What Epiminds does

Epiminds is a Stockholm-based AI software company founded in 2025 by Elias Malm and Mo Elkhidir, both former Google and Spotify executives. The company has built 'Lucy,' a multi-agent AI marketing platform that coordinates over 20 specialized autonomous agents to automate and optimize performance marketing workflows for marketing agencies. The platform handles ad data analysis, campaign planning, publishing across Google Ads and Meta Ads, bidding, creative analysis, reporting, and continuous optimization, with Lucy functioning as an always-on AI marketing manager that operates natively inside Slack and email.

Epiminds integrates Lucy with the broader marketing stack, including channels, CRMs, eCommerce platforms, analytics, data warehouses, and trend platforms, allowing the system to read performance data and execute actions across platforms. The platform is designed to learn each agency's unique methods and preferences through uploaded playbooks, training documents, and client context, creating a feedback loop that improves outputs over time. The company generates revenue through subscription-based access to the platform, sold via a direct enterprise sales motion using a quote-based 'Request Access' model with pricing not publicly disclosed.

Within roughly twelve weeks of its October 2025 launch, Epiminds signed agencies managing over 240 brands and now collaborates with approximately 20 agencies across the Nordics, Netherlands, and the United States. The company closed a $6.6 million seed round on October 14, 2025, led by Lightspeed Venture Partners with participation from EWOR, Entourage, and angel investors, with capital allocated to team expansion and market reach. Named customers include BBO and Remotion, and the company has received recognition including winning the TOP46 pitch competition at Techarena 2026 and being named among Sweden's most promising startups by EU-Startups and BeBeez.

Name

Epiminds

Legal name

Epiminds

Website

https://epiminds.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Epiminds is a Stockholm-based AI company offering Lucy, a multi-agent platform coordinating 20+ autonomous AI agents to automate marketing workflows for agencies. Founded in 2025 by ex-Google and ex-Spotify executives, it sells subscriptions across the Nordics, Netherlands, and United States.

Ownership category

akta.pro rank

Product category

AI marketing automation software

NAICS

Other Services Related to Advertising (541890), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• AI marketing automation
• Multi-agent AI platform
• Marketing campaign optimization
• AI marketing manager
• Advertising workflow automation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Marketing Platform Subscription: Epiminds generates revenue through subscription-based access to its AI marketing platform. The platform automates marketing campaign management for agencies, with the AI handling tasks such as analyzing ad data, planning campaigns, and publishing ads across multiple platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Epiminds sells Lucy, a multi-agent AI marketing manager platform that coordinates over 20 autonomous agents to automate performance marketing tasks for agencies. The system integrates with marketing channels, CRMs, eCommerce, analytics, and data warehouses to analyze ad data, plan and publish campaigns, optimize bids and budgets, and deliver weekly reports on autopilot. It is sold as a subscription platform to marketing agencies managing multiple client brands.

Product overview

Epiminds is an AI-powered marketing technology company offering a single unified product: Lucy, an AI marketing manager platform. Lucy operates as a multi-agentic AI system that coordinates 20+ specialized autonomous agents across data analysis, creative optimization, and strategic marketing functions. The platform is designed for marketing agencies, connecting to their existing marketing stack (channels, CRMs, eCommerce platforms, analytics, data warehouses) and acting as an always-on colleague that learns agency workflows, automates routine tasks, and delivers insights proactively.

Differentiator

Problem solved

Functional benefit

Brands

• Lucy: AI marketing manager that coordinates over 20 autonomous agents to automate and optimize marketing campaigns for agencies. Lucy can analyze ad performance, plan campaigns, publish ads on platforms like Google Ads and Meta Ads, and manage various marketing tasks.

Products and services

• Lucy Lucy is an AI marketing manager platform that coordinates 20+ autonomous agents to automate and optimize marketing campaigns for marketing agencies. It analyzes ad performance data, executes actions across platforms such as Google Ads and Meta Ads, manages reporting, adjusts budgets, optimizes bidding, and runs delegated tasks continuously on autopilot, integrating with Slack, email, CRMs, eCommerce, analytics, and data warehouses.

Quantifiable outcome

• Managed over 240 brands within twelve weeks of launch
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Optimove: Established CRM and marketing optimization platform with AI-driven campaign orchestration. Comparable as a broader martech platform whose AI features overlap with Lucy's automated decisioning and optimization.
• Braze: Public customer engagement platform with AI agent capabilities for marketing automation. Comparable as a broader incumbent adding AI agents to compete with Epiminds in the agency and brand marketing space.
• HubSpot: Large CRM and marketing platform increasingly embedding AI assistants (Breeze) across its suite. Comparable as a broad incumbent that agencies and their brand clients use, and a competitive threat as it adds agentic AI.

Emerging players

• Smartwriter: AI platform for personalized outreach and marketing copy. Comparable as an AI agent for marketing workflows targeting agencies and growth teams, though with a narrower focus on copy rather than full campaign execution.
• Mutiny: AI platform for personalizing website and marketing content for B2B demand generation. Comparable as an AI-native marketing tool used by marketing teams and agencies for automated, data-driven content optimization.

Direct peers

• Persado: Enterprise AI platform that generates and optimizes marketing messages and creative. Comparable as a specialized AI agent targeting performance marketing outcomes for large brands and their agencies.
• Madgicx: AI-powered advertising optimization platform built for eCommerce brands and agencies running Meta and Google Ads. Comparable as an AI agent layer that automates bidding, budgeting, and creative optimization — the exact use cases Lucy targets.
• Marin Software: Cloud-based performance marketing platform for agencies managing paid search and social campaigns. Comparable as an agency-focused platform automating cross-channel paid media optimization.
• Albert (AI Platform): Autonomous AI platform for digital marketing campaign management across paid media channels. Comparable as a multi-channel autonomous AI marketing system aimed at agencies and enterprise marketers — a direct functional overlap with Lucy.
• AdCreative.ai: AI-driven creative and ad optimization platform for marketers and agencies. Comparable as an AI-native martech tool focused on paid media performance, directly overlapping with Epiminds' agency value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EpimindsAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epiminds