What Patriksson Group does

Patriksson Group is a privately held communications collective founded in Stockholm in 1999 by Lena Patriksson Keller and Annika Kopp, operating as a three-division professional services firm. Its core division, Patriksson, functions as a full-service communications agency delivering brand strategy, creative concept development, design, integrated campaigns, media relations, influencer partnerships, brand experiences, and corporate communications. Inc Media extends the group into creative performance marketing, running paid social campaigns and influencer programs across Meta, TikTok, Pinterest, YouTube, and Snapchat. Patriksson Talent manages creator representation, brokering collaborations between influential cultural figures and brand clients.

The group serves enterprise clients primarily in fashion, beauty, luxury, automotive, hospitality, and entertainment, including Loewe, Dom Pérignon, IWC Schaffhausen, H&M, Volvo, J.Lindeberg, CAIA Cosmetics, The Ordinary, SkyShowtime, and the Swedish Grammy Awards (Grammis). Work is delivered through owned legal entities in five European markets, with the Stockholm headquarters supported by offices in Copenhagen, Oslo, Paris, and London. The core technology stack is not proprietary; the firm relies on third-party social platforms for paid execution, a Squarespace website, and Teamtailor for recruitment.

Revenue is generated through professional services fees, including project fees, retainer contracts, campaign-based engagements, talent management commissions, and agency fees for paid social work. The company is founder-owned with no external institutional investment, private equity backing, or public listing evidenced in the data. Customer acquisition is sales-led, driven by direct outreach, the website's newbusiness inbox, and dedicated division-level business development contacts, with brand reputation and portfolio case studies functioning as the primary demand-generation channel.

Name

Patriksson Group

Legal name

Patriksson Group AB

Website

https://patrikssongroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Patriksson Group is a Stockholm-founded communications collective operating three divisions: a brand communications agency, a performance marketing agency (Inc Media), and a talent management agency (Patriksson Talent). It serves enterprise fashion, beauty, luxury, and lifestyle brands across Scandinavia and wider Europe.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Communications services
• Brand strategy consulting
• Influencer marketing agency
• Performance marketing agency
• Talent management services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communications Agency Services: Patriksson offers comprehensive communications services including brand strategy, design, concept development, brand experiences, influencer relations, media relations, and corporate communications. Revenue is generated through project fees, retainer contracts, and campaign-based engagements with brand clients.
2. Performance Marketing (Inc Media): Inc Media delivers tailored social media strategies, paid partnerships, creative concepts, and social advertising across platforms like Meta, TikTok, Pinterest, YouTube, and Snapchat. Revenue likely comes from agency fees, management fees, and potentially performance-based arrangements.
3. Talent Representation (Patriksson Talent): Patriksson Talent manages and represents creators who bridge brands with contemporary culture. Revenue may come from talent management fees, commission on brand collaborations, and campaign coordination services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Patriksson Group is a B2B communications collective that provides brand strategy, creative concept development, media relations, brand experiences, influencer marketing, corporate communications, performance marketing, and talent representation to enterprise brand clients. The group operates through three integrated divisions — Patriksson (communications agency), Inc Media (performance marketing agency), and Patriksson Talent (talent management agency) — serving fashion, beauty, luxury, automotive, and lifestyle brands across Scandinavian and broader European markets.

Product overview

Patriksson Group is a communications collective comprising three integrated divisions operating as a unified brand. Patriksson serves as the flagship communications agency offering brand strategy, design, integrated campaigns, media relations, brand experiences, influencer marketing, and corporate communications. Inc Media provides performance-focused influencer marketing and social media advertising across platforms including Meta, TikTok, Pinterest, YouTube, and Snapchat. Patriksson Talent manages creator and influencer representation, connecting brands with cultural voices through bespoke collaborations. Together, they deliver a holistic spectrum of services for modern brands—from brand strategy and design to integrated campaigns, media relations, brand experiences, influencer marketing, and talent representation—serving clients across fashion, beauty, hospitality, automotive, luxury goods, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Patriksson: Communications agency building influential brands through the right contexts, communities and creativity. Offers brand strategy, design, integrated campaigns, media relations, brand experiences, and influencer marketing.
• Patriksson Talent
• Inc Media

Products and services

• Patriksson (Communications Agency) Full-service communications agency building influential brands through strategic frameworks, creative concepts, brand experiences, media relations, influencer partnerships, and corporate communications. Serves enterprise brand clients in fashion, beauty, luxury, automotive, and lifestyle sectors.
• Inc Media (Performance Marketing Agency) Creative performance marketing agency delivering tailored social media strategies, paid partnerships, creative concepts, and social advertising across Meta, TikTok, Pinterest, YouTube, and Snapchat platforms. Drives measurable results for ambitious consumer brands seeking ROI-focused influencer and social campaigns.
• Patriksson Talent (Talent Management Agency) Talent management agency representing influential creators who bridge brands with contemporary culture, crafting authentic narratives across social media and live events. Creates bespoke collaborations between talents and brands for clients seeking authentic cultural connections.

Quantifiable outcome

• 236 press clippings and 61.2 million estimated reach for IWC Schaffhausen Oslo boutique opening
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• Sveriges StadsmissionerminorStrategic or Co-development PartnerPatriksson Group partnered with Sveriges Stadsmissioner for the Återwin-Win initiative alongside Atrium Ljungberg. The partnership transformed sustainability into action through a clothing donation campaign in October 2024, resulting in 15 tons of clothing donated by 3,000+ individuals across Swedish retail destinations Sickla, Mobilia, Gränbystaden, and Forumkvarteret.
• Adam & Albin (The Beet)minorStrategic or Co-development PartnerCollaboration with renowned chefs Adam & Albin for The Beet pop-up restaurant concept at H&M's Stockholm activation. The partnership blended haute cuisine with fashion to create an immersive, multisensory experience as part of H&M's brand refresh campaign.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Karla Otto: Karla Otto is a London-based PR and communications agency specializing in luxury fashion, beauty, and lifestyle brands. It is directly comparable to Patriksson given its focus on premium brand communications and influencer relations for fashion and luxury clients.
• Purple PR: Purple PR is a UK-based fashion, beauty, and lifestyle PR agency with a similar integrated communications offering for premium brands. Overlap with Patriksson is high in target customer (luxury/fashion), service mix (PR + influencer + talent), and brand-experience delivery model.
• KCD (KCD Worldwide): KCD is a global fashion communications and consulting agency representing designers and fashion houses. Directly comparable to Patriksson given its deep fashion PR heritage, fashion show production capability, and luxury brand client roster across European and US markets.
• BPCM: BPCM is a global PR and communications agency focused on fashion, lifestyle, beauty, and wellness brands. Directly comparable to Patriksson in client segment (premium consumer brands), service offering (PR + influencer + digital), and experiential marketing capabilities.
• Hunter PR: Hunter PR is a UK-founded consumer PR and integrated communications agency with strong lifestyle, food, fashion, and beauty expertise. Comparable to Patriksson in consumer brand focus, integrated campaign execution, and premium positioning.
• Lucien Pagès Communication: Lucien Pagès is a Paris-based fashion and luxury PR agency representing major fashion houses and luxury brands. Directly comparable to Patriksson given its Paris headquarters overlap with Patriksson's Paris office and similar premium fashion client focus.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with deep luxury and lifestyle practice capabilities. Comparable to Patriksson as a broad incumbent offering overlapping PR and brand communications services to premium and enterprise clients globally.
• Weber Shandwick: Weber Shandwick is a global communications agency with significant consumer marketing and luxury capabilities through its United Minds and Jackie Cooper units. Comparable to Patriksson as a broad incumbent operating across PR, influencer, and brand experience on a global scale.
• Spring Studios: Spring Studios operates creative studios, brand experiences, and event production for fashion, luxury, and lifestyle brands. Comparable to Patriksson's brand experience and event production work for clients like Loewe, IWC, and H&M.

Emerging players

• Obsession Works: Obsession Works is a Nordic digital and influencer marketing agency serving fashion, lifestyle, and beauty brands in Scandinavia. Comparable to Patriksson's Inc Media division given shared geography, focus on influencer/performance marketing, and premium brand target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/patrikssongroup
• Instagraminstagram.com/patrikssongroup
• Facebookfacebook.com/Patrikssongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patriksson Group