BOB'S APPLIANCE SERVICE INC

What BOB'S APPLIANCE SERVICE INC does

BOB'S APPLIANCE SERVICE INC operates a pay-per-call lead generation platform for residential appliance repair services in the United States, marketed through the domain bobsappliance.net and a single toll-free number (877) 358-2046. The company does not perform repairs itself; instead, it captures inbound calls from homeowners searching for appliance repair and routes them to third-party appliance repair technicians, earning affiliate or referral fees on each connected call. The website is operated by an entity that explicitly disclaims affiliation with the original domain owner or any appliance manufacturer brand, suggesting a reassignment or sale of the digital asset over time.

The underlying technology stack is minimal: a static lead-capture website, a toll-free number as the primary contact channel, and a referral relationship with third-party service providers. There is no disclosed proprietary platform, no two-sided marketplace software, no dynamic technician-matching engine, and no customer relationship management tooling. Service fulfillment is entirely outsourced to independent technicians, so the company carries no inventory, no employed service workforce, and no service-quality liability beyond the call handoff. Operational scale is small, with the business listed in the 1–10 employee range and registered in Albuquerque, New Mexico.

The business model is a classic affiliate lead-gen structure: revenue is earned per qualified call transferred to a partner technician, with no recurring revenue, no subscription, and no contractual customer relationships. The asset is currently listed for sale on GoDaddy (bobsappliance.net), which materially affects its strategic posture — indicating the principals may be monetizing the domain rather than investing in operational growth. Distribution relies on organic search traffic for "appliance repair" queries and on the residual brand recognition of the "Bob's Appliance" name, both of which are replicable by competitors such as Google Local Services Ads, Thumbtack, and Yelp.

Name

BOB'S APPLIANCE SERVICE INC

Legal name

BOB'S APPLIANCE SERVICE INC

Website

https://bobsappliance.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BOB'S APPLIANCE SERVICE INC operates a pay-per-call lead generation platform that routes residential appliance repair inquiries from U.S. homeowners to third-party technicians, earning referral fees per connected call. The business is small (1–10 employees), Albuquerque-based, and asset-light.

Ownership category

akta.pro rank

Product category

Home Appliance Repair Referral Services

NAICS

Appliance Repair and Maintenance (811412), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO)

akta.pro secondary industries

Major Appliance Repair & Service (CRACAJAB), Washer & Dryer Installation & Minor Repair (HSAGANAH), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL), Appliance Handling Labor (Washer/Dryer/Fridge) (HSAKAMAE)

Keywords

• Appliance repair services
• Pay-per-call lead generation
• Home services referrals
• Local technician matching
• Appliance maintenance referral

Headquarters

HQ city

ALBUQUERQUE, New Mexico

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Pay-Per-Call Lead Generation: Revenue generated through pay-per-call referrals. The platform earns revenue when customers call the displayed phone number and are connected to third-party appliance repair service providers or contractors in their area.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BOB'S APPLIANCE SERVICE INC operates as a pay-per-call lead generation and referral platform that connects residential homeowners with independent local appliance repair technicians via a single toll-free phone number. The service covers diagnosis and repair for major household appliances including washers, dryers, refrigerators, freezers, dishwashers, ovens, ranges, microwaves, garbage disposals, and ice makers, with most repairs completed in a single visit and a "No Fix, No Fee" guarantee framing. The platform itself does not perform repairs; independent third-party service providers set pricing and perform all work.

Product overview

BOB'S APPLIANCE SERVICE INC operates as a lead generation platform that connects homeowners with independent local appliance repair technicians. Rather than a unified software product, the offering is a service network organized by appliance category: Laundry Appliance Repair (washing machines and dryers), Refrigeration Appliance Repair (refrigerators, freezers, wine coolers, and ice makers), and Kitchen Appliance Repair (dishwashers, ovens, ranges, stoves, cooktops, vent hoods, garbage disposals, and trash compactors). The service operates entirely via phone call, matching customers with technicians who perform on-site diagnosis and repairs, typically completing most jobs in a single visit with a 'No Fix, No Fee' satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Repair Lead Generation and Referral Service

Quantifiable outcome

• Most repairs completed in a single visit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• LocalHerominorOthersThe website references LocalHero as a home services resources platform. A 'Recommended by LocalHero' badge is displayed on the site. This appears to be a marketing partnership or platform integration for home services lead generation.
• Independent Third-Party Service ProviderscoreOthersThe core business model relies on a network of independent appliance repair technicians and contractors. When customers call, they are connected to these third-party service providers who perform the actual repair work. The platform acts as a pay-per-call referral service connecting customers to these providers.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• LocalHero: LocalHero is a home-services resources platform and the visible marketing partner on Bob's Appliance website. Adjacent rather than competing, but directly relevant because the 'Recommended by LocalHero' integration signals a shared lead-gen/content ecosystem with overlapping audiences in appliance repair.
• Housecall Pro: Housecall Pro provides SaaS tools for home-service businesses (including appliance repair technicians) to schedule, dispatch, invoice, and manage jobs. Not a direct competitor, but closely tied to the same appliance-repair ecosystem because the independent technicians routed through lead-gen platforms use software like this to run their operations.

Emerging players

• Puls: Puls is a tech-enabled appliance and smart-home repair platform that dispatches vetted technicians via an app/website, with same-day service. Highly comparable on go-to-market (digital booking, same-day appointments, pay-per-call style consumer funnels) though Puls employs or contracts its technicians more tightly than an open referral network.
• Networx: Networx is a home-services lead-generation network connecting consumers to local contractors across categories including appliance repair. Direct comparability on the affiliate/referral lead-gen model, though it serves a broader set of trades beyond appliances.

Broad incumbents

• Angi: Angi (formerly Angie's List / HomeAdvisor) is the largest US home-services lead generation and booking marketplace, including appliance repair. Directly comparable business model (pay-per-lead connecting homeowners to local service providers), but at vastly greater scale and with owned brand, app, and provider vetting.
• Thumbtack: Thumbtack operates a marketplace connecting consumers with local professionals across many home-service categories, including appliance repair. Comparable in being a lead-gen platform for independent contractors, but it spans hundreds of categories and has a much larger technology and brand footprint.
• Porch: Porch is a home-services marketplace connecting homeowners with local professionals across many categories. Comparable as a consumer-facing lead-generation platform for home repair, though it covers a wider set of services than just appliance repair.
• Sears Home Services: Sears Home Services is a long-established national provider of in-home appliance repair, installation, and home warranty services. Comparable target customer (homeowners with broken major appliances) but operates as a direct service provider with employed or subcontracted technicians.
• Mr. Appliance: Mr. Appliance is a Neighborly company franchise network specializing in residential appliance repair across the US. Comparable as a national consumer-facing appliance repair brand, though it owns the service delivery via franchisees rather than acting as a lead-gen intermediary.
• ServiceMaster: ServiceMaster is a large franchised home-services brand covering repair, restoration, and cleaning. Comparable in serving residential customers with in-home appliance and home repair needs, though it operates as a branded franchise network rather than an open referral platform.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/bob's-appliance-service-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOB'S APPLIANCE SERVICE INC