What Eico does

EICO is a Chinese product user experience design consultancy founded in 2004, headquartered in Beijing with offices in Shanghai and Xiamen. The firm serves enterprise clients across four specialized service verticals: New Intelligence (新智能) for smart and IoT products, New Mobility (新出行) for automotive and transportation, New Retail (新零售) for consumer brands, and New Health (新健康) for healthcare and wellness. EICO's client portfolio spans Fortune 500 and leading Chinese brands including NIO, Mercedes-Benz, Volvo, HSBC, China Merchants Bank, Microsoft, ByteDance's Pangle, and Aqara, indicating established penetration into the premium segment of the Chinese enterprise market.

The company's core offering is built on its proprietary 'Hamburger Model' (汉堡模型) methodology, which integrates four dimensions—Digital experience (数字体验), Physical experimentation (物理实验), Workflow (工作服务流), and Brand (品牌)—into a unified design framework. EICO Space operates as a separate sub-brand specializing in physical space and experiential environment design, including retail venues, offices, and experiential locations. The firm is led by four founding partners with prior experience at Microsoft, NetEase, Jinshan, and CREATIVE Design Center, several of whom hold CES and red dot design awards. Each regional office is run by a designated General Manager and Partner (Xiamen, Beijing, Shanghai), with talent rosters emphasizing 10-15+ years of vertical experience.

Revenue is generated through project-based professional services engagements priced via direct negotiation rather than standardized public pricing. The firm employs 11-50 staff across its three Chinese offices and pursues a direct enterprise sales motion with inbound lead generation supported by WeChat content, website portfolio showcases, and LinkedIn presence. The company is privately held by its founders with no disclosed institutional investors, external funding rounds, M&A activity, or revenue figures.

Name

Eico

Legal name

EICO

Website

https://eicoinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

EICO is a Chinese product UX design and digital strategy consultancy founded in 2004, serving enterprise clients in automotive, finance, technology, retail, and healthcare with integrated design services across four verticals.

Ownership category

akta.pro rank

Product category

User Experience Design Consulting

NAICS

Industrial Design Services (54142)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• User experience design
• Digital product strategy
• Brand design consulting
• Spatial experience design
• HMI design services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Design Consulting Services: Professional services revenue generated through UX design, digital product strategy, brand design, and spatial design consulting engagements with enterprise clients. Services are project-based and customized to client requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EICO is a professional design consultancy that delivers user experience design, digital product strategy, brand design, and spatial design services to enterprise clients. It operates across four service verticals — New Intelligence (smart/IoT products), New Mobility (automotive and transportation), New Retail (consumer brands and retail spaces), and New Health (healthcare and wellness) — using its proprietary "Burger Model" methodology that integrates digital experience, physical experimentation, workflow, and brand dimensions. EICO SPACE, its sub-brand, specializes in physical space and experiential environment design.

Product overview

EICO is a digital strategy and product design consultancy offering integrated user experience design services. The company operates across four service verticals (New Intelligence, New Mobility, New Retail, New Health) providing product design, brand communication, and space design. EICO SPACE is its sub-brand specializing in physical space design. The company follows its proprietary 'Hamburger Model' methodology integrating Digital, Physical, Workflow, and Brand dimensions to help clients achieve business growth through design.

