Invita
Invita is a Danish manufacturer and retailer of custom-built kitchens, bathrooms, wardrobes, and utility rooms, founded in 1974 and owned by Nobia AB. Operating 19 retail showrooms across Denmark and producing bespoke products at its Ølgod factory, it serves individual homeowners and a B2B Erhvervspartner channel.
- Company typePrivate
- Founded1974
- HeadquartersTilst, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Invita does
Invita is a Danish manufacturer and retailer of custom-built kitchens, bathrooms, wardrobes, and utility room (bryggers) solutions, founded in 1974 by master carpenter Leif Nygaard. The company designs all products in Denmark and manufactures them at its own factory in Ølgod, producing each kitchen to customer-approved specifications; over 500,000 unique kitchens have been delivered since founding, with no two identical. Product breadth spans multiple kitchen model lines (Contours, Athena, Cover, Square, Glød, Ikon, Nordic, Highline, Everline, Edge, Jubilæumskøkken, Athena Fusion, Square Fusion) plus bathroom furniture, wardrobes, walk-in closets, countertops, doors, storage systems, lighting, the in-counter Powerport outlet, and a food waste disposer.
The company sells exclusively through its own channels: 19 retail showrooms across Denmark, in-home design visits, and digital/video consultations, supported by a 3D Kitchen Designer and a Mit Invita customer planning portal. A secondary B2B channel (Erhvervspartner) serves type-house builders, housing associations, contractors, and tradespeople with BIM-enabled project kitchens. Revenue is generated primarily from one-time bespoke kitchen, bathroom, and wardrobe sales, with attach revenue from appliances (Siemens, Miele, NEFF, AEG, BORA), hoods (THERMEX, EICO, Franke), sinks and taps (Blanco, Franke, Quooker), and countertops (Silestone, etc.), plus installation services and the RE:New door-replacement program for installed kitchens from 2010 onward. Pricing is quote-based, delivered free of charge through consultation.
Invita is privately held and wholly owned by Swedish Nobia AB, Europe's largest kitchen manufacturer operating 16 European kitchen brands, which provides corporate governance and group-level strategy. The company holds ISO 14001 environmental certification and Svanemærket (Nordic Swan Ecolabel) certification on selected product lines, and employs 101–250 people. Geographic reach is Denmark-only.
Invita firmographics
Firmographics- Name
- Invita
- Legal name
- Invita Køkkener A/S
- Website
- https://invita.dk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Invita is a Danish manufacturer and retailer of custom-built kitchens, bathrooms, wardrobes, and utility rooms, founded in 1974 and owned by Nobia AB. Operating 19 retail showrooms across Denmark and producing bespoke products at its Ølgod factory, it serves individual homeowners and a B2B Erhvervspartner channel.
- Ownership category
- akta.pro rank
Invita industry classification
Industry- Product category
- Custom Kitchen Manufacturing
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where Invita is headquartered
LocationHeadquarters
- HQ city
- Tilst
- HQ country
- Denmark
- HQ region
- Europe
Offices20 records
Markets served
Invita business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Kitchen Sales: INVITA generates revenue by selling bespoke, made-to-order kitchens. Each kitchen is tailored to the customer's specific dimensions, design preferences, and budget. The sale typically includes kitchen cabinets, storage solutions, doors, countertops, and accessories. White goods (appliances) from brands such as Siemens, Miele, NEFF, AEG, and BORA are offered as part of a total solution or purchased separately by the customer.
- Custom Bathroom Furniture Sales: INVITA sells custom bathroom furniture and storage solutions, complementing the kitchen offering. Sales are made-to-order, following the same consultation-driven process as kitchen sales.
- Custom Wardrobe and Storage Solutions: INVITA designs and sells custom wardrobes, walk-in closets, and storage solutions for bedrooms and utility rooms (bryggers). Sliding doors, interior fittings, and built-in storage systems are offered.
- White Goods and Accessories: INVITA offers appliances (ovens, hobs, hoods, refrigerators) from Siemens, Miele, NEFF, AEG, and BORA, as well as sinks, faucets, countertops, handles, lighting, and waste disposals as add-on sales to the core kitchen purchase.
- Installation and Assembly Services: INVITA's certified installers assemble and install the kitchen, bathroom, or wardrobe. Installation is offered as part of the total solution, ensuring everything fits correctly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Kitchen Quote |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Invita product offering
Product offeringCore offering
Invita designs, manufactures, and sells fully custom-made kitchens, bathroom furniture, wardrobes, and laundry room (bryggers) solutions. All products are designed in Denmark and produced at the company's own factory in Ølgod. Customers buy through a consultation-led process (in-store, at-home, or digital video) backed by a 3D visualization tool and a bespoke quote per project. Appliances from partner brands (Siemens, Miele, NEFF, AEG, BORA) and accessories are offered as part of a total solution.
