Invita

What Invita does

Invita is a Danish manufacturer and retailer of custom-built kitchens, bathrooms, wardrobes, and utility room (bryggers) solutions, founded in 1974 by master carpenter Leif Nygaard. The company designs all products in Denmark and manufactures them at its own factory in Ølgod, producing each kitchen to customer-approved specifications; over 500,000 unique kitchens have been delivered since founding, with no two identical. Product breadth spans multiple kitchen model lines (Contours, Athena, Cover, Square, Glød, Ikon, Nordic, Highline, Everline, Edge, Jubilæumskøkken, Athena Fusion, Square Fusion) plus bathroom furniture, wardrobes, walk-in closets, countertops, doors, storage systems, lighting, the in-counter Powerport outlet, and a food waste disposer.

The company sells exclusively through its own channels: 19 retail showrooms across Denmark, in-home design visits, and digital/video consultations, supported by a 3D Kitchen Designer and a Mit Invita customer planning portal. A secondary B2B channel (Erhvervspartner) serves type-house builders, housing associations, contractors, and tradespeople with BIM-enabled project kitchens. Revenue is generated primarily from one-time bespoke kitchen, bathroom, and wardrobe sales, with attach revenue from appliances (Siemens, Miele, NEFF, AEG, BORA), hoods (THERMEX, EICO, Franke), sinks and taps (Blanco, Franke, Quooker), and countertops (Silestone, etc.), plus installation services and the RE:New door-replacement program for installed kitchens from 2010 onward. Pricing is quote-based, delivered free of charge through consultation.

Invita is privately held and wholly owned by Swedish Nobia AB, Europe's largest kitchen manufacturer operating 16 European kitchen brands, which provides corporate governance and group-level strategy. The company holds ISO 14001 environmental certification and Svanemærket (Nordic Swan Ecolabel) certification on selected product lines, and employs 101–250 people. Geographic reach is Denmark-only.

Name

Invita

Legal name

Invita Køkkener A/S

Website

https://invita.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Invita is a Danish manufacturer and retailer of custom-built kitchens, bathrooms, wardrobes, and utility rooms, founded in 1974 and owned by Nobia AB. Operating 19 retail showrooms across Denmark and producing bespoke products at its Ølgod factory, it serves individual homeowners and a B2B Erhvervspartner channel.

Ownership category

akta.pro rank

Product category

Custom Kitchen Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Custom kitchen manufacturing
• Custom wardrobe solutions
• Bathroom furniture design
• Kitchen design consultation
• Made-to-order kitchens

Headquarters

HQ city

Tilst

HQ country

Denmark

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Kitchen Sales: INVITA generates revenue by selling bespoke, made-to-order kitchens. Each kitchen is tailored to the customer's specific dimensions, design preferences, and budget. The sale typically includes kitchen cabinets, storage solutions, doors, countertops, and accessories. White goods (appliances) from brands such as Siemens, Miele, NEFF, AEG, and BORA are offered as part of a total solution or purchased separately by the customer.
2. Custom Bathroom Furniture Sales: INVITA sells custom bathroom furniture and storage solutions, complementing the kitchen offering. Sales are made-to-order, following the same consultation-driven process as kitchen sales.
3. Custom Wardrobe and Storage Solutions: INVITA designs and sells custom wardrobes, walk-in closets, and storage solutions for bedrooms and utility rooms (bryggers). Sliding doors, interior fittings, and built-in storage systems are offered.
4. White Goods and Accessories: INVITA offers appliances (ovens, hobs, hoods, refrigerators) from Siemens, Miele, NEFF, AEG, and BORA, as well as sinks, faucets, countertops, handles, lighting, and waste disposals as add-on sales to the core kitchen purchase.
5. Installation and Assembly Services: INVITA's certified installers assemble and install the kitchen, bathroom, or wardrobe. Installation is offered as part of the total solution, ensuring everything fits correctly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Invita designs, manufactures, and sells fully custom-made kitchens, bathroom furniture, wardrobes, and laundry room (bryggers) solutions. All products are designed in Denmark and produced at the company's own factory in Ølgod. Customers buy through a consultation-led process (in-store, at-home, or digital video) backed by a 3D visualization tool and a bespoke quote per project. Appliances from partner brands (Siemens, Miele, NEFF, AEG, BORA) and accessories are offered as part of a total solution.

