REIkit
REIkit is a SaaS platform founded in 2016 that provides all-in-one CRM, multi-channel marketing automation, motivated seller lead lists, and appraisal-quality deal analysis tools for U.S. real estate wholesalers, house flippers, and buy-and-hold rental investors.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What REIkit does
REIkit (styled REI/kit) is a SaaS platform founded in 2016 that provides an integrated software suite for real estate wholesalers, house flippers, and buy-and-hold rental investors. The platform is built on custom (non-WordPress) cloud infrastructure and unifies five outbound marketing channels — SMS, email, direct mail postcards, ringless voicemail, and cold calling/webphone — with three inbound channels (inbound calls, website lead capture, and virtual phone numbers), a CRM with full communication recording and transcription, motivated seller lead lists with skip tracing across 8 lead types and 85 filter criteria, real estate investor website generation, and appraisal-quality deal analysis including ARV calculation, comparable sales with cash buyer and loan history indicators, and a nationwide itemized rehab cost estimator covering 40,000+ zip codes. A 2024 product release added ChatGPT-powered SMS and email generation (SmartText AI), and BRRRR/rental deal analysis to expand into the buy-and-hold investor vertical.
The company monetizes through a tiered subscription model (Professional and Business monthly plans with 2,000 and 5,000 email quotas respectively), usage-based pricing for motivated seller lead records at $0.12 per record, transactional fees for direct mail printing and postage, and add-on email packs at $10/month for 5,000 additional emails. Go-to-market is self-serve product-led growth via reikit.com with a free trial, supported by a content-led SEO strategy targeting high-intent real estate investor keywords, an affiliate program, and Zapier marketplace listing. Customer concentration is fully distributed across SMB individual investors and small acquisition teams in the U.S. real estate investment market, with disclosed cumulative usage of over 275,000 deals analyzed and 255,000 property analyses performed since 2016. The company operates as a privately held, bootstrapped entity with 1-10 employees and no disclosed institutional funding, founded and led by Kuba Fietkiewicz.
REIkit firmographics
Firmographics- Name
- REIkit
- Legal name
- REIkit
- Website
- https://reikit.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REIkit is a SaaS platform founded in 2016 that provides all-in-one CRM, multi-channel marketing automation, motivated seller lead lists, and appraisal-quality deal analysis tools for U.S. real estate wholesalers, house flippers, and buy-and-hold rental investors.
- Ownership category
- akta.pro rank
REIkit industry classification
Industry- Product category
- Real Estate Investment Software
- NAICS
- Direct Mail Advertising (54186), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industry
- Telemarketing & Survey/Market Research Calling (BPAAADAD)
Keywords
Where REIkit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REIkit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- SaaS Subscription (Software Plans): REI/kit operates on a subscription model with multiple tiered plans (Professional and Business) that bundle CRM, marketing automation, deal analysis, and lead tools. Plans include varying levels of email quotas, team seats, and feature access. Additional email packs available as add-ons.
- Motivated Seller Lead Lists (Per-Record): Motivated seller lead data is sold at $0.12 per record with skip-traced phone numbers and partial email addresses included. Leads come with up to 85 filter criteria for ultra-targeted marketing.
- Direct Mail Postcards: Direct mail postcard printing and mailing service with multiple size and speed options. Postage and printing charges are separate from subscription fees.
- Virtual Phone Numbers: Virtual phone number service for inbound lead capture and outbound cold calling, with call recording and transcription features bundled in plans.
