What Yegomoto does

Yegomoto (legally Yego Innovision Ltd.) is a smart urban mobility platform that operates a metered motorcycle taxi service in Kigali, Rwanda. The company began operations in September 2017 as a subsidiary of Singapore-based holding company Kommlabs Pte. Ltd., led by CEO and Managing Director Karanvir Singh. Its core offering replaces the traditional haggling model of Rwanda's boda-boda (motorcycle taxi) industry with a regulated, metered service. Riders are equipped with proprietary Intelligent Connected Fare Meters (ICFMs) — IoT devices mounted on the right handlebar that automatically calculate fares based on distance traveled and elapsed time, eliminating pre-ride fare negotiation. Drivers are identifiable on Kigali streets by branded bright red helmets, and the service also offers electronic receipts (E-bills) and a passenger mobile app on Google Play. As of August 2020, the platform had 9,000+ registered customers against an addressable market of approximately 20,000 motorcycles in Kigali.

The platform is built on a cloud-based IoT architecture in which all fare meters are connected to a centralized monitoring and management system that enables GPS tracking, speed and safety monitoring, and electronic receipt generation. Supporting infrastructure includes the Yego 9191 centralized telephone booking system (Rwanda's first, launched November 2018), Yegocabs (an extension into car taxi services), a Butler Service platform in development for food, grocery, and on-demand professional service delivery, and the YEGOMOTO Ride-Tap-Pay NFC card for contactless payment. The company generates revenue primarily through transaction fees on metered rides, with payment processing fees (across MTN Mobile Money, MTN Tap & Pay, and SPENN) and future Butler Service marketplace commissions as secondary streams. In February 2018, RURA (Rwanda Utilities Regulatory Authority) approved and mandated the YEGOMOTO technology for all motorcycle taxis operating in Rwanda, establishing the platform as the regulatory standard for the industry. The company has won multiple international awards including AppsAfrica Best Mobility Solution 2018, Africacom Best IoT Product of the Year 2018, and was named the 7th Most Innovative Company in Africa by Fast Company in 2019.

Name

Yegomoto

Legal name

Yego Innovision Ltd.

Website

https://yegomoto.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Yegomoto is a Rwanda-based smart mobility platform operating a metered motorcycle taxi service in Kigali using IoT-enabled fare meters, cashless payments, and a RURA-mandated industry standard technology stack.

Ownership category

akta.pro rank

Product category

Motorcycle Taxi Ride-Hailing and Smart Urban Mobility

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Two-Wheeler Ride-Hailing (Moto-Taxis) Platforms (TLAFAIAI)

akta.pro secondary industries

Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

Keywords

• Motorcycle taxi service
• Metered ride hailing
• IoT fare meter
• Cashless transit payments
• Smart urban mobility

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Metered Ride Fares: Passengers pay fares calculated automatically according to distance traveled and time taken. Fares are displayed on the YEGOMOTO Meter. Additional waiting charges may apply. The platform takes a transaction fee from each ride.
2. Cashless Payment Processing: Revenue generated from processing digital payments through mobile money and NFC cards. Cashless payments are incentivized as they avoid the cash rounding up charges.
3. Butler Services (Planned): Future revenue from delivering food, groceries, and professional services through the platform, generating commissions from service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yegomoto provides a metered motorcycle taxi (boda-boda) service in Kigali, Rwanda, powered by proprietary IoT-based Intelligent Connected Fare Meters that calculate fares automatically by distance and time, eliminating fare haggling. The service is supported by a cloud-based monitoring platform, multiple cashless payment options (MTN Mobile Money, NFC cards, MTN Tap & Pay), electronic receipts, and a passenger mobile app for ride booking, with extensions into car taxi (Yegocabs), centralized phone booking (Yego 9191), and a multi-service delivery platform (Butler Service).

Product overview

Yegomoto operates as a smart urban mobility platform built on a cloud-based IoT infrastructure. The core offering is the Yegomoto metered motorcycle taxi service, featuring proprietary Intelligent Connected Fare Meters (ICFMs) installed on bikes that calculate fares automatically by distance and time. This is complemented by the Yegocabs car taxi sub-brand using similar technology. The platform extends beyond transport through the Butler Service delivery module for food, groceries, and on-demand services. Supporting infrastructure includes a passenger mobile app, YEGOMOTO Ride-Tap-Pay NFC cards for cashless payments, E-bills for electronic invoicing, and the Yego 9191 centralized telephone booking system. All services are managed through a centralized monitoring system connected to the IoT meters.

Differentiator

Problem solved

Functional benefit

Brands

• Yego 9191: Rwanda's first centralized telephone booking system for car and motorcycle taxis launched in November 2018.

