Be Better Online

Name

Be Better Online

Legal name

BBO Sweden AB

Website

https://bbo.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services: Ongoing retainer-based digital marketing services covering advertising, SEO, content, AI services, and strategy. Revenue generated through monthly retainer agreements with clients. The company also offers project-based services with separate pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Be Better Online is a Swedish digital marketing agency that sells ongoing, retainer-based marketing services to businesses. Its delivery spans paid advertising (Google, Meta, LinkedIn), SEO and Generative Engine Optimization (GEO/LLM optimization), tracking and analytics, AI-driven copywriting and content, strategy consulting, and dedicated AI services. The work is organized as continuous monthly engagements with named specialist teams.

Product overview

Be Better Online (BBO) is a digital marketing agency offering a portfolio of six interconnected service modules: Annonsering (paid advertising), SEO/GEO (search and generative engine optimization), Spårning & Analys (tracking and analytics), Strategi (strategy), AI-tjänster (AI services), and Copy & Content. These services are organized across four industry verticals: B2B, B2C, E-handel (e-commerce), and AI companies. BBO also offers a specialized 'Agentic Marketing' approach leveraging multi-agentic AI infrastructure. The agency operates from offices in Göteborg, Stockholm, and Barcelona, with a team distributed across these locations.

Differentiator

Problem solved

Functional benefit

Brands

• Agentic Marketing: BBO's approach to using autonomous AI agents to automate marketing tasks while humans focus on strategy and optimization.

Products and services

• Annonsering (Paid Advertising) Ongoing paid-media management across Google, Meta, and LinkedIn on a monthly retainer model, targeting B2B, B2C, e-commerce, and AI-company clients.
• SEO / GEO (Search Engine Optimization and Generative Engine Optimization) Retainer-based organic search optimization, including both classical SEO and GEO for visibility in LLM-driven and AI-assistant search results.
• Spårning & Analys (Tracking & Analytics) Server-side tracking implementation and marketing analytics to attribute paid and organic performance across client channels.
• Strategi (Strategy) Digital marketing strategy consulting delivered through ongoing monthly retainers alongside execution services.
• AI-tjänster (AI Services) Dedicated AI-services offering that applies the firm's Agentic Marketing methodology and generative-AI tooling to client marketing operations, including support for AI vendors.
• Copy & Content Ongoing AI-assisted copywriting and content production delivered through monthly retainers for client marketing programs.

Quantifiable outcome

• 98% customer satisfaction rate
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• EpimindscoreStrategic or Co-development PartnerPartnership with Epiminds, founded by Elias Malm. Epiminds founder describes BBO as operating on 'advanced multi-agentic infrastructure' and working together to build the future of Agentic Marketing.
• IHM Business SchoolcoreStrategic or Co-development PartnerCollaboration with IHM Business School (Leo Pignon, CDO). Leo Pignon states that few agencies understand Agentic Marketing, but BBO does and has restructured their business around it.
• AI GothenburgcoreStrategic or Co-development PartnerPartnership with AI Gothenburg (Viktor Gold, Co-founder) spanning 15 years of collaboration. Viktor Gold notes BBO understands their industry and develops it together with them.
• Visit GroupminorStrategic or Co-development PartnerPartnership with Visit Group (Kajsa Sahlin Süslü, Partner Director). Collaborative relationship in the tourism/lifestyle sector.
• BAPS ABcoreTechnology or IntegrationBAPS AB (org. nr. 556840-4049) is BBO's subsidiary handling ad payment mediation, pre-billing and payment processing for advertising costs. Technical infrastructure partner for ad spend management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curamando: Stockholm-based digital growth consultancy offering SEO, paid media, CRO, and analytics services. Directly comparable to BBO on service mix, retainer-based delivery, and Nordic enterprise client focus.
• North Kingdom: Swedish digital agency specializing in digital experiences, content, and performance marketing. Comparable to BBO as a Sweden-rooted full-service digital agency serving enterprise brands.
• Conversionista: Swedish CRO and digital optimization consultancy overlapping with BBO's tracking, analytics, and conversion services. Comparable on buyer journey focus and Nordic client base.
• Great Works: Stockholm-based digital agency offering strategy, content, and digital marketing services. Comparable to BBO on Swedish footprint, B2B/B2C client mix, and creative-plus-performance positioning.

Broad incumbents

• Dept Agency: Large pan-European digital agency with deep capabilities across marketing, technology, and creative. Comparable to BBO on service breadth but operates at materially larger scale across multiple European markets.
• Dentsu Creative Sweden: Global creative agency network with a Swedish presence offering advertising, content, and digital services. Comparable on advertising services and Nordic enterprise clients, though at vastly larger scale and brand portfolio.
• MediaMonks: Global digital production and creative agency (part of S4 Capital / Monks) offering content, media, and marketing services. Comparable on full-service digital marketing capability but at global enterprise scale.

Emerging players

• Bynder: Dutch-headquartered marketing technology platform for brand and content management. Comparable as a European martech/digital marketing ecosystem player, though product-led rather than services-led like BBO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bebetteronline
• Facebookfacebook.com/bebetteronline
• LinkedInlinkedin.com/company/be-better-online-sweden-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Better Online