Pixel Eyewear
Pixel Eyewear is a direct-to-consumer e-commerce brand selling blue light filtering computer glasses, prescription, reading, kids, amber, and sunglasses through its own Shopify storefront, targeting individual digital screen users across a horizontal consumer base.
- Company typePrivate
- Founded2016
- HeadquartersCity Of Industry, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pixel Eyewear does
Pixel Eyewear is a direct-to-consumer e-commerce eyewear company headquartered in City of Industry, California, that designs and sells blue light filtering glasses under its own brand. The company's product portfolio centers on blue light filtering computer glasses with clear (non-yellow-tinted) lenses and extends into prescription Rx glasses, reading glasses, kids glasses, amber-tinted lenses for nighttime and heavy screen use, and polarized sunglasses. Its proprietary clear blue light lens technology filters approximately 50% of blue light and up to 95% of the strongest wavelengths while maintaining visual transparency, and is paired with anti-glare coatings, 100% UV protection, and handcrafted frames built from cellulose acetate and stainless steel. The assortment includes approximately fifteen named frame styles (Meru, Ventus, Cerco, Omni, Toro, Thera, Capra, Aery, Buteo, Oryc, Asper, Luna, Argo, Merca, Lepo) sold at $65-$95 per pair.
The company sells exclusively through its own Shopify-hosted storefront at pixeleyewear.com, with no physical retail or third-party reseller presence, and supports online purchase with virtual try-on, free US shipping and returns, and a 30-day risk-free trial. Revenue is generated entirely through one-time product sales with no subscription component, and the addressable customer base is horizontal — individual digital screen users, computer and remote workers, medical professionals, night shift workers, and children — rather than concentrated in a single B2B segment. The go-to-market approach relies on content marketing through an educational blog on blue light science, organic social presence on Instagram and Facebook, email capture, and selective co-marketing partnerships such as the 2019 collaboration with HUM Nutrition. No external funding, ownership, headcount, or financial performance data is disclosed in available sources, and the company appears to operate as an independent, privately held e-commerce business.
Pixel Eyewear firmographics
Firmographics- Name
- Pixel Eyewear
- Legal name
- Pixel Eyewear
- Website
- https://pixeleyewear.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixel Eyewear is a direct-to-consumer e-commerce brand selling blue light filtering computer glasses, prescription, reading, kids, amber, and sunglasses through its own Shopify storefront, targeting individual digital screen users across a horizontal consumer base.
- Ownership category
- akta.pro rank
Pixel Eyewear industry classification
Industry- Product category
- Blue Light Eyewear
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Reading Glasses (OTC) (CRAAAKAG), Kids & Teen Eyewear (CRAAAKAE), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Pixel Eyewear is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pixel Eyewear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Eyewear Product Sales: Pixel Eyewear generates revenue through direct sales of blue light filtering glasses, computer glasses, amber glasses, sunglasses, reading glasses, and kids glasses. Products are sold as one-time purchases with no subscription component. The company offers both non-prescription and prescription (Rx) options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Pricing Range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pixel Eyewear product offering
Product offeringCore offering
Pixel Eyewear designs and sells blue light filtering computer eyewear directly to consumers through its own e-commerce website. The product line spans computer glasses, amber-tinted glasses, prescription (Rx) glasses, reading glasses, kids glasses, and polarized sunglasses, with handcrafted frames and virtually clear lenses that filter blue light while delivering UV protection and anti-glare performance. The company operates a Shopify-hosted storefront with virtual try-on, free US shipping, free returns and exchanges, and a 30-day risk-free trial.
