What Stingo does

Stingo is an India-based AI-driven CRM platform operated by DelveTECH Software Pvt Ltd (founded 2010), serving primarily small and medium-sized businesses in India with secondary commercial coverage into the UAE, USA, UK, Germany, and Oman. The platform offers an integrated suite combining a lead and sales CRM, in-built cloud telephony (IVR, outbound dialer, call recording, virtual numbers), GPS-based field force tracking and attendance, WhatsApp engagement and chatbot, complaint/helpdesk ticketing with AMC and warranty tracking, marketing automation (bulk SMS, email, WhatsApp, RCS), a website builder, and basic ERP/inventory modules, all delivered as a multi-tenant SaaS accessible via web and an Android mobile app.

The core technical differentiator is the native integration of cloud telephony, GPS attendance, and lead autocapture from Indian marketplace platforms (IndiaMart, Facebook, JustDial, TradeIndia, Sulekha, MagicBricks, 99acres, Housing, Google Ads), eliminating the need for separate telephony, lead ingestion, and field-tracking tools. The platform's "AI Command Center" provides lead prioritization, next-action suggestions, automated WhatsApp reminders, and call logging. Underlying infrastructure depends on third-party providers including Twilio, SendGrid, Mapbox, Razorpay, and MyOperator/Exotel/Knowlarity for telephony.

Stingo operates a multi-tier SaaS subscription model billed per user per month — ₹420/user/month for Stingo LMS (Lead & Sales CRM), ₹471/user/month for Stingo DESK (helpdesk), and ₹1,750/month for Stingo TELEPHONY — with a 40% discount on annual billing, a 15-day free trial with no credit card required, and additional revenue from cloud telephony add-ons and professional services for custom ERP, white-label, and API development. Distribution combines direct inside sales, a self-serve product-led growth motion with free-trial signup, a partner/reseller program, and SEO-driven demand generation across 30+ Indian cities and multiple industry verticals.

Name

Stingo

Legal name

DelveTECH Software Pvt Ltd

Website

https://stingosales.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stingo is an India-based AI-driven, all-in-one CRM SaaS combining lead management, cloud telephony, GPS field tracking, WhatsApp engagement, helpdesk, and marketing automation, primarily serving SMBs across India, UAE, USA, UK, and Germany.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Order Management & Customer Fulfillment Support (BPAAAAAE), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Cloud CRM software
• Lead management platform
• Cloud telephony services
• Field force automation
• Sales pipeline management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Per-User): Stingo operates on a multi-tier SaaS subscription model, charging per user per month. Tiers include Stingo LMS (Lead & Sales CRM), Stingo TELEPHONY (cloud telephony add-on), and Stingo DESK (complaint/helpdesk CRM). Pricing is billed annually (with 40% savings vs quarterly) or monthly. Additional add-ons include IVR, dialer, and virtual numbers.
2. Cloud Telephony Add-On: Stingo TELEPHONY is sold as a separate module at ₹1,750/month for unlimited calling, with optional virtual numbers at ₹799/month. This adds a usage-adjacent layer to the base subscription, enabling upsell from CRM customers into telephony services.
3. Professional Services & Customization: Stingo offers custom CRM development, implementation, and customization services for businesses with specific requirements (e.g., custom ERP, white-label, API development). These are one-time or project-based revenue services in addition to the SaaS subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stingo sells an AI-driven, multi-tenant cloud CRM SaaS that bundles lead and sales management, in-built cloud telephony (IVR and dialer), complaint helpdesk/ticketing, GPS-based field force and attendance tracking, WhatsApp engagement, marketing automation (bulk email/SMS/WhatsApp), website builder, and inventory/ERP capabilities into a single workspace. The product is sold on a per-user subscription (Stingo LMS, Stingo TELEPHONY, Stingo DESK tiers) targeted primarily at Indian SMBs and mid-market businesses, with add-on professional services for customization and white-label deployments.

