Berkshire Hathaway Home Services

What Berkshire Hathaway Home Services does

Berkshire Hathaway HomeServices Florida Properties Group is a privately-held, independently-owned franchisee of BHH Affiliates, LLC operating under the Berkshire Hathaway HomeServices brand, with roots in Florida real estate dating to 1959 as Tropical Realty. The firm provides full-service residential and commercial real estate brokerage, property management, and relocation services through a network of 18 physical offices staffed by 700+ trained agents across six Florida counties — Hillsborough, Pinellas, Pasco, Hernando, Polk, and Highlands — anchored in the Tampa Bay/Central Florida market.

The company's core product is transaction-based brokerage (residential buying, selling, and renting, plus commercial sales, leasing, and business brokerage), augmented by an integrated suite of adjacent services bundled under the "CORE Services" platform: in-house mortgage origination through Preferred Lending Services, title and closing through Capstone Title, home warranty distribution through 2-10 Home Warranty, utility activation through Utility Helpers, and dedicated property management. A Luxury Collection sub-brand and a Commercial Real Estate division (with 25+ professionals) extend the offering into high-value residential and CRE segments. The technology layer is powered by the BoldTrail platform with real-time MLS (MFR) integration, ATTOM Data and Zillow-powered automated home valuations, and global listing syndication across Zillow Group, the Wall Street Journal Global Network, Mansion Global, Financial Times, International MLS, and Juwai (China).

The business model is transaction-fee driven: the firm earns real estate commissions as the primary revenue stream, complemented by recurring management fees from rental property management, professional services fees from mortgage origination and title/closing, and affiliate referral fees from home warranty and utility partners. Distribution combines a sales-led GTM (face-to-face agent relationships, in-office presence) with a direct-to-consumer digital motion (consumer-facing property search portal). Customer segments are horizontally structured — home buyers, home sellers, renters, property owners, relocation clients, commercial real estate clients, and luxury buyers/sellers — anchored by a 43,000 active buyer database. Pricing is not publicly disclosed and is negotiated on a per-transaction basis; MLS-listed properties span roughly $25,000 to over $15,000,000.

Name

Berkshire Hathaway Home Services

Legal name

BHH Affiliates, LLC

Website

https://bhhsfloridaproperties.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berkshire Hathaway HomeServices Florida Properties Group is a privately-held Florida real estate franchisee operating 18 offices and 700+ agents across six Tampa Bay/Central Florida counties, providing residential and commercial brokerage, property management, and relocation services alongside bundled mortgage, title, and home warranty solutions under the BHHS brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Land & Development Site Brokerage (BPAJABAG), Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Mortgage lending services
• Real estate franchise

Headquarters

HQ city

Trinity

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Commission: The company earns commission income from residential and commercial real estate transactions. Agents represent buyers and sellers in property transactions, earning a percentage of the sale price as commission. This is the primary revenue stream.
2. Property Management Services: Ongoing property management services for rental properties, generating recurring management fees from property owners
3. Mortgage Services: In-house mortgage lending services through Preferred Lending Services partnership, generating origination and processing fees from financing transactions
4. Title and Closing Services: Title insurance and closing services through Capstone Title partnership, generating fees from title searches, insurance policies, and closing services
5. Home Warranty Services: Home warranty service agreements through 2-10 Home Warranty partnership, providing coverage plans to buyers and sellers with associated commissions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Berkshire Hathaway HomeServices Florida Properties Group is a full-service real estate brokerage operating 18 offices across Tampa Bay and Central Florida with more than 700 trained agents. The company offers residential and commercial brokerage, property management, and relocation services, supplemented by an integrated suite of CORE Services including in-house mortgage (Preferred Lending Services), title and closing (Capstone Title), and home warranty coverage.

