Northwest Counseling and Guidance Clinic
Northwest Counseling and Guidance Clinic is a Wisconsin-based behavioral health provider operating five sub-brands offering day treatment, 24/7 crisis intervention, school-based outpatient therapy, mentoring, and transportation services for children, adolescents, and families across 13 locations and 35 counties.
- Company typePrivate
- Founded1994
- HeadquartersSiren, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Northwest Counseling and Guidance Clinic does
Northwest Counseling and Guidance Clinic (NWCGC) is a privately held, Wisconsin-based behavioral health treatment organization founded in 1994 in Siren, Wisconsin. The company operates five coordinated sub-brands serving children, adolescents, and families: Northwest Journey (community-based day and half-day treatment across 11 Wisconsin locations, certified under Wisconsin DHS 40), Northwest Connections (a 24/7 emergency mental health crisis line covering 35 Wisconsin counties), Northwest Directions (school-based outpatient therapy in partnership with area school districts), Northwest Community Partners (daily living skills, mentoring, and respite care delivered under contract with county human services departments), and Northwest Transportation (non-emergency medical transport statewide). The organization serves over 200 children and families daily and maintains a 13-office footprint spanning Siren, Amery, Kimberly, Black River Falls, Eagle River, Green Bay, Menomonie, Prescott, Superior, Wausau, Wisconsin Rapids, and Stevens Point. Its founding program was the first full-day children's mental health day treatment program in Wisconsin, and telepsychiatry is highlighted as a service not offered by other children's day treatment programs in the state.
The platform is built around multidisciplinary clinical teams (psychologists, registered nurses, psychotherapists, mental health professionals) delivering evidence-informed, strength-based, and trauma-informed treatment, with telepsychiatry used where in-community psychiatric services are unavailable. Technology is operational rather than differentiated — no proprietary software, AI capabilities, or data products are evident — and the company's defensibility rests on regulatory certification, county and school referral relationships, and physical clinic density across rural and mid-sized Wisconsin markets.
Revenue is generated through insurance and medical assistance (Medicaid) billing across therapy, day treatment, crisis, mentoring, and respite services, with each client receiving a benefit check prior to enrollment. Go-to-market is sales-led and referral-driven: county DHS contracts, school district partnerships, and a 24/7 crisis line serve as the principal intake channels. Pricing is not publicly disclosed, and the organization accepts all forms of insurance including medical assistance, with no fee charged to families or schools without signed consent prior to programming.
Northwest Counseling and Guidance Clinic firmographics
Firmographics- Name
- Northwest Counseling and Guidance Clinic
- Legal name
- Northwest Counseling and Guidance Clinic Inc
- Website
- https://nwcgc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Northwest Counseling and Guidance Clinic is a Wisconsin-based behavioral health provider operating five sub-brands offering day treatment, 24/7 crisis intervention, school-based outpatient therapy, mentoring, and transportation services for children, adolescents, and families across 13 locations and 35 counties.
- Ownership category
- akta.pro rank
Northwest Counseling and Guidance Clinic industry classification
Industry- Product category
- Children's Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Residential Mental Health Treatment Centers (HLAFACAC)
Keywords
Where Northwest Counseling and Guidance Clinic is headquartered
LocationHeadquarters
- HQ city
- Siren
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Northwest Counseling and Guidance Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Mental Health Treatment Services: Revenue generated through insurance billing (including medical assistance/Medicaid) for outpatient therapy, day treatment programs, crisis services, and mentoring/respite services. Services are provided to children, adolescents, and families with coverage through various insurance plans and public assistance programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Northwest Counseling and Guidance Clinic product offering
Product offeringCore offering
Northwest Counseling and Guidance Clinic provides behavioral health treatment for children and adolescents across Wisconsin through a continuum of programs including outpatient therapy, day treatment, 24/7 crisis intervention, school-based outreach, and community-based mentoring and respite services. The clinic operates 11 community locations, a 24/7 crisis line covering 35 counties, and telepsychiatry services for areas lacking local psychiatric care.
Product overview
Northwest Counseling and Guidance Clinic operates as a behavioral health treatment organization offering a portfolio of coordinated programs for children, adolescents, and families across Wisconsin. The core offerings include: Northwest Journey (day treatment program with therapeutic counseling and educational services), Northwest Connections (24/7 crisis intervention hotline), Northwest Directions (school-based outpatient therapy), Northwest Community Partners (mentoring, respite, and daily living skills), and Northwest Transportation (non-emergency medical transport). These programs work together to provide a continuum of mental health treatment from preventative outpatient services to emergency crisis intervention.
Differentiator
Problem solved
Functional benefit
Brands
- Northwest Journey: Community-based day or half-day treatment option providing comprehensive intervention and preventative services aimed at preventing out-of-home placements and creating family stability and individual success for children and adolescents. A certified children's mental health day treatment program.
- Northwest Connections
- Northwest Directions
- Northwest Community Partners
Products and services
- Northwest Journey Community-based day or half-day mental health treatment program for children and adolescents offering comprehensive intervention and preventative services aimed at preventing out-of-home placements. A certified children's mental health day treatment program under DHS 40, providing therapeutic support including individual, family, and group counseling, educational services, and transitional services for youth returning from out-of-home placements.
- Northwest Connections 24/7 emergency crisis line providing mental health crisis services throughout multiple Wisconsin counties, offering least restrictive intervention methods including resources, stabilization support, and connections to crisis beds or inpatient facilities.
- Northwest Directions School-based outpatient outreach program providing therapeutic services for children and adolescents to address mild to moderate mental health symptoms, working with the child, family, therapist, and community resources.
- Northwest Community Partners Program providing daily living skills education, mentoring, and respite care services in collaboration with Portage, Waupaca, and Wood County Departments of Human Services to help participants independently perform routine daily activities.
