What Amplifi does

Amplifi is described across the supplied data as a U.S.-based nonprofit social enterprise that operates the Benefit Navigator tool, an AI- and software-powered product designed to help families and case workers identify and maximize eligibility for public benefits spanning federal, state, and local programs. The company launched Benefit Navigator in approximately October 2025 and has run pilot deployments in California, reporting that participating families gained on average $10,000 in additional benefits and, in some cases, increased their income by 24%. The organization has publicly stated plans to expand the tool's distribution nationwide.

The business model is structured as a nonprofit social enterprise. No pricing has been publicly disclosed; revenue is generated through social impact funding, grants, and potentially government partnerships, with the revenue stream classified in the source as subscription/recurring — an unusual characterization for a nonprofit social enterprise that suggests possible SaaS-style licensing to agencies alongside grant funding. Two primary user segments are served: families seeking public benefits and case workers or social service providers who assist them. Distribution currently flows through direct pilot engagement with California families and case workers, with the Benefit Navigator used both to surface eligible programs and to reduce the paperwork burden typically associated with benefit applications.

Data-conflict caveat: a firmographic block in the same dataset describes Amplifi as a "mentorship centric accelerator for early stage B2B SaaS startups" founded in 2015, with 1–10 employees, based in Mumbai, India, and operating the amplifi.asia website. All other blocks (technology, products, customers, revenue model, leadership, geographic scope) describe a U.S. nonprofit social enterprise launching an AI benefits-navigation tool. These appear to reference two distinct organizations sharing the name; this analysis is grounded in the entity with the detailed product, technology, customer, and revenue data.

Name

Amplifi

Website

https://amplifi.asia

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplifi is a U.S. nonprofit social enterprise that operates Benefit Navigator, an AI-powered tool helping families and case workers identify and maximize public benefits across federal, state, and local programs, with California pilots and announced nationwide expansion plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Revenue model

1. Nonprofit Social Enterprise Operations: As a nonprofit social enterprise, Amplifi generates revenue through social impact funding, grants, and potentially government partnerships to sustain operations while providing benefit navigation services to families.

Go-to-market motion1 record

Core offering

Per the source, Amplifi operates the Benefit Navigator tool, an AI-powered software solution that helps families and case workers identify and maximize public benefits across federal, state, and local levels in the United States. The tool streamlines benefit access and reduces paperwork through AI-driven eligibility analysis. The firmographic profile separately describes Amplifi as a mentorship-centric accelerator for early-stage B2B SaaS startups based in Mumbai, India.

Product overview

Amplifi is a nonprofit social enterprise that offers the Benefit Navigator tool as its core product. The Benefit Navigator helps families and case workers identify and maximize public benefits across federal, state, and local levels, leveraging AI and software technology to streamline benefit access and reduce paperwork.

Differentiator

Problem solved

Functional benefit

Brands

• Benefit Navigator: AI-powered tool designed to help families and case workers identify and maximize public benefits across federal, state, and local levels.

Products and services

• Benefit Navigator An AI-powered software tool designed to help families and case workers identify and maximize public benefits across federal, state, and local levels.

Quantifiable outcome

• Families using the tool gained on average $10,000 in additional public benefits during pilot tests in California
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Findhelp (formerly Aunt Bertha): Findhelp is the largest private benefit navigation network in the US, connecting users to free or reduced-cost social services across categories like food, housing, and healthcare. It directly competes with Amplifi's Benefit Navigator in helping families identify and access public benefits, with comparable target users (families and case workers) and mission-aligned nonprofit-adjacent positioning.
• NowPow (now part of Unite Us): NowPow (acquired by Unite Us in 2021) was a social care referral and benefit navigation platform helping case workers and community-based organizations connect people to resources. It directly competed with Amplifi's Benefit Navigator in the case worker segment with comparable technology approach and target users before joining Unite Us' broader platform.
• MyFriendBen: MyFriendBen is a benefit eligibility screening platform that helps families quickly determine which public benefits they qualify for through an AI-assisted questionnaire. It uses similar technology approaches to Amplifi's Benefit Navigator and serves the same target user base of families seeking public benefit access, currently operating in Colorado with expansion to additional states.

Broad incumbents

• Benefits.gov: Benefits.gov is the official US government portal for finding and applying for federal and state benefit programs. As a government-built tool with no acquisition cost to users, it represents the incumbent public-sector alternative to Amplifi's Benefit Navigator, though with limited AI-driven personalization and cross-program optimization compared to private platforms.
• Unite Us: Unite Us is a leading social care coordination platform that connects health and social service providers to address social determinants of health at scale. While broader in scope than Amplifi (incorporating closed-loop referrals across healthcare and social services), it includes benefit navigation as part of its offering and serves overlapping case worker and social service agency customers.
• Healthify (now part of WellSky): Healthify (acquired by WellSky) provides a social determinants of health platform that helps healthcare providers identify and address patients' social needs, including benefit eligibility screening. It serves health plans and providers with overlapping mission to Amplifi's case worker user base, though primarily through healthcare channel partners rather than direct family access.

Emerging players

• Pair Team: Pair Team is an emerging technology-enabled care provider combining AI-driven patient navigation with community health worker support, including benefit eligibility screening. It targets overlapping underserved populations and Medicaid beneficiaries with similar AI-powered benefit matching capabilities, though with a healthcare-anchored (rather than case worker-anchored) delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Amplifi_SaaS
• Facebookfacebook.com/Amplifi4Asia
• LinkedInlinkedin.com/company/amplifi-angels

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments19 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifi