GLOCAL

What GLOCAL does

GLOCAL (株式会社GLOCAL) is a privately held Japanese property and facility management company founded in 2008 and headquartered in Zushi-shi, Kanagawa Prefecture. The company operates the BASECAMP TOURISM concept, converting vacant houses, idle facilities, and underutilized land into mid-to-long-term stay accommodations under its GLOCE brand, and delivers comprehensive facility management services — including check-in, cleaning, linen, maintenance, emergency response, payment processing, and monthly reporting — to property owners and local governments. GLOCAL serves three primary customer segments: individual and corporate owners of vacant real estate, Japanese municipalities and Destination Management Organizations (DMOs) seeking regional revitalization, and travelers booking through the GLOCE platform, Airbnb, and Booking.com. It is licensed as a Residential Accommodation Management Operator (MLIT) and Residential Accommodation Intermediary (JTA), enabling legal minpaku operations across Japan.

The company's product and technology stack centers on a cloud-based Control Center that integrates remote key systems with PMS, call/contact center, and operations center functions to enable unmanned or remote management of small-scale properties. Supporting products include the proprietary 2DBO (Digital Build Operation) planning methodology, which uses accumulated operational data and user-behavior analysis to formulate facility concepts and investment simulations, and HAAWKCAST, a GPS application built on Japan's Michibiki Quasi-Zenith Satellite System that delivers location-based in-trip support for guests. GLOCAL also offers the GLOSE compensation insurance product with Mitsui Sumitomo Marine Fire Insurance, covering guest-caused property damage at minpaku facilities. The platform is reinforced by strategic supply partnerships — notably the National Old House Regeneration Association (68 branches, ~500 members) and the National Vacant House Advisor Council (23 branches) — which together provide nationwide property sourcing, local renovation expertise, and legal/tax advisory support.

GLOCAL's revenue model blends managed services (fixed-fee facility management), performance-based revenue sharing with property owners, project-based Design Build Operation (DBO) engagements, recurring GLOSE insurance subscriptions, and ancillary FF&E and consumables sales to managed facilities. Go-to-market is hybrid: direct B2B sales to property owners and municipalities, partnership-led sourcing through national associations and DMOs, event-driven demand generation via major tourism industry conferences (Booking.com Elevate, Airbnb Partners Host EXPO), and distribution through the proprietary GLOCE booking platform plus major OTAs. Operating geographies span all eight Japanese regions (Hokkaido through Okinawa), with seven physical offices and active projects or facilities across 28 prefectures/municipalities. The company is privately held, founder-led (CEO Kato Manabu since 2008), and has no disclosed funding rounds, parent company, or financial statements in the public record.

Name

GLOCAL

Legal name

株式会社GLOCAL

Website

https://glocal.bz

Company type

Private

Founded year

2008

Operating status

Operating

Short description

GLOCAL is a Japanese private company that converts vacant houses and idle real estate into managed accommodation facilities under its BASECAMP TOURISM concept and GLOCE brand, serving property owners, local governments, and travelers across 28 prefectures in Japan.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Other Traveler Accommodation (72119), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Management Services (8741), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Co-Hosting & On-the-Ground Host Support (THAMAKAB)

Keywords

• Vacation rental management
• Facility management services
• Regional tourism development
• Vacant property utilization
• Hospitality operations

