Crossplan
Crossplan Deutschland is a Hamburg-based data and programmatic advertising platform founded in 2018 that provides a Data Management Platform, SSP, consent management, and analytics services to German radio stations, podcasters, and newspaper publishers, serving 45+ stations and 450+ web offerings.
- Company typePrivate
- Founded2018
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crossplan does
Crossplan Deutschland GmbH & Co. KG is a Hamburg-based data and programmatic advertising platform founded in February 2018 by more than 20 German private radio stations as a joint venture to monetize digital audio inventory. The company serves radio broadcasters, podcast publishers, and (since 2021) newspaper publishers, providing them with a Salesforce-powered Data Management Platform (DMP) holding over 15 million addressable digital profiles, a proprietary Supply-Side Platform (SSP) hosted on AdsWizz, an ADvendio-enabled self-service booking portal, a Usercentrics-based Consent Management Platform, and analytics services covering sales, programming, and audience behavior. As of available reporting, Crossplan manages insights from 45+ radio stations and 450+ web offerings, with named customers including REGIOCAST, sunshine live, RMS, ffn-mediengruppe, NOZ/mh:n Medien, Radio Hamburg, Silvacast, and Radio B2.
The business operates a multi-stream revenue model combining subscription/recurring fees for DMP, analytics, and consent management, transaction-based programmatic advertising revenue through the SSP, and professional services including first-party data strategy consulting and training modules for sales and programming teams. Crossplan is integrated into the German adtech ecosystem through partnerships with Salesforce, AdsWizz, ADvendio, Usercentrics, 1plusX, Emetriq, RMSi, Utiq, and NetID, plus technology development with Neofonie Mobile (Wrapper SDK for iOS/Android). In July 2024 the company opened an AI Hub in Berlin focused on its Data Flywheel, which links online and offline listener data for predictive audience targeting and AI-assisted inventory management.
Crossplan remains privately held as a GmbH & Co. KG with no disclosed institutional funding, M&A activity, or public revenue figures. Leadership is centered on founding Managing Director Thomas Kabke-Sommer, supported by a roughly 15-person team with functional heads covering business data analytics, ad operations, technical projects, business development, and data monetization. Operations are confined to Germany, with the Hamburg headquarters serving as the management base and Berlin functioning as the engineering/R&D site for AI development.
Crossplan firmographics
Firmographics- Name
- Crossplan
- Legal name
- Crossplan Deutschland GmbH & Co. KG
- Website
- https://crossplan-deutschland.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crossplan Deutschland is a Hamburg-based data and programmatic advertising platform founded in 2018 that provides a Data Management Platform, SSP, consent management, and analytics services to German radio stations, podcasters, and newspaper publishers, serving 45+ stations and 450+ web offerings.
- Ownership category
- akta.pro rank
Crossplan industry classification
Industry- Product category
- Digital Audio AdTech
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
- akta.pro secondary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Crossplan is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Crossplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Data Management Services: Revenue from providing Data Management Platform services to radio stations and publishers, including data collection, curation, and audience segmentation.
- Inventory Management & Programmatic Advertising: Revenue from selling programmatic audio inventory on behalf of publishers, monetizing digital audio reach through SSP platform.
- Business Insights & Analytics: Revenue from providing precise data insights for radio stations enabling data-driven decisions across business areas.
- Consulting Services: Strategic consulting for publishers on First-Party data strategies, digital transformation, and campaign optimization. Includes training modules for sales and programming teams.
- Consent Management Services: Revenue from providing consent management solutions including vendor management, consulting, and compliance services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Crossplan product offering
Product offeringCore offering
Crossplan provides audio publishers with a Data Management Platform (DMP), Consent Management, Business Data Insights, and Inventory Management services built around a proprietary Supply-Side Platform for programmatic audio advertising. The company aggregates digital audio inventory from more than 45 radio stations and 450+ web offerings, enabling first-party data-driven targeting, GDPR-compliant consent, and programmatic monetization for the German radio and podcast market.
Product overview
Crossplan Deutschland operates as a data-driven audio technology and marketing platform for publishers, radio stations, and podcasters. Its core portfolio is built around a Salesforce-powered Data Management Platform (DMP) paired with four integrated service pillars: Data Management (data collection, curation, and first-party strategy), Consent Management (Usercentrics-based CMP), Business Data Insights (audience and campaign analytics), and Inventory Management (programmatic SSP, deal management, and AI-assisted optimization). A self-service booking portal (ADvendio) and proprietary SSP enable publishers to monetize digital audio inventory programmatically. The offering is further differentiated by AI capabilities — including a Data Flywheel developed at the Berlin AI Hub — for predictive audience targeting, Text-to-Speech content generation for publishers like NOZ Digital, and dynamic ad insertion across streaming, podcast, and on-demand audio. Integration partners include AdsWizz (SSP hosting), 1plusX, Emetriq, RMSi, Utiq, NetID, and Google Tag Manager.