Product overview

Invita is a Danish company offering custom-made quality kitchens, bathrooms, and wardrobes. Founded in 1974, the company designs all kitchens in Denmark and produces them at their factory in Ølgod. Their core product offerings include kitchens (with multiple model lines such as Glød, Ikon, Athena, Cover, Square, Nordic, Highline, Edge, Jubilæumskøkken, and Everline), bathroom furniture, and wardrobes. These are complemented by a comprehensive range of accessories and add-ons including kitchen doors, countertops (in materials like solid wood, granite, laminate, Silestone, steel, Corian, marble, and linoleum), handles, storage solutions, lighting, Powerport (in-counter electrical outlets), and food waste disposers. Services include 3D kitchen design tools, design consultations (in-store, at-home, or digital), Mit Invita online planning portal, RE:New door replacement service, and online catalogs. Invita also partners with appliance brands including Siemens, AEG, Miele, NEFF, and BORA, as well as extractor hood manufacturers THERMEX, EICO, and Franke, and kitchen accessory brands like Quooker and Blanco.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchens Fully custom-made quality kitchens designed in Denmark and produced at the Ølgod factory. Sold per project after a free design consultation, with 3D visualization. Offered across multiple model families (Athena, Cover, Glød, Ikon, Nordic, Highline, Square, Contours, Edge, etc.) and finishes.
• Custom Bathrooms Custom-made bathroom furniture and storage solutions (vanities, furniture, storage), sold through the same consultation-driven, made-to-order process as kitchens.
• Custom Wardrobes Custom wardrobes, walk-in closets, and bedroom storage solutions with sliding doors and interior fittings (including Nordic Frost and Square lines).
• Custom Laundry Rooms (Bryggers) Custom utility-room / laundry-room solutions for organized and efficient household utility spaces.
• 3D Kitchen Designer Web-based 3D design tool that lets customers design their kitchen in three dimensions online before committing to a purchase.
• Design Consultation Free design meetings with trained Invita consultants, available in-store, at the customer's home, or via digital video call, providing personalized advice and 3D visualization leading to an obligation-free price proposal.
• RE:New Door Replacement Service Door replacement service that lets owners of existing INVITA kitchens (from 2010 onwards) update their kitchen fronts without a full kitchen replacement.
• Mit Invita Online Planning Platform Proprietary online service where customers can plan their kitchen, save ideas, images, and moodboards, and share their account with Invita staff for assistance and inspiration throughout the project.
• Powerport (Built-in Countertop Power Outlet) Invita's proprietary smart power outlet built into the countertop, particularly useful for kitchen islands. Available in matte black and stainless steel look, with USB outputs and plugs.

