Viesure Innovation Center

What Viesure Innovation Center does

Viesure Innovation Center GmbH is a Vienna-based digital product and engineering company founded in 2019 as the first corporate startup of Vienna Insurance Group, operating as the dedicated innovation department of Wiener Städtische Versicherung AG. The company designs, develops, and maintains consumer-facing insurance applications for VIG subsidiaries, with named products including losleben (invoice and claims submission for Wiener Städtische's private health, home, and property policyholders), MeineDONAU (digital customer portal for DONAU Versicherung), and BAV (in development). Its underlying technology stack is full-stack and modern: Kotlin/Spring Boot for backend services, Swift for iOS, multiple frontend frameworks (Svelte, React, Angular) for web, and cloud-native infrastructure on Google Cloud Platform with Kubernetes/GKE. Engineering practices include Apple's Swift Testing framework, automated CI, and agile cross-functional squads spanning product, design, AI, and engineering.

Viesure employs approximately 50 digital experts representing 15 nationalities, led by Managing Directors Dieter König and Robert Redl, and is certified as a Great Place to Work (2025). The company is differentiated within the Austrian insurance market by sustained third-party validation — the losleben app has been awarded ÖGVS Best Insurance App for five consecutive years (2022-2026) and holds the #1 ranking in Austrian app stores for the insurance category.

The business model is B2B professional services delivered under multi-year contracts to Vienna Insurance Group subsidiaries, with product delivery channels including the Apple App Store, Google Play Store, and web portals. End consumers (B2B2C) are policyholders of the partner insurance carriers. Revenue, pricing, and contract values are not publicly disclosed; there are no external venture capital rounds, reflecting the company's captive, parent-funded operating model.

Name

Viesure Innovation Center

Legal name

viesure innovation center GmbH

Website

https://viesure.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Viesure Innovation Center is the dedicated digital product and engineering unit of Vienna Insurance Group, designing and operating award-winning insurance apps (losleben, MeineDONAU, BAV) for VIG subsidiaries including Wiener Städtische Versicherung and DONAU Versicherung on a B2B professional services basis.

Ownership category

akta.pro rank

Product category

Insurance Technology (InsurTech)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Computer Systems Design Services (541512)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

akta.pro secondary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Insurance digital products
• Insurtech software development
• Mobile insurance apps
• Insurance customer portals
• Digital insurance transformation

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Software Development Services: As the dedicated innovation center of Wiener Städtische Versicherung AG (Vienna Insurance Group), Viesure provides software design, development, and enhancement services for insurance digital products including customer-facing apps and internal tools. Revenue is generated through professional services contracts with group companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viesure Innovation Center is the dedicated innovation unit of Vienna Insurance Group, designing, developing, and enhancing digital insurance products such as mobile apps and customer portals for group entities including Wiener Städtische Versicherung and DONAU Versicherung. The company combines product strategy, UI/UX design, AI and engineering, and market/user research to deliver customer-facing insurance applications and internal digital tools.

Product overview

Viesure Innovation Center operates as a dedicated innovation company for the Vienna Insurance Group, specializing in digital insurance solutions. The company offers a portfolio of award-winning customer-facing products including the losleben app (Wiener Städtische), MeineDONAU app (DONAU Versicherung), and BAV. These products are supported by capabilities in product strategy, AI and engineering, UI/UX design, and market/user research. Viesure's interdisciplinary teams combine expertise across design, engineering, AI, and product strategy to deliver high-quality digital solutions for the insurance sector.

Differentiator

Problem solved

Functional benefit

Brands

• losleben: Award-winning insurance app for submitting invoices for private health, home and property insurances, developed for Wiener Städtische Versicherung.
• MeineDONAU

Products and services

• losleben App Award-winning mobile app for Wiener Städtische Versicherung AG customers that allows users to submit invoices for their private health, home, and property insurances with just a few taps. Features one-time registration, easier submission process, faster payouts, clear status displays, real-time notifications, and submission history. Highest-rated app in the Austrian insurance market with #1 ranking in Apple and Google app stores.
• MeineDONAU App Digital customer portal and mobile app for DONAU Versicherung customers that provides full control over insurance matters. Users can view contracts, submit invoices, and report claims via smartphone or computer with secure login and intuitive navigation.
• BAV Insurance product listed in Viesure's product navigation. No detailed description available in the source data.

Quantifiable outcome

• losleben is the highest-rated app in the Austrian insurance market with #1 ranking in Apple and Google app stores
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wiener Städtische Versicherung AGcoreStrategic or Co-development Partner · 1 January 2019Viesure was created as the first corporate startup of the Vienna Insurance Group and operates as Wiener Städtische's dedicated innovation department. Since 2019, Viesure has worked hand-in-hand with Wiener Städtische to build best-in-class customer-facing and internal client-side products including the award-winning losleben app. This is a core, long-term strategic partnership.
• DONAU VersicherungcoreStrategic or Co-development PartnerViesure has formed a special relationship with DONAU Versicherung as a key stakeholder, developing MeineDONAU digital customer portal and app as part of DONAU's digital transformation. This partnership enables customers to manage insurance matters anytime, anywhere.
• Twinformatics GmbHminorStrategic or Co-development PartnerViesure colleagues at Twinformatics GmbH collaborate on developing customer-facing and internal digital products that drive operational efficiency and create competitive advantage across the Vienna Insurance Group.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wakam: Wakam builds white-label and embedded digital insurance products for insurers and affinity partners across Europe. Like Viesure, it operates as a B2B partner that designs, builds, and operates digital insurance infrastructure rather than underwriting itself — though Wakam is independent and pan-European whereas Viesure is captive to VIG.

Broad incumbents

• Cover Genius: Cover Genius provides a global embedded insurance platform used by insurers, retailers, and fintechs to distribute and service digital insurance products. Comparable in delivering digital insurance customer experiences (claims, policy servicing) at scale, but broader in geography and more productized.
• Shift Technology: Shift Technology sells AI-native decisioning and automation tools to insurance carriers across claims, underwriting, and fraud. Overlaps with Viesure's AI/automation roadmap for insurance processes and shares the same end customers (carriers) in Europe.
• Duck Creek Technologies: Duck Creek provides core insurance SaaS (policy, billing, claims) for P&C carriers globally. Serves the same insurance-carrier buyer segment as Viesure, but at the core-systems layer rather than customer-facing apps; a credible alternative if VIG chooses to standardize on vendor SaaS.
• EIS Group: EIS offers a core insurance platform (policy administration, claims, billing) used by global carriers. Comparable buyer (insurance carriers) and overlap on digital policy servicing; differs in that EIS is a platform vendor while Viesure is an embedded innovation unit.
• DXC Technology Insurance Services: DXC runs a large insurance-focused BPO and digital services practice serving global insurers with claims, underwriting support, and digital transformation. Closest large-scale comparable on the B2B professional services / digital transformation model for insurers.
• Cognizant Insurance: Cognizant's insurance practice delivers IT services, digital engineering, and platform implementations for global insurers. Comparable as a large-scale B2B digital engineering partner to insurance carriers, though at a vastly larger scale and with a much broader portfolio.

Regional players

• Mphasis Insurance Solutions: Mphasis provides application development, cloud, and digital services for insurers, with deep delivery presence in Europe and Asia. Comparable B2B insurance digital engineering services model; less productized and brand-recognized than top-tier peers.

Emerging players

• Lemonade: Lemonade is a consumer-facing digital insurer with award-winning mobile UX — directly comparable on the customer-experience and mobile-app UX axes that drove Viesure's ÖGVS wins, though Lemonade is itself the carrier whereas Viesure builds the apps for carriers.

Others

• Allianz in-house Digital Labs (e.g. Allianz X / Allianz Technology): Allianz operates dedicated in-house digital and venture units that build insurance digital products and invest in insurtech. Closest structural analog to Viesure as a captive insurance-group innovation function, though at much larger scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/viesure
• LinkedInlinkedin.com/company/viesure
• Instagraminstagram.com/viesure.io
• Xx.com/viesure_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viesure Innovation Center