CPR Consultants
CPR Consultants (The Response Institute) is an AHA Authorized Training Center in Raleigh, NC that delivers CPR, AED, BLS, ACLS, and PALS certification courses, AED hardware, and AED Pulse maintenance subscriptions to healthcare, dental, workplace, and community customers across North Carolina and Virginia.
- Company typePrivate
- Founded1988
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CPR Consultants does
CPR Consultants Inc., operating as The Response Institute, is a private American Heart Association Authorized Training Center founded in 1988 and headquartered in Raleigh, North Carolina. The company delivers in-person and blended CPR, AED, First Aid, BLS, ACLS, and PALS certification courses through a single training facility in Raleigh plus on-site mobile delivery across the Raleigh-Durham-Chapel Hill, Greensboro (NC), and greater Richmond (VA) metros, including a satellite Richmond office. Its instructors average over 15 years of clinical experience drawn from physicians, nurses, paramedics, EMTs, and firefighters, and the company maintains a 1:1 mannequin-to-student ratio with a practice-while-watching pedagogy.
The core product set comprises AHA Heartsaver CPR/AED/First Aid, BLS for Healthcare Providers, ACLS, and PALS courses, supplemented by AHA HeartCode blended learning (online coursework plus in-person skills evaluation) and a CPR Instructor Essentials pathway for prospective AHA instructors. Adjacent offerings include multi-brand AED hardware distribution (ZOLL, Defibtech, Cardiac Science, HeartSine, Philips, Physio-Control) and the AED Pulse subscription platform for AED compliance, inspection, and expiration tracking, with a Gold Plan structured around 3-year agreements.
Revenue is generated through three streams: per-seat professional services fees for instructor-led certification courses (in-person, on-site, and blended), one-time AED hardware sales with related accessories, and recurring subscription revenue from AED Pulse maintenance contracts. GTM is sales-led and event-driven, combining 24/7 online self-enrollment through Enrollware, direct phone-based quotes for groups of six or more, and category-specific landing pages targeting nine customer segments (medical/healthcare, dental, OSHA-regulated workplaces, corporate, childcare, K-12, emergency response, community groups, and CPR instructors). Pricing is not publicly disclosed; course fees are per-seat, group on-site training is custom-quoted, and AED Pulse Gold Plan requires multi-year commitments.
CPR Consultants firmographics
Firmographics- Name
- CPR Consultants
- Legal name
- CPR Consultants Inc.
- Website
- https://cprconsultants.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CPR Consultants (The Response Institute) is an AHA Authorized Training Center in Raleigh, NC that delivers CPR, AED, BLS, ACLS, and PALS certification courses, AED hardware, and AED Pulse maintenance subscriptions to healthcare, dental, workplace, and community customers across North Carolina and Virginia.
- Ownership category
- akta.pro rank
CPR Consultants industry classification
Industry- Product category
- CPR and Emergency Response Training Services
- NAICS
- Professional and Management Development Training (611430)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where CPR Consultants is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CPR Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- In-Person Training Services: Instructor-led American Heart Association training for CPR, AED, First Aid, BLS, ACLS, and PALS certifications. Courses offered at training center and on-site at customer locations. Revenue generated through course registration fees.
- AED Product Sales: Sales of Automated External Defibrillators from major brands including ZOLL, Defibtech, Cardiac Science, HeartSine, Philips, and Physio Control. Also includes AED accessories, first aid/CPR kits, and AHA course materials.
- AED Maintenance Plans (AED Pulse): Monthly subscription-based maintenance plans through AED Pulse for AED compliance, battery checks, pad replacements, and inspection services. Gold Plan requires 3-year agreement.
- Online/Blended Course Fees: HeartCode blended learning options combining online coursework with in-person skills evaluation sessions for healthcare provider courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | AED Pulse Gold Plan |
| Other | Pay-as-you-go | Group On-Site Training |
| Subscription | Annual | Instructor Dues |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
CPR Consultants product offering
Product offeringCore offering
CPR Consultants, operating as The Response Institute, is an American Heart Association Authorized Training Center delivering AHA-certified CPR, AED, First Aid, BLS, ACLS, and PALS courses. The company provides instructor-led training at its Raleigh facility, mobile on-site training for groups at customer locations across North Carolina and Virginia, and blended online-plus-skills options. It also sells automated external defibrillators from major brands and offers subscription-based AED maintenance through the AED Pulse platform.