Headquarters

HQ city

Kanagawa

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Facility Management (Fixed Fee): Fixed-fee facility management services where property owners entrust complete operations to GLOCAL. Includes check-in, maintenance, cleaning, linen service, emergency response, payment processing, and monthly financial reporting.
2. Facility Management (Performance-based): Results-based facility management services with GLOCAL acting as agent for owners. GLOCAL handles all operations and shares revenue with property owners.
3. DBO Services (Design Build Operation): Comprehensive project services including facility concept design, investment simulation, renovation construction, operations setup, permits and approvals, and opening preparations. One-time project-based revenue.
4. Insurance Compensation (GLOSE): Compensation system for Minpaku (vacation rental) facility owners in collaboration with Mitsui Sumitomo Marine Fire Insurance. Annual fees based on property size, providing coverage for guest-caused property damage.
5. Furniture, Fixtures & Supplies Sales: Sales of furniture, supplies, and consumables to managed facilities. Also includes food ingredient sales to managed properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GLOCAL operates the BASECAMP TOURISM business concept, converting vacant houses, unused facilities, and idle land into managed mid-to-long-term stay facilities through revenue-sharing arrangements. The company provides end-to-end services from facility concept design and renovation (DBO - Design Build Operation) through ongoing facility management (cleaning, linen, maintenance, guest support, payment processing) under fixed-fee or performance-based contracts. The GLOCE brand comprises nationwide accommodation facilities distributed through the proprietary booking platform and major OTAs (Airbnb, Booking.com). GLOCAL holds government-licensed Residential Accommodation Management Operator and Intermediary credentials required for legal minpaku operations in Japan.

Product overview

GLOCAL operates a platform-plus-services architecture centered on the BASECAMP TOURISM concept, which encompasses vacant property utilization for accommodation facilities. The primary brand GLOCE represents their nationwide network of guesthouse and vacation rental facilities. Supporting services include a cloud-based Control Center for remote facility operations, HAAWKCAST GPS app for traveler support, DBO/2DBO planning methodologies, and GLOSE compensation insurance. The company also provides facility management, marketing support, and booking system integration services, all designed to enable unmanned/remote operations of small-scale properties.

Differentiator

Problem solved

Functional benefit

Brands

• BASECAMP TOURISM: Revenue sharing business concept for utilizing vacant houses, idle facilities, and idle land as medium-to-long-term stay bases
• GLOCE
• HAAWKCAST
• DBO (Design Build Operation)

Products and services

• BASECAMP TOURISM (ベースキャンプツーリズム) Core business concept integrating vacant property operations, tourism development, and facility management. Enables conversion of vacant properties into mid-to-long-term stay facilities with ICT-powered unmanned operations under a revenue-sharing model for property owners, local governments, and DMOs.
• GLOCE Accommodation Brand (グ ロ セ) Brand name for accommodation facilities (guesthouses, vacation rentals, private lodging) operated nationwide under the 家業 (iegyo) small-scale property sharing concept. Approximately 20 GLOCE-brand facilities operate in Kanagawa and Tokyo regions, bookable through the proprietary GLOCE platform and global OTAs.
• Facility Management Services Comprehensive facility management offering for property owners, including check-in response, guest support, emergency dispatch, cleaning, linen supply, payment processing, and monthly financial reporting, available under fixed-fee or performance-based (revenue-sharing) contracts.
• Marketing & Sales Support Services Reservation site management, proprietary booking system operations, promotion strategy, booking inquiries handling, pre-arrival guest communication, and customer acquisition support for managed properties.
• DBO Design Build Operation Project Services Comprehensive project-based services covering facility concept design, investment simulation, renovation construction, operations setup, permits and approvals, and opening preparations for converting vacant or underutilized properties into managed accommodation facilities.

