Iowa Radiology

What Iowa Radiology does

Iowa Radiology is an independent, physician-founded diagnostic and interventional radiology practice established in 2001 and headquartered in the Des Moines metro area of Iowa. The practice operates four outpatient imaging centers in Waukee, Clive, Ankeny, and Downtown Des Moines, and provides image interpretation services to 18 hospitals throughout Iowa under partnership contracts that include UnityPoint Health Des Moines as a core strategic counterparty. Services are delivered by a team of board-certified, fellowship-trained radiologists with subspecialized expertise across breast imaging, neuroradiology, musculoskeletal, body imaging, pediatric, and vascular/interventional radiology, with ACR accreditation across all facilities and Breast Imaging Center of Excellence designation held since 2014.

The clinical portfolio spans women's imaging (3D digital mammography, breast MRI, breast biopsy, bone density/DEXA, contrast-enhanced mammography, sonohysterogram, hysterosalpingogram), diagnostic imaging (open-bore and closed MRI, CT, low-dose CT, PET/CT, ultrasound, fluoroscopy, X-ray, cardiac calcium scoring, CT colonography, Heartflow Analysis, body composition analysis), and vascular and interventional radiology procedures including prostate artery embolization, vertebroplasty and kyphoplasty, cryoablation, uterine fibroid embolization, and pelvic congestion syndrome treatment. The underlying technology stack consists of industry-standard medical imaging hardware and digital modalities, supported by the third-party Abbadox patient and provider portals for scheduling and order management, and outsourced billing and revenue cycle operations through Professional Medical Management.

Iowa Radiology generates revenue on a fee-for-service basis, billing contracted commercial payers (Aetna, Cigna, Coventry, Humana, United Healthcare, Wellmark Blue Cross, Principal HealthCare, TriCare, and others) along with Medicare and Iowa Medicaid, and offering Good Faith Estimates to uninsured patients per federal requirements. Go-to-market is sales-led and referral-driven: referring physicians submit orders via phone, fax, or the Abbadox provider portal, while the patient portal enables direct self-scheduling for screening mammograms and body composition scans. Customer segments are individual patients seeking preventive, diagnostic, or interventional imaging; referring physicians and specialists requiring subspecialized reads; and hospital systems needing radiology staffing and interpretation coverage. Marketing is conducted through content, organic social media on Facebook, Instagram, and LinkedIn, and patient education resources.

Name

Iowa Radiology

Legal name

Iowa Radiology

Website

https://iowaradiology.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Iowa Radiology is an independent, physician-founded diagnostic and interventional radiology practice founded in 2001, operating four outpatient imaging centers in the Des Moines metro area and providing image-interpretation services to 18 hospitals across Iowa, serving individual patients, referring physicians, and regional hospital systems.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Medical imaging
• Women's imaging
• Radiology interpretation

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Imaging Services: Fee-for-service healthcare model billing insurance providers and patients for diagnostic imaging procedures. Services include MRI, CT, mammography, ultrasound, X-ray, PET/CT, and interventional procedures. Outpatient-based facilities often offer lower fees compared to hospital-based imaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Iowa Radiology provides diagnostic and interventional imaging services through four outpatient centers in the Des Moines metro area. The practice delivers women's imaging, diagnostic imaging, and vascular/interventional radiology procedures interpreted by board-certified, fellowship-trained, subspecialized radiologists. Services are also extended to 18 hospitals across Iowa through image interpretation contracts.

Product overview

Iowa Radiology operates as a diagnostic and interventional radiology practice offering a comprehensive portfolio of medical imaging services. The organization provides three main service categories: Women's Imaging Services (including 3D digital mammography, breast MRI, breast biopsy, ultrasound, bone density scans, and contrast-enhanced mammography), Diagnostic Imaging (including MRI, CT, PET/CT, ultrasound, X-ray, cardiac calcium scoring, CT colonography, heartflow analysis, fluoroscopy, and body composition analysis), and Vascular & Interventional Radiology (including prostate artery embolization, vertebroplasty/kyphoplasty, cryoablation, uterine fibroid embolization, and pelvic congestion syndrome treatment). Services are delivered at multiple outpatient facilities in Waukee, Clive, Ankeny, and Downtown Des Moines, Iowa, with all facilities accredited by the American College of Radiology. The practice employs board-certified, fellowship-trained radiologists who specialize in specific areas of imaging to ensure accurate interpretation of each exam type.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Imaging Services Comprehensive women's imaging including ultrasound, sonohysterogram, hysterosalpingogram, 3D digital mammography, breast MRI, breast biopsy, and bone density scans (DEXA) performed by breast fellowship-trained radiologists. Targeted at women seeking breast and reproductive health imaging.
• 3D Digital Mammography Advanced breast imaging using tomosynthesis to create layered images of breast tissue, improving cancer detection and reducing false positives, especially in women with dense breasts.
• Breast MRI Magnetic resonance imaging for detailed breast tissue evaluation, offered at multiple locations throughout the Des Moines area.
• Breast Biopsy Image-guided needle biopsies for breast tissue sampling, performed under ultrasound, MRI, or mammographic guidance.
• Bone Density Scan (DEXA) Dual-energy X-ray absorptiometry scan measuring bone mineral density to assess osteoporosis risk.
• MRI Scan Magnetic resonance imaging using powerful magnets and radio waves to create detailed images of the brain, spine, joints, and soft tissues without radiation exposure. Available in both open bore and closed configurations.
• CT Scan Computed tomography using X-rays and computer processing to create cross-sectional images of organs, soft tissues, and blood vessels.
• PET/CT Scan Combined positron emission tomography and CT imaging for cancer detection, staging, and treatment monitoring.
• Ultrasound Sound wave-based imaging for evaluating abdominal organs, blood vessels, thyroid, pregnancy, and guiding procedures such as biopsies and fluid drainage.
• X-Ray Traditional X-ray imaging for bones, chest evaluation, and various diagnostic purposes using minimal radiation exposure.
• Cardiac Calcium Scoring Low-dose CT scan measuring coronary artery calcium to assess heart disease risk before symptoms appear.
• CT Colonography Virtual colonoscopy using CT scans to screen for colorectal cancer without sedation, a minimally invasive alternative to traditional colonoscopy.
• Heartflow Analysis Advanced cardiac imaging analysis providing non-invasive assessment of coronary artery disease.
• Fluoroscopy Real-time X-ray imaging used for diagnostic procedures and image guidance during interventions.
• Body Composition Analysis DEXA-based analysis measuring fat, muscle, and bone density beyond standard BMI to track health goals and identify risks.
• Vascular & Interventional Radiology Minimally invasive image-guided procedures including prostate artery embolization, vertebroplasty, kyphoplasty, cryoablation, uterine fibroid embolization, and pelvic congestion syndrome treatment.
• Prostate Artery Embolization Minimally invasive procedure using catheter-based embolization to treat benign prostatic hyperplasia (BPH/enlarged prostate).
• Vertebroplasty & Kyphoplasty Minimally invasive procedures using bone cement injection to treat spinal compression fractures and relieve pain.
• Cryoablation Tumor treatment using extreme cold to freeze and destroy abnormal tissue, offered as an interventional oncology option.
• Uterine Fibroid Embolization Minimally invasive catheter-based procedure to block blood flow to uterine fibroids, causing them to shrink.
• Pelvic Congestion Syndrome Embolization Minimally invasive treatment using coils and sclerosing agents to close abnormal veins causing chronic pelvic pain.
• Sonohysterogram Ultrasound procedure using saline infusion to better visualize the uterine cavity.
• Hysterosalpingogram X-ray exam using contrast material to evaluate the uterus and fallopian tubes in infertility workups.
• Contrast-Enhanced Mammography (CEM) Advanced breast imaging combining traditional mammography with intravenous contrast to highlight areas of increased blood flow. Available at Clive location as an alternative for patients who cannot undergo MRI.