Product overview
CPR Consultants (operating as The Response Institute) is an American Heart Association Authorized Training Center offering a comprehensive portfolio of CPR, AED, and life support training courses and emergency preparedness products. The core offering consists of certification courses across four main program areas: Heartsaver (non-medical CPR/AED/First Aid), BLS for Healthcare Providers, ACLS, and PALS, available as in-person, blended (online + skills), or fully online formats. Adjacent offerings include AED sales from major brands (HeartSine, ZOLL, Phillips, Cardiac Science), the AED Pulse maintenance management platform, CPR Instructor Essentials certification programs, and on-site training services for organizations. The company operates training centers in Raleigh, NC and Richmond, VA, serving healthcare professionals, workplaces, childcare providers, schools, emergency responders, and community groups throughout North Carolina and Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Heartsaver CPR, AED & First Aid Training American Heart Association-authorized certification courses for non-medical professionals covering adult, child, and infant CPR, AED use, and first aid for workplace, community, and childcare settings.
- BLS for Healthcare Providers Training American Heart Association-authorized Basic Life Support certification for clinical and patient-care professionals, emphasizing high-quality CPR, AED use, and team-based response in healthcare settings.
- ACLS (Advanced Cardiac Life Support) Training American Heart Association-authorized advanced certification for healthcare professionals managing cardiovascular emergencies, covering cardiac rhythm recognition, pharmacology, and high-performance team dynamics.
- PALS (Pediatric Advanced Life Support) Training American Heart Association-authorized certification for healthcare professionals responding to pediatric emergencies, covering pediatric assessment, resuscitation techniques, and team-based emergency care for infants and children.
- AED Sales & Emergency Supplies Sales of Automated External Defibrillators from major brands (HeartSine, ZOLL, Philips, Cardiac Science, Defibtech, Physio-Control) along with AED accessories, first aid/CPR kits, and American Heart Association training materials.
- AED Pulse Maintenance Plans Subscription-based AED management service providing maintenance plans with monthly monitoring, inspection records, supply stock tracking, and expiration alerts for AED pads and batteries. Gold Plan requires 3-year agreement.
- CPR Instructor Essentials Courses American Heart Association-authorized instructor certification training programs for BLS, Heartsaver, and dual-certification pathways, enabling qualified professionals to teach CPR and life support courses.
- Online & Blended Learning Courses HeartCode and blended online training options combining self-paced digital coursework with in-person skills evaluations for flexible certification and renewal options.
- On-Site Group Training Services Mobile training delivery at customer locations for groups of six or more participants, available across Raleigh-Durham-Chapel Hill, Greensboro (NC), and greater Richmond (VA) areas with flexible scheduling.
Quantifiable outcome
- CPR, when performed immediately, can double or triple the chance of survival from cardiac arrest
- +1 more outcomes
Companies that use CPR Consultants
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles7 records
CPR Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CPR Consultants partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZOLL MedicalcoreZOLL AED products sold and serviced through The Response Institute. ZOLL is a major manufacturer of automated external defibrillators for public access and professional use.
- DefibtechcoreDefibtech AED products sold and serviced through The Response Institute. Defibtech manufactures reliable, easy-to-use AED devices.
- Cardiac SciencecoreCardiac Science AED products sold and serviced through The Response Institute. Cardiac Science is a global leader in AED technology.
- HeartSine (Stryker)coreHeartSine AED products sold and serviced through The Response Institute. HeartSine (now part of Stryker) specializes in portable defibrillators.
- Philips HealthcarecorePhilips AED products sold and serviced through The Response Institute. Philips is a major manufacturer of HeartStart AED devices.
- Physio-Control (Stryker)corePhysio-Control AED products sold and serviced through The Response Institute. Physio-Control (now part of Stryker) manufactures LIFEPAK defibrillators.
- AED PulsecoreAED management platform powering maintenance plans and compliance tracking for customer AED fleets. Provides inspection records, expiration tracking, and supply stock management.
