What Reducept does

Reducept is a privately held Dutch healthcare technology company founded in 2018 and headquartered in Leeuwarden, Netherlands, that has built a virtual reality-based pain treatment platform. Its core offering consists of two specialized modules — Reducept Educatie, a single-session immersive pain education experience, and Reducept Methode, a multi-session chronic pain treatment program built around a stepped care approach. The protocol is explicitly aligned with Dutch clinical guidelines (NZA, KNGF, NHG) and the Zorgstandaard Chronische Pijn, allowing providers to bill treatment sessions ("declarabel") under Dutch health insurance frameworks.

The product surface extends beyond the VR modules into a broader ecosystem: the Reducept Dashboard for practitioner administration, the Pijnvrij mobile app for patient home use, and the accredited Reducept Academy that certifies physiotherapists, exercise and occupational therapists, nurses, and other pain practitioners in the Reducept protocol. The company bundles VR headsets with software subscriptions and ships hardware from a Netherlands logistics center within 5-10 working days.

Reducept goes to market via a direct, sales-led model with dedicated account managers targeting four clinical verticals: primary care practices (1e lijns), hospitals, mental health institutions (GGZ), and rehabilitation centers. Acquisition is supported by a free one-month trial and volume-discount pricing on annual licenses. The company reports more than 150 clinic customers in the Netherlands, with thousands of patients treated, and clinical research collaborations with multiple research institutions, including a 2024 pilot implementation study in German outpatient physiotherapy. No external venture funding has been disclosed in the available sources. Leadership consists of CEO Margryt Fennema, Co-Founder and Chief Product and Science officer Louis Zantema, and CXO Mathijs Seegers.

Name

Reducept

Legal name

Reducept

Website

https://reducept.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reducept is a Netherlands-based healthcare technology company that sells a VR-based chronic pain treatment platform, comprising two clinical modules, a practitioner dashboard, a patient app, and an accredited training academy, to physiotherapy practices, hospitals, mental health institutions, and rehabilitation centers.

Ownership category

akta.pro rank

Product category

Digital Therapeutics

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Virtual reality therapy
• Chronic pain management
• Digital therapeutics
• Medical VR software
• Pain education platform

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. VR Treatment Software Subscription: Reducept generates revenue through annual software licenses for access to their VR pain treatment platform. The subscription includes access to the Reducept app, all content, updates, and new features released during the subscription period. They primarily sell to healthcare providers including physiotherapy practices, hospitals, mental health institutions, and rehabilitation centers.
2. Hardware Sales (VR Headsets): Reducept sells VR headsets as part of their package, with delivery within 5-10 working days from their logistics center. Hardware is bundled with software subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reducept sells a VR-based pain treatment platform to Dutch healthcare providers via annual software subscriptions bundled with VR headsets. The platform offers two specialized modules: Reducept Educatie for one-time immersive VR pain education and Reducept Methode for comprehensive stepped-care chronic pain treatment, supported by an accredited practitioner certification program (Reducept Academy) and a patient-facing mobile app (Pijnvrij).

Product overview

Reducept is a VR-based pain treatment platform that offers two specialized modules: Reducept Educatie for one-time immersive pain education in VR, and the Reducept Methode as an extensive multi-session treatment method for chronic pain. The platform uses a stepped care approach, allowing practitioners to provide patients with appropriate treatment levels. The ecosystem includes the Reducept Academy for practitioner certification, a Pijnvrij App for patient home use, and a practitioner Dashboard for session management. All offerings are evidence-based and aligned with Dutch healthcare guidelines (NZA, KNGF, NHG).

Differentiator

Problem solved

Functional benefit

Brands

• Reducept Educatie: Single-session pain education module delivered in VR for patients with chronic pain.
• Reducept Methode
• Pijnvrij
• Reducept Academy

Products and services

• Reducept Methode An extensive VR-based treatment method for chronic pain that delivers digital pain education and pain management training via a stepped care approach aligned with NZA, KNGF, NHG guidelines and the Zorgstandaard Chronische Pijn, sold to Dutch healthcare providers.
• Reducept Educatie A one-time virtual reality pain education module that provides patients with knowledge about the origins of pain using immersive VR technology, sold to Dutch healthcare providers as a stand-alone pain education intervention.
• Reducept Academy Accredited training and certification program that certifies healthcare professionals (physiotherapists, exercise therapists, occupational therapists, nurses, and other pain practitioners) in Reducept protocols, covering pain education principles and psychology.
• Pijnvrij App Patient-facing mobile application under the Pijnvrij sub-brand that complements the Reducept VR treatment, allowing patients to continue pain management training independently at home.

Quantifiable outcome

• Digital training reduces pain

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Research Institutions (Various)coreStrategic or Co-development PartnerReducept collaborates with prominent research institutions to conduct clinical studies on VR-based pain treatment. They perform multiple clinical investigations in partnership with leading institutes, examining how digital training reduces pain. The company also has a 'Valorisatieproject' (valorization project) documented on their website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppliedVR: AppliedVR is a direct competitor offering VR-based chronic pain management therapies (e.g., EaseVRx, FDA-authorized), targeting similar pain patients and clinicians with a software-plus-hardware model closely analogous to Reducept's VR pain platform.
• XRHealth: XRHealth operates a VR telehealth platform that includes chronic pain and rehabilitation use cases, delivering VR-based clinical interventions to providers — directly comparable to Reducept's VR pain treatment methodology.
• BehaVR: BehaVR builds evidence-based VR therapeutics (formerly including chronic pain indications) sold to healthcare providers and payers; its clinical VR product focus and B2B/B2B2C distribution mirror Reducept's model.

Broad incumbents

• Kaia Health: Kaia Health is a larger digital MSK/pain management platform offering app-based self-management programs to patients and payers; overlapping pain-management end market but delivered through mobile rather than VR, serving as a broader incumbent.
• Sword Health: Sword Health is a broad digital MSK and pain care provider combining AI with human clinicians; competes for the same employer/payer and physiotherapy-channel budgets as Reducept but at significantly larger scale.
• Hinge Health: Hinge Health is the largest digital MSK/pain platform, offering exercise therapy, coaching, and education to employer-sponsored populations; while not VR-based, it competes for similar chronic-pain treatment budgets and provider mind-share.

Emerging players

• Swing Therapeutics: Swing Therapeutics develops digital therapeutics for fibromyalgia and other chronic pain conditions (e.g., Stanza), focused on a narrower indication than Hinge/Sword but directly overlapping with Reducept's chronic pain DTx positioning.
• Lin Health: Lin Health is a digital chronic pain management program combining evidence-based neuroscience, coaching, and telehealth, targeting the same chronic pain population and provider ecosystem that Reducept serves, though without VR delivery.
• Limbic: Limbic is a Netherlands-based digital therapeutics company focused on mental health (e.g., self-referral CBT for anxiety/depression); shares the Dutch digital health regulatory environment and clinical DTx positioning with Reducept, with an adjacent care category (GGZ).
• MindMaze: MindMaze builds VR-based neurotherapeutics for rehabilitation and cognitive/pain indications, targeting similar clinical rehabilitation and hospital customers and using VR as the modality — directly comparable technology stack to Reducept's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reducept
• LinkedInlinkedin.com/company/reduceptpaintreatment
• Instagraminstagram.com/reducept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reducept