What Auktion & Markt does

Auktion & Markt AG is a Wiesbaden-headquartered, owner-operated German Aktiengesellschaft that runs a multi-brand B2B auction and remarketing platform primarily for used vehicles. Founded in 1988 by Karl Rolf Muth, the company employs approximately 400 people across Europe and operates from 17 physical auction locations in Germany, supported by a wholly-owned subsidiary in Spain and licensing partners in Greece and Slovenia. Its flagship platform, Autobid.de, connects 30,000 registered dealers and moves roughly 150,000 vehicles per year through both online and live auctions, with an 88% online share reported as early as 2013. Two adjacent brands, Classicbid (vintage and modern classic cars, launched 2014) and propertybid.de (real estate auctions, launched 2013), extend the marketplace into higher-ticket collector vehicles and commercial and private property. The Greencars® sub-brand, registered as a trademark in 2025, creates a dedicated electric vehicle auction section within Autobid.de.

The underlying technology combines online self-serve bidding with the proprietary Netlive hybrid auction format that allows dealers to bid live on-site or remotely from their desks. The Autobid.de platform is available in 22 languages to support cross-border dealer participation, and integrates with the webmobil24 partner network for direct export of purchased vehicles. Operations are certified to DIN EN ISO 9001:2015 and the company is GDPR-compliant. Marketing reach includes LinkedIn, Xing, Facebook, YouTube, trade show presence (e.g., Retro Classics Stuttgart), and consistent industry recognition through three BEST BRANDS wins and three TOP 100 Innovator awards.

Auktion & Markt AG generates revenue primarily from transaction fees and commissions on vehicles, classic cars, and real estate sold through its platforms, supplemented by licensing royalties from international partners. Its customer base spans vehicle manufacturers, banks, leasing companies, fleet operators, car rental agencies, and the long tail of professional dealers. The firm is governed by a four-member Vorstand (Peter Lindner as Vorstandsvorsitzender, Günter Kaufmann, Sebastian Kiefer, Mark Lehmann) under the chairmanship of founder Karl Rolf Muth on the Supervisory Board, with no external investors or parent company.

Name

Auktion & Markt

Legal name

Auktion & Markt AG

Website

https://auktion-markt.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Auktion & Markt AG operates Autobid.de, a B2B used-vehicle auction platform with 30,000 dealers and 150,000 vehicles sold annually, plus Classicbid for classic cars and propertybid.de for real estate auctions, across 17 German locations and pan-European digital reach.

Ownership category

akta.pro rank

Product category

Online B2B Vehicle Auction / Automotive Remarketing

NAICS

Used Car Dealers (44112)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• B2B vehicle remarketing
• Online auto auctions
• Classic car auctions
• Real estate auctions
• Dealer auction platform

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Auction Transaction Fees: The company earns transaction fees/commissions from the sale of used vehicles through the Autobid.de platform. Around 150,000 vehicles are sold per year through this channel. In 2013, 88% of vehicles were already being purchased via online auctions, indicating a highly automated transaction process.
2. Property Auction Services: Revenue generated from property auctions and marketplace sales through propertybid.de, serving both commercial and private property markets in Germany.
3. Classic Vehicle Auctions: Revenue from auctioning classic cars, vintage vehicles, and modern classics through Classicbid. The company operates dedicated exhibition centers and events for this segment.
4. Licensing Royalties: Licensing fees from international partners including Auto-auctions.gr (Greece) and PAA Global d.o.o. (Slovenia) who operate Autobid.de-branded platforms in their respective countries.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Auktion & Markt AG operates B2B and online auction platforms that enable professional vehicle dealers, fleet operators, banks, leasing companies, and manufacturers to remarket used vehicles through Autobid.de, classic and vintage automobiles through Classicbid, and commercial and private real estate through propertybid.de. The company combines online self-service bidding with hybrid Netlive auctions across 17 physical auction centers throughout Germany, complemented by licensed Autobid.de platforms abroad.

Product overview

Auktion & Markt AG operates a multi-brand auction and remarketing platform ecosystem with three core products: Autobid.de (B2B vehicle remarketing with 30,000 dealers and 150,000 vehicles/year), Classicbid (classic automobile auctions with physical exhibition centers), and propertybid.de (real estate auctions). The company also operates the Classicbid Zentrum Rheinhessen as a physical venue, and has introduced Greencars® as an electric vehicle sub-brand within Autobid.de. The platform combines live auctions, online auctions (Netlive format), and fixed-price marketplace features.

