a2z events by personify

Name

a2z events by personify

Legal name

A2Z Events

Website

https://mya2zevents.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Consumer & Public Shows (B2C) Organizers (THAHABAC), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Event management software
• Trade show platform
• Conference registration
• Exhibitor management
• Sponsorship sales software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Annual or multi-year subscription-based licensing for access to the full event management platform. Pricing varies by organization size and event complexity. Includes platform access, support, implementation assistance, and ongoing updates.
2. Implementation Services: Hands-on implementation support including project kickoff, event building, launch assistance, and ongoing consultation. Provided by dedicated project managers with industry expertise.
3. Sponsorship & Booth Sales: Revenue generation tools that help organizers sell booth space, sponsorships, and digital add-ons. The platform enables online contract management, payment processing, and fulfillment tracking for exhibitors and sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

A2Z Events provides an all-in-one cloud-based event management platform for associations, nonprofits, trade shows, conferences, and corporate events. The platform integrates registration, badge printing, floor plan management, exhibitor management, sponsorship sales, lead retrieval, attendee matchmaking, and a mobile event app into a unified multi-year, multi-event system. It is offered as subscription-based software with implementation and support services included.

Product overview

A2Z Events is an all-in-one event management software platform designed for associations, nonprofits, and event organizers managing trade shows, conferences, and corporate events. The platform operates as an integrated suite where a central Event Management Software core connects module offerings including: Attendee Mobile App (with AI matchmaking), Lead Retrieval, Floor Plan Management, Event Registration, Badge Printing & Check-in, Sponsorship Management, Attendee Tracking, Conference Management & Session CFP, Exhibitor Management, Revenue Generation (including Event Sales Engine), and Attendee Matchmaking. Additional modules include Continuing Education (CEU Management) for professional learning environments. The platform is built by Momentive Software and integrates with Salesforce, HubSpot, Zapier, and payment providers including Authorize.net and Momentive Payments. Implementation and support services are included to help organizations launch events within 30 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Software Platform
• Attendee Mobile App
• Lead Retrieval
• Continuing Education (CEU Management)
• Floor Plan Management
• Event Registration Software
• Badge Printing and Check-In
• Sponsorship Management
• Attendee Tracking
• Conference Management and Session CFP
• Exhibitor Management
• Revenue Generation
• Attendee Matchmaking
• Event Sales Engine
• Implementation Services
• Support Services

Quantifiable outcome

• $30,000 savings in credit card fees for ASLA conference
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Momentive SoftwarecoreStrategic or Co-development PartnerA2Z Events is a product within the Momentive Software portfolio of brands. Momentive provides the technology infrastructure and parent company support for A2Z Events and sibling products WildApricot, ThreeSixty, and MemberClicks. A2Z Events is positioned as part of the Momentive suite of solutions that also includes online learning management software.
• WildApricotminorOthersListed as a partner brand within the Momentive Software portfolio. WildApricot is a membership management software company that operates alongside A2Z Events under the Momentive umbrella.
• ThreeSixtyminorOthersListed as a partner brand within the Momentive Software portfolio. ThreeSixty is a product offering within the Momentive family of association management solutions.
• MemberClicksminorOthersListed as a partner brand within the Momentive Software portfolio. MemberClicks provides association management software solutions alongside A2Z Events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vFairs: Virtual and hybrid event platform with registration, exhibitor booths, and mobile app capabilities. Competes in trade show and association segments, particularly where hybrid delivery is required.
• EventMobi: Event technology platform providing registration, mobile apps, and engagement tools for conferences and trade shows. Overlaps with A2Z across the same mid-market event organizer buyer.
• Bizzabo: Enterprise event experience platform with registration, mobile app, networking/matchmaking, and analytics. Competes head-to-head for mid-market and enterprise event organizers with overlapping module suites.
• RainFocus: Event management platform focused on large conferences and trade shows with strong registration, session, and exhibitor management capabilities. Overlaps directly with A2Z's trade show and conference segments.
• Whova: Event management platform widely adopted by associations and nonprofits for registration, mobile app, networking, and community features. Particularly close comparable given shared focus on association and nonprofit organizers.
• Cadmium: Event and learning technology provider focused on associations, with strong overlap in the association and nonprofit buyer segment including abstract management, registration, and CEU workflows.

Broad incumbents

• Cvent: Largest enterprise event management platform, offering registration, venue sourcing, and onsite solutions across corporate, association, and trade show segments. Most directly comparable as an end-to-end event SaaS platform competing for the same association and large-enterprise buyers.
• Eventbrite: Public event marketplace and ticketing platform with self-serve registration and event management. Adjacent comparable — addresses different end of the market but overlaps in registration and event technology tooling.

Emerging players

• Swapcard: Event platform emphasizing AI-powered matchmaking, networking, and community features for trade shows and conferences. Emerging competitor in the same AI networking capability area A2Z is investing in.
• Hubilo: Cloud-based event platform with registration, engagement, and analytics features. Emerging player competing for the same mid-market event organizer with emphasis on attendee engagement and AI features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a2zevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a2z events by personify