Product overview
Invita is a Danish company offering custom-made quality kitchens, bathrooms, and wardrobes. Founded in 1974, the company designs all kitchens in Denmark and produces them at their factory in Ølgod. Their core product offerings include kitchens (with multiple model lines such as Glød, Ikon, Athena, Cover, Square, Nordic, Highline, Edge, Jubilæumskøkken, and Everline), bathroom furniture, and wardrobes. These are complemented by a comprehensive range of accessories and add-ons including kitchen doors, countertops (in materials like solid wood, granite, laminate, Silestone, steel, Corian, marble, and linoleum), handles, storage solutions, lighting, Powerport (in-counter electrical outlets), and food waste disposers. Services include 3D kitchen design tools, design consultations (in-store, at-home, or digital), Mit Invita online planning portal, RE:New door replacement service, and online catalogs. Invita also partners with appliance brands including Siemens, AEG, Miele, NEFF, and BORA, as well as extractor hood manufacturers THERMEX, EICO, and Franke, and kitchen accessory brands like Quooker and Blanco.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchens Fully custom-made quality kitchens designed in Denmark and produced at the Ølgod factory. Sold per project after a free design consultation, with 3D visualization. Offered across multiple model families (Athena, Cover, Glød, Ikon, Nordic, Highline, Square, Contours, Edge, etc.) and finishes.
- Custom Bathrooms Custom-made bathroom furniture and storage solutions (vanities, furniture, storage), sold through the same consultation-driven, made-to-order process as kitchens.
- Custom Wardrobes Custom wardrobes, walk-in closets, and bedroom storage solutions with sliding doors and interior fittings (including Nordic Frost and Square lines).
- Custom Laundry Rooms (Bryggers) Custom utility-room / laundry-room solutions for organized and efficient household utility spaces.
- 3D Kitchen Designer Web-based 3D design tool that lets customers design their kitchen in three dimensions online before committing to a purchase.
- Design Consultation Free design meetings with trained Invita consultants, available in-store, at the customer's home, or via digital video call, providing personalized advice and 3D visualization leading to an obligation-free price proposal.
- RE:New Door Replacement Service Door replacement service that lets owners of existing INVITA kitchens (from 2010 onwards) update their kitchen fronts without a full kitchen replacement.
- Mit Invita Online Planning Platform Proprietary online service where customers can plan their kitchen, save ideas, images, and moodboards, and share their account with Invita staff for assistance and inspiration throughout the project.
- Powerport (Built-in Countertop Power Outlet) Invita's proprietary smart power outlet built into the countertop, particularly useful for kitchen islands. Available in matte black and stainless steel look, with USB outputs and plugs.
Quantifiable outcome
- 500,000+ custom kitchens delivered since 1974 with no two identical
- +2 more outcomes
Companies that use Invita
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Invita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Invita partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Nobia AB (Sweden)coreINVITA is owned by Swedish company Nobia AB, which is Europe's largest kitchen manufacturer and operates 16 European kitchen brands. Nobia AB provides corporate governance, brand portfolio strength, and strategic direction. Nobia Denmark A/S and Nobia Denmark Retail A/S are the Danish operating entities.
- SiemenscoreSiemens is a key appliance brand offered by INVITA as part of total kitchen solutions. INVITA provides exclusive Siemens products not available at regular appliance retailers. Current campaign offers 45,000 DKK discount on Siemens appliances.
- MielecoreMiele appliances (ovens, steam ovens, microwaves) are offered through INVITA as part of total kitchen solutions. INVITA provides access to exclusive Miele products not available at standard retailers.
- NEFFcoreNEFF appliances (ovens, hobs, hoods, coffee machines, refrigerators, dishwashers) are offered through INVITA as part of kitchen solutions. INVITA is a key channel partner for NEFF in the Danish market.
- AEGminorAEG appliances are offered through INVITA, providing a broad range of quality and sustainable appliances for the entire home, including kitchen and utility room (bryggers).
- BORAminorBORA cooking solutions are offered through INVITA, featuring innovative hob-and-hood combination products that elevate the entire kitchen experience.
- THERMEXcoreTHERMEX is a Danish company and market-leading brand for range hoods (emhætter/emfang) with over 60 years of experience. INVITA offers nearly 100 THERMEX models across six categories. THERMEX Top Link allows wireless connection between hood and hob/oven. Plasmex filter for recirculation is also offered.