Quantifiable outcome

• 500,000+ custom kitchens delivered since 1974 with no two identical
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nobia AB (Sweden)coreOthersINVITA is owned by Swedish company Nobia AB, which is Europe's largest kitchen manufacturer and operates 16 European kitchen brands. Nobia AB provides corporate governance, brand portfolio strength, and strategic direction. Nobia Denmark A/S and Nobia Denmark Retail A/S are the Danish operating entities.
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens is a key appliance brand offered by INVITA as part of total kitchen solutions. INVITA provides exclusive Siemens products not available at regular appliance retailers. Current campaign offers 45,000 DKK discount on Siemens appliances.
• MielecoreChannel Partner/ Reseller/ DistributorMiele appliances (ovens, steam ovens, microwaves) are offered through INVITA as part of total kitchen solutions. INVITA provides access to exclusive Miele products not available at standard retailers.
• NEFFcoreChannel Partner/ Reseller/ DistributorNEFF appliances (ovens, hobs, hoods, coffee machines, refrigerators, dishwashers) are offered through INVITA as part of kitchen solutions. INVITA is a key channel partner for NEFF in the Danish market.
• AEGminorChannel Partner/ Reseller/ DistributorAEG appliances are offered through INVITA, providing a broad range of quality and sustainable appliances for the entire home, including kitchen and utility room (bryggers).
• BORAminorChannel Partner/ Reseller/ DistributorBORA cooking solutions are offered through INVITA, featuring innovative hob-and-hood combination products that elevate the entire kitchen experience.
• THERMEXcoreChannel Partner/ Reseller/ DistributorTHERMEX is a Danish company and market-leading brand for range hoods (emhætter/emfang) with over 60 years of experience. INVITA offers nearly 100 THERMEX models across six categories. THERMEX Top Link allows wireless connection between hood and hob/oven. Plasmex filter for recirculation is also offered.
• EICOcoreChannel Partner/ Reseller/ DistributorEICO has over 35 years of experience in range hoods and appliances. INVITA offers EICO's broad range including exclusive Italian designs from ELICA and Faber. EICOLINK allows wireless control between hob and hood. NikolaTesla series offers hob with integrated hood.
• FrankeminorChannel Partner/ Reseller/ DistributorFranke is a world-leading range hood manufacturer. INVITA offers Franke range hoods known for uncompromising functionality in elegant designs. Products are sourced from Franke's factories in Europe and Asia.
• QuookerminorChannel Partner/ Reseller/ DistributorQuooker boiling water taps (Fusion, Flex) are offered as accessories through INVITA, providing instant boiling water at the sink. Available in various finishes including black and stainless steel.
• BlancominorChannel Partner/ Reseller/ DistributorBlanco sinks (including Blanco Subline, made of granite composite) are offered through INVITA as part of the kitchen sink and faucet offering.
• SilestoneminorChannel Partner/ Reseller/ DistributorSilestone is offered as a countertop option through INVITA, known for resistance to scratches, stains, and easy maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HTH Køkkener: Danish kitchen retailer and manufacturer selling custom-built kitchens through a showroom network across Denmark. Directly comparable to Invita on geography, product category, and consultation-driven sales motion.
• Kvik: Danish kitchen and bathroom retailer with showrooms across Denmark and Northern Europe. Competes with Invita on custom kitchen design, in-home consultation, and showroom-led sales.
• Schmidt Groupe: French kitchen manufacturer with European showroom network, offering custom-built kitchens, bathrooms, and interiors. Directly comparable to Invita's bespoke model, multi-room offering, and showroom distribution.
• Marbodal: Swedish kitchen manufacturer also owned by Nobia AB, producing custom kitchens with a Scandinavian design focus. Sister brand to Invita under Nobia, with comparable customization approach and Nordic market position.
• Sigdal: Norwegian kitchen manufacturer owned by Nobia AB, producing custom Scandinavian kitchens. Operates as a sister brand to Invita under the same parent group with comparable product positioning.

Broad incumbents

• Nobilia: Germany-based, Europe's largest kitchen manufacturer by volume, serving trade and retail through a broad dealer network. Comparable to Invita in kitchen cabinet manufacturing but competes at significantly larger scale and with standardized offerings.
• Poggenpohl: Premium German kitchen manufacturer producing high-end custom kitchens for global luxury and design-conscious buyers. Comparable to Invita on premium positioning and bespoke manufacturing but operates in a broader international market.
• IKEA (Kitchens): Global mass-market furniture and kitchen retailer offering modular, flat-pack kitchens at the low end of the price spectrum. A structural competitor to Invita for price-sensitive Danish consumers, though operating at vastly different scale and price point.

Regional players

• Magnet Kitchens: UK-based kitchen retailer with showroom network and custom kitchen offering. Comparable to Invita on showroom-driven, custom-built kitchen model, but operates primarily in the UK market.

Emerging players

• Vipp: Danish design brand producing premium modular kitchens and household products. Comparable to Invita as a Danish premium kitchen brand with strong design credentials, though smaller in scale and with a more curated product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/invita

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invita