Riders Discount
Riders Discount is a privately held, direct-to-consumer e-commerce retailer founded in 2004 in Grand Haven, Michigan, selling motorcycle helmets, riding gear, apparel, and parts from premium brands such as Arai, Shoei, AGV, and Nolan to individual sportbike, cruiser, off-road, and women riders across the US and internationally.
- Company typePrivate
- Founded2004
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Riders Discount does
Riders Discount is a direct-to-consumer e-commerce retailer of motorcycle gear, parts, and apparel, founded in 2004 and headquartered in Grand Haven, Michigan. The company sells helmets, jackets, riding boots, gloves, armor, racing suits, motorcycle parts (including ATV and snowmobile), and casual apparel to individual motorcycle riders across four primary segments: sportbike, off-road/motocross, cruiser/Harley-Davidson, and women's. The product catalog is anchored by premium helmet brands including Arai, Shoei, AGV, and Nolan, alongside apparel brands such as Alpinestars, Fox Racing, Speed and Strength, and Z1R, with the company operating as an authorized e-commerce dealer for these manufacturers.
The business operates a single unified online storefront at ridersdiscount.com backed by a centralized Michigan warehouse and inventory management system, with no retail storefronts or third-party marketplace presence. Distribution is supported by USPS and FedEx Ground for domestic orders (2-5 business day delivery) and USPS/UPS international shipping to markets including Canada, Malaysia, Russia, France, Chile, and South Africa. Customer support is delivered via phone (1-866-931-6644), email, and live chat, with in-store pickup available at the warehouse location.
Revenue is generated through one-time product sales at fixed unit prices, with helmet prices ranging from approximately $75 to $1,400 depending on brand and model. The company differentiates through a lowest price guarantee with active price matching, free shipping on orders above $400, and no restocking fees on returns. The company has also sponsored the Riders Discount Race Team, with rider Danny Eslick winning the 2014 Daytona 200, reinforcing brand credibility in the sportbike segment. Riders Discount is privately held with no disclosed external investors, parent company, or funding rounds.
Riders Discount firmographics
Firmographics- Name
- Riders Discount
- Legal name
- Riders Discount, Inc.
- Website
- https://ridersdiscount.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riders Discount is a privately held, direct-to-consumer e-commerce retailer founded in 2004 in Grand Haven, Michigan, selling motorcycle helmets, riding gear, apparel, and parts from premium brands such as Arai, Shoei, AGV, and Nolan to individual sportbike, cruiser, off-road, and women riders across the US and internationally.
- Ownership category
- akta.pro rank
Riders Discount industry classification
Industry- Product category
- Motorcycle Gear & Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (441330), Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH), Snowmobile Riding Gear Retail (CRAMANAI)
Keywords
Where Riders Discount is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Riders Discount business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Motorcycle Gear and Parts: Revenue generated from direct sales of motorcycle helmets, jackets, boots, gloves, apparel, and parts. Products are sold at fixed retail prices with free shipping threshold and price match guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping for orders $400+ |
| Unit Pricing | Pay-as-you-go | International shipping rates |
| Unit Pricing | Pay-as-you-go | Product pricing - Helmets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Riders Discount product offering
Product offeringCore offering
Riders Discount is a direct-to-consumer e-commerce retailer selling motorcycle helmets, riding gear (jackets, boots, gloves, armor, racing suits), motorcycle/ATV/snowmobile parts, and casual motorcycle-themed apparel. The company operates an online storefront shipping from a Michigan warehouse to US and international customers, carrying authorized inventory from premium brands including Arai, Shoei, AGV, Nolan, Alpinestars, Fox Racing, Z1R, and Speed and Strength.
Product overview
Riders Discount is an e-commerce motorcycle gear and parts retailer operating as a single unified online storefront. The product portfolio centers on motorcycle helmets (helmets being the flagship category with premium brands like Arai, AGV, and Nolan), complemented by riding gear (jackets, boots, gloves, armor), motorcycle parts, racing suits, and casual motorcycle-themed apparel. The store categorizes products by riding style (Sportbike, Off-Road/Motocross, Cruiser), gender (Men's, Women's), and gear type. Key brands include Arai (Japanese premium helmets with handmade construction), AGV (Italian racing helmets), Nolan (Italian multi-configuration helmets), Z1R, and Speed and Strength. The company differentiates through free U.S. ground shipping, a lowest price guarantee, and no restocking fee returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Helmets Full-face, half, modular, open-face, and dual-sport helmets from premium brands including Arai, AGV, Nolan, Shoei, Z1R, and Speed and Strength, featuring various safety certifications (DOT, ECE, Snell) and technologies such as VAS shield systems and advanced ventilation. For individual motorcycle riders across sportbike, off-road, cruiser, and women's segments.
- Motorcycle Jackets Men's, women's, and youth motorcycle jackets designed for protection and comfort during riding, available in various styles for sportbike, cruiser, and off-road use. For individual motorcycle riders.
- Riding Boots Boots and riding shoes designed for motorcycle use, providing ankle protection and grip for motorcycle controls. For individual motorcycle riders across sportbike, off-road, and cruiser segments.
- Motorcycle Gloves Riding gloves including leather and textile options from brands like Speed and Strength, providing hand protection while maintaining grip and control. For individual motorcycle riders.
- Motorcycle Riding Gear Comprehensive riding gear including armor, jackets, bags, headwear, jerseys, vests, electronics, eyewear, and gear accessories for motorcycle riders across various riding styles. For individual motorcycle riders.
- Motorcycle Racing Suits Full racing suits designed for track use, providing maximum protection for competitive riders. For individual track-day and competitive riders.
- Armor & Protection Body armor and protective gear for motorcycle riders, designed to reduce injury in case of accidents. For individual motorcycle riders across riding styles.
- Motorcycle Parts Replacement parts for motorcycles, ATVs, and snowmobiles, covering a wide range of motorcycle makes and models. For individual motorcycle, ATV, and snowmobile owners performing their own maintenance or repairs.
- Motorcycle Clothing & Apparel Casual clothing including shirts, shorts, and swimwear featuring motorcycle branding and styling. For individual motorcycle enthusiasts seeking casual lifestyle apparel.
Quantifiable outcome
- Fast 2-5 business day delivery on US ground shipping
- +1 more outcomes
Companies that use Riders Discount
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Riders Discount technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riders Discount partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AlpinestarscoreAuthorized dealer selling Alpinestars motorcycle gear, boots, and apparel. Featured brand in Riders Discount store categories.
- Fox RacingcoreAuthorized dealer selling Fox Racing motocross and mountain bike gear. Featured brand in Riders Discount store categories.
- AraicoreAuthorized Arai e-commerce retailer. Sells the complete Arai Corsair helmet line. Provides detailed product guides and expert knowledge about Arai products.
- ShoeicoreAuthorized Shoei e-commerce retailer. Sells Shoei X-Twelve and X-Fourteen helmets. Provides detailed product guides and expert knowledge about Shoei products.
- AGVcoreAuthorized dealer selling AGV helmets including Corsa R, Veloce S, K3, and Pista GP models. Multiple AGV products featured on homepage deals.
- NolancoreAuthorized dealer selling Nolan helmets including the N44 Evo 6-in-1 Crossover helmet. Products featured in hot deals section.
- Z1RminorBrand carried by Riders Discount featuring Strike OPS SV Full Face helmets at competitive price points.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Riders Discount competitors and assessment
Company assessmentDirect peers
- Rocky Mountain ATV/MC: Large direct-to-consumer powersports retailer selling motorcycle, ATV, UTV, and snowmobile parts, gear, and accessories from a warehouse-ship model.
- Dennis Kirk: Long-established (since 1968) mail-order/online retailer of motorcycle and powersports parts, gear, and accessories with comparable catalog breadth and DTC shipping model.
- BikeBandit: Online motorcycle, ATV, and UTV parts, accessories, and gear retailer with a similar warehouse-based DTC shipping operation.
- RevZilla: Direct competitor as a leading online motorcycle gear, parts, and apparel retailer serving sportbike, cruiser, and off-road riders with premium brand authorizations and a strong content/review engine.
- ChapMoto (Competition Accessories): E-commerce retailer specializing in sportbike and motorcycle aftermarket parts, tires, and apparel with a comparable niche-DTC position to Riders Discount.
- Cycle Gear: Multi-channel motorcycle apparel, helmet, and parts retailer (also under Comoto Holdings) operating a competing e-commerce storefront plus brick-and-mortar stores nationwide.
- J&P Cycles: Online motorcycle parts, accessories, and gear retailer focused heavily on V-twin/cruiser riders, competing for the same cruiser segment Riders Discount serves.
- MotoSport: Online powersports retailer selling motorcycle, ATV, snowmobile, and dirt bike gear, parts, and apparel with a similar direct-to-consumer e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Riders Discount social profiles
Digital presenceRiders Discount financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riders Discount leadership team
Management profileNumber of profiles
Riders Discount funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riders Discount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riders Discount
What does Riders Discount do?
Riders Discount is a direct-to-consumer e-commerce retailer selling motorcycle helmets, riding gear (jackets, boots, gloves, armor, racing suits), motorcycle/ATV/snowmobile parts, and casual motorcycle-themed apparel. The company operates an online storefront shipping from a Michigan warehouse to US and international customers, carrying authorized inventory from premium brands including Arai, Shoei, AGV, Nolan, Alpinestars, Fox Racing, Z1R, and Speed and Strength.
Is Riders Discount a public or private company?
Riders Discount is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riders Discount founded?
Riders Discount was founded in 2004. It employs 11 to 50 people.
Where is Riders Discount based?
Riders Discount is headquartered in Grand Rapids, United States, in the North America region.
How does Riders Discount make money?
One revenue line is on record: product Sales - Motorcycle Gear and Parts.
Who are Riders Discount's main competitors?
Direct peers on record are Rocky Mountain ATV/MC, Dennis Kirk, BikeBandit, RevZilla, ChapMoto (Competition Accessories), Cycle Gear, J&P Cycles and MotoSport.
Does Riders Discount have an API?
No public API is recorded for Riders Discount.
What industry is Riders Discount in?
Riders Discount's product category is Motorcycle Gear & Parts Retail. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 441330 and its SIC code is 5600.