Bush & Noble

What Bush & Noble does

Bush & Noble is a privately held luxury yacht brokerage and advisory firm headquartered at Office 106, Ibn Battuta Gate, Dubai, United Arab Emirates, founded in 2012 by John Bush and Brett Noble. The firm operates across Middle East (UAE, Kuwait, Bahrain, Oman, Egypt), Mediterranean (Greece), and Indian Ocean (Seychelles, Maldives) markets, with a dedicated team of sales brokers, charter brokers, operations, and marketing specialists. Core service lines include international yacht sales and brokerage (representing brands such as Sunseeker, Benetti, Princess, Sanlorenzo, Pershing, and Royal Huisman), luxury yacht charter services across global destinations, new-build project management from concept through delivery, and full ownership consultancy covering registration, insurance, maintenance, refits, shipping, berthing, and marine finance advisory. The company also offers cryptocurrency payment processing for yacht transactions through its July 2024 partnership with Bitcashier, enabling Bitcoin and USDT payments with locked exchange rates and fiat conversion.

The firm generates revenue primarily through transaction-based commissions on yacht sales and charters, supplemented by project-based and outcome-based fees for consultancy and new-build oversight. Pricing varies materially by vessel: charter rates span from approximately $13,795 per week to over $1M per week, and yacht sale listings range from $139,995 to over $10M. Go-to-market is a sales-led, relationship-driven model with senior brokers managing HNW clients directly through phone, WhatsApp, email, and in-person meetings, supplemented by website listings distributed across YachtWorld, YATCO, and major boating platforms, active LinkedIn presence across the team, and editorial blog content. The customer base is concentrated in high-net-worth individuals, with ancillary segments in corporate charter clients and yacht investors; the majority of business is reported to come from repeat clients and referrals.

Operationally, Bush & Noble runs on a small organizational footprint (1-10 employees per stated range) with no disclosed institutional equity funding or acquisition history. Its technology stack centers on a digital listing and virtual viewing platform rather than proprietary AI tools, and its principal differentiation rests on broker tenure, OEM brand representation, and end-to-end client handling across the yacht ownership lifecycle.

Name

Bush & Noble

Legal name

Bush and Noble

Website

https://bushandnoble.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bush & Noble is a privately held Dubai-headquartered luxury yacht brokerage founded in 2012, serving high-net-worth individuals across the Middle East, Mediterranean, and Indian Ocean with yacht sales, charter, new-build management, and ownership consultancy, plus crypto payments via Bitcashier.

Ownership category

akta.pro rank

Product category

Yacht Brokerage

NAICS

Boat Dealers (441222)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industry

Marine & Boat Finance (FSAKADAH)

Keywords

• Yacht brokerage services
• Luxury yacht sales
• Yacht charter booking
• New build management
• Yacht ownership consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Yacht Sales Commission: Commission-based revenue from brokering yacht sales. The company represents buyers and sellers, negotiating transactions and earning a percentage of the sale price. Services include market analysis, valuations, negotiations, and full transaction management.
2. Charter Services: Commission revenue from arranging yacht charters. The company curates yacht selections based on client preferences, handles bookings across global destinations, and manages all charter arrangements from booking to embarkation.
3. Consultancy Services: Advisory fees for yacht ownership consultancy covering acquisition advice, new build support, operational planning, cost analysis, and resale strategy. Services also include registration, insurance coordination, maintenance management, refit oversight, shipping, and berthing arrangements.
4. New Build Project Management: Fees for overseeing custom yacht builds from concept through completion. Services include shipyard selection, design development, specification, contract negotiation, and construction management to protect client interests throughout the build process.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bush & Noble is an international yacht brokerage firm that facilitates the buying, selling, and chartering of luxury motor yachts across global markets including the UAE and Mediterranean. The company provides end-to-end services spanning yacht sales brokerage, luxury yacht charters, custom new build project management, and ongoing yacht ownership consultancy covering registration, insurance, maintenance, and refits. It represents world-class brands such as Sunseeker, Benetti, Princess, Sanlorenzo, and Pershing.

Product overview

Bush & Noble is a luxury yacht brokerage and maritime services company offering a comprehensive suite of services for yacht buyers, sellers, and owners. The core offerings include yacht sales and brokerage (featuring listings like Pershing, Sanlorenzo, Princess, Riviera, and custom builds), yacht charter services across global destinations, new build yacht project management from concept through delivery with partner shipyards, and full consultancy services covering registration, insurance, maintenance, refits, shipping, and berthing. The company also offers financing advisory through marine lending partners. Founded in 2012 with headquarters in Dubai, the company operates across UAE, Mediterranean, and global yacht markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Sales & Brokerage

Quantifiable outcome

• Majority of business comes from repeat clients and referrals
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BitcashiercoreStrategic or Co-development Partner · 18 July 2024Strategic partnership to enable cryptocurrency payments for yacht transactions. Bitcashier provides secure, swift payment solutions allowing clients to use Bitcoin and USDT for purchases. Bush & Noble creates detailed invoices via secure hyperlinks, with Bitcashier locking cryptocurrency prices at transaction moment and converting to fiat currency seamlessly.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fraser Yachts: Fraser is one of the world's largest yacht brokerages, providing yacht sales, charter, new-build, and management services globally. It is highly comparable to Bush & Noble because it offers the same multi-service luxury yacht intermediation model, but at far greater scale and geographic breadth, making it the dominant competing brokerage for high-net-worth clients.
• Burgess: Burgess is a global superyacht specialist with sales, charter, and new-build divisions. It directly competes with Bush & Noble for sales mandates and charter clients on superyachts, and is a frequent counterpart on cross-border yacht transactions out of the UAE and Mediterranean.
• Camper & Nicholsons: Camper & Nicholsons is a heritage superyacht brokerage with sales, charter, and new-build services operating worldwide. It is comparable because it serves the same HNW buyer/seller segment with the same bundled brokerage-charter-newbuild offering, including strong Mediterranean presence overlapping with Bush & Noble's geographic corridor.
• Northrop & Johnson: Northrop & Johnson is an international superyacht sales, charter, and management brokerage. It is comparable to Bush & Noble because it brokers similar luxury motor yacht transactions globally and frequently co-brokerages deals that cross the Mediterranean and Gulf regions.

Direct peers

• IYC (International Yacht Company): IYC is a yacht brokerage and charter firm with strong Middle East presence (Dubai office) alongside global reach. It is directly comparable to Bush & Noble because both operate from Dubai, serve Gulf-based and international HNW clients, and compete for the same sales mandates and charter bookings in similar price tiers.
• Y.CO: Y.CO is a modern yacht sales, charter, and management firm with a strong digital-first brand. It is comparable to Bush & Noble because it addresses the same HNW buyer with a multi-service model and competes for Mediterranean-based yacht sales and charters with similar vessel categories.
• Ocean Independence: Ocean Independence is a global yacht brokerage and charter firm with offices in key Med and Gulf hubs. It competes directly with Bush & Noble for superyacht sales mandates, charter bookings, and new-build advisory across overlapping regions including the Mediterranean and the Middle East.
• Denison Yachting: Denison is a yacht sales, charter, and yacht management firm operating across the US, Mediterranean, and select international markets. It is comparable because it brokers motor yacht sales in similar price ranges and offers charter services targeting the same family-office and ultra-HNW buyer profile.
• Allied Marine: Allied Marine is a yacht brokerage and charter firm with operations in Monaco and the US, focused on motor yacht sales. It is directly comparable to Bush & Noble because it serves a similar buyer segment with sales, charter, and new-build services and operates throughout the Mediterranean and trans-Atlantic markets.
• Worth Avenue Yachts: Worth Avenue Yachts is a yacht brokerage with offices in Florida and Monaco, selling motor yachts and arranging charters. It is comparable because it competes for similar luxury motor yacht sales and charter business across Mediterranean, Caribbean, and US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/justinp3
• Xx.com/bushandnoble
• Facebookfacebook.com/bushandnoble

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bush & Noble