- EICOcoreEICO has over 35 years of experience in range hoods and appliances. INVITA offers EICO's broad range including exclusive Italian designs from ELICA and Faber. EICOLINK allows wireless control between hob and hood. NikolaTesla series offers hob with integrated hood.
- FrankeminorFranke is a world-leading range hood manufacturer. INVITA offers Franke range hoods known for uncompromising functionality in elegant designs. Products are sourced from Franke's factories in Europe and Asia.
- QuookerminorQuooker boiling water taps (Fusion, Flex) are offered as accessories through INVITA, providing instant boiling water at the sink. Available in various finishes including black and stainless steel.
- BlancominorBlanco sinks (including Blanco Subline, made of granite composite) are offered through INVITA as part of the kitchen sink and faucet offering.
- SilestoneminorSilestone is offered as a countertop option through INVITA, known for resistance to scratches, stains, and easy maintenance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Invita competitors and assessment
Company assessmentDirect peers
- HTH Køkkener: Danish kitchen retailer and manufacturer selling custom-built kitchens through a showroom network across Denmark. Directly comparable to Invita on geography, product category, and consultation-driven sales motion.
- Kvik: Danish kitchen and bathroom retailer with showrooms across Denmark and Northern Europe. Competes with Invita on custom kitchen design, in-home consultation, and showroom-led sales.
- Schmidt Groupe: French kitchen manufacturer with European showroom network, offering custom-built kitchens, bathrooms, and interiors. Directly comparable to Invita's bespoke model, multi-room offering, and showroom distribution.
- Marbodal: Swedish kitchen manufacturer also owned by Nobia AB, producing custom kitchens with a Scandinavian design focus. Sister brand to Invita under Nobia, with comparable customization approach and Nordic market position.
- Sigdal: Norwegian kitchen manufacturer owned by Nobia AB, producing custom Scandinavian kitchens. Operates as a sister brand to Invita under the same parent group with comparable product positioning.
Broad incumbents
- Nobilia: Germany-based, Europe's largest kitchen manufacturer by volume, serving trade and retail through a broad dealer network. Comparable to Invita in kitchen cabinet manufacturing but competes at significantly larger scale and with standardized offerings.
- Poggenpohl: Premium German kitchen manufacturer producing high-end custom kitchens for global luxury and design-conscious buyers. Comparable to Invita on premium positioning and bespoke manufacturing but operates in a broader international market.
- IKEA (Kitchens): Global mass-market furniture and kitchen retailer offering modular, flat-pack kitchens at the low end of the price spectrum. A structural competitor to Invita for price-sensitive Danish consumers, though operating at vastly different scale and price point.
Regional players
- Magnet Kitchens: UK-based kitchen retailer with showroom network and custom kitchen offering. Comparable to Invita on showroom-driven, custom-built kitchen model, but operates primarily in the UK market.
Emerging players
- Vipp: Danish design brand producing premium modular kitchens and household products. Comparable to Invita as a Danish premium kitchen brand with strong design credentials, though smaller in scale and with a more curated product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Invita social profiles
Digital presenceInvita compliance and trust
Trust signalCompliance2 records
Invita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invita leadership team
Management profileNumber of profiles
Profiles1 record
Invita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invita
What does Invita do?
Invita designs, manufactures, and sells fully custom-made kitchens, bathroom furniture, wardrobes, and laundry room (bryggers) solutions. All products are designed in Denmark and produced at the company's own factory in Ølgod. Customers buy through a consultation-led process (in-store, at-home, or digital video) backed by a 3D visualization tool and a bespoke quote per project. Appliances from partner brands (Siemens, Miele, NEFF, AEG, BORA) and accessories are offered as part of a total solution.
Is Invita a public or private company?
Invita is a private company. It is classified as corporate owned and is currently operating.
When was Invita founded?
Invita was founded in 1974. It employs 101 to 250 people.
Where is Invita based?
Invita is headquartered in Tilst, Denmark, in the Europe region.
How does Invita make money?
Five revenue lines are on record. Custom Kitchen Sales are the primary driver. The others are custom Bathroom Furniture Sales, custom Wardrobe and Storage Solutions, white Goods and Accessories and installation and Assembly Services.
Who are Invita's main competitors?
Direct peers on record are HTH Køkkener, Kvik, Schmidt Groupe, Marbodal and Sigdal. Broad incumbents are Nobilia, Poggenpohl and IKEA (Kitchens). Magnet Kitchens is listed as a regional player. Vipp is listed as an emerging player.
Does Invita have an API?
No public API is recorded for Invita.
What industry is Invita in?
Invita's product category is Custom Kitchen Manufacturing. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 3371 and its SIC code is 2590.