editing, team Account Seats and postcard and Direct Mail Services.
Who are REDX's main competitors?
Direct peers on record are BoomTown, BoldLeads, Lofty (formerly Chime), Real Geeks, Kunversion, BatchLeads, Follow Up Boss, LionDesk and Ylopo. Zillow Premier Agent is listed as a broad incumbent.
Does REDX have an API?
No public API is recorded for REDX.
What industry is REDX in?
REDX's product category is Real Estate Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541860 and its SIC code is 7331.