Brafab

What Brafab does

Brafab, operated by the Swedish private limited company Bra Fritidsprodukter AB (org.nr. 556427-4099), is a heritage outdoor furniture brand headquartered in Markaryd, Sweden, tracing its origins to 1935. The company designs and sources a broad portfolio of weather-resistant outdoor furniture and accessories, including chairs, tables, daybeds (vilsängar), storage/cushion boxes, cushions, parasols, protective covers, and wood-care products, with materials spanning teak, aluminum, textilene, artificial wicker, polypropylene, and Olefin/recycled-polyester textiles. Technical differentiation centers on Nordic-climate durability: water-repellent cushions, breathable waterproof covers built from 210D ripstop polyester with TPU coating, and wood sourcing that complies with the Swedish timber regulation and EU Timber Regulation, with traceability back to plantation origin.

The business operates a channel-first go-to-market model, selling exclusively through a network of authorized dealers across Sweden and other Nordic countries and supporting professional buyers with a dedicated B2B portal (ÅF-Login). Pricing is one-time purchase, with recommended retail prices ranging from approximately 570 SEK for entry-level storage boxes up to 14,590 SEK for premium dining tables, with flagship daybeds (Samvaro) at 5,290 SEK. Brafab maintains an active consumer marketing presence across Instagram, Facebook, LinkedIn, Pinterest, and YouTube, anchored by a user-generated-content program using the #yesBrafab hashtag, complemented by digital catalogs and care-guide content.

Strategically, Brafab is broadening its outdoor-living ecosystem: the 2026 collection introduces KELIA (outdoor kitchens), GROWER GREENS (plant cabinets/storage), SORO, and BELFORT, extending the brand into adjacent categories beyond traditional seating. The company operates alongside related group companies Furninova, Conform, and Affari of Sweden under the broader Bra Fritidsprodukter AB corporate umbrella. Revenue figures, headcount detail, ownership structure beyond the parent entity, and AI/technology platform investments are not disclosed in the available data.

Name

Brafab

Legal name

Bra Fritidsprodukter AB

Website

https://brafab.se

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Brafab is a Swedish heritage outdoor furniture brand (founded 1935) that designs and sells weather-resistant chairs, tables, daybeds, storage solutions, cushions, and accessories to Nordic consumers and dealers via an authorized dealer network and B2B portal.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Furniture and Related Product Manufacturing (337)

SIC

Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Outdoor furniture
• Garden furniture
• Nordic design
• Patio furniture
• Outdoor living

Headquarters

HQ city

Markaryd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor furniture sales: Brafab generates revenue primarily through the sale of outdoor furniture including chairs, tables, sofas, storage solutions, parasols, and cushions through their network of authorized dealers.
2. Maintenance and care products: Sale of wood care products including Wood Protector, Wood Cleaner, Teak Oil, and Träolja for ongoing maintenance of Brafab furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Brafab designs, sources, and distributes weather-resistant outdoor furniture and accessories for Scandinavian outdoor living. Its product range includes chairs, dining and side tables, daybeds/recliners, cushion storage boxes, furniture covers, cushions, parasols, and wood care products, organized into named collections such as Samvaro, Turin, Delia, Ninja, Vevi, Hide, Gäster, and Papaya. Sales are executed exclusively through authorized dealers and a B2B portal (ÅF-Login), with the company emphasizing sustainability and climate-tuned durability.

Product overview

Brafab is a Swedish outdoor furniture company (Bra Fritidsprodukter AB) based in Markaryd, Sweden, specializing in sustainable outdoor furniture with Swedish design. The product portfolio is organized as a multi-collection ecosystem rather than a unified platform: core products include outdoor chairs (stolar), tables (bord), daybeds (vilsängar), and storage solutions (dynboxar), complemented by accessories such as furniture covers (möbelskydd), cushions (dynor), parasols, and wood maintenance products (underhållsprodukter). Named collections like Samvaro (daybeds), Turin (folding teak), Delia (aluminum armchairs), Ninja (modular wicker), Vevi (Nordic design), Hide and Gäster (storage boxes), and Papaya (teak storage) represent distinct product lines. The 2026 collection introduces new lines including KELIA (outdoor kitchen), GROWER GREENS (plant cabinets), SORO, and BELFORT. Products are designed to withstand Nordic climate conditions with features like water-repellent cushions, breathable covers, and EU Timber Regulation-compliant wood sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Chairs (Stolar) Outdoor seating including armchairs (karmstolar), position chairs (positionsstolar), folding chairs, and stackable chairs. Materials include teak, aluminum, and textilene; designed for Nordic outdoor use. Recommended retail prices range from approximately 1,090 SEK to 3,450 SEK.
• Outdoor Tables (Bord) Outdoor dining tables, extension tables, and side tables manufactured in teak, aluminum, and glass combinations for outdoor dining settings. Recommended retail prices range from 3,690 SEK to 14,590 SEK.
• Outdoor Daybeds / Recliners (Vilsängar) Outdoor relaxation beds and recliners including the Samvaro Collection. Features water-repellent cushions designed for Nordic climate conditions; recommended retail price 5,290 SEK.
• Cushion Storage Boxes (Dynboxar) Storage boxes engineered to protect cushions from weather and extend their lifespan. Lines include Gäster (aluminum with wheels), Hide (aluminum with gas spring and lock), Papaya (teak), and Start (polypropylene). Start storage box is priced from approximately 570 SEK.
• Furniture Covers (Möbelskydd) Protective covers for outdoor furniture offered in breathable (andas) and waterproof (vattentät) variants. Manufactured from ripstop polyester (210D) with TPU coating that allows moisture vapor to escape while preventing water ingress and mold.
• Outdoor Cushions (Dynor) Outdoor seat cushions, back cushions, and decorative pillows in Olefin fabric and recycled polyester fills. Sub-lines include Frisk (extra-springy foam, anti-slip underside) and Teddy (soft synthetic down fill with bouclé-inspired recycled polyester cover).
• Parasols (Parasoll) Outdoor parasols including battery-powered models with integrated lighting for outdoor dining areas.
• Wood Maintenance Products (Underhållsprodukter) Wood care products including Wood Cleaner, Wood Protector, Teak Oil, and Träolja designed to maintain teak and wood outdoor furniture and extend product longevity.
• KELIA Outdoor Kitchen New for 2026 — Brafab's outdoor kitchen collection (KELIA), extending the brand from furniture into outdoor cooking setups for Nordic outdoor living.
• GROWER GREENS Plant Cabinet New for 2026 — Grower Greens plant cabinet/storage line for gardening and outdoor greenery integration with the outdoor furniture assortment.

