mycar

What mycar does

mycar Tyre & Auto, operated by Tyre and Auto Pty Ltd (a privately held proprietary limited company incorporated in Western Australia), is an Australian national retailer of automotive tyres, vehicle servicing and repair products. The business was rebranded from Kmart Tyre & Auto and operates a network of more than 260-275 physical stores spanning every Australian state and territory, supplemented by mobile tyre fitting teams in Sydney, Melbourne, Brisbane, Gold Coast and parts of the Sunshine Coast. Core offerings include retail tyre sales (Continental, Pirelli, Michelin, Kumho, BF Goodrich, plus proprietary mycar avandra and Zetum ranges), logbook and basic/essential servicing from $249, and a broad repair catalogue covering brakes, suspension, exhaust, clutch and transmission, cooling systems and auto electrical diagnostics. The company also operates authorised vehicle inspection stations for registration checks across multiple states.

The business generates revenue primarily through transactional unit pricing on tyres and service jobs, with ancillary recurring revenue from fleet servicing contracts and lifetime programs such as Brakes For Life, Tyre Care Plan and free 12-month roadside assistance bundled with logbook servicing. Distribution combines owned physical retail stores, an e-commerce website enabling tyre search by registration, vehicle or size, online booking and payment (with Zip and Afterpay integration), and a growing mobile channel. Customer acquisition is supported by a Flybuys loyalty partnership, social media presence, content marketing, and community campaigns such as The Sunburnt Car UV-safety initiative distributed across 275+ locations. The strategic focus emphasises convenient proximity (national footprint plus mobile), exclusive proprietary tyre brands co-developed with Continental and Kumho, EV servicing capability including dedicated BYD support, and integrated payment flexibility. The company is privately held with no disclosed parent, institutional investor or public listing.

Name

mycar

Legal name

Tyre and Auto Pty Ltd

Website

https://www.mycar.com.au/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

mycar Tyre & Auto is an Australian privately held auto service retailer operating 260-275+ stores nationwide, selling tyres and providing vehicle servicing, repairs, mobile fitting, fleet services and EV support to individual and business customers.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services (Tyres, Servicing, and Repairs)

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive servicing
• Tyre retail
• Vehicle repair
• Wheel alignment
• Fleet maintenance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tyre Sales: Retail sale of tyres including multiple brands (Continental, Pirelli, Kumho, Michelin, BF Goodrich, Rovelo, Zetum, mycar Avandra) with fitting included in price. One-time transaction-based revenue model.
2. Vehicle Servicing: Logbook servicing and basic/essential servicing for vehicles. Pricing from $249 for basic servicing. Includes manufacturer-recommended parts and inspections. Recurring revenue opportunity as vehicles require regular servicing.
3. Repairs and Maintenance: Additional repair services including brake systems, suspension, exhaust, auto electrical, clutch and transmission, cooling systems. Revenue generated per service visit.
4. Fleet Servicing: Dedicated fleet servicing program for business customers operating multiple vehicles, providing consolidated billing and service management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

mycar Tyre & Auto is a national Australian retail chain that sells and fits tyres across multiple brands (Continental, Pirelli, Kumho, Michelin, BF Goodrich, plus proprietary mycar avandra and exclusive Zetum) and provides vehicle servicing and repair services. The core offering combines tyre retail with logbook and essential vehicle servicing, mechanical repairs (brakes, suspension, exhaust, electrical, clutch/transmission, cooling), wheel alignment and balancing, and ancillary services such as battery replacement, registration inspections, mobile fitting, and fleet servicing, delivered through 260+ physical stores nationwide.

Product overview

mycar Tyre & Auto is an Australian automotive service company offering a comprehensive suite of vehicle maintenance and repair services through a network of over 270 stores nationwide. The core product portfolio centers on tyre sales and fitting (supporting multiple premium brands including Continental, Pirelli, Michelin, Kumho, BF Goodrich, plus proprietary brands like mycar avandra and exclusive Zetum), paired with vehicle servicing (logbook and basic/essential services). The company provides a broad range of repair services including auto electrical, brakes, clutch, transmission, cooling systems, exhaust, and suspension. Additional offerings include mobile tyre fitting and mobile servicing (in Sydney, Melbourne, Brisbane, Gold Coast), wheel alignment and balancing, car batteries, registrations and inspections, fleet servicing, and BYD EV servicing. The company also operates loyalty programs including Tyre Care Plan, Brakes For Life, and roadside assistance, with payment options through Zip and Afterpay.

Differentiator

Problem solved

Functional benefit

Brands

• mycar avandra: Proprietary tyre brand powered by Continental with 150 years of engineering expertise, designed for Australian roads.

