TurnoutNow
TurnoutNow is a privately held AI software company that builds AI-powered event technology and enterprise search products — including Bluetooth-based attendee tracking, AI networking, voice-activated attendee assistants, and spoken-word video search — sold to enterprise event organizers, exhibitors, and digital-content organizations.
- Company typePrivate
- Founded2014
- HeadquartersLancaster, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TurnoutNow does
TurnoutNow is a privately held, founder-owned AI software company headquartered in Lancaster, Pennsylvania, that builds event technology and enterprise search products on a proprietary AI, machine learning, and Bluetooth-beacon stack. Founded in 2014 by Harpreet Chatha, the company sells an integrated platform comprising Attendee Tracking (passive Bluetooth beacon event-flow analytics), PeerConnect (AI-driven attendee networking and matchmaking), Event Copilot (a 2025-launched voice-activated AI concierge with multilingual support), and CognitiveSearch (AI-powered spoken-word search across documents, audio, and video that has expanded the company's addressable market beyond live events into enterprise digital asset discovery). The platform is sold to event organizers, exhibitors, and sponsors, and is additionally offered as CognitiveSearch-powered add-ons for video libraries, website search, and CEU/CME credit management.
The company's go-to-market is enterprise direct sales plus a tiered partner channel: a set of preferred implementation partners (Tradeshow Logic, Eventbase, Validar, BW Events Tech, Event Options) and integration partnerships with established event-management platforms (Cvent, RainFocus, Swoogo, Maritz, Stova, and others). Pricing is quote-based on annual or multi-year subscriptions and per-event deployments, with no published list price. Named customers include AWS, IBM, Oracle, Siemens, SWIFT, Twilio, Atlassian, Autodesk, Raymond James, AAOS, HIMSS, VettaFi, and Dynatrace.
Operationally, TurnoutNow, LLC is bootstrapped — no institutional funding rounds, M&A, or parent company are disclosed, and the company remains at an 11–50 employee scale. It has invested heavily in enterprise-grade trust signals (ISO 42001 AI management certification, ISO 27001, SOC 2 Type 2, and GDPR compliance) and holds a National Minority Supplier Development Council minority-owned business certification, supporting its positioning with regulated enterprise and public-sector buyers.
TurnoutNow firmographics
Firmographics- Name
- TurnoutNow
- Legal name
- TurnoutNow, LLC
- Website
- https://turnoutnow.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TurnoutNow is a privately held AI software company that builds AI-powered event technology and enterprise search products — including Bluetooth-based attendee tracking, AI networking, voice-activated attendee assistants, and spoken-word video search — sold to enterprise event organizers, exhibitors, and digital-content organizations.
- Ownership category
- akta.pro rank
TurnoutNow industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE)
- akta.pro secondary industries
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
Keywords
Where TurnoutNow is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TurnoutNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Live Event Solutions Subscription: TurnoutNow provides AI-powered event solutions including Attendee Tracking, PeerConnect, and Event Analytics as a subscription or per-event service to event organizers, exhibitors, and sponsors. The platform leverages proprietary Bluetooth technology and AI to deliver real-time event intelligence.
- Event Copilot AI Assistant: Voice-activated AI concierge service for events providing 24/7 attendee assistance, personalized recommendations, and real-time analytics. Offered as part of the event technology suite.
- CognitiveSearch Platform: AI-powered search and analytics engine for digital assets, offered as a standalone or integrated solution to organizations seeking to enhance content discovery and user engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Event Solutions - Custom Pricing |
Distribution channels3 records
Marketing channels5 records
TurnoutNow product offering
Product offeringCore offering
TurnoutNow provides an AI-powered event technology platform that combines proprietary passive Bluetooth beacon hardware with AI/ML software to track, engage, and analyze attendees at live events. Its portfolio includes Event Copilot (voice-activated AI concierge), Attendee Tracking (Bluetooth-based event flow analytics), PeerConnect (AI networking and messaging), and CognitiveSearch (spoken-word search across digital assets). The platform is sold on a subscription basis to enterprise event organizers, exhibitors, and sponsors.
