The Standard Club

What The Standard Club does

The Standard Club is a private, member-owned country club established in 1867 (originally as the Concordia Club) and currently located on 330+ acres at 6230 Abbotts Bridge Rd in Johns Creek, Georgia, in the north Atlanta metropolitan area. The club operates a 125,000+ square foot clubhouse, an 18-hole Arthur Hills-designed championship golf course (Par 72, 7,014 yards), 16 tennis courts (4 indoor, 8 outdoor clay, 4 outdoor hard), 12 pickleball courts (8 outdoor, 4 indoor), a Junior Olympic-sized swimming pool, a fitness center with group classes, a complimentary Kids Club, dining at the 1867 Grille, business center with remote work spaces, and event venues including a Grand Ballroom.

The club's product surface is organized around two membership tiers: Full Privilege Membership (with age-based sub-tiers at 21-30, 31-39, and 40+) providing comprehensive access to all amenities, and Athletic Membership focused on racquet sports. Technology components include FlightScope 3D Doppler ball tracking at The Foundry golf training facility and a recently installed state-of-the-art irrigation system on the golf course. The club completed a $13.2 million renovation covering clubhouse interior refresh, course beautification, and irrigation upgrades.

Revenue is generated through recurring membership dues (subscription model), private event hosting (weddings, corporate meetings, celebrations available to both members and non-members), dining operations, and ancillary services. Go-to-market is sales-led through inquiry forms and direct outreach managed by the Director of Membership and Marketing, with word-of-mouth referrals serving as a key acquisition channel. The club serves affluent individuals and families in the north Atlanta area and hosts USTA-sanctioned tennis tournaments. The company is privately held with 51-100 employees, no disclosed parent company or external investors, and no public financial disclosure.

Name

The Standard Club

Legal name

The Standard Club

Website

https://standardclub.org

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

51–100 employees

Short description

The Standard Club is a historic private country club (est. 1867) in Johns Creek, Georgia, serving affluent individuals and families in north Atlanta with championship golf, tennis, pickleball, dining, fitness, and private event facilities on 330+ acres.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf membership
• Racquet sports facilities
• Private event venue
• Athletic club amenities

Headquarters

HQ city

Silver Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual/m periodic membership fees for Full Privilege and Athletic Membership tiers, providing unlimited access to club amenities including golf, tennis, dining, fitness, and events.
2. Private Event Hosting: Revenue from hosting private events including weddings, corporate meetings, and celebrations. Event venues available to both members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Standard Club sells private memberships to a historic country club in Johns Creek, Georgia, granting members access to an Arthur Hills championship golf course, indoor and outdoor tennis and pickleball courts, a Junior Olympic pool, fitness facilities, dining at the 1867 Grille, and social programming. It also hosts private events such as weddings, corporate meetings, and celebrations on a fee-for-service basis for both members and non-members.

Product overview

The Standard Club is a historic private country club (established 1867) located in Johns Creek, Georgia, offering two primary membership tiers: Full Privilege Membership and Athletic Membership. The Full Privilege Membership provides comprehensive access to all club amenities, while Athletic Membership focuses on racquet sports with limited golf access. The club features an 18-hole Arthur Hills-designed championship golf course (Par 72, 7,014 yards), extensive tennis facilities (4 indoor, 8 clay, 4 hard courts), 12 pickleball courts (8 outdoor, 4 indoor), a Junior Olympic swimming pool, fitness center with group classes, Kids Club daycare, and diverse dining options at the 1867 Grille. The club's 125,000+ square foot clubhouse hosts private events and weddings with multiple venue options. Remote work spaces with high-speed internet are also available to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Privilege Membership Premium subscription membership offering unlimited access to all club amenities including the 18-hole golf course, practice facilities, tennis and pickleball courts, fitness center, swimming pool, dining at the 1867 Grille, and private event spaces. Available to affluent individuals and families in age-based tiers.
• Athletic Membership Subscription membership tier focused on racquet sports access, including eligibility for tennis and pickleball leagues and tournaments, racquet guest privileges, and the ability to book private lessons.
• Private Events and Weddings Event hosting services including weddings, rehearsal dinners, bridal showers, corporate meetings, celebrations, and gatherings. Venues include Grand Ballroom (200 guests), Outdoor Courtyard (90 guests), Outdoor Lawn (150 guests), and Private Dining Room (35 guests). Available to both members and non-members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• United States Tennis Association (USTA)minorStrategic or Co-development PartnerThe Standard Club's tennis facility has been selected by the USTA to host the Men's National 60's Tournament, validating the club's premier tennis facilities and court quality.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Atlanta Athletic Club: Premier private country club in Johns Creek offering two 18-hole championship courses, full racquet sports, dining, aquatics, and event facilities. Directly comparable in geography, scope, and affluent-family member demographic to The Standard Club.
• Cherokee Town & Country Club: Long-established private club in north Atlanta (Marietta) with championship golf, full racquet facilities, pool, dining, and extensive event hosting. Closest peer in scale, programmatic breadth, and family-oriented member mix.
• Capital City Club: Historic Atlanta private club founded in 1883 with golf, tennis, dining, fitness, and event venues across multiple locations. Comparable historical legacy, membership tiers, and corporate-event business model.
• Peachtree Club: Private member club in downtown Atlanta emphasizing social, dining, and meeting amenities. Comparable membership-driven model with curated event programming, though less golf-centric.
• Druid Hills Golf Club: Private Atlanta-area club with championship golf course, racquet facilities, and member services. Comparable golf-centric, membership-tiered private club serving affluent Atlanta families and professionals.
• East Lake Golf Club: Historic private Atlanta golf club (home of The Tour Championship) with rich legacy, refined clubhouse, and member programming. Closely comparable heritage, premium positioning, and golf-led identity.
• Country Club of the South: Private country club community clubhouse in Johns Creek/Alpharetta, GA, with golf, tennis, swimming, dining, and event amenities. Direct competitor for north Atlanta affluent families.

Regional players

• Rivermont Golf & Country Club: Member-owned private club in Johns Creek, GA, with golf, tennis, pool, dining, and event spaces. Geographic and demographic overlap with The Standard Club, competing for the same north Atlanta family segment.
• Governors Club: Private member-owned club in Acworth, GA, with golf, racquet sports, fitness, dining, and event spaces. Comparable tier structure, amenity mix, and Atlanta-region member demographic.
• Happy Hollow Club: Multi-generational private club in Anderson, SC, with golf, tennis, swimming, dining, and social programming. Comparable historic, family-oriented private country-club model in the greater Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thestandard1867
• Facebookfacebook.com/thestandardclub1867
• Instagraminstagram.com/thestandardclub1867
• LinkedInlinkedin.com/company/the-standard-club-1867

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Standard Club