The Standard Club
The Standard Club is a historic private country club (est. 1867) in Johns Creek, Georgia, serving affluent individuals and families in north Atlanta with championship golf, tennis, pickleball, dining, fitness, and private event facilities on 330+ acres.
- Company typePrivate
- Founded1867
- HeadquartersSilver Creek, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Standard Club does
The Standard Club is a private, member-owned country club established in 1867 (originally as the Concordia Club) and currently located on 330+ acres at 6230 Abbotts Bridge Rd in Johns Creek, Georgia, in the north Atlanta metropolitan area. The club operates a 125,000+ square foot clubhouse, an 18-hole Arthur Hills-designed championship golf course (Par 72, 7,014 yards), 16 tennis courts (4 indoor, 8 outdoor clay, 4 outdoor hard), 12 pickleball courts (8 outdoor, 4 indoor), a Junior Olympic-sized swimming pool, a fitness center with group classes, a complimentary Kids Club, dining at the 1867 Grille, business center with remote work spaces, and event venues including a Grand Ballroom.
The club's product surface is organized around two membership tiers: Full Privilege Membership (with age-based sub-tiers at 21-30, 31-39, and 40+) providing comprehensive access to all amenities, and Athletic Membership focused on racquet sports. Technology components include FlightScope 3D Doppler ball tracking at The Foundry golf training facility and a recently installed state-of-the-art irrigation system on the golf course. The club completed a $13.2 million renovation covering clubhouse interior refresh, course beautification, and irrigation upgrades.
Revenue is generated through recurring membership dues (subscription model), private event hosting (weddings, corporate meetings, celebrations available to both members and non-members), dining operations, and ancillary services. Go-to-market is sales-led through inquiry forms and direct outreach managed by the Director of Membership and Marketing, with word-of-mouth referrals serving as a key acquisition channel. The club serves affluent individuals and families in the north Atlanta area and hosts USTA-sanctioned tennis tournaments. The company is privately held with 51-100 employees, no disclosed parent company or external investors, and no public financial disclosure.
The Standard Club firmographics
Firmographics- Name
- The Standard Club
- Legal name
- The Standard Club
- Website
- https://standardclub.org
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Standard Club is a historic private country club (est. 1867) in Johns Creek, Georgia, serving affluent individuals and families in north Atlanta with championship golf, tennis, pickleball, dining, fitness, and private event facilities on 330+ acres.
- Ownership category
- akta.pro rank
The Standard Club industry classification
Industry- Product category
- Private Country Club
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where The Standard Club is headquartered
LocationHeadquarters
- HQ city
- Silver Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Standard Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Membership Dues: Annual/m periodic membership fees for Full Privilege and Athletic Membership tiers, providing unlimited access to club amenities including golf, tennis, dining, fitness, and events.
- Private Event Hosting: Revenue from hosting private events including weddings, corporate meetings, and celebrations. Event venues available to both members and non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Privilege Membership (40+) |
| Subscription | Annual | Full Privilege Membership (31-39) |
| Subscription | Annual | Full Privilege Membership (21-30) |
| Subscription | Annual | Athletic Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Standard Club product offering
Product offeringCore offering
The Standard Club sells private memberships to a historic country club in Johns Creek, Georgia, granting members access to an Arthur Hills championship golf course, indoor and outdoor tennis and pickleball courts, a Junior Olympic pool, fitness facilities, dining at the 1867 Grille, and social programming. It also hosts private events such as weddings, corporate meetings, and celebrations on a fee-for-service basis for both members and non-members.
Product overview
The Standard Club is a historic private country club (established 1867) located in Johns Creek, Georgia, offering two primary membership tiers: Full Privilege Membership and Athletic Membership. The Full Privilege Membership provides comprehensive access to all club amenities, while Athletic Membership focuses on racquet sports with limited golf access. The club features an 18-hole Arthur Hills-designed championship golf course (Par 72, 7,014 yards), extensive tennis facilities (4 indoor, 8 clay, 4 hard courts), 12 pickleball courts (8 outdoor, 4 indoor), a Junior Olympic swimming pool, fitness center with group classes, Kids Club daycare, and diverse dining options at the 1867 Grille. The club's 125,000+ square foot clubhouse hosts private events and weddings with multiple venue options. Remote work spaces with high-speed internet are also available to members.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Privilege Membership Premium subscription membership offering unlimited access to all club amenities including the 18-hole golf course, practice facilities, tennis and pickleball courts, fitness center, swimming pool, dining at the 1867 Grille, and private event spaces. Available to affluent individuals and families in age-based tiers.