Quantifiable outcome

• Outdoor furniture designed to last multiple seasons and years with proper care

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• FurninovaminorOthersFurninova is listed as a group company under the same parent organization. They appear to be a related furniture company within the Brafab corporate group, though specific partnership details are not elaborated.
• ConformminorOthersConform is listed as a group company under the same parent organization. They appear to be a related furniture company within the Brafab corporate group, though specific partnership details are not elaborated.
• Affari of SwedenminorOthersAffari of Sweden is listed as a group company under the same parent organization. They appear to be a related furniture company within the Brafab corporate group, though specific partnership details are not elaborated.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JYSK: Pan-Nordic home and outdoor goods retailer operating a deep dealer/store network across Scandinavia. Directly overlaps on outdoor furniture and storage in the same channel — physical retail — and competes for the same mid-market Nordic consumer, though JYSK spans many categories beyond outdoor furniture.
• IKEA: Global Swedish-founded home furnishings giant with a broad outdoor furniture assortment (ÄPPLARÖ, SOLLERÖN, KUNGSHOLMEN, etc.). Comparable as a major Nordic home furnishings retailer that competes for the same outdoor-living consumer wallet, but operates at vastly greater scale and does not specialize in premium outdoor furniture.

Emerging players

• Westwing: European online home and living retailer (furniture, decor, outdoor) operating a curated discovery + sales model. Adjacent competitor and indirect channel for Nordic outdoor furniture buyers, though Westwing is discovery-and-discount rather than the premium specialist positioning Brafab holds.
• Home24: European online furniture and outdoor retailer operating across DACH and broader Europe. Competes with Brafab for the same outdoor furniture consideration set in the digital channel; it is broader and more discount-led than Brafab.

Direct peers

• Tribu: Belgian premium outdoor furniture brand specializing in timeless, weather-resistant designs for terraces and gardens across Europe. Directly comparable in category, premium positioning, and specialist-dealer distribution model.
• Hartman Outdoor Living: One of Europe's largest specialist outdoor furniture brands, sold through an extensive European dealer network. Closely comparable on business model (manufacturer + dealer channel), product breadth (chairs, tables, loungers, parasols), and target homeowner segment; differs by being more mass-market than Brafab's premium positioning.
• 4 Seasons Outdoor: Dutch outdoor furniture manufacturer-distributor with a multi-collection assortment (Como, Rimini, etc.) sold across European garden specialists. Directly comparable on the multi-collection dealer-led model and outdoor living category, comparable in size and European footprint.
• Weishäupl: German premium outdoor furniture manufacturer known for weather-resistant teak and aluminum designs sold through specialist dealers. Highly comparable on product (premium materials, water-resistant cushions, specialist dealer distribution) and target customer (design-conscious European homeowners), making it one of the closest functional analogues to Brafab.
• Lafuma Mobilier: French heritage outdoor furniture brand (metal, resin, canvas) with a long European track record and dealer distribution. Comparable on the heritage outdoor-furniture-with-climate-resilient-materials positioning and the multi-channel European go-to-market.
• Kettal: Spanish premium outdoor furniture manufacturer with strong designer collections distributed through specialist dealers and showrooms. Comparable premium price-positioning, material focus (teak, aluminum, weather-resistant textiles), and dealer-led go-to-market serving design-conscious homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/brafab
• YouTubeyoutube.com/channel/UClvUUg3SjCgJRvP_baQE_TQ/videos
• Facebookfacebook.com/brafab
• LinkedInlinkedin.com/company/brafab
• Instagraminstagram.com/brafab
• Pinterestpinterest.se/brafab

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brafab