Product overview

Berkshire Hathaway HomeServices Florida Properties Group is a full-service real estate brokerage operating as a platform with integrated CORE Services. The company offers residential and commercial real estate services through 18 offices with over 700 agents across Tampa Bay and Central Florida. The CORE Services platform bundles in-house mortgage (Preferred Lending Services), title (Capstone Title), and home warranty (2-10 Home Warranty) services. Additional offerings include property management, relocation services, luxury real estate (Luxury Collection), and utility setup assistance. The company traces its roots to 1959 as Tropical Realty before the Berkshire Hathaway rebrand.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential brokerage covering buying, selling, and owning homes for individuals and families across Tampa Bay and Central Florida markets, with agent representation throughout the transaction.
• Commercial Real Estate Services Commercial division providing sales, leasing, property management, business brokerage, valuation, and consulting for retail, office, industrial, and multifamily properties.
• Property Management Services Ongoing property management services for residential and commercial rental properties, generating recurring management fees from property owners.
• Relocation Services Relocation assistance for individuals and families moving to or from Florida, including area orientation, home search support, and temporary housing coordination.
• Luxury Collection Premier luxury real estate division providing specialized service for affluent clients seeking or selling luxury properties including waterfront, golf course, and estate homes, with global network connections and advanced marketing resources.
• Preferred Lending Services (Mortgage) In-house mortgage lending services through Preferred Lending Services, offering personalized financing solutions for home purchases including specialized expertise in luxury market financing.
• Capstone Title (Title and Closing Services) Title insurance and settlement services through Capstone Title partnership, providing title searches, insurance policies, and closing services to buyers and sellers.
• Home Warranty Services Home warranty service agreements through the 2-10 Home Warranty partnership, providing coverage plans for buyers and sellers against potential repair costs of covered items.
• Utility Helpers (Concierge Service) Concierge service assisting homeowners with activation and transfer of utility and home services including electric, water, internet, cable, phone, alarm, and satellite services.

Quantifiable outcome

• 92% of consumers want to work with a real estate company that has everything under one roof
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Capstone TitlecoreStrategic or Co-development PartnerTitle and closing services partnership providing title insurance and settlement services to buyers and sellers. Capstone Title has a proven track record in Tampa Bay and surrounding areas, recognized as a leader in quality title and settlement services.
• Preferred Lending Services (PLS)coreStrategic or Co-development PartnerMortgage lending partnership offering personalized financing solutions for home purchases, including specialized expertise in the luxury market. Local team provides one-on-one consultation and handles financing from start to finish.
• 2-10 Home WarrantycoreGTM or Marketing PartnerHome warranty service agreement provider offering coverage plans for buyers and sellers. Industry leader providing potential savings on covered item repairs negotiated during buyer's inspection period.
• Utility HelpersminorGTM or Marketing PartnerConcierge service for utility activation and transfer, helping homeowners set up and schedule installations for electric, water, internet, cable, phone, alarm, and satellite services at no cost to the customer.
• Rental BeastminorGTM or Marketing PartnerRental application partner enabling prospective renters to request applications for rental listings through the company's website with a one-time application fee valid for 30 days across participating properties.
• Zillow GroupcoreGTM or Marketing PartnerListing syndication partnership providing extensive online property visibility through leading real estate portal websites.
• Wall Street Journal Global NetworkcoreGTM or Marketing PartnerLuxury property marketing partnership providing premium placement and international exposure through the Wall Street Journal's real estate network.
• JuwaicoreGTM or Marketing PartnerInternational marketing partnership providing access to 900 million potential buyers behind the internet firewall in China for luxury property exposure.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Keller Williams Realty: Largest real estate franchise by agent count in the US with deep Florida presence. Comparable as agent-centric brokerage with similar technology platform investments, profit-sharing structure, and residential focus.
• Coldwell Banker (Anywhere Real Estate): National residential real estate franchise operating across the US including Florida. Directly comparable as a full-service brokerage brand with global referral network, similar agent-based GTM model, and overlapping luxury and relocation services.
• RE/MAX: Global real estate franchise with significant Florida agent network. Directly comparable franchise model with similar commission-based revenue structure, brand-driven consumer recognition, and broad residential and commercial coverage.
• eXp Realty: Cloud-based real estate brokerage with rapidly growing agent count in Florida. Comparable as residential brokerage competing for agents with attractive commission splits and technology platform advantages.
• Compass: Technology-forward national residential brokerage with active Florida expansion. Comparable as full-service brokerage competing for agent recruitment and luxury market share, with overlapping platform investments in agent productivity tools.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with a recognized consumer brand. Comparable as a full-service brokerage franchise with similar brand-driven lead generation and residential focus.

Regional players

• Premier Sotheby's International Realty: Regional luxury brokerage operating across Florida including Tampa Bay. Directly comparable as a Florida-focused luxury brokerage competing for the same high-net-worth and international buyer segments.
• Michael Saunders & Company: Independent luxury and residential brokerage with strong Florida Gulf Coast presence including Tampa Bay area. Comparable as a regional competitor competing for similar agents, luxury listings, and relocation clients.

Direct peers

• Sotheby's International Realty: Luxury-focused real estate franchise with premier brand positioning and global network. Highly comparable as a premium brand brokerage targeting the same luxury home buyer and international buyer segments in Florida.
• Howard Hanna Real Estate Services: Large regional residential brokerage with growing Florida presence. Comparable as multi-office, agent-driven brokerage offering integrated mortgage, title, and ancillary services similar to BHHS Florida's CORE platform.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway Home Services