Differentiator

Problem solved

Functional benefit

Products and services

• New Intelligence (新智能) Design Services UX, brand, and product design services for smart/IoT products and intelligent systems delivered to enterprise clients; includes virtual assistant design, AIoT data visualization, and smart home experiences. Relevant clients include Volvo (virtual assistant avatar design), Aqara (smart home voice assistant "Xiao Qiao"), and Microsoft (AI-enhanced meeting experience).
• New Mobility (新出行) Design Services UX, brand, spatial, and product design services for automotive, transportation, and mobility enterprises; covers in-vehicle HMI design, EV charging experience, and shared mobility platforms. Relevant clients include NIO (NIO Center circular showroom design), Mercedes-Benz (Star Excellence brand and business strategy), Volvo (virtual assistant avatar), and Mobike (brand design).
• New Retail (新零售) Design Services UX, brand, and spatial design services for retail, food & beverage, and consumer brand enterprises; covers brand identity systems, physical store design, and omnichannel retail experiences. Relevant clients include Saturnbird Coffee (三顿半 brand upgrade and return plan program design) and Zhongliang Property (中梁地产 smart community experience design).
• New Health (新健康) Design Services UX, brand, and product design services for healthcare, wellness, and medical enterprises; covers patient experience, medical service platform design, and health-tech product design. Relevant clients include Kuaiyijian (快易检 healthcare service platform serving 15,000+ basic medical services daily) and Ding Xiang Clinic (丁香诊所 comprehensive strategic cooperation in healthcare service design).
• EICO SPACE Physical space design and experiential environment design services for enterprise clients; covers retail spaces, corporate offices, and experiential venues. Operates as a dedicated sub-brand with its own website (eicospace.com).
• EICO Brand & Digital Strategy Consulting Strategic brand and digital product consulting engagements for enterprise clients spanning product strategy, brand communication, and digital experience design. Clients include Microsoft, HSBC (high-net-worth wealth management platform), China Merchants Bank (digital banking experience), and ByteDance/Pangle (developer growth platform brand building).

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ByteDance (穿山甲Pangle)coreStrategic or Co-development PartnerEICO worked on brand building for Pangle, ByteDance's developer growth platform. This represents a significant strategic collaboration with one of China's largest internet companies for comprehensive platform branding.
• HSBCcoreStrategic or Co-development PartnerEICO developed wealth management platform design for HSBC's high-net-worth customers, representing a strategic banking sector engagement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huge: Huge is a global experience design agency offering digital product, brand, and commerce services to enterprise clients. Comparable in offering integrated digital-physical-brand design for marquee brands, though with broader geographic footprint.
• Accenture Song: Accenture Song is the digital experience and design arm of Accenture, serving many of the same Fortune 500 enterprise clients as EICO. Overlaps heavily on digital product design, brand, and experience transformation mandates, but with vastly greater scale and global delivery.
• IDEO: IDEO is a global design and innovation consultancy with a long-standing presence in China (Shanghai office). Competes with EICO for premium enterprise design mandates across digital, brand, and product strategy, though IDEO operates at significantly larger scale globally.
• Frog Design: Frog (part of Capgemini Invent) is a global design and engineering firm focused on digital product and experience design for enterprise clients. Overlaps with EICO in automotive (HMI), smart home, and digital transformation engagements, but operates as part of a much larger parent.
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design for large enterprises including automotive and financial services. Comparable to EICO on the brand strategy and identity side of the offering.
• Pentagram: Pentagram is a partner-led design consultancy working across brand identity, digital design, and environments. Comparable to EICO as a partner-led multi-disciplinary design firm, though Pentagram is more brand-led and lacks EICO's depth in automotive HMI and digital banking.

Direct peers

• LKK Design (洛可可): LKK Design is one of China's largest independent industrial and product design consultancies, offering integrated design services across consumer products, branding, and digital experiences. Closest direct competitor to EICO in the Chinese market with comparable multi-disciplinary offerings and enterprise client base.
• Tezign (特赞): Tezign is a Shanghai-based design technology and creative services platform serving enterprise marketing and product teams. Closely comparable as a China-headquartered, tech-enabled design services firm targeting similar digital transformation and brand mandates.
• Fuseproject: Fuseproject is an award-winning product design and branding studio working across consumer electronics, mobility, and smart products. Comparable to EICO on integrated product-brand-strategy work, particularly in the New Intelligence and New Mobility verticals.

Emerging players

• LxU: LxU is a Beijing-based creative studio focused on digital experience, brand, and interactive design. Comparable as a Chinese boutique design firm serving enterprise clients, though smaller and less vertically specialized than EICO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eico-design-company
• Xx.com/eicodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eico