Product overview

Stingo is an AI-driven CRM platform offering a comprehensive suite of integrated business management modules. The core platform includes Lead & Sales CRM with AI-powered automation, supported by specialized add-on modules including IVR & Cloud Telephony, GPS Attendance & Field CRM, Inventory & ERP, Marketing 360, Website Builder, and Service/Complaint Helpdesk. The platform also includes dedicated products like Stingo LMS for lead management, Stingo TELEPHONY for cloud calling, and Stingo DESK for ticketing. Additional capabilities encompass Bulk SMS, Bulk Email, Toll Free Numbers, Feedback Systems, Custom ERP solutions, and Field Force Automation. All modules are designed to work together from a unified workspace, enabling Indian businesses to manage leads, calls, WhatsApp follow-ups, field teams, complaints, and sales pipelines in one connected platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Stingo LMS — Lead & Sales CRM AI-driven Lead & Sales CRM that auto-captures leads from Indian marketplaces (IndiaMart, Facebook, JustDial, Sulekha, TradeIndia, etc.) and other sources, qualifies and distributes them with round-robin allocation, and manages the contact, lead-stage, and post-sales pipeline end-to-end. Designed for SMBs, startups, sales teams and industry-specific verticals (real estate, manufacturing, education, healthcare, finance, travel, nonprofits, immigration).
• Stingo TELEPHONY — IVR & Cloud Telephony Integrated cloud telephony module providing inbound IVR, outbound calling, agent management, Excel upload with auto-allocation, click-to-call, missed-call alerts, call recordings, time-based routing, virtual numbers/DID, and call analytics — all native to the Stingo CRM without third-party telephony providers. Built for call centres, telecalling teams, sales operations and customer support groups.
• Stingo DESK — Complaint & Helpdesk CRM Complaint management and ticketing system that automates ticket creation, tracks AMC/EMI and warranty status, geo-tracks technicians, and integrates communications via SMS, email and WhatsApp. Designed for service, post-sales and field-service operations across industries.
• GPS Attendance & Field CRM Mobile-first module that combines selfie-based attendance, leave management, meeting check-in/check-out with GPS, KM travelled, and field force automation. Used by sales managers and HR teams to track on-field employees and remote workers.
• Inventory & ERP Enterprise Resource Planning module connecting stock, orders, sales, billing and operations with quotation/invoice generation, product management, sales order processing, dispatch management, and reporting for retailers, distributors and manufacturers.
• Marketing 360 Multi-channel marketing automation module that runs bulk email, bulk SMS, bulk WhatsApp, RCS and voice-call campaigns from CRM data with campaign performance and ROI tracking for SMB marketing teams.
• Website Builder No-code website builder with ready-made templates, drag-and-drop features, customizable elements and integrated lead-capture forms. Used by SMBs to launch business websites, portfolios, store sites and lead-generation pages without coding.
• Stingo API (Developer API & Integrations) Public Developer API and integrations ecosystem that connects Stingo CRM with 20+ third-party apps including IndiaMart, Facebook, JustDial, Sulekha, TradeIndia, 99acres, MagicBricks, Housing, Google Ads, MyOperator, Exotel, Route Mobile, Knowlarity, Twilio, SendGrid, Mapbox, Google Analytics, Razorpay and WhatsApp Business API for custom integrations and workflows.
• Feedback System Customer feedback collection product that includes IoT-based feedback devices (button-based terminals, QR-code scanning and mobile app feedback) for gathering customer satisfaction data at the point of service.
• Custom ERP (Professional Services) Custom-built ERP and white-label CRM solutions for organizations with specialized requirements (e.g., waste management, white-label deployments), including stock management, sales, HR and payroll, accounting, finance, and complaint helpdesk. Delivered as professional services on top of the Stingo SaaS platform.