Product overview
Pixel Eyewear is an e-commerce eyewear company offering a portfolio of blue light filtering glasses and computer eyewear. The core product line consists of Computer Glasses with clear blue light protection lenses, alongside specialized variants including Prescription Rx glasses (for vision correction), Reading Glasses (for magnification), Kids Glasses (child-specific protection), and Sunglasses (polarized UV/blue light protection for outdoor use). The company also offers Amber Glasses with enhanced blue light filtering for nighttime use. Within the Computer Glasses category, the company sells individual frame styles including Meru, Ventus, Cerco, Omni, Toro, Thera, Capra, Aery, Buteo, Oryc, Asper, Luna, Argo, Merca, and Lepo. All products feature handcrafted frames with blue light filtering, anti-glare coatings, and 100% UV protection as standard features. The company operates exclusively through its Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Glasses
Quantifiable outcome
- Filters approximately 50% of blue light and up to 95% of the strongest wavelengths
- +2 more outcomes
Companies that use Pixel Eyewear
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Pixel Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pixel Eyewear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HUM NutritionminorPixel Eyewear partnered with HUM Nutrition, an all-natural vitamin supplements company, for a product testing campaign. Four HUM employees tested Pixel Eyewear Blue Light glasses for one week and reported positive experiences including reduced eye strain, easier eyes, and improved focus. The partnership included video content and blog coverage documenting the results.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pixel Eyewear competitors and assessment
Company assessmentDirect peers
- Cyxus: DTC blue light glasses brand with similar product mix (computer, reading, kids, sunglasses) and price points. Direct overlap with Pixel in horizontal use-case segmentation.
- Felix Gray: DTC blue light glasses brand selling directly to consumers online with a comparable product range of computer, sleep, and prescription blue light eyewear. Closest direct competitor to Pixel in positioning, channel, and price band.
- Gunnar Optiks: Pioneer of the blue light computer-glasses category, selling both DTC and through retail. Highly comparable in target customer (gamers, developers, professionals) and lens technology framing.
Broad incumbents
- Warby Parker: Large DTC eyewear incumbent offering prescription and non-prescription eyewear including blue light filtering. Overlaps with Pixel on prescription computer glasses and brand-driven online retail, with materially greater scale and capital.
- GlassesUSA.com: Large online optical retailer carrying prescription eyewear with blue light filtering lens options. Competes with Pixel's Rx line while operating a much broader category footprint.
- EyeBuyDirect: Online eyewear retailer offering affordable prescription and non-prescription frames including blue light filtering options. Comparable e-commerce-first model with broader catalog than Pixel.
- Zenni Optical: High-volume online eyewear retailer offering prescription glasses with blue light filtering as a lens add-on. Competes with Pixel's Rx computer glasses at much lower price points.
Regional players
- Quay Australia: Fashion-forward sunglasses brand with growing blue light line. Comparable DTC positioning and price band but primarily serves a different geographic market (Australia/US) with stronger fashion than eye-health branding.
Emerging players
- Lensabl: Online eyewear retailer specializing in replacement lenses with blue light filtering as a core option. Comparably small, digital-only brand with adjacent product focus.
- Peepers Eyewear: DTC eyewear brand focused on fashion-forward reading glasses and blue light eyewear. Partial overlap with Pixel's reading glasses and styling-driven positioning at similar mid-price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pixel Eyewear social profiles
Digital presencePixel Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixel Eyewear leadership team
Management profileNumber of profiles
Pixel Eyewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixel Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixel Eyewear
What does Pixel Eyewear do?
Pixel Eyewear designs and sells blue light filtering computer eyewear directly to consumers through its own e-commerce website. The product line spans computer glasses, amber-tinted glasses, prescription (Rx) glasses, reading glasses, kids glasses, and polarized sunglasses, with handcrafted frames and virtually clear lenses that filter blue light while delivering UV protection and anti-glare performance. The company operates a Shopify-hosted storefront with virtual try-on, free US shipping, free returns and exchanges, and a 30-day risk-free trial.
Is Pixel Eyewear a public or private company?
Pixel Eyewear is a private company. It is classified as unknown and is currently operating.
When was Pixel Eyewear founded?
Pixel Eyewear was founded in 2016. It employs 1 to 10 people.
Where is Pixel Eyewear based?
Pixel Eyewear is headquartered in City Of Industry, United States, in the North America region.
How does Pixel Eyewear make money?
One revenue line is on record: eyewear Product Sales.
Who are Pixel Eyewear's main competitors?
Direct peers on record are Cyxus, Felix Gray and Gunnar Optiks. Broad incumbents are Warby Parker, GlassesUSA.com, EyeBuyDirect and Zenni Optical. Quay Australia is listed as a regional player. Emerging players are Lensabl and Peepers Eyewear.
Does Pixel Eyewear have an API?
No public API is recorded for Pixel Eyewear.
What industry is Pixel Eyewear in?
Pixel Eyewear's product category is Blue Light Eyewear. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of CRAAAKAG, Reading Glasses (OTC). Its NAICS code is 45613 and its SIC code is 3851.