- Professional Services / Add-ons: Additional paid services including email add-on packs (5,000 emails for $10/month), secure certificates for websites, and potentially premium data add-ons for enhanced property data beyond base plan limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Plan — CRM with 2,000 emails/month |
| Subscription | Monthly | Business Plan — CRM with 5,000 emails/month |
| Unit Pricing | Monthly | Email Add-on Pack |
| Usage-based | Pay-as-you-go | Motivated Seller Lead Data — Pay-per-Record |
| Other | Pay-as-you-go | A2P 10DLC Compliance Registration |
| Other | Pay-as-you-go | Direct Mail Postcards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
REIkit product offering
Product offeringCore offering
REIkit sells an all-in-one real estate wholesaling and house flipping SaaS platform that bundles skip-traced motivated seller lead lists, an omni-channel CRM with five outbound marketing channels (SMS, email, direct mail postcards, ringless voicemail and cold calling), ChatGPT-powered SMS/email generation, appraisal-quality ARV and rehab cost analysis, and SEO-optimized investor websites for inbound lead capture. It is sold on a monthly subscription basis with a free trial and is used by individual real estate investors, wholesalers, fix-and-flip operators and acquisition teams to source, nurture, analyze and close more deals.
Product overview
REI/kit is a unified all-in-one real estate wholesaling software platform designed for wholesalers, house flippers, and real estate investors. The platform combines multiple integrated modules: (1) Real Estate Wholesaling Software as the core platform bundling all tools; (2) House Flipping Software for deal analysis with premium comps, ARV calculations, rehab cost estimation, and multiple exit strategies; (3) CRM for Wholesale Real Estate providing omni-channel marketing automation with 5 outbound channels (SMS/ SmartText AI, Email, Direct Mail, Ringless Voicemail, Cold Calling) plus 3 inbound channels; (4) Real Estate Investor Websites for SEO-optimized lead capture; (5) Motivated Seller Lead Lists with skip-traced contact data; and (6) A2P 10DLC Compliance for SMS regulatory compliance. The modular architecture allows users to purchase bundled plans or standalone modules while maintaining integration across all tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Wholesaling Software Core all-in-one SaaS platform that bundles skip-traced motivated seller leads, an omni-channel CRM (5 outbound + 3 inbound marketing channels), ChatGPT-powered SMS/email generation, deal analysis, and lead capture websites for real estate wholesalers, house flippers, and acquisition teams.
- House Flipping Software Professional deal analysis software for fix-and-flip, wholesale and buy-and-hold deals, providing appraisal-quality comps, ARV calculation using standard appraisal techniques, itemized nationwide rehab cost estimates, multiple exit strategy analysis and professional deal marketing reports for cash buyers and private money lenders.
- CRM for Wholesale Real Estate AI-enabled omni-channel CRM for real estate wholesalers with five outbound marketing channels (SMS via SmartText AI, email, direct mail, ringless voicemail, cold calling/webphone), three inbound channels (inbound calls, website lead capture, virtual phone numbers), call recording and transcription, team permissions, task automation and drip campaigns.
- Real Estate Investor Websites SEO-optimized, mobile-friendly real estate investor websites generated in two button clicks with pre-built pages for motivated sellers, deal inventory, FAQs, blog and contact forms, designed for hyper-local SEO and inbound lead capture via Google, Facebook and AdWords.
- Motivated Seller Lead Lists Targeted list product spanning eight stackable lead types (Absentee Owned, Vacant Property, High Equity Owner, Low Equity Owner, Empty Nesters, Trustee Owned, Corporate Owned, and Seller Financed Property) with up to 85 filter criteria, already skip-traced for phone numbers and in approximately 50% of cases verified email addresses, sold at $0.12 per record.
- Direct Mail Automation Automated direct mail postcard service with professionally designed and customizable postcard templates, mail-merge personalization with the contact's name (claimed to lift response rates by 135%), three size options, two speed options, postal tracking events and printing/postage billed separately from subscription.
Quantifiable outcome
- Over 275,000 deals processed through the platform
- +11 more outcomes
Companies that use REIkit
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
REIkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature12 records
REIkit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenAIcoreOpenAI provides the ChatGPT large language model that powers REI/kit's SmartText AI feature, which generates personalized SMS text messages and email campaigns for motivated seller lead types. This is a core differentiating feature of the platform, described as the 'first ChatGPT AI integration of its type for any real estate wholesaling software.'