- Northwest Transportation
Quantifiable outcome
- Prevents out-of-home placements for children and adolescents through intensive day treatment services.
- +2 more outcomes
Companies that use Northwest Counseling and Guidance Clinic
Customer profileSegments3 records
Ideal customer profiles3 records
Northwest Counseling and Guidance Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Northwest Counseling and Guidance Clinic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Portage County Department of Human ServicescoreCollaborative partnership with Portage County DHS to provide daily living skills, mentoring and respite services through Northwest Community Partners program.
- Waupaca County Department of Human ServicescoreCollaborative partnership with Waupaca County DHS to provide daily living skills, mentoring and respite services through Northwest Community Partners program.
- Wood County Department of Human ServicescoreCollaborative partnership with Wood County DHS to provide daily living skills, mentoring and respite services through Northwest Community Partners program.
- Local Social Services AgenciescorePartnership with local social services for emergency crisis intervention and coordination of care services for families.
- Local Law Enforcement AgenciescorePartnership with law enforcement for 24/7 emergency crisis intervention and safety coordination.
- Area School DistrictscorePartnership with area schools to provide Northwest Directions outreach services and coordinate educational services for children in day treatment programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Northwest Counseling and Guidance Clinic competitors and assessment
Company assessmentDirect peers
- Rogers Behavioral Health: Wisconsin-headquartered multi-site behavioral health provider offering inpatient, residential, day treatment, and outpatient programs for children, adolescents, and adults. Highly comparable in scope, geography, and program structure (day treatment + crisis + outpatient continuum).
- Lutheran Social Services of Wisconsin & Upper Michigan: Large Wisconsin-based nonprofit social services organization with behavioral health, mentoring, respite, and community-based programs for children and families. Closely comparable to NWCGC's Northwest Community Partners and overall county-contract-driven community model.
- Catalpa Health: Wisconsin-based pediatric behavioral health provider offering outpatient therapy, school-based mental health, and day treatment programs for children and adolescents. Highly comparable on target demographic, geography, and program mix.
Broad incumbents
- Children's Wisconsin (Children's Hospital of Wisconsin): Major Wisconsin pediatric health system that includes a child and adolescent psychiatry/behavioral health service line. Overlaps with NWCGC on youth mental health outpatient and day treatment, but operates as a much broader hospital system rather than a focused youth behavioral health specialist.
- Boys Town: National youth services organization providing residential, in-home, and community-based behavioral health programs for at-risk children and families. Comparable in youth/family focus, prevention of out-of-home placements, and county-contract-driven service model.
- Prevea Health Behavioral Care: Wisconsin regional health system that operates outpatient behavioral health services including pediatric mental health. Comparable on Wisconsin geographic overlap and outpatient mental health delivery, though embedded in a broader primary care system.
Regional players
- Family Services of Northeast Wisconsin: Regional Wisconsin-based human services provider offering outpatient mental health, school-based services, and community programs for youth and families. Comparable in target population, geography, and school/county referral channels.
- Reach Counseling & Behavioral Health: Wisconsin-based outpatient mental health and substance use provider serving children and adults across multiple counties. Comparable on regional Wisconsin scale, county contracting, and outpatient pediatric services.
- Bell Therapy: Wisconsin-based outpatient mental health provider serving children, adolescents, and adults in Milwaukee and surrounding counties. Comparable on outpatient pediatric mental health services and Wisconsin regional delivery.
Emerging players
- Vivent Health: Wisconsin-origin nonprofit providing behavioral health and case management services alongside other health programs. Partial overlap on community-based mental health services and county/state contract relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Northwest Counseling and Guidance Clinic social profiles
Digital presenceNorthwest Counseling and Guidance Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northwest Counseling and Guidance Clinic leadership team
Management profileNumber of profiles
Profiles13 records
Northwest Counseling and Guidance Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northwest Counseling and Guidance Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northwest Counseling and Guidance Clinic
What does Northwest Counseling and Guidance Clinic do?
Northwest Counseling and Guidance Clinic provides behavioral health treatment for children and adolescents across Wisconsin through a continuum of programs including outpatient therapy, day treatment, 24/7 crisis intervention, school-based outreach, and community-based mentoring and respite services. The clinic operates 11 community locations, a 24/7 crisis line covering 35 counties, and telepsychiatry services for areas lacking local psychiatric care.
Is Northwest Counseling and Guidance Clinic a public or private company?
Northwest Counseling and Guidance Clinic is a private company. It is classified as unknown and is currently operating.
When was Northwest Counseling and Guidance Clinic founded?
Northwest Counseling and Guidance Clinic was founded in 1994. It employs 51 to 100 people.
Where is Northwest Counseling and Guidance Clinic based?
Northwest Counseling and Guidance Clinic is headquartered in Siren, United States, in the North America region.
How does Northwest Counseling and Guidance Clinic make money?
One revenue line is on record: mental Health Treatment Services.
Who are Northwest Counseling and Guidance Clinic's main competitors?
Direct peers on record are Rogers Behavioral Health, Lutheran Social Services of Wisconsin & Upper Michigan and Catalpa Health. Broad incumbents are Children's Wisconsin (Children's Hospital of Wisconsin), Boys Town and Prevea Health Behavioral Care. Regional players are Family Services of Northeast Wisconsin, Reach Counseling & Behavioral Health and Bell Therapy. Vivent Health is listed as an emerging player.
Does Northwest Counseling and Guidance Clinic have an API?
No public API is recorded for Northwest Counseling and Guidance Clinic.
What industry is Northwest Counseling and Guidance Clinic in?
Northwest Counseling and Guidance Clinic's product category is Children's Mental Health Services. Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services), with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621420 and its SIC code is 8093.