- American Heart AssociationcoreAHA Authorized Training Center providing officially sanctioned CPR, AED, First Aid, BLS, ACLS, and PALS certification courses using AHA curriculum and standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
CPR Consultants competitors and assessment
Company assessmentBroad incumbents
- American Red Cross Training Services: National nonprofit offering CPR, AED, BLS, First Aid, ACLS, and PALS training across the U.S. Most direct competitor to CPR Consultants' AHA curriculum line; competes on brand, course breadth, geographic reach, and blended learning delivery.
- American Safety & Health Institute (ASHI / HSI brand): Established CPR, First Aid, and safety training program (now under Health & Safety Institute) used widely for OSHA compliance. Broader incumbent alternative to AHA curriculum for workplace-mandated training customers.
Direct peers
- ProTrainings: Online-first CPR/AED/First Aid certification provider with blended skills-check options. Competes on price and convenience for the same healthcare and OSHA-required segments, especially for renewal and self-paced learners.
- Code Blue Training: Regional AHA-style CPR, BLS, ACLS, PALS, and First Aid training company offering on-site and in-center courses. Closely comparable business model and product mix to CPR Consultants' regional TC operation.
- AED Brands: Online AED retailer and Authorized Distributor for major AED brands (Philips HeartStart, ZOLL, Cardiac Science, Defibtech, HeartSine). Direct competitor to CPR Consultants' AED sales line and adjacent on AED program management.
- Health & Safety Institute (HSI): Large CPR/First Aid/AED training organization with OSHA-aligned courses, blended learning, and an Authorized Training Center network. Direct competitor targeting the same OSHA, workplace, and healthcare compliance segments as CPR Consultants.
- AED Superstore / Bound Tree Medical: Large online AED retailer and training resource carrying all major AED brands with package/maintenance offerings. Competes directly with the AED sales and AED Pulse subscription side of CPR Consultants' business.
- EMS Safety Services: National CPR/AED/First Aid training provider using ASHI curriculum, similar Authorized Training Center model, and on-site group scheduling. Competes for the same workplace, EMS, and community training engagements.
- In-Pulse CPR: Multi-state AHA-authorized CPR and First Aid training provider with on-site group training and instructor network. Comparable regional TC structure serving healthcare, workplace, and community segments.
Regional players
- Heartland CPR: AHA-approved CPR/BLS/ACLS/PALS training and AED sales provider in the Midwest U.S. Comparable regional TC + AED distribution model to CPR Consultants but serving a different geography (Iowa/Midwest).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CPR Consultants social profiles
Digital presenceCPR Consultants compliance and trust
Trust signalCompliance2 records
CPR Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPR Consultants leadership team
Management profileNumber of profiles
Profiles1 record
CPR Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPR Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPR Consultants
What does CPR Consultants do?
CPR Consultants, operating as The Response Institute, is an American Heart Association Authorized Training Center delivering AHA-certified CPR, AED, First Aid, BLS, ACLS, and PALS courses. The company provides instructor-led training at its Raleigh facility, mobile on-site training for groups at customer locations across North Carolina and Virginia, and blended online-plus-skills options. It also sells automated external defibrillators from major brands and offers subscription-based AED maintenance through the AED Pulse platform.
Is CPR Consultants a public or private company?
CPR Consultants is a private company. It is classified as unknown and is currently operating.
When was CPR Consultants founded?
CPR Consultants was founded in 1988. It employs 1 to 10 people.
Where is CPR Consultants based?
CPR Consultants is headquartered in Raleigh, United States, in the North America region.
How does CPR Consultants make money?
Four revenue lines are on record. In-Person Training Services are the primary driver. The others are AED Product Sales, AED Maintenance Plans (AED Pulse) and online/Blended Course Fees.
Who are CPR Consultants's main competitors?
Broad incumbents on record are American Red Cross Training Services and American Safety & Health Institute (ASHI / HSI brand). Direct peers are ProTrainings, Code Blue Training, AED Brands, Health & Safety Institute (HSI), AED Superstore / Bound Tree Medical, EMS Safety Services and In-Pulse CPR. Heartland CPR is listed as a regional player.
Does CPR Consultants have an API?
No public API is recorded for CPR Consultants.
What industry is CPR Consultants in?
CPR Consultants's product category is CPR and Emergency Response Training Services. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 611430.