Lumi Rental

What Lumi Rental does

Lumi Rental Co. (legal name: Lumi Rental Co., operating as 'Lumi') is a Saudi Arabian car rental and leasing company headquartered on King Imam Saud Bin Abdulaziz Bin Muhammad Road in Riyadh. Founded in 2006 (firmographic) / 2016 (company history), the company serves individual consumers, corporate clients, and government departments across the Kingdom through short-term and long-term vehicle rental contracts, supplemented by used-car sales (public auctions and direct showrooms), motorcycle rental, and bus rental at select locations. The fleet of 35,000+ vehicles (as of February 2026) is typically composed of cars under two years old, across economy (from 145 SAR/day), medium (from 295 SAR/day), family (from 335 SAR/day), and luxury (from 700 SAR/day) categories, with promotional rates reaching 40% during summer periods.

The company is built on a multi-channel platform combining native iOS and Android mobile applications, a corporate website, WhatsApp chatbot, a call center, and a physical branch network of 44 locations in 20 cities including 20 airport branches at major Saudi airports. After-sales support is delivered through 3 internal workshops, 35 external maintenance centers, and 650 quick-service points. Lumi holds ISO 9001:2015, ISO 10002:2018, and ISO 45001:2018 certifications and won the World Travel Awards' Best Car Rental Company in Saudi Arabia and the Middle East for 2020, 2021, and 2022. The company went public on the main market of the Saudi Stock Exchange (Tadawul) on September 25, 2023 under the ticker 'Lumi'.

Lumi's revenue model blends transactional pay-as-you-go short-term rentals (B2C), recurring long-term rental contracts (B2B corporate and government), one-time used-vehicle sales, and aftermarket services. Distribution combines digital self-serve for consumers, dedicated corporate-account teams for enterprise and government contracts, and direct branch sales for walk-in traffic. Geographic footprint is Saudi Arabia-only with the notable municipal hubs of Riyadh, Jeddah, Dammam, and recent expansion into Qassim. Governance actions in June 2026 (bylaw amendments authorizing wholly owned subsidiaries, acquisitions, and mergers; transfer of SAR 55.6M from reserves to retained earnings) signal an inbound M&A posture. The firm is led by CEO Azfar Shakel, employed headcount is 1,001-5,000, and the company reported approximately 7% Saudi market share at end-2021 with three ISO certifications and Vision 2030 alignment as strategic pillars.

Name

Lumi Rental

Legal name

Lumi Rental Co.

Website

https://lumirental.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lumi Rental is a Riyadh-headquartered, Tadawul-listed car rental and leasing company operating a 35,000+ vehicle fleet across 44 branches in 20 Saudi cities, serving individual consumers, corporate clients, and government departments through short- and long-term rentals, used-car sales, and multi-channel digital booking.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Car rental services
• Vehicle leasing solutions
• Used car sales
• Corporate fleet rental
• Motorcycle bus rental

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Car Rental: Daily and weekly car rental services to individual and corporate customers through extensive branch network across Saudi Arabia
2. Long-term Car Rental: Extended rental periods for corporate and government clients with flexible terms
3. Used Car Sales: Sale of company fleet vehicles through public auctions and direct showrooms
4. Aftermarket Services: Maintenance services through 3 internal workshops, 35 external maintenance centers, and 650 quick service centers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lumi Rental Co. provides short-term and long-term vehicle rental services to individual consumers, corporate clients, and government departments across Saudi Arabia, operating a fleet of 35,000+ vehicles (typically less than two years old) through 40+ branches and 20 airport locations. The company complements rentals with used car sales via public auctions and showrooms, motorcycle and bus rentals at select branches, and aftermarket maintenance services through internal workshops and a 650-point service network.

Product overview

Lumi Rental operates as a car rental company with a platform-based model offering short-term and long-term vehicle rentals alongside used car sales. The core offering includes car rental services (with vehicles typically under two years old), supported by a digital platform spanning website, mobile app, and WhatsApp. Secondary offerings include used car sales through auctions and direct showrooms, motorcycle and bus rentals at select locations, all connected through 40+ physical branches in airports and cities across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental (تأجير السيارات) Short-term (daily/weekly) and long-term vehicle rental services for individuals, corporate clients, and government departments across 40+ locations in Saudi Arabia, including 20 airport branches. Fleet vehicles are typically less than two years old and span economy, medium, family, and luxury categories.
• Used Car Sales (بيع السيارات المستعملة)
• Vehicle Auctions (مزادات المركبات)
• Motorcycle Rental (تأجير الدراجات النارية)
• Bus Rental (حافلات)
• Lumi Mobile Application
• Aftermarket Maintenance Services

Quantifiable outcome

• 7% market share in Saudi car rental market as of December 2021
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sixt: Global mobility leader that has been actively expanding in Saudi Arabia with premium and corporate offerings. Overlaps directly with Lumi's airport and long-term rental business, but operates as part of a much broader global portfolio.
• Budget Rent a Car: Global value-segment rental brand operating across the Middle East. Competes with Lumi's economy and standard tiers and increasingly at Saudi airports.
• Avis Budget Group: Global car rental group with Saudi and wider Middle East operations; competes across Lumi's full customer set (consumer, corporate, government) while serving many other geographies.
• Enterprise Holdings: World's largest rental company including Enterprise, National and Alamo brands, with growing Middle East presence. Comparable to Lumi on consumer and corporate rental offerings at airport and city branches.
• Hertz: Long-standing global rental brand with established Saudi presence through airport and city branches. Competes with Lumi on short-term and long-term rentals as part of a worldwide fleet operation.
• Dollar/Thrifty Car Rental: International value-segment rental brands with franchises in the Middle East; relevant comparable for Lumi's economy and short-term airport rental offerings at shared locations.

Regional players

• Udrive: UAE-based car rental and subscription player with mobile-first booking and a young-fleet model matching Lumi's sub-2-year vehicle positioning. Adjacent rather than direct: same category, different geography.
• Yelo (Shift Car Rentals): UAE-headquartered digital-first rental and subscription platform with comparable fleet and online booking model. Similar GTM (app + website + branch) but operates in a different GCC geography with adjacent customer behaviour.

Direct peers

• Theeb Rent a Car: Saudi Arabia's other leading local car rental operator, with comparable nationwide branch and airport network, fleet scale, and corporate/government customer base. Direct head-to-head competitor for both short-term consumer rentals and long-term corporate accounts in KSA.
• Hanco Rent A Car: Established Saudi car rental company with multi-city branch presence and corporate/government client focus. Competes directly with Lumi on long-term leases, short-term rentals, and airport locations within KSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lumirentalco
• Facebookfacebook.com/lumirentalcompany
• LinkedInlinkedin.com/company/lumi-rental
• Instagraminstagram.com/lumirentalco/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Rental