Product overview
TurnoutNow is an AI-powered event technology platform that offers a portfolio of interconnected products and modules. The core platform consists of Event Copilot (AI voice-activated concierge), Attendee Tracking (Bluetooth-based event flow tracking), PeerConnect (networking and engagement), and CognitiveSearch (AI-powered search across digital assets). These products share foundational AI technologies including the Prescriptive Recommendation Engine and advanced Analytics engine. CognitiveSearch has expanded beyond live events to support video libraries, website search, and intelligent document discovery. Additional modules include SmartAgenda, Pinpoint, StatusBoard, Laser Leads, and Data Consulting services. The platform integrates via robust APIs with registration, CRM, marketing automation, and AMS systems, and connects through preferred partnership integrations with tools like Eventbase, Validar, and Cvent.
Differentiator
Problem solved
Functional benefit
Brands
- Event Copilot: AI Concierge for Unforgettable Events - Voice-activated answers, smart recommendations, and real-time insights in one chat. Provides 24/7 attendee assistance, personalized journeys and matchmaking, and analytics that drive ROI.
- Attendee Tracking
- PeerConnect
- CognitiveSearch
Products and services
- Event Copilot AI-powered voice-activated concierge that delivers real-time answers, personalized recommendations, and hands-free navigation for event attendees, providing 24/7 multilingual assistance and engagement analytics.
- Attendee Tracking Live event tracking solution using proprietary passive Bluetooth beacons and receivers combined with AI and deep analytics to capture high-resolution event flow and deliver 360-degree visibility of attendee behavior.
- PeerConnect AI-driven networking platform that elevates attendee communication, networking, and engagement with real-time analytics, next-generation communications, and a dynamic recommendation engine for attendee matching.
- CognitiveSearch AI-powered search and analytics engine that transforms digital search by searching all digital assets including webpages, documents, audio, and video for spoken words, with personalized AI-driven recommendations and support for over 100 languages.
- TurnoutNow Live Event Solutions
Quantifiable outcome
- Real-time event data covering Exhibit Halls, Session Rooms, Common Areas, Heat Maps, and Attendees and Exhibitors
- +2 more outcomes
Companies that use TurnoutNow
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
TurnoutNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability11 records
Feature7 records
TurnoutNow partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tradeshow LogiccoreTradeshow Logic (TL) is a full-service show management and event solutions company providing industry-leading strategy, sales, marketing, communication and customer care that align with exhibitor and sponsor goals. In partnership with TurnoutNow, TL leads the strategy, customization and implementation of Event Copilot to elevate engagement and transform the overall event experience.
- EventbasecoreEventbase is a global leader in mobile event technology, renowned for delivering award-winning, enterprise-grade event apps that enhance attendee engagement and brand experiences. Trusted by Fortune 500 companies. Partnership enables seamless integration of TurnoutNow analytics with Eventbase mobile apps.
- Event OptionsminorEvent Options is a South African-based specialist event registration company delivering seamless RSVP management, onsite check-in, and badge printing solutions. With 15+ years of experience, partnership combines efficient front-of-house registration with TurnoutNow's powerful concierge-style support.
- ValidarcoreValidar's platform tracks attendee behavior with badge credentials as the conduit. They excel at onsite registration and on-demand badge printing. TurnoutNow is Validar's preferred passive tracking solution, combining badge scanning with comprehensive event flow analytics.
- BW Events TechminorBW Events Tech is disrupting the traditional flow for managing event technology with a platform agnostic mindset. Working with TurnoutNow, they provide event analytics, insights and customizations for event technology deployments.
- CventcoreCvent is a leading event management software company. Integration partnership enables TurnoutNow analytics to work seamlessly with Cvent's event registration and management platform.
- RainFocuscoreRainFocus is an intelligent event marketing platform. Integration partnership enables TurnoutNow tracking and analytics to complement RainFocus event management capabilities.
