Fred's Appliance
Fred's Appliance is a privately held, Madison, WI-based residential appliance repair service founded in 2007 by Adam Butcher, serving local households with repair of refrigerators, ice makers, trash compactors, dishwashers, and ovens.
- Company typePrivate
- Founded2007
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fred's Appliance does
Fred's Appliance is a privately held, single-market residential appliance repair service headquartered in Madison, Wisconsin. Founded in 2007 and operated by founder-owner Adam Butcher, the company services household appliances including refrigerators, ice makers, trash compactors, dishwashers, and ovens. With a stated headcount of 1–10 employees, the business operates at the scale of an independent local trade contractor rather than a multi-location service operator.
The company's offering is service-based and labor-driven: on-site diagnosis and repair of major household appliances delivered to local Madison-area consumers. No proprietary technology platform, software stack, parts-distribution infrastructure, or digital booking system is documented in the available data; the firm's web presence (fredsappliance.com) returned only a verification/loading page during source collection, providing no additional operational detail. There are no disclosed partnerships, certifications, brand authorizations (e.g., manufacturer service-agent status), or franchise arrangements in the source material, which limits visibility into service-quality differentiation or warranty-repair revenue streams.
The revenue model is consistent with transactional B2C field-service billing — labor charges plus parts markup on a per-visit basis — though no pricing, ticket-size, or revenue figures are publicly disclosed. No funding history, M&A activity, leadership additions beyond the founder, geographic expansion, or product-line extension signals are documented. As a result, the company profile reflects a small, established local service business whose strategic trajectory, technology posture, and financial scale cannot be meaningfully triangulated beyond what is stated in the input data.
Fred's Appliance firmographics
Firmographics- Name
- Fred's Appliance
- Website
- https://fredsappliance.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fred's Appliance is a privately held, Madison, WI-based residential appliance repair service founded in 2007 by Adam Butcher, serving local households with repair of refrigerators, ice makers, trash compactors, dishwashers, and ovens.
- Ownership category
- akta.pro rank
Fred's Appliance industry classification
Industry- Product category
- Home Appliance Repair Services
- NAICS
- Appliance Repair and Maintenance (811412), Home and Garden Equipment and Appliance Repair and Maintenance (81141), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Major Appliance Repair & Service (CRACAJAB)
- akta.pro secondary industries
- Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL), Minor Appliance Repair (Non-Refrigerant, Non-Gas) (HSAGANAB)
Keywords
Where Fred's Appliance is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
Fred's Appliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain
Fred's Appliance product offering
Product offeringCore offering
Fred's Appliance is a local home appliance repair service that dispatches technicians to diagnose and repair household appliances such as refrigerators, ice makers, trash compactors, dishwashers, and ovens for residential customers. The company operates from Madison, Wisconsin, generating revenue through service fees for in-home repair work.
Differentiator
Problem solved
Functional benefit
Products and services
- Household Appliance Repair Service In-home repair service for residential customers' household appliances, including refrigerators, ice makers, trash compactors, dishwashers, and ovens, in the Madison, Wisconsin area.
Companies that use Fred's Appliance
Customer profileIdeal customer profiles1 record
Fred's Appliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fred's Appliance partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Fred's Appliance competitors and assessment
Company assessmentBroad incumbents
- Mr. Appliance: Mr. Appliance is a national franchise network of appliance repair specialists serving residential customers across the U.S., directly comparable to Fred's Appliance in offering on-site diagnosis and repair for major home appliances. Its scale and brand recognition set the competitive benchmark for any local independents.
- Sears Home Services: Sears Home Services is a large, established appliance repair and installation provider operating nationwide under a recognized brand. It serves the same household-appliance repair demand as Fred's Appliance and represents a formidable competitive force in any metro area, including Madison.
- GE Appliances Service: GE Appliances Service is the OEM-authorized service network for one of the largest U.S. appliance brands, providing repair for refrigerators, dishwashers, ovens, and similar products. It overlaps directly with Fred's Appliance's core service categories and competes for warranty and out-of-warranty work.
- Geek Squad (Best Buy): Best Buy's Geek Squad offers appliance support and installation services alongside its core electronics focus, competing for household repair and setup work in the same customer base as Fred's Appliance. It represents a brand- and scale-backed incumbent in adjacent repair services.
Others
- Angi (formerly Angie's List): Angi is a leading marketplace that connects homeowners with local appliance repair pros, generating leads and reviews that shape purchasing decisions. As a customer-acquisition channel and aggregator of competing repair shops, it is highly adjacent to Fred's Appliance's go-to-market reality.
- Thumbtack: Thumbtack is an online marketplace that matches local service professionals (including appliance repair technicians) with nearby customers. It is comparable as a customer-acquisition platform whose listings overlap heavily with Fred's Appliance's service offerings.
- HomeAdvisor (now part of Angi): HomeAdvisor is a home-services lead-generation platform covering appliance repair among many trades. It functions as both a competitor-enabler and indirect marketing channel for small local appliance repair shops like Fred's Appliance.
Regional players
- Bob's Appliance Repair: Bob's Appliance Repair is an independent appliance repair shop with a similar local service focus, comparable in size, scope, and target customer to Fred's Appliance. It illustrates the typical direct peer profile of small-market independents competing on responsiveness and price.
Direct peers
- Appliance Doctors: Appliance Doctors is a regionally focused appliance repair outfit diagnosing and fixing major household appliances including refrigerators, dishwashers, and ovens. It mirrors Fred's Appliance in service breadth, customer type, and on-site repair delivery model.
Emerging players
- Puls: Puls is a venture-backed on-demand appliance repair platform that dispatches technicians to homes for refrigerator, washer, oven, and similar repairs. It targets the same end-customer with a tech-enabled dispatch model that competes with traditional local independents like Fred's Appliance.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Fred's Appliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fred's Appliance leadership team
Management profileNumber of profiles
Profiles1 record
Fred's Appliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fred's Appliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fred's Appliance
What does Fred's Appliance do?
Fred's Appliance is a local home appliance repair service that dispatches technicians to diagnose and repair household appliances such as refrigerators, ice makers, trash compactors, dishwashers, and ovens for residential customers. The company operates from Madison, Wisconsin, generating revenue through service fees for in-home repair work.
When was Fred's Appliance founded?
Fred's Appliance was founded in 2007. It employs 1 to 10 people.
Where is Fred's Appliance based?
Fred's Appliance is headquartered in Madison, United States, in the North America region.
Who are Fred's Appliance's main competitors?
Broad incumbents on record are Mr. Appliance, Sears Home Services, GE Appliances Service and Geek Squad (Best Buy). Others are Angi (formerly Angie's List), Thumbtack and HomeAdvisor (now part of Angi). Bob's Appliance Repair is listed as a regional player. Appliance Doctors is listed as a direct peer. Puls is listed as an emerging player.
Does Fred's Appliance have an API?
No public API is recorded for Fred's Appliance.
What industry is Fred's Appliance in?
Fred's Appliance's product category is Home Appliance Repair Services. Its primary akta.pro industry code is CRACAJAB, Major Appliance Repair & Service, with a secondary code of HSAGANAO, Appliance Diagnosis, Troubleshooting & Safety Inspection. Its NAICS code is 811412 and its SIC code is 7340.