Products and services

• Tyre Sales and Fitting Retail sale of new tyres across multiple brands (Continental, Pirelli, Michelin, Kumho, BF Goodrich, Bridgestone, Goodyear, Hankook, Rovelo, Zetum, mycar avandra) with fitting, wheel balancing, valve, and disposal included in the price. Customers can search by rego, vehicle make/model, or tyre size. Available to individual vehicle owners and fleet customers across 260+ Australian stores.
• Logbook Servicing Manufacturer-recommended servicing performed to the exact checks, work, and part replacements specified by the vehicle manufacturer at prescribed intervals. Maintains vehicle resale value and new car warranty. Price varies by vehicle make/model and service interval. For individual vehicle owners seeking warranty-compliant servicing.
• Essential (Basic) Servicing Minor or fixed-price servicing including Detailed Vehicle Inspection safety check, new engine oil, and new oil filter. Two tiers: Essential from $249 and Essential Plus at $299 with additional inclusions. Pay-as-you-go billing. Includes a report on additional maintenance needs. For individual vehicle owners seeking budget-friendly scheduled maintenance.
• Mobile Tyre Fitting Dedicated Mobile Tyre Fitting Team that comes to the customer's home or workplace to fit new tyres, perform tyre repairs, and conduct wheel balances. Available in Sydney, Melbourne, Brisbane, Gold Coast, and parts of the Sunshine Coast. For time-poor individual vehicle owners and small businesses.
• Auto Electrical Repairs Auto electrical diagnostic and repair service using sophisticated scanning and diagnostic equipment to identify and resolve electrical faults in vehicles. For individual vehicle owners and fleet customers experiencing electrical issues.
• Brake Systems Repair

Quantifiable outcome

• 12 months free roadside assistance with logbook service purchase
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FlybuyscoreGTM or Marketing PartnerLoyalty program partnership allowing mycar customers to collect Flybuys points on every dollar spent on tyres and services. Points can be redeemed at mycar stores or through the Flybuys program.
• ZipminorGTM or Marketing PartnerBuy-now-pay-later payment option allowing customers to spread payments for tyre purchases and services over time.
• AfterpayminorGTM or Marketing PartnerBuy-now-pay-later payment option enabling customers to pay for tyres and services in installments.
• KumhocoreTechnology or IntegrationTyre supplier partnership. Kumho manufactures tyres for mycar's exclusive Zetum brand and supplies extensive tyre range. Kumho has 5 research centres globally and produces over 40 million tyres annually.
• ContinentalcoreTechnology or IntegrationPremium tyre brand partnership. Continental supplies tyres and powers mycar's exclusive 'avandra' tyre brand. Continental ranks among top 5 automotive suppliers worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ultra Tune: Australian franchise auto service network focused on logbook servicing, mechanical repairs, and fleet maintenance. Competes with mycar's servicing and repairs offering at the local catchment level.
• Midas: Franchise automotive service network specialising in brakes, exhaust, suspension, and general repairs. Overlaps with mycar's repair offering and competes for the same service-driven customer occasions.
• JAX Tyres & Auto: Australian franchise tyre and auto service chain with ~150 stores. Directly comparable on multi-brand tyre retail, mechanical servicing, and fleet offerings targeting the same consumer segments as mycar.
• Bob Jane T-Marts: One of Australia's largest dedicated tyre retail chains with 130+ stores. Directly competes with mycar on tyre sales, fitting, wheel alignment, and balancing for consumer and fleet customers across Australia.
• Beaurepaires: National Australian tyre retailer and service network (Goodyear-aligned) with 230+ stores. Overlaps with mycar on tyre sales, fitting, servicing, and fleet contracts across the same Australian geography.
• Tyrepower: Australian tyre retailer cooperative with 250+ member stores. Competes head-on with mycar on multi-brand tyre sales, fitting, and alignment services through a similar franchise/store-network model.

Broad incumbents

• Repco: Australia's largest aftermarket automotive parts retailer with national store network and Repco Authorised Service mechanic network. Adjacent competitor through its service arm and indirect competitor via do-it-yourself customer capture.
• Goodyear AutoCare: Manufacturer-affiliated service network operated through dealers including Beaurepaires. Competes with mycar on tyre sales and light servicing, with strong alignment to a single supplier brand.
• Bridgestone Service Centre: Owned-by-manufacturer service network from one of the world's largest tyre makers. Competes in Australian tyre fitting, alignment, and select servicing with the backing of Bridgestone's brand and product exclusivity.

Others

• Kmart (Wesfarmers): Former parent/affiliate brand for mycar when it operated as 'Kmart Tyre & Auto.' Still relevant as a customer acquisition and brand-legacy reference point given the recent rebrand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mycartyreandauto
• LinkedInlinkedin.com/company/mycar-anz
• Instagraminstagram.com/mycartyreandauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mycar