- Athletic Membership Subscription membership tier focused on racquet sports access, including eligibility for tennis and pickleball leagues and tournaments, racquet guest privileges, and the ability to book private lessons.
- Private Events and Weddings Event hosting services including weddings, rehearsal dinners, bridal showers, corporate meetings, celebrations, and gatherings. Venues include Grand Ballroom (200 guests), Outdoor Courtyard (90 guests), Outdoor Lawn (150 guests), and Private Dining Room (35 guests). Available to both members and non-members.
Companies that use The Standard Club
Customer profileSegments2 records
Ideal customer profiles2 records
The Standard Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Standard Club partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United States Tennis Association (USTA)minorThe Standard Club's tennis facility has been selected by the USTA to host the Men's National 60's Tournament, validating the club's premier tennis facilities and court quality.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
The Standard Club competitors and assessment
Company assessmentDirect peers
- Atlanta Athletic Club: Premier private country club in Johns Creek offering two 18-hole championship courses, full racquet sports, dining, aquatics, and event facilities. Directly comparable in geography, scope, and affluent-family member demographic to The Standard Club.
- Cherokee Town & Country Club: Long-established private club in north Atlanta (Marietta) with championship golf, full racquet facilities, pool, dining, and extensive event hosting. Closest peer in scale, programmatic breadth, and family-oriented member mix.
- Capital City Club: Historic Atlanta private club founded in 1883 with golf, tennis, dining, fitness, and event venues across multiple locations. Comparable historical legacy, membership tiers, and corporate-event business model.
- Peachtree Club: Private member club in downtown Atlanta emphasizing social, dining, and meeting amenities. Comparable membership-driven model with curated event programming, though less golf-centric.
- Druid Hills Golf Club: Private Atlanta-area club with championship golf course, racquet facilities, and member services. Comparable golf-centric, membership-tiered private club serving affluent Atlanta families and professionals.
- East Lake Golf Club: Historic private Atlanta golf club (home of The Tour Championship) with rich legacy, refined clubhouse, and member programming. Closely comparable heritage, premium positioning, and golf-led identity.
- Country Club of the South: Private country club community clubhouse in Johns Creek/Alpharetta, GA, with golf, tennis, swimming, dining, and event amenities. Direct competitor for north Atlanta affluent families.
Regional players
- Rivermont Golf & Country Club: Member-owned private club in Johns Creek, GA, with golf, tennis, pool, dining, and event spaces. Geographic and demographic overlap with The Standard Club, competing for the same north Atlanta family segment.
- Governors Club: Private member-owned club in Acworth, GA, with golf, racquet sports, fitness, dining, and event spaces. Comparable tier structure, amenity mix, and Atlanta-region member demographic.
- Happy Hollow Club: Multi-generational private club in Anderson, SC, with golf, tennis, swimming, dining, and social programming. Comparable historic, family-oriented private country-club model in the greater Southeast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Standard Club social profiles
Digital presenceThe Standard Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Standard Club leadership team
Management profileNumber of profiles
Profiles5 records
The Standard Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Standard Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Standard Club
What does The Standard Club do?
The Standard Club sells private memberships to a historic country club in Johns Creek, Georgia, granting members access to an Arthur Hills championship golf course, indoor and outdoor tennis and pickleball courts, a Junior Olympic pool, fitness facilities, dining at the 1867 Grille, and social programming. It also hosts private events such as weddings, corporate meetings, and celebrations on a fee-for-service basis for both members and non-members.
Is The Standard Club a public or private company?
The Standard Club is a private company. It is classified as unknown and is currently operating.
When was The Standard Club founded?
The Standard Club was founded in 1867. It employs 51 to 100 people.
Where is The Standard Club based?
The Standard Club is headquartered in Silver Creek, United States, in the North America region.
How does The Standard Club make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are private Event Hosting.
Who are The Standard Club's main competitors?
Direct peers on record are Atlanta Athletic Club, Cherokee Town & Country Club, Capital City Club, Peachtree Club, Druid Hills Golf Club, East Lake Golf Club and Country Club of the South. Regional players are Rivermont Golf & Country Club, Governors Club and Happy Hollow Club.
Does The Standard Club have an API?
No public API is recorded for The Standard Club.
What industry is The Standard Club in?
The Standard Club's product category is Private Country Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7997.