Silvacast
Silvacast GmbH is a Berlin-based broadcast media group operating Germany's largest national Schlager radio station (Radio Paloma) and a portfolio of 12+ genre-specific digital radio stations. It monetizes primarily through B2B audio advertising sold via RMS, supplemented by in-house music production (Wemby Records) and merchandise.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Silvacast does
Silvacast GmbH is a privately-held Berlin-based broadcast media group operating a portfolio of genre-specific internet and digital radio stations in Germany. Its flagship asset is Radio Paloma, described as Germany's largest national Schlager radio station with 100% German-language content, complemented by premium stations covering R&B (DEFJAY), Top 40 (HIT 104), Hot AC (JACK FM), electronic (ViBE FM), dance (GAY FM, PULS FM), oldies (Gold FM), country (COUNTRY 108), classical (KLASSIK 1), rock (ROCKY.FM), and Eurovision (ESC RADIO). The company controls the full value chain from content conception through in-house music production (via wholly-owned subsidiary Wemby Records) to distribution across dedicated station websites, mobile apps, cable, satellite, and DAB+ (Berlin-area).
The underlying technology stack combines an in-house streaming platform for audio distribution with a modern audio ad server supporting cross-device targeting, capping, and tracking. Silvacast leverages a network of third-party ad-tech vendors (AdsWizz, smartclip, Active Agent, The Trade Desk, Adform, 1plusX) for programmatic and audience-targeted advertising delivery, and uses Google Tag Manager, Google Analytics, and AWS for site operations, analytics, and data storage. A Consent Management Platform (Usercentrics) addresses GDPR compliance.
Revenue derives primarily from B2B audio advertising (spots, special formats, sponsorship) sold through channel partner RMS (Radio Marketing Service), supplemented by Amazon affiliate e-commerce (Fanshop) and licensing/royalty income from music produced through Wemby Records. Pricing is structured around TKP (cost per thousand) with multi-year contracts; specific pricing is not publicly disclosed. The company is led by sole Managing Director Thomas Ulrich (Geschäftsführer) and reports a headcount band of 11-50.
Silvacast firmographics
Firmographics- Name
- Silvacast
- Legal name
- Silvacast GmbH
- Website
- https://silvacast.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silvacast GmbH is a Berlin-based broadcast media group operating Germany's largest national Schlager radio station (Radio Paloma) and a portfolio of 12+ genre-specific digital radio stations. It monetizes primarily through B2B audio advertising sold via RMS, supplemented by in-house music production (Wemby Records) and merchandise.
- Ownership category
- akta.pro rank
Silvacast industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Music & Audio Streaming Platforms (BPAMAJAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Silvacast is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Silvacast business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Audio and Online Audio Advertising: The primary revenue stream from audio advertising spots, special advertising forms, and sponsorship formats. The company operates Germany's leading Schlager radio station (Radio Paloma) and multiple genre-specific digital radio stations, offering targeted advertising with capping and targeting technology to B2B advertisers.
- Music Sales (Online Shop / Amazon): E-commerce revenue through an online shop (Fanshop) selling merchandise and music products. Amazon affiliate commissions are earned when customers are redirected to Amazon for purchases such as music CDs.
- Music Production (Wemby Records): Own music label and publishing house (Wemby Records) that discovers artists and talents, builds and positions them successfully through the radio group, covering the entire value chain independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Audio advertising with targeted delivery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Silvacast product offering
Product offeringCore offering
Silvacast is a Berlin-based German broadcast media group that operates a portfolio of internet and digital radio stations — anchored by Radio Paloma, Germany's largest national Schlager radio station — alongside related radio brands (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, COUNTRY 108, KLASSIK 1, ESCRADIO, PULS FM, ROCKY.FM). The company sells audio advertising inventory across its stations via crossmedial targeting and a proprietary Audio AdServer, and operates a music label (Wemby Records) and music streaming offering (M1FM).
Product overview
Silvacast GmbH operates a multi-platform broadcast media business consisting of a flagship product (Radio Paloma, Germany's largest national Schlager radio station) and a portfolio of genre-specific premium internet radio stations (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, Country 108, Klassik 1, ESC Radio, PULS FM, ROCKY.FM), a music streaming platform (M1FM), and complementary services including music production (via Wemby Records label), audio advertising solutions, and a music sampling submission platform. The company manages the full value chain from music content curation and production through digital distribution and advertising monetization.
Differentiator
Problem solved
Functional benefit
Brands
- Radio Paloma: Germany's largest national Schlager radio station with 100% German Schlager music, featuring multiple sub-streams including Live, Volksmusik, Fresh, Kuschelschlager, Partyschlager, and Kultschlager.
- DEFJAY
- JACK FM
- HIT 104
- ViBE FM
- GAY FM
- Gold FM
- COUNTRY 108
- KLASSIK 1
- ESC RADIO
- ROCKY.FM
- Wemby Records
- PULS FM
- M1FM
Products and services
- Radio Paloma
- Silvacast Radio Portfolio (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, COUNTRY 108, KLASSIK 1, ESCRADIO, PULS FM, ROCKY.FM)
- Wemby Records
- M1FM
- Silvacast Audio Advertising
Quantifiable outcome
- Radio is unsellable and cannot be skipped or clicked away
- +2 more outcomes
Companies that use Silvacast
Customer profileNamed customers1 record
Segments4 records
Silvacast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Silvacast partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- RMS (Radio Marketing Service)coreRMS is the advertising sales partner for Silvacast, handling advertising sales for Radio Paloma and all other Silvacast stations. The RMS logo is displayed on the Silvacast website as the official advertising partner.
