MyndPlay
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
MyndPlay firmographics
Firmographics- Name
- MyndPlay
- Legal name
- Myndplay Ltd
- Website
- https://myndplay.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyndPlay industry classification
Industry- Product category
- EEG Neurofeedback Hardware
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
- akta.pro secondary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where MyndPlay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyndPlay business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Hardware Sales: Sale of EEG headsets (MyndBand, MyndBand BLE) and bundles (MyndHub + MyndBand Bundle, Mynd-Fitness Bundle) through the MyndPlay e-commerce store.
- Software Licensing: Sale of software applications including MyndPlay for Windows/Mac, brain training apps, and content downloads through the online store.
- Professional Services (Research & Activation Campaigns): Bespoke research and immersive activation campaigns delivered for global brands, including neuromarketing studies and experiential activations.
- Content Partner Revenue Sharing: Content partners create and sell interactive content through the MyndPlay app store, generating revenue through online sales with creators receiving a portion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MyndBand BLE EEG Headset standalone |
| Unit Pricing | Pay-as-you-go | MyndBand EEG Headset + MyndCap Bundle |
| Unit Pricing | Pay-as-you-go | MyndBand EEG HTG Offer |
| Unit Pricing | Pay-as-you-go | MyndHub and MyndBand Bundle |
| Unit Pricing | Pay-as-you-go | MyndHub Only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MyndPlay product offering
Product offeringCore offering
MyndPlay designs, manufactures and sells EEG neurofeedback hardware (MyndBand BLE headset, MyndHub device) and the MyndPlay brain-control software platform that interprets brainwave data to control apps and content. The company also delivers bespoke brain-powered experiential campaigns, activations, and neuromarketing research studies for global brands, alongside a MyndCreate content partner program that distributes third-party brain-controlled apps and games on its platform.
Product overview
MyndPlay offers a hardware-software ecosystem centered on EEG neurofeedback technology. The core product line includes the MyndBand BLE EEG headset (the world's first research-grade customizable EEG headset with VR integration), bundled with the MyndHub hub device for plug-and-play mind control. Software includes the MyndPlay application for brain training and content interaction, with apps spanning meditation, mental wellbeing, sports training, and gaming. Services include bespoke research campaigns for brands and immersive experiential activations. The portfolio also includes specialized bundles for fitness training (Mynd-Fitness Bundle) and academic/commercial research (MRT Research Toolkit). The company holds two patents related to mind-controlled video playback and mind-controlled switching technology.
Differentiator
Problem solved
Functional benefit
Brands
- MyndHub: Neurofeedback platform allowing users to plug and play mind control with connected devices via brainwaves.
- MyndBand
- Mynd-Fitness
- MyndCreate
Products and services
- MyndBand BLE EEG Brainwave Headset Consumer-grade Bluetooth Low Energy EEG brainwave headset priced at £89.95 for individuals who want to use the MyndPlay brain-control platform at home.
- MyndBand EEG Headset + MyndCap Bundle Bundle combining the MyndBand EEG headset with a MyndCap accessory, priced at £149.95 for individual consumers.
- MyndHub and MyndBand Bundle with MyndPlay App Headline MyndPlay hardware-software bundle including the MyndHub device, MyndBand EEG headset, and MyndPlay brain-control application, priced at £169.95.
- MyndHub Only with MyndPlay App MyndHub companion device bundled with the MyndPlay brain-control application, priced at £99.95, intended for existing MyndBand owners expanding their setup.
- Mynd-Fitness Bundle Fitness-focused bundle packaging the MyndBand EEG headset with brain-training content aimed at personal athletic performance and mind-body training, priced at £129.95.
- MyndBand + MRT Research Toolkit Research-oriented bundle pairing the MyndBand EEG headset with the MRT research toolkit, priced at £130.00, aimed at academic and professional researchers.
- MyndCreate Content Partner Program Partner program that lets third-party content creators build, publish, and distribute interactive brain-controlled apps and content through the MyndPlay platform to its headset user base.
- Brain-Powered Bespoke Research and Activation Campaigns B2B service in which MyndPlay designs, builds, and runs bespoke brain-powered experiential campaigns, activations, and research studies for global brands and their agencies, with 70+ campaigns delivered across 50+ brands and 100+ countries.
Companies that use MyndPlay
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
MyndPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
MyndPlay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, notable and supporting.
- VML UKcoreCreative agency leading the Tanqueray No. Ten 'Cocktail of Dreams' experiment using MyndPlay EEG technology to craft personalized cocktails based on subconscious preferences.
- Williams F1notableFormula 1 team using MyndPlay's brain technology for performance optimization and mental training applications in competitive racing environments.
- Tanqueray (Diageo)coreDiageo gin brand using MyndPlay technology for innovative neuromarketing campaign 'The Cocktail of Dreams' combining neuroscience with cocktail artistry.
- Ferrero RochercoreGroundbreaking Sensory Indulgence Experiment for GCC regional launch, using MyndPlay EEG technology to measure indulgence responses.
- HSBCnotableMulti-award winning 'Mind Athletes' campaign that broke barriers using brain technology for banking marketing activation.
- Promil (Philippines, Indonesia, Malaysia)coreGifted Brain Visualiser project spanning multiple countries - first in Indonesia and Malaysia to visualize exceptional and gifted brain activity for brand promotion.
- NeuroSkynotableTechnology partnership using NeuroSky EEG modules and compatible technology. MyndBand uses TGAM EEG module and supports NeuroSky MindWave/MindSet headsets.
- Content Creators & FilmmakerssupportingProduction companies, brands, video training companies, and filmmakers using MyndCreate tool to create and sell interactive content through the MyndPlay app store ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MyndPlay competitors and assessment
Company assessmentDirect peers
- Muse: Consumer EEG headband focused on meditation, focus and sleep tracking. Directly comparable to MyndBand in consumer brain-training use cases and competes for the same individual wellness buyer.
- Emotiv: Sells EEG headsets (Epoc X, Insight) to both consumers and researchers, plus a cloud brain-data platform. Closest direct peer to MyndPlay's hardware-plus-software EEG stack.
- iMotions: Biosensor and EEG platform for academic and commercial neuromarketing research. Directly competes with MyndPlay's research-campaign services business.
- Realeyes: Emotion-measurement platform for advertising effectiveness using facial coding and biometrics. Competes with MyndPlay's neuromarketing and brand-activation offerings for the same enterprise marketing budgets.
Broad incumbents
- NeuroSky: Established EEG module and consumer headset supplier whose TGAM chip powers MyndBand. Acts as both technology partner and broad incumbent competing in adjacent EEG device markets.
- Tobii: Public attention-tracking and eye-tracking technology company used in market research and XR. Broad incumbent competing for the same neuromarketing and attention-measurement budgets.
- Smart Eye (Affectiva): Acquired Affectiva, the emotion-AI and facial coding platform used in advertising research. Broad incumbent in emotion analytics that overlaps with MyndPlay's brand-experience measurement.
Emerging players
- Neurable: Brain-computer interface company building EEG-based input for XR and productivity. Comparable to MyndPlay's VR-integrated EEG headset positioning in the emerging BCI/XR category.
- Neurosity: Sells the Notion consumer EEG headset for focus and developer applications. Emerging consumer EEG peer with overlapping brain-training and developer-tool use cases.
- Kernel: Neurotechnology company developing non-invasive brain-measurement devices. Emerging player pushing the broader brain-tech category that MyndPlay's EEG work also sits within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MyndPlay social profiles
Digital presenceMyndPlay compliance and trust
Trust signalCompliance1 record
MyndPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyndPlay leadership team
Management profileNumber of profiles
Profiles1 record
MyndPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyndPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyndPlay
What does MyndPlay do?
MyndPlay designs, manufactures and sells EEG neurofeedback hardware (MyndBand BLE headset, MyndHub device) and the MyndPlay brain-control software platform that interprets brainwave data to control apps and content. The company also delivers bespoke brain-powered experiential campaigns, activations, and neuromarketing research studies for global brands, alongside a MyndCreate content partner program that distributes third-party brain-controlled apps and games on its platform.
Is MyndPlay a public or private company?
MyndPlay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyndPlay founded?
MyndPlay was founded in 2010. It employs 11 to 50 people.
Where is MyndPlay based?
MyndPlay is headquartered in London, United Kingdom, in the Europe region.
How does MyndPlay make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing, professional Services (Research & Activation Campaigns) and content Partner Revenue Sharing.
Who are MyndPlay's main competitors?
Direct peers on record are Muse, Emotiv, iMotions and Realeyes. Broad incumbents are NeuroSky, Tobii and Smart Eye (Affectiva). Emerging players are Neurable, Neurosity and Kernel.
Does MyndPlay have an API?
No public API is recorded for MyndPlay.
What industry is MyndPlay in?
MyndPlay's product category is EEG Neurofeedback Hardware. Its primary akta.pro industry code is HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables), with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3845.