- ZapiercoreZapier enables REI/kit to integrate with thousands of third-party applications through its automation platform. The company announced a Zapier Integration Beta Program and provides API key-based access for connecting REI/kit CRM to Google Forms, Facebook Lead Ads, Mojo Dialer, and other tools. This allows users to connect REI/kit into their broader wholesaling systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
REIkit competitors and assessment
Company assessmentDirect peers
- FreedomSoft: Long-standing real estate investor software suite with CRM, marketing, and transaction management. Serves the same wholesalers and investors that REI/kit targets.
- PropStream: Larger all-in-one real estate investor platform offering property data, comps, lead lists, and marketing tools. Competes directly with REI/kit on comps, motivated seller leads, and marketing automation.
- DealMachine: Driving-for-dollars mobile app with skip tracing, lead lists, and CRM targeting the same real estate investor base as REI/kit, particularly wholesalers and flippers.
- Realeflow: Established all-in-one platform for real estate investors with CRM, lead generation, deal analysis, and marketing automation - closely overlapping REI/kit's product breadth and target customer.
- Investorlift: Real estate investor platform combining property listings marketplace with marketing tools and CRM, overlapping REI/kit's wholesale deal marketplace and CRM functionality.
- BatchLeads: Direct competitor providing skip tracing, motivated seller lead lists, and CRM for real estate wholesalers and investors. REI/kit even publishes a case study on re-activating BatchLeads lists, confirming head-to-head overlap in the SMB investor segment.
- REI Conversion: Real estate investor software with CRM, lead management, and marketing automation. Targets the same SMB real estate investor segment as REI/kit.
Broad incumbents
- HubSpot: Major CRM and marketing automation platform competing in the broader category of inbound marketing, email automation, and CRM - areas where REI/kit also operates, but tailored specifically to real estate investors.
- Salesforce: General-purpose enterprise CRM that some larger real estate teams use as an alternative to vertical CRMs like REI/kit. Provides overlapping CRM capabilities as part of a much broader product portfolio.
Others
- Mojo Dialer: Power dialer for cold calling real estate investors. REI/kit integrates with Mojo via Zapier as a complementary outbound calling tool rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
REIkit social profiles
Digital presenceREIkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
REIkit leadership team
Management profileNumber of profiles
Profiles1 record
REIkit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REIkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REIkit
What does REIkit do?
REIkit sells an all-in-one real estate wholesaling and house flipping SaaS platform that bundles skip-traced motivated seller lead lists, an omni-channel CRM with five outbound marketing channels (SMS, email, direct mail postcards, ringless voicemail and cold calling), ChatGPT-powered SMS/email generation, appraisal-quality ARV and rehab cost analysis, and SEO-optimized investor websites for inbound lead capture. It is sold on a monthly subscription basis with a free trial and is used by individual real estate investors, wholesalers, fix-and-flip operators and acquisition teams to source, nurture, analyze and close more deals.
Is REIkit a public or private company?
REIkit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REIkit founded?
REIkit was founded in 2016. It employs 1 to 10 people.
Where is REIkit based?
REIkit is headquartered in Los Angeles, United States, in the North America region.
How does REIkit make money?
Five revenue lines are on record. SaaS Subscription (Software Plans) is the primary driver. The others are motivated Seller Lead Lists (Per-Record), direct Mail Postcards, virtual Phone Numbers and professional Services / Add-ons.
Who are REIkit's main competitors?
Direct peers on record are FreedomSoft, PropStream, DealMachine, Realeflow, Investorlift, BatchLeads and REI Conversion. Broad incumbents are HubSpot and Salesforce. Mojo Dialer is listed as an others.
Does REIkit have an API?
Yes. REI/kit offers a Zapier integration that allows users to connect REI/kit with external applications. The integration uses an API key for authentication, which can be generated in the user's profile settings. Zapier enables automated workflows (Zaps) between REI/kit CRM and other platforms. The integration supports importing contacts, creating contacts in calling lists, and transferring data between systems.
What industry is REIkit in?
REIkit's product category is Real Estate Investment Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of BPAAADAD, Telemarketing & Survey/Market Research Calling. Its NAICS code is 54186 and its SIC code is 7331.