Quantifiable outcome

• 65% increase in lead visibility and lead growth for customers
• +7 more outcomes

Named customers23 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IndiaMartcoreTechnology or IntegrationIndiaMart is a major Indian B2B marketplace. Stingo integrates with IndiaMart to auto-capture leads directly into its CRM pipeline. This is a core integration for Stingo's value proposition targeting Indian SMBs, as IndiaMart is a primary lead source for many businesses.
• Facebook (Meta)coreTechnology or IntegrationStingo integrates with Facebook/Meta to auto-capture leads from Facebook campaigns and forms directly into the CRM, enabling seamless lead management for businesses running Facebook advertising.
• JustDialcoreTechnology or IntegrationStingo auto-captures leads from JustDial, a prominent Indian local search and B2B marketplace, into its CRM — a key integration for businesses relying on JustDial as a lead source.
• TradeIndiacoreTechnology or IntegrationTradeIndia is a major Indian B2B marketplace. Stingo integrates with TradeIndia for lead autocapture, enabling businesses to manage TradeIndia-sourced leads within the CRM pipeline.
• MagicBrickscoreTechnology or IntegrationMagicBricks is a major Indian real estate portal. Stingo integrates with MagicBricks to auto-capture property leads into its real estate CRM module.
• Google AdscoreTechnology or IntegrationStingo integrates with Google Ads to track and auto-capture ad-generated leads directly into its CRM, enabling closed-loop marketing attribution and follow-up.
• CapterraminorGTM or Marketing PartnerCapterra is a B2B software review and discovery platform. Stingo maintains a featured product listing on Capterra, driving inbound discovery and reviews from prospective customers.
• Software SuggestminorGTM or Marketing PartnerSoftware Suggest is a software discovery and review platform in India. Stingo has received multiple awards from Software Suggest (Customer Choice, Committed to Deliver, Great User Experience, Category Leader), contributing to credibility and organic discovery.

Scale indicators12 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Global inbound CRM and marketing automation incumbent expanding aggressively into India SMBs; competes on marketing automation, free CRM tier and broad SaaS bundle.
• Salesforce: Global enterprise CRM leader cited by Stingo as a benchmark on price — competes in the upper end of Stingo's mid-market and enterprise logos (TVS Motor, Jaipuria).

Direct peers

• Pipedrive: SMB-focused SaaS sales CRM with strong pipeline management and global brand — competes for the same small-business sales-led motion that Stingo targets.
• JustCall: Cloud telephony + CRM-lite platform with SMS, voice and WhatsApp inside the call workflow — overlaps Stingo TELEPHONY's IVR/dialer/value proposition, particularly for SMB sales and support teams.
• Freshsales (Freshworks): Freshsales is a SaaS CRM with built-in phone, email, WhatsApp and AI lead scoring, targeting SMBs globally with strong India presence — closest peer to Stingo's integrated CRM + telephony + AI strategy.
• LeadSquared: India-founded, SMB-focused sales CRM and marketing automation platform serving education, real estate, healthcare and financial services verticals that overlap heavily with Stingo's customer segments.
• Zoho CRM: Zoho CRM is the dominant SMB/mid-market cloud CRM in India, offering sales automation, telephony integrations and marketing automation at a comparable price point — Stingo's marketing pages run direct Zoho vs Stingo comparisons, making it the closest head-to-head rival.

Regional players

• Knowlarity: India/Southeast Asia cloud telephony provider integrating inbound IVR, outbound dialers and CRMs — overlapping segment with Stingo TELEPHONY's call-center workflows.
• Exotel: India and SEA cloud telephony platform offering cloud call centers, IVR and APIs — Stingo integrates with Exotel but Exotel is a direct functional alternative for cloud calling buyers.

Emerging players

• MyOperator: India-focused cloud telephony and virtual number provider with growing CRM-adjacent features; competes for the same Indian SMB telephony-plus-call-tracking wallet as Stingo TELEPHONY.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-8MGUWXs6s5aj_SohIJbWA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stingo