Quantifiable outcome

• Converted vacant properties into managed accommodation facilities with comprehensive operational support
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• カルチュ・アコンビニエンス・クラブ株式会社 (Culture Convenience Club)minorGTM or Marketing Partner · 23 June 2026Exhibition partnership at Airbnb Partners Host EXPO event. GLOCAL displays at corporate booth to introduce services to aspiring and existing Airbnb hosts.
• Booking.com JapanminorGTM or Marketing Partner · 12 May 2026CEO Kato to speak at Booking.com Elevate. Home Japan 2026 conference on sustainable regional development and vacant property utilization. GLOCAL positioned as thought leader in accommodation industry.
• LINKED CITY (Smart City Research Project)minorStrategic or Co-development Partner · 15 October 2022Participation in LINKED CITY smart city initiative organized by Japan Management Association. GLOCAL contributes as member of tourism sector research project to solve regional challenges and revitalize regional industries.
• 一般社团法人全国古民家再生協会 (National Association for Traditional House Regeneration)coreStrategic or Co-development Partner · 3 August 2022Strategic partnership for regenerating traditional houses and vacant properties across Japan. The association has 68 branches nationwide with approximately 500 members. Partnership enables GLOCAL to leverage renovation expertise and financing support for converting traditional houses into tourism facilities. Collaboration aims to maximize regional economy through GLOCAL's operational expertise.
• 一般社团法人全国空き家アドバイザー協議会 (National Vacant House Advisor Council)coreStrategic or Co-development Partner · 3 August 2022Strategic partnership for identifying and utilizing vacant properties suitable for tourism. The council has 23 branches with members from construction, real estate, legal, and tax professions. Partnership enables property identification and smooth conversion processes with local community involvement.
• 株式会社H&Sプロモーション (H&S Promotion)minorStrategic or Co-development Partner · 21 May 2021Regional activation consulting partnership leveraging 全国商工会連合会's regional expert network. Collaboration aims to enhance regional economic activity by providing access to attractive local resources, supporting local product development, and promoting health and energy-saving initiatives.
• 美幌町観光まちづくり協議会 (Bihoro Tourism Town Development Council)coreStrategic or Co-development Partner · 6 May 2021Regional partnership for expanding home-sharing concept (家業/iegyo) in Hokkaido's Bihoro area. Pilot program started August 2020 with 3 minpaku facilities, expanded to 5 facilities by end of 2021 including Shari Town. Partnership integrates local tourism association resources for sustainable town development.
• 三井住友海上火災保険株式会社 (Mitsui Sumitomo Marine Fire Insurance)coreTechnology or IntegrationInsurance collaboration for GLOSE compensation system - a proprietary coverage program for minpaku facility owners. Covers guest-caused property damage not fully protected by booking platform insurance. GLOCAL acts as pioneer in small property utilization, offering peace of mind to property owners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Guesty: B2B property management SaaS platform for short-term rental managers and hosts. Adjacent enablement layer that could either complement or compete with GLOCAL's in-house cloud-based Control Center, depending on whether GLOCAL continues to invest in proprietary tech or migrates to category leaders.
• Hostaway: Vacation rental PMS and channel manager for professional property managers. Comparable in addressing the multi-property operational backbone GLOCAL has built in-house, and represents an alternative path as GLOCAL's portfolio scales beyond ~20 properties.

Direct peers

• STAY JAPAN: Japanese home-sharing / minpaku OTA focusing on Japanese-style lodging. Directly comparable distribution-side business to GLOCE, though more marketplace and less management-heavy than GLOCAL's full-service DBO approach.
• AvantStay: Tech-enabled full-service vacation rental manager with design-build-operate capabilities and a focus on group/event travel. Comparable operating model (DBO-style build-out plus property management) and target guest demographic of experience-driven travelers.
• Rakuten STAY: Rakuten Group's vacation rental / alternative accommodation brand operating in Japan. Directly competes with GLOCE in Japanese minpaku distribution and management, with much stronger consumer brand recognition but more standardized urban/suburban inventory.
• Evolve Vacation Rental: US-based vacation rental manager offering professional management without taking ownership. Comparable light-asset model where GLOCAL-style managers partner with owners on revenue-share, with similar focus on professionalizing fragmented short-term rental supply.
• Vacasa: Largest US-based full-service vacation rental property manager with similar end-to-end model (acquisition, operations, marketing). Comparable in offering a one-stop alternative to self-managed Airbnb hosting, though at much greater scale and geographically focused on the Americas.

Broad incumbents

• Hoshino Resorts: Japan's leading domestic luxury/regional resort operator with properties across Japan including rural/onsen destinations. Overlaps with GLOCAL's regional accommodation thesis and could expand into adjacent minpaku-style offerings, but operates owned hotels rather than third-party management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOCAL