Pinedale Roundup

What Pinedale Roundup does

Pinedale Roundup is a community newspaper serving Sublette County, Wyoming, with continuous publication since 1904. It operates as the primary local news source for the town of Pinedale and surrounding communities, covering local government, education, sports, public safety, agriculture, outdoors, obituaries, and community events. The publication is currently led by Publisher Rob Mortimore and Managing Editor Cali O'Hare, with a small staff comprising advertising, classifieds, and editorial personnel, supplemented by seasonal interns. Advertising sales and classifieds are managed by Cortney Reed and Eunice Allgood respectively.

The product portfolio includes a weekly printed newspaper sold at $3.00 per issue or $12/month by subscription, an E-Edition digital replica, an online news portal with free and subscriber-only content, a community calendar, classifieds, and a Monday e-newsletter launched in summer 2026. The technology platform is provided by Creative Circle Media Solutions, which powers the website, e-edition delivery, and digital subscription infrastructure. Archival content spanning over a century creates a unique local historical reference asset.

The business model is a hybrid of newsstand and subscription recurring revenue ($3 per issue or $12/month), local advertising sales, classifieds, public notice and legal publishing, and a new Press Club donation program operated through the Wyoming Community Foundation. In May 2026 the print price was increased from $1.25 to $3.00 per issue, with management projecting $50,000–$63,000 in incremental annual revenue to fund a full-time government/education reporter. The paper won five awards in the 2026 National Newspaper Association Better Newspaper Contest. Distribution is regional within Sublette County via newsstands, mail subscriptions, and digital access.

Name

Pinedale Roundup

Legal name

Pinedale Roundup

Website

https://pinedaleroundup.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinedale Roundup is a 120-year-old weekly community newspaper serving Sublette County, Wyoming, producing print, e-edition, e-newsletter, and online local news for residents and advertisers.

Ownership category

akta.pro rank

Product category

Local Community Newspaper

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Community newspaper
• Local journalism
• Print newspaper
• Digital news subscription
• Classified advertising

Headquarters

HQ city

Pinedale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print and Digital Subscriptions: Weekly newspaper sold at $3.00 per issue off the rack or $12/month subscription. Price increased from $1.25 to $3.00 in May 2026 to fund additional staff.
2. Advertising: Advertising revenue from local businesses and organizations in Sublette County
3. Press Club Donations: Tax-deductible donations through Wyoming Community Foundation partnership. Goal of $10,000 in first year to fund full-time reporter salary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pinedale Roundup is a weekly community newspaper providing local news coverage for Pinedale and Sublette County, Wyoming. It delivers print and digital editions covering community news, local government, education, sports, public safety, agriculture, outdoors, opinion, obituaries, legal notices, and community announcements. The publication operates through print subscriptions, digital e-edition access, classified advertising, and Press Club donations, serving as the primary local journalism source for rural Sublette County.

Product overview

Pinedale Roundup is a traditional weekly community newspaper serving Sublette County, Wyoming. The publication operates as a unified print and digital offering, combining its core weekly print newspaper with a digital E-Edition platform, an E-Newsletter, and a content-rich website. The product portfolio centers on local journalism coverage including community news, local government, education, outdoors, agriculture, sports, public safety, and opinion sections. The newspaper also provides classified advertising services through both print and digital channels, and maintains a community calendar feature. The publication recently increased its digital offerings, including the launch of an E-Newsletter in 2026, and is powered by Creative Circle Media Solutions' publishing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Edition Digital version of the printed newspaper accessible online, allowing subscribers to read the full weekly issue in electronic format.
• Classifieds Print and digital classified advertising section for local community announcements including births, engagements, weddings, anniversaries, obituaries, legal notices, and general classifieds.
• Weekly Print Newspaper The traditional printed weekly newspaper covering local news, community events, sports, public safety, opinion, and announcements for Sublette County, Wyoming.
• Website News Content Online news portal providing continuous coverage of local government, education, outdoors, agriculture, sports, public safety, opinion, and community events with both free and subscriber-only content.
• E-Newsletter Monday email newsletter providing weekly previews, exclusive online content, and comprehensive community event calendars for subscribers.
• Press Club Donation Program Tax-deductible donation program through Wyoming Community Foundation partnership, with goal of $10,000 in first year to fund full-time reporter salary. Business donors receive free subscriptions for employees.

Quantifiable outcome

• Won 5 National Newspaper Association awards in 2026

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Wyoming Community FoundationcoreStrategic or Co-development Partner · 1 April 2026Partnership with Wyoming Community Foundation enables Pinedale Roundup to accept tax-deductible donations through Press Club program. Foundation also provided $5,000 in Press Forward funding for college-level internship.
• Sublette County Chamber of CommercecoreGTM or Marketing Partner · 1 April 2026Partnered with Chamber for Pathways Program to host a high school intern. Also co-hosted community mixer event at newspaper office.
• High Country SuitesminorOthers · 1 April 2026Donated free housing for college-level intern for the entirety of the 10-week internship.
• Teri Finneman (Kansas journalism professor)minorImplementation/ SI/ Consulting PartnerConducted reader focus groups and surveys to help revive rural news operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buffalo Bulletin: Wyoming community newspaper serving Buffalo and Johnson County. Similar small-town weekly print + digital operating model targeting rural Wyoming readership, with overlapping coverage categories.
• Powell Tribune: Wyoming community newspaper serving Powell and Park County. Comparable rural Wyoming weekly covering local government, schools, sports, and agriculture with print and digital editions.
• Torrington Telegram: Wyoming weekly community newspaper in Torrington. The publisher of Pinedale Roundup (Rob Mortimore) is also associated with Torrington Telegram, and both papers share the same Creative Circle Media Solutions platform, making them tightly comparable in size, geography, and operating model.
• Jackson Hole News&Guide: Wyoming community newspaper serving Teton County. Comparable hyper-local Wyoming weekly covering government, outdoors, and community, though operating in a higher-income/resort market than Pinedale.
• Gillette News-Record: Wyoming community newspaper serving Gillette and Campbell County. Similar small-market weekly community newspaper model covering local news, energy industry, and sports.
• Cody Enterprise: Wyoming community newspaper serving Cody and Park County. Comparable in function to Pinedale Roundup as a rural Wyoming weekly covering local government, sports, and community news with print and digital subscriptions.
• Rawlins Times: Wyoming community newspaper serving Rawlins and Carbon County. Small-market weekly with similar subscription, advertising, and classified revenue mix targeting rural Wyoming readers.
• Laramie Boomerang: Wyoming community newspaper serving Laramie and Albany County, including University of Wyoming coverage. Comparable print + digital weekly structure with local government, education, and sports focus.

Broad incumbents

• Wyoming Tribune Eagle: Wyoming statewide daily serving Cheyenne and broader Wyoming. Larger incumbent covering state politics and regional news that community newspapers like Pinedale Roundup complement with hyper-local coverage.
• Casper Star-Tribune: Wyoming's largest regional daily, serving Casper and the broader state. While substantially larger, it covers overlapping Wyoming regional topics and competes loosely with community papers for digital readership and statewide advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinedaleRoundup
• Xx.com/PinedaleRoundup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinedale Roundup