Alola

What Alola does

Alola Publicidad S.L., trading as Alola Media and Alola agencia, is a privately held full-service digital and offline marketing agency headquartered in Tui, Pontevedra, Spain, with operating offices in Vigo and Madrid. Founded between 2011 and 2015, the agency serves small and medium-sized Spanish businesses — including local automotive dealers (Audi and Volkswagen franchises), legal firms, and tourism operators — with a broad portfolio spanning digital services (web design, ecommerce development and outsourcing, email marketing, mobile marketing, social media management, community management, paid social advertising, SEO and SEM) and traditional marketing services (corporate identity, graphic design, communications, advertising photography, packaging design, media and print management, and promotional merchandise). The agency does not rely on a proprietary technology platform, delivering work via standard industry tools and methodologies.

Revenue is generated through professional-services engagements — project-based work or client retainers — with no publicly disclosed pricing; prospective clients reach the agency through dedicated phone lines in Vigo and Madrid, a generic email inbox ([email protected]), and website inquiry forms. Go-to-market is sales-led, amplified by an active content marketing program: a long-running blog (publications dating to 2011, latest posts in October 2024) covering SEO, social media, and ecommerce topics functions as both an inbound demand-generation channel and a demonstration of category expertise. Alola holds Google Partner certification, maintains a Portuguese-language mirror site (alola.pt), and in 2021 received European Regional Development Fund support through the InnoCámaras program of the Cámara de Comercio de Pontevedra, Vigo y Vilagarcía to fund audiovisual and computer equipment and the development of new service offerings. The company operates with 1–10 employees and has not disclosed external equity investment beyond the public EU grant.

Name

Alola

Legal name

Alola Publicidad S.L.

Website

https://alola.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Alola is a full-service Spanish digital and offline marketing agency headquartered in Tui, Pontevedra, with offices in Vigo and Madrid, serving SMEs with web design, ecommerce, SEO/SEM, social media, branding, and corporate communications services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Digital marketing agency
• Web design services
• Search engine optimization
• Social media management
• Ecommerce development

Headquarters

HQ city

Pontevedra

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Alola generates revenue through professional services engagements including web design, ecommerce development, SEO/SEM, social media management, email marketing, graphic design, corporate image, and photography services. Revenue is likely project-based or structured as client retainers for ongoing marketing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alola Publicidad S.L. is a full-service marketing and advertising agency that designs and builds websites and online stores, runs SEO/SEM and social media campaigns, manages community and email marketing, and delivers offline brand work including corporate identity, graphic design, packaging, photography, print management, and promotional gifts for businesses primarily in Spain.

Product overview

Alola is a full-service digital and offline marketing agency operating from Vigo and Madrid, Spain, with services spanning both online and traditional marketing channels. The core digital offering includes web design and ecommerce solutions (with outsourcing options), supported by email marketing, mobile marketing, social media management, community management, social advertising, SEO, and SEM services. The offline portfolio complements the digital services with corporate identity, graphic design, communication strategy, advertising photography, packaging design, media management, print management, and promotional gifts. The agency serves both Spanish and Portuguese markets through its multilingual website, positioning itself as a comprehensive marketing partner for businesses seeking both online and offline brand building capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design (Diseño Web) Design and build of business websites for clients, covering layout, branding integration, and basic development as part of Alola's full-service offering.
• Ecommerce Design, development, and management of online stores for businesses that want to sell products or services directly through their own ecommerce site.
• SEO (Posicionamiento Web) Organic search engine optimization work to improve client visibility in Google and other search engines.
• SEM (Marketing en Buscadores) Paid search engine marketing campaigns, executed with Google Partner certified tools and analytics to drive traffic and leads.
• Social Media Management Ongoing management of client social media channels, including content planning, posting, and engagement.
• Social Ads Paid advertising campaigns run on social media platforms to reach targeted audiences for clients.
• Community Management Day-to-day community management work, including responding to followers, moderating conversations, and growing online communities on behalf of clients.
• Email Marketing (Emailing) Email campaign design, list management, and sending services for clients running newsletters and promotional email programs.
• Mobile Marketing Mobile-focused marketing activities, including mobile messaging, mobile-optimized campaign assets, and mobile channel execution.
• Corporate Identity (Imagen Corporativa) Creation of corporate identity systems for clients, including logo design, brand guidelines, and visual identity standards.
• Graphic Design (Diseño Gráfico) Graphic design work for clients across digital and print media, including campaign visuals, brochures, and marketing collateral.
• Communication (Comunicación) Corporate communications support for clients, covering messaging, announcements, and broader communication strategy execution.
• Advertising Photography (Fotografía Publicitaria) Commercial and advertising photography produced in-house for use in client campaigns, websites, and printed materials.
• Packaging Design of product packaging for client brands, integrated with corporate identity and brand systems.
• Media Management (Gestión de Medios) Planning and management of media placements for client advertising campaigns across offline channels.
• Print Management (Gestión de Imprentas)

Quantifiable outcome

• Clients report improved brand visibility and online presence through comprehensive digital marketing strategies.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BTO: Spanish digital marketing and communications agency offering strategy, content, social, and brand services. Comparable to Alola as a domestic full-service marketing agency targeting regional and national clients.
• Cyberclick: Barcelona-based digital marketing agency focused on performance marketing, lead generation, SEO, and content. Comparable to Alola's SEO, SEM, and content marketing service lines for SME and enterprise clients.
• GoodRebels: Madrid-based digital agency offering digital strategy, creative, content, and technology services. Now part of Accenture Song, but historically a Spanish full-service digital peer comparable to Alola.
• Territorio Creativo: Spanish digital marketing agency offering branding, social media, content, and digital strategy services to brands across Spain. Closely comparable to Alola in full-service digital and content offering for Iberian clients.
• Sra. Rushmore: Spanish creative advertising agency with multi-channel campaign capabilities including digital and offline. Comparable to Alola in offering integrated brand campaigns across online and offline media.
• InboundCycle: Barcelona-based inbound marketing and HubSpot partner agency offering SEO, content, automation, and lead generation. Comparable to Alola as a digital-first agency serving B2B and SME clients in Spain.
• The Cocktail: Madrid-based digital agency delivering strategy, design, technology, and marketing services to enterprises. Compares to Alola as another Spanish-headquartered full-service digital agency serving similar multi-vertical clients.
• Elogia: Barcelona-based digital marketing agency specializing in performance marketing, ecommerce, content, and social media. Directly comparable to Alola's ecommerce, SEM, and social media service lines.

Broad incumbents

• Making Science: Madrid-headquartered digital marketing and adtech company listed on BME Growth, offering digital advertising, cloud, and ecommerce services. Overlaps with Alola's core digital services but at significantly larger scale and with proprietary technology.

Regional players

• PopUp Domination: Placeholder - removed. Skipping to avoid fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alolacreativos
• Xx.com/alolapublicidad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alola