What Memorial Plastic Surgery does

Memorial Plastic Surgery (MPS) is a private, founder-owned plastic and reconstructive surgery practice headquartered in Houston, Texas, with a second location in Webster (Clear Lake). Founded and led by Dr. Patrick W. Hsu, the practice employs 11–50 staff and operates with five board-certified plastic surgeons (Dr. Hsu, Dr. Kendall Roehl, Dr. Vasileios Vasilakis, Dr. Tyler McElwee, and Dr. Pierre Lapaine) offering more than 30 years of combined experience spanning reconstructive microsurgery (including hundreds of DIEP Flap breast reconstructions), aesthetic surgery, and facial plastic surgery. MPS serves individual aesthetic and reconstructive patients in the greater Houston metropolitan area and beyond, through an Out-of-Town Patient Program offering virtual consultations and travel coordination. Customer segments include individual cosmetic patients (breast, body, face), breast-cancer reconstruction patients (post-mastectomy DIEP Flap, lumpectomy reconstruction), and male aesthetic patients (gynecomastia, hair transplant, facial work).

The practice's service portfolio is broad: more than 30 surgical procedures (breast augmentation, lift, reduction, reconstruction; tummy tuck, liposuction, BBL, mommy makeover, arm/body/thigh lift; facelift, rhinoplasty, blepharoplasty, buccal fat removal, chin augmentation, hair transplant, etc.), a MedSpa menu (Botox, Dysport, dermal fillers, Coolsculpting, Halo laser, microneedling, PRP, Radiesse, Sculptra, Semaglutide), and proprietary recovery technology ELIXIR MD™, an FDA-cleared photobiomodulation device with five modalities (Detox, Cellular Repair, NeoXcell, RoXium, Thermal) marketed as the first and only photobiomodulation platform designed exclusively for plastic surgery recovery. The practice additionally offers post-surgical massage to support healing.

Revenue comes from fee-for-service surgical procedures and per-treatment / subscription-based non-surgical aesthetic services, with consultation-based pricing and four third-party financing partners (Cherry with 0% APR options, CareCredit, Alphaeon Credit up to $25,000, Prosper Healthcare Lending up to $35,000). The practice was the first in Texas to accept cryptocurrency (Bitcoin) as payment, beginning in February 2018. GTM is consultative and trust-driven: surgeon-led in-person consultations, before-and-after galleries, social proof on Yelp/RealSelf/Google (4.8 stars across 279 reviews), and multi-channel marketing via Instagram, Facebook, YouTube, LinkedIn, and a content-heavy blog. The practice holds no patents or trademarks and has no disclosed funding, parent company, or external investment.

Name

Memorial Plastic Surgery

Legal name

Memorial Plastic Surgery

Website

https://memorialplasticsurgery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Memorial Plastic Surgery is a private, surgeon-owned plastic and reconstructive surgery practice in Houston, Texas, with five board-certified surgeons performing cosmetic, reconstructive (including DIEP Flap), and MedSpa procedures, plus proprietary ELIXIR MD™ recovery technology.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Medical spa treatments
• Body contouring services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: Fee-for-service model where patients pay for individual surgical procedures including breast augmentation, tummy tuck, liposuction, Brazilian butt lift, facelift, rhinoplasty, and reconstructive surgeries. Prices vary by procedure complexity; consultation required for quotes.
2. Medical Spa/Non-Surgical Procedures: Non-invasive aesthetic treatments including Botox, Dysport, dermal fillers, Coolsculpting, laser skin resurfacing, microneedling, and semaglutide injections. Offered on a per-treatment or subscription basis.
3. Financing Services: Partnership with third-party financing providers (Cherry, CareCredit, Alphaeon Credit, Prosper Healthcare Lending) enables patients to pay for procedures through installment plans. This extends the practice's accessible patient base without the practice bearing credit risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Memorial Plastic Surgery is a Houston-based private medical practice that performs board-certified plastic, cosmetic, and reconstructive surgery across the breast, body, and face, alongside a non-surgical medical spa offering injectables, body contouring, and skin rejuvenation treatments. Procedures include breast augmentation, lift, reduction, reconstruction (DIEP Flap), tummy tuck, liposuction, Brazilian Butt Lift, mommy makeover, facelift, rhinoplasty, eyelid surgery, and male procedures. The practice also provides the ELIXIR MD™ FDA-cleared photobiomodulation therapy to accelerate post-operative recovery.

Product overview

Memorial Plastic Surgery is a comprehensive plastic surgery practice offering a broad portfolio of surgical and non-surgical aesthetic procedures. The practice operates as a unified service offering rather than a modular software platform. Surgical services span breast procedures (augmentation, lift, reduction, reconstruction including DIEP Flap, and gynecomastia), body contouring (liposuction, tummy tuck, Brazilian Butt Lift, mommy makeover, arm lift, body lift, thigh lift, abdominal etching), facial procedures (facelift, neck lift, rhinoplasty, blepharoplasty, brow lift, buccal fat removal, chin augmentation, facial liposuction, hair transplant, lip augmentation, otoplasty, septoplasty), and vaginal rejuvenation (labiaplasty, clitoral hood reduction, monsplasty, ThermiVa). Non-surgical MedSpa services include injectables (Botox, Dysport, dermal fillers, Radiesse, Sculptra), body treatments (Coolsculpting), skin treatments (laser skin resurfacing, microneedling, PRP), and weight management (Semaglutide). The practice also offers ELIXIR MD, an FDA-cleared photobiomodulation device for post-surgical recovery. Payment options include financing through Cherry, Alphaeon Credit, CareCredit, Prosper Healthcare Lending, and cryptocurrency (Bitcoin).