Differentiator

Problem solved

Functional benefit

Brands

• Greencars®: Dedicated auction section on Autobid.de platform listing electric vehicles, launched 2019, registered as trademark in 2025.
• ClassicX Café & Restaurant
• ClassicX Landhaus & Hotel

Products and services

• Autobid.de Online B2B remarketing platform for used vehicles, enabling professional dealers, manufacturers, banks, leasing companies, fleet operators, and car rental agencies to auction used vehicles through online and hybrid Netlive auctions. Approximately 150,000 vehicles are sold annually across 17 locations, with the platform available in 22 languages.
• Classicbid Online auction platform for classic cars, vintage vehicles, and modern classics, bringing together collectors, enthusiasts, dealers, and hobbyists through themed auctions and physical exhibition events.
• propertybid.de Real estate auction and marketplace platform offering both auction-based and fixed-price property sales for commercial and private properties across Germany.
• Classicbid Zentrum Rheinhessen Physical exhibition and event center for classic automobiles, featuring vehicle displays, dedicated auctions, the ClassicX Café & Restaurant in Grolsheim, and the ClassicX Landhaus & Hotel and Nahetal-Arena event venue in Gensingen across approximately 20,000 sqm of usable area.

Quantifiable outcome

• 30,000 registered dealers on the platform
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Auto-auctions.grminorChannel Partner/ Reseller/ DistributorAuto-auctions.gr became the first Autobid.de license partner abroad, operating an Autobid.de-branded auction platform in Greece.
• PAA Global d.o.o.minorChannel Partner/ Reseller/ DistributorPAA Global d.o.o. with registered office in Slovenia became the second foreign license partner of Autobid.de.
• webmobil24coreTechnology or IntegrationExclusive partnership providing a direct interface to the webmobil24 partner network for exporting auctioned vehicles. Enables dealers to directly export vehicles purchased at auctions through the partner network.
• Auktion & Markt Autobid S.L.coreStrategic or Co-development PartnerWholly-owned subsidiary established in Spain with its own customer care on site, providing local support and operations for Spanish market.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ADESA: ADESA operates wholesale vehicle auctions and digital remarketing platforms in North America and Europe for dealers, fleets and manufacturers. Its online and physical auction model parallels Autobid.de's Netlive hybrid format and dealer-customer base.
• AUTO1 Group: AUTO1 Group operates a pan-European digital platform (including Auto1.com) for buying and selling used vehicles between dealers and consumers. It is a direct competitor to Autobid.de in Germany and across Europe, with a stronger digital-native model but narrower physical auction footprint.
• BCA Marketplace: BCA Marketplace is Europe's largest B2B vehicle remarketing operator, running physical and online auctions serving fleet, leasing, rental and manufacturer supply to dealers. It directly competes with Autobid.de in the same dealer-to-dealer remarketing model across multiple European geographies.

Broad incumbents

• Manheim (Cox Automotive): Manheim is the global wholesale vehicle auction leader, operating physical and online auctions for dealer, fleet and manufacturer remarketing. It is a broad incumbent comparable to Autobid.de in core vehicle-auction services, though at significantly greater geographic scale and as part of Cox Automotive's wider portfolio.
• RB Global (IAA): RB Global, owner of IAA, runs large-scale vehicle remarketing auctions globally alongside its broader equipment and asset auction business. It is a broad incumbent comparable to Autobid.de in B2B vehicle auctions but operates across a much wider asset class portfolio.
• Copart: Copart is a leading global online vehicle auction platform, primarily serving insurance, bank and dealer sellers of total-loss and used vehicles. Its online-first model and scale make it a broad incumbent comparable to Autobid.de in digital auction operations, though more weighted toward salvage and North America.

Regional players

• AutoScout24: AutoScout24 is Europe's largest online vehicle marketplace, connecting consumers and dealers across multiple countries. While its primary model is listings rather than auctions, it competes for dealer attention and supply in the same German and European used-vehicle ecosystem as Autobid.de.

Emerging players

• Artcurial: Artcurial is a French auction house with a dedicated automotive department running classic and collector car sales in Paris. It overlaps with Classicbid's classic-car auction activity in adjacent European geographies, though at a smaller collector-car scale than Sotheby's or Gooding.
• RM Sotheby's: RM Sotheby's is a global collector-car auction house, curating high-value classic and modern classic vehicle sales worldwide. It is comparable to Auktion & Markt's Classicbid segment in collector vehicle auctions, though with a more international, high-end focus rather than Classicbid's German-centric venue-based model.

Others

• Webmobil24: Webmobil24 is a European digital export and procurement platform for used vehicles, integrated as an exclusive partner enabling Autobid.de auction buyers to export vehicles directly. It is a channel/integration partner rather than a competitor, and provides distribution reach for Autobid.de supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auktion & Markt