Quantifiable outcome

• Results typically delivered within 24 hours
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• UnityPoint Health Des MoinescoreStrategic or Co-development PartnerStrategic partnership for hospital image interpretation services. Iowa Radiology radiologists provide diagnostic imaging interpretation for UnityPoint Health facilities including Iowa Lutheran, Iowa Methodist, Methodist West, Clarke County Hospital, Grinnell Regional Medical Center, and Trinity Regional Medical Center.
• Audubon County Memorial HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Buena Vista Regional Medical CenterminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Cherokee Regional Medical CenterminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Greene County Medical CenterminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Guthrie County HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Horn Memorial HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Humboldt County Memorial HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Loring HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Pocahontas Community HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Stewart Memorial Community HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• Story County Medical CenterminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.
• St. Anthony's Regional HospitalminorChannel Partner/ Reseller/ DistributorHospital partnership providing radiologist image interpretation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RAYUS Radiology: One of the largest U.S. outpatient diagnostic imaging networks operating freestanding centers with MRI, CT, mammography, and interventional services. Highly comparable to Iowa Radiology's four-center outpatient model, though RAYUS operates at substantially greater national scale.
• SimonMed Imaging: Large PE-backed outpatient imaging chain offering MRI, CT, mammography, ultrasound, X-ray, and interventional procedures. Comparable business model to Iowa Radiology's outpatient diagnostic and women's imaging service lines, with similar subspecialty positioning.
• Akumin: Outpatient diagnostic imaging operator with fixed-site centers and hospital/outsourced radiology contracts. Directly comparable to Iowa Radiology's combination of freestanding centers and image-interpretation services for partner facilities.
• Touchstone Medical Imaging: Outpatient diagnostic imaging provider operating freestanding centers with MRI, CT, ultrasound, X-ray, and mammography. Closely comparable to Iowa Radiology in service mix, though operating in different regional markets.

Broad incumbents

• Radiology Partners: Largest physician-led radiology practice in the U.S., providing on-site and teleradiology interpretation to hospitals and health systems. Direct comparator to Iowa Radiology's hospital image-interpretation contracts and subspecialty reading model, but operating nationally with thousands of radiologists.
• US Radiology Specialists: Multi-state radiology group combining subspecialty physician practice, outpatient imaging centers, and teleradiology services. Comparable diversified model spanning hospital contracts and freestanding centers, though operating across multiple regions unlike Iowa Radiology's Iowa-only footprint.
• Envision Physician Services (Radiology): National physician services organization providing radiology staffing and interpretation to hospitals and outpatient facilities. Overlaps with Iowa Radiology's hospital teleradiology contracts and outpatient imaging services.

Regional players

• Concierge Imaging: Independent outpatient radiology centers with similar modality mix (MRI, CT, mammography). Comparable as a regional direct competitor in the freestanding imaging space, though serving different geographies.

Others

• Outpatient Imaging Affiliates: Operator and developer of outpatient imaging centers in partnership with health systems and physician groups. Compares to Iowa Radiology as an ecosystem peer in the freestanding imaging space.

Emerging players

• Foundation Radiology Group: Teleradiology and subspecialty interpretation provider serving community hospitals and outpatient centers. Comparable to Iowa Radiology's hospital image-interpretation channel and subspecialty reading model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IowaRadiology
• LinkedInlinkedin.com/company/iowaradiology
• Instagraminstagram.com/iowa_radiology/?hl=en
• Xx.com/iowa_radiology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Radiology