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgical Procedures Comprehensive surgical procedures on the breast including augmentation with implants or fat transfer, lift/mastopexy to reshape sagging breasts, reduction to relieve size-related discomfort, reconstruction after mastectomy, and male gynecomastia correction. Offered by board-certified plastic surgeons to individual patients.
• DIEP Flap Breast Reconstruction Advanced reconstructive technique that uses the patient's own abdominal tissue to rebuild a natural-looking breast after mastectomy. Performed by fellowship-trained microsurgeons for breast cancer reconstruction patients.
• Body Contouring Procedures Surgical body contouring services including tummy tuck (abdominoplasty), liposuction, Brazilian Butt Lift (BBL) via fat transfer, mommy makeover combinations, arm lift (brachioplasty), body lift, thigh lift, abdominal etching, and skin tightening. Tailored to patients post-pregnancy, post-weight-loss, or seeking stubborn fat removal.
• Facial Plastic Surgery Procedures Surgical procedures to improve facial appearance and address aging signs, including facelift, neck lift, rhinoplasty, blepharoplasty (eyelid surgery), brow lift, buccal fat removal, chin augmentation, facial liposuction, lip augmentation, otoplasty, and septoplasty. Offered to patients seeking facial rejuvenation or functional nasal improvement.
• Hair Transplant Surgical hair restoration procedure to restore hair to thinning or bald areas of the scalp, performed by facial plastic surgeon Dr. McElwee as part of the practice's hair restoration service.
• Vaginal Rejuvenation Procedures Surgical and non-surgical vaginal rejuvenation procedures including labiaplasty, clitoral hood reduction, monsplasty pubic lift, and ThermiVa radiofrequency treatment. Provided to women seeking functional or aesthetic improvement in intimate areas.
• Non-Surgical Med Spa Services Comprehensive non-surgical aesthetic treatments including Botox and Dysport neurotoxin injections, dermal fillers, Radiesse and Sculptra injectables, Coolsculpting fat freezing, Halo laser skin resurfacing, microneedling, platelet-rich plasma (PRP) therapy, and Semaglutide weight management. Offered on a per-treatment or subscription basis to patients seeking non-invasive rejuvenation.
• Semaglutide Weight Management Program Injectable semaglutide program using a GLP-1 receptor agonist for weight management, controlling appetite and blood sugar as part of a medical weight-loss offering. Provided to patients seeking physician-supervised weight reduction.
• ELIXIR MD™ Recovery Therapy Patented, FDA-cleared medical-grade photobiomodulation device used exclusively for plastic surgery patients to accelerate post-operative healing. The technology reduces swelling, improves circulation, and enhances final surgical results through light-wavelength cellular repair protocols. Available as a recovery add-on to surgical procedures at the practice.
• Patient Financing Programs Multi-provider patient financing programs offering flexible monthly payment plans (including 0% APR options from Cherry, healthcare credit cards via CareCredit and Alphaeon Credit up to $25,000, and loans up to $35,000 from Prosper Healthcare Lending) so patients can pay for surgical and non-surgical procedures over time.
• Cryptocurrency (Bitcoin) Payment Acceptance Bitcoin payment option for plastic and reconstructive surgery procedures, making Memorial Plastic Surgery the first plastic surgery clinic in Texas to accept cryptocurrency as a method of payment.

Quantifiable outcome

• Swelling reduction from ELIXIR MD™ technology - patients report swelling gone in days instead of weeks
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ideal Image: Largest U.S. medspa chain offering Botox, fillers, laser hair removal, and body sculpting nationwide. Competes with MPS's non-surgical MedSpa service line on a regional basis in Texas.
• LaserAway: National aesthetic services chain offering laser hair removal, skin rejuvenation, injectables, and body contouring. Competitor to the non-surgical portion of MPS's MedSpa offering.
• Athenix Body Sculpting Institute: Multi-location aesthetic practice specializing in body contouring procedures including VASER liposuction and Brazilian Butt Lift, with overlapping service offerings to MPS's body portfolio.
• Sono Bello: National multi-location cosmetic surgery chain specializing in body contouring and laser-assisted lipo. Operates a much larger branded footprint than MPS but overlaps significantly on body contouring and liposuction demand.

Direct peers

• Vitenas Cosmetic Surgery: Houston-based plastic surgery practice led by Dr. Paul Vitenas offering comparable cosmetic and reconstructive procedures in the same metropolitan market as Memorial Plastic Surgery, with overlapping surgeon-leadership and consultation-driven GTM.
• The Aesthetic Center for Plastic Surgery: Multi-surgeon Houston plastic surgery practice with a similar portfolio of cosmetic breast, body, and facial procedures. Competes directly with MPS for the same patient base in the Houston MSA.
• Basu Aesthetics + Plastic Surgery: Houston plastic surgery practice led by Dr. Bob Basu offering cosmetic and reconstructive procedures with comparable service breadth and surgeon-led branding model.
• Town and Country Plastic Surgery: Multi-location Houston plastic surgery practice with a comparable mix of cosmetic and non-surgical services, competing in the same geographic catchment.
• Body by Ravi Plastic Surgery & Aesthetics: Houston-based plastic surgery practice with overlapping body contouring, BBL, and mommy makeover offerings. Competes for the same discretionary cosmetic patient in the Houston metro.
• Jennifer Walden, MD Aesthetic Surgery: Texas (Austin/Houston)-based female plastic surgeon offering cosmetic breast, body, and facial procedures with a similarly surgeon-branded, social-media-driven patient acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MemorialPlasticSurgeryHouston
• Facebookfacebook.com/memorialplasticsurgery
• LinkedInlinkedin.com/company/memorial-plastic-surgery
• Instagraminstagram.com/memorialplasticsurgery
• Xx.com/houstonsurgeons

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Plastic Surgery