- Crossplan Deutschland GmbH & Co. KGcoreCrossplan Deutschland is a company founded by radio broadcasters to provide insights into user behavior and users of digital offerings. They develop user profiles based on pseudonymized usage data and provide marketing-related services for managing and delivering online advertising campaigns.
- RMSi (Radio Marketing Service Interactive) GmbHcoreRMSi enables the display and broadcast of interest-based advertising. They process online identifiers including IP address, Cookie ID, Mobile Advertising ID, and listener data for advertising delivery.
- Google Inc.majorGoogle provides analytics (Google Analytics), advertising (Google AdSense), and font services. Google Analytics uses cookies to track user behavior on websites; Google AdSense displays targeted advertisements based on user profiles.
- AdsWizz Inc.majorAdsWizz provides digital audio advertising and analytics services. Processes user agents, online identifiers including IP address, Cookie ID, Mobile Advertising ID, listener IDs, and location data for targeted advertising.
- Amazon Partner ServicesminorAmazon affiliate partnership where Silvacast receives compensation when customers are referred to Amazon and make qualifying purchases.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Silvacast competitors and assessment
Company assessmentDirect peers
- RTL Radio Deutschland: One of Germany's largest commercial radio operators, running multiple national and regional stations with advertising-driven revenue. Directly comparable to Silvacast as a multi-station German radio broadcaster monetizing audiences through audio advertising.
- Antenne Bayern: Bavaria's leading commercial radio station with a strong regional and digital footprint. Comparable to Silvacast in operating a flagship brand-led station plus digital extensions and advertising-led monetization in Germany.
- Klassik Radio: Germany's leading classical music radio station with national DAB+ and digital distribution. Directly comparable to Silvacast's KLASSIK 1 brand, with a similar niche-genre positioning and German-language ad-supported model.
- 80s80s Radio: German genre-specific digital radio brand focusing on 1980s music, operated by Radio Nora / Regiocast. Closely comparable to Silvacast's genre-format stations like Gold FM in its lean-back, digital-first, ad-supported niche positioning.
- Radio BOB: German rock-music focused radio station with national distribution and digital streaming. Comparable to Silvacast's ROCKY.FM and to the company's portfolio strategy of targeting specific genre audiences in Germany.
- Radio Regenbogen: Commercial German radio network covering multiple regions with adult contemporary and pop formats. Comparable to Silvacast's JACK FM and HIT 104 in offering mainstream hit-radio inventory to advertisers.
- Absolut Radio: German commercial radio brand with electronic/dance-leaning music format. Closely comparable to Silvacast's ViBE FM and GAY FM stations, with similar digital-first distribution and advertiser-supported business model.
Emerging players
- egoFM: Independent German music radio with an alternative/indie-leaning format. Similar to Silvacast in operating as an independent multi-format radio group outside the major public broadcasting system.
Broad incumbents
- Spotify: Global music streaming leader and the primary incumbent competing for German music-listening time and digital audio ad budgets. Relevant to Silvacast's M1FM streaming platform and as the dominant alternative to its lean-back radio formats.
Others
- AdsWizz: Digital audio advertising technology provider that Silvacast already integrates with for ad serving and programmatic inventory. Included as a comparable adjacent player because programmatic audio ad tech is increasingly the differentiating layer in this market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Silvacast social profiles
Digital presenceSilvacast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silvacast leadership team
Management profileNumber of profiles
Silvacast subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silvacast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silvacast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silvacast
What does Silvacast do?
Silvacast is a Berlin-based German broadcast media group that operates a portfolio of internet and digital radio stations — anchored by Radio Paloma, Germany's largest national Schlager radio station — alongside related radio brands (DEFJAY, JACK FM, HIT 104, ViBE FM, GAY FM, Gold FM, COUNTRY 108, KLASSIK 1, ESCRADIO, PULS FM, ROCKY.FM). The company sells audio advertising inventory across its stations via crossmedial targeting and a proprietary Audio AdServer, and operates a music label (Wemby Records) and music streaming offering (M1FM).
Is Silvacast a public or private company?
Silvacast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silvacast founded?
Silvacast was founded in 2007. It employs 11 to 50 people.
Where is Silvacast based?
Silvacast is headquartered in Berlin, Germany, in the Europe region.
How does Silvacast make money?
Three revenue lines are on record. Audio and Online Audio Advertising is the primary driver. The others are music Sales (Online Shop / Amazon) and music Production (Wemby Records).
Who are Silvacast's main competitors?
Direct peers on record are RTL Radio Deutschland, Antenne Bayern, Klassik Radio, 80s80s Radio, Radio BOB, Radio Regenbogen and Absolut Radio. egoFM is listed as an emerging player. Spotify is listed as a broad incumbent. AdsWizz is listed as an others.
Does Silvacast have an API?
No public API is recorded for Silvacast.
What industry is Silvacast in?
Silvacast's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 51611 and its SIC code is 4832.