- SwoogocoreSwoogo provides event management software. Integration partnership enables TurnoutNow analytics to integrate with Swoogo's event platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
TurnoutNow competitors and assessment
Company assessmentBroad incumbents
- Cvent: Largest enterprise event management platform for registration, venue sourcing, and marketing. Acts as both integration partner and broad incumbent whose native analytics roadmap directly threatens TurnoutNow's layer.
- Aventri: Enterprise event management platform covering registration, logistics, and engagement. Broad incumbent in the same buyer segment as TurnoutNow, with overlapping attendee-tracking and reporting features.
- RainFocus: Intelligent event marketing platform for large enterprise events. Integration partner to TurnoutNow, while also expanding into analytics that compete with Attendee Tracking and Event Copilot.
Direct peers
- Pathable: Event app and community engagement platform focused on conferences and trade shows. Comparable mobile-app-led attendee engagement surface to TurnoutNow's Live Event Solutions.
- Bizzabo: End-to-end event experience platform serving enterprise conferences with registration, mobile apps, networking, and analytics. Most directly comparable to TurnoutNow's combined Attendee Tracking, PeerConnect, and Event Copilot stack.
- Eventbase: Enterprise-grade mobile event app platform serving Fortune 500 events. Both a TurnoutNow partner and a direct competitor for attendee engagement and mobile experience share on the same shows.
- Grip: AI-powered event networking and matchmaking platform. Closest functional analog to TurnoutNow's PeerConnect, with similar emphasis on recommendation-driven attendee matching at enterprise events.
- Swapcard: AI-driven event platform combining registration, networking, and exhibitor lead capture. Overlaps directly with TurnoutNow's PeerConnect and Lead Generation capabilities for trade shows and conferences.
- Brella: Event networking and engagement platform with AI matchmaking and sponsor/exhibitor lead tools. Comparable to PeerConnect and the lead-generation elements of TurnoutNow's attendee tracking suite.
Emerging players
- Hubilo: Event engagement platform with AI-driven networking and analytics features. Targets similar enterprise organizer buyers with an emerging, partly overlapping feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TurnoutNow social profiles
Digital presenceTurnoutNow compliance and trust
Trust signalCompliance5 records
TurnoutNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
TurnoutNow leadership team
Management profileNumber of profiles
Profiles2 records
TurnoutNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TurnoutNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TurnoutNow
What does TurnoutNow do?
TurnoutNow provides an AI-powered event technology platform that combines proprietary passive Bluetooth beacon hardware with AI/ML software to track, engage, and analyze attendees at live events. Its portfolio includes Event Copilot (voice-activated AI concierge), Attendee Tracking (Bluetooth-based event flow analytics), PeerConnect (AI networking and messaging), and CognitiveSearch (spoken-word search across digital assets). The platform is sold on a subscription basis to enterprise event organizers, exhibitors, and sponsors.
Is TurnoutNow a public or private company?
TurnoutNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TurnoutNow founded?
TurnoutNow was founded in 2014. It employs 11 to 50 people.
Where is TurnoutNow based?
TurnoutNow is headquartered in Lancaster, United States, in the North America region.
How does TurnoutNow make money?
Three revenue lines are on record. Live Event Solutions Subscription is the primary driver. The others are event Copilot AI Assistant and cognitiveSearch Platform.
Who are TurnoutNow's main competitors?
Broad incumbents on record are Cvent, Aventri and RainFocus. Direct peers are Pathable, Bizzabo, Eventbase, Grip, Swapcard and Brella. Hubilo is listed as an emerging player.
Does TurnoutNow have an API?
Yes. TurnoutNow provides APIs that enable the platform to interact with Customer systems storing Customer Business Contacts, including registration platforms, CRM systems, marketing automation platforms, and AMS systems. The integration is achieved through an application program interface (API) and secure file transfer using latest encryption. Developer documentation is at No public documentation URL found.
What industry is TurnoutNow in?
TurnoutNow's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAE, Attendee Mobile Apps & Engagement Platforms, with a secondary code of THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools. Its NAICS code is 561920 and its SIC code is 7372.