Products and services

• Yegomoto Metered Motorcycle Taxi Service Metered motorcycle taxi (boda-boda) service operating in Kigali, Rwanda, using IoT-based intelligent fare meters mounted on motorcycles. Fares are calculated automatically based on distance traveled and time, eliminating fare haggling. Drivers are identifiable by bright red YEGOMOTO helmets.
• Yegocabs Metered Car Taxi Service Car taxi (voire) service operated under the YEGO brand using the same IoT meter technology as Yegomoto; operates in parallel with motorcycle taxi service and shares the 9191 booking system.
• Yego 9191 Centralized Booking System Rwanda's first centralized telephone booking system for car taxis and motorcycle taxis. Passengers can call 9191 to request a Yegocab or Yegomoto ride, with live operator dispatch.
• Butler Service Delivery Platform Service delivery platform expanding beyond transportation to offer food delivery, grocery delivery, salon and spa services, package delivery, and on-demand professional services (plumber, electrician) to customers' doorsteps, with planned revenue from commissions on third-party service providers.
• YEGOMOTO Passenger App Mobile application for passengers available on Google Play, enabling users to summon YEGOMOTO bikes, pre-book rides, and access Butler Services. Provides electronic trip receipts via email.

Quantifiable outcome

• Reduced traffic accidents through speed tracking
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SPENN (I&M Bank Rwanda)coreTechnology or Integration · 1 November 2020Partnership allowing all SPENN users to digitally pay and receive fares for YEGO taxi cabs and motorcycles at zero cost. Launched during COVID-19 pandemic to accelerate cashless payment adoption.
• RwandaMotorscoreStrategic or Co-development Partner · 1 July 2020Joint partnership with Bank of Kigali for financing new taxi vehicles. RwandaMotors provides the vehicles as part of the vehicle financing program for taxi drivers.
• RURA (Rwanda Utilities Regulatory Authority)flagshipStrategic or Co-development Partner · 1 February 2018RURA approved and mandated YEGOMOTO technology for all motorcycle taxis in Rwanda. This regulatory partnership established YEGOMOTO as the standard platform for the industry, requiring all taxi moto operators to use the electronic fare system.
• MTN RwandacoreTechnology or Integration · 1 November 2017Partnership enabling taxi moto customers to pay transport fares using MTN Mobile Money service. Also includes MTN Tap & Pay technology for contactless NFC payments. The partnership promotes digital inclusion for motorcyclists.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SafeBoda: SafeBoda is a motorcycle ride-hailing platform headquartered in Uganda with East Africa operations, offering app-based boda-boda rides, cashless payments, and driver safety training. It is the most direct functional peer to Yegomoto given its two-wheeler focus, East African footprint, and overlapping mobile-money payment integrations.
• MAX (Metro Africa Xpress): MAX is a Nigerian motorcycle ride-hail and delivery platform that equips drivers with IoT devices and provides safety training, structured similarly to Yegomoto's model. It targets the same use case (motorcycle taxi) with analogous technology-led differentiation in an African emerging market.
• Gokada: Gokada is a Nigerian motorcycle ride-hailing and last-mile delivery platform operating in Lagos. It is comparable to Yegomoto as a direct motorcycle-taxi competitor in Africa with app-based booking and delivery adjacencies.
• ORide (by OPay): ORide is the motorcycle ride-hailing vertical of OPay, a major Africa-focused mobile payments and ride-hailing super-app operating primarily in Nigeria. It competes with Yegomoto on motorcycle taxi ride-hailing and is differentiated by deep payment integration.

Broad incumbents

• Uber (Uber Moto): Uber operates Uber Moto motorcycle ride-hailing in multiple African and South Asian cities and has signaled interest in expanding its two-wheeler product across Africa. It is the largest global ride-hailing incumbent and competes with Yegomoto's category with vastly greater capital and brand.
• Bolt: Bolt (formerly Taxify) is a global ride-hailing platform with significant African operations across multiple countries including East and West Africa. It represents the broad-incumbent threat to niche motorcycle ride-hailers like Yegomoto, with deeper capital and multi-modal offerings.
• inDrive: inDrive is a global ride-hailing platform that has expanded aggressively across Africa with a negotiated-fare model. It is comparable to Yegomoto as a global ride-hailer active in African emerging markets but competes on price negotiation, the opposite of Yegomoto's metered approach.
• Careem: Careem is a MENA-focused ride-hailing and super-app platform now owned by Uber, operating in multiple emerging markets. It is comparable as a broader emerging-market ride-hailing player with multi-service expansion ambitions similar to Yegomoto's Butler Services vision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yegomotoafrica
• YouTubeyoutube.com/channel/yegomoto
• Facebookfacebook.com/YegomotoAfrica
• LinkedInlinkedin.com/company/yegomoto
• Instagraminstagram.com/yegomoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yegomoto