Differentiator
Problem solved
Functional benefit
Brands
- Premium Digital Kombi: Programmatic advertising package combining premium digital audio inventory for targeted campaigns.
Products and services
- Data Management Platform (DMP) Collects, curates, and qualifies user data (DSGVO-compliant) across audio streams, websites, and apps of publisher clients; consolidates data sources into a reliable foundation for audience targeting, campaign activation, and monetization. Built for German radio stations, podcast publishers, and newspaper publishers expanding into audio.
- Consent Management Holistic consent management solution built on Usercentrics CMP, certified to highest GDPR standards; includes vendor management, consent KPI tracking, legal compliance updates, and integration of innovative consent technologies. Designed for audio publishers and advertisers needing GDPR-compliant user consent.
- Business Data Insights Analytics platform delivering deep business insights for radio stations across sales, programming, management, technology, and marketing divisions; analyzes listener flows, usage behavior, and digital interactions to enable data-driven decisions. Built for radio broadcasters and digital audio publishers.
- Inventory Management Full-service inventory advisory, optimization, and quality management for publishers; enables targeted audience segmentation for precision ad campaigns, programmatic deal setup and management, and inventory monetization through AdsWizz-powered SSP hosting. Designed for radio stations and podcast publishers.
- Supply-Side Platform (SSP) Crossplan's proprietary supply-side platform for programmatic audio advertising; enables publishers to make inventory available for real-time bidding, deal management, and automated ad delivery across streaming and on-demand audio. Built for audio publishers and advertisers buying digital audio inventory.
- Campaign Management & Booking Portal Self-service booking portal and campaign management system powered by ADvendio; enables efficient campaign scaling, automated booking and clearing processes, CRM, invoicing, and workflow management for regional sales teams. Built for radio station sales teams and advertisers in Germany.
- First-Party Data Strategy Consulting Strategic consulting service helping publishers develop sustainable first-party data strategies for cookieless, privacy-compliant targeting and personalization across digital audio inventory.
- Digital Health Checks Regular diagnostic assessments for publishers to evaluate digital performance, optimize processes, and maximize revenue from audio inventory.
Quantifiable outcome
- REGIOCAST nearly doubled regional online audio revenues through Crossplan partnership
- +1 more outcomes
Companies that use Crossplan
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Crossplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature8 records
Crossplan partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Radio B2coreCrossplan übernimmt regionale Audiovermarktung for Radio B2 including Schlager Radio and Lounge plus. Full digital audio marketing of streaming inventory including webstream, app, and Smart Speaker. Integrated into Crossplan's Premium Digital Kombi.
- SilvacastcoreSilvacast (Radio Paloma, Defjay) uses Crossplan infrastructure for programmatic marketing of 25+ audio streams with AI-supported inventory management and data-based analysis.
- Radio HamburgcoreCrossplan provides insights on audio usage behavior of Radio Hamburg's digital audience and social media interactions for program planning and advertising optimization.
- NOZ/mh:n MediencoreFirst publisher partnership with Northern Germany's largest newspaper publishing group. Crossplan enables audio content monetization, dynamic ad insertion, and cross-media advertising products for NOZ Digital.
- ADvendiocoreADvendio provides digital advertising sales management software enabling Crossplan to streamline ad selling processes, automate billing, and provide self-booking portal for campaign management.
- ffn-mediengruppecorePartnership for digital market position expansion. ffn's online audio inventory growing to 5.3 million sessions monthly, optimized through Crossplan's DMP technology with over 15 million addressable profiles.
- RADIO SALÜminorRADIO SALÜ gains access to Salesforce booking platform and comprehensive training modules for sales and programming from Crossplan.
- REGIOCASTcoreREGIOCAST is one of the founding partners of Crossplan Deutschland, established with over 20 private radio stations. REGIOCAST has been collaborating with Crossplan since 2018 for digital transformation and value creation for their radio brands.
- bigFMcorebigFM is one of the founding radio partners of Crossplan Deutschland.
- Radio RegenbogencoreRadio Regenbogen is one of the founding radio partners of Crossplan Deutschland.
- RMS (Radio Marketing Service)coreRMS is the national marketing partner for Crossplan. Crossplan serves as technology premium partner providing data collection for national advertising market. RMS enables Crossplan's inventory to reach the national advertising market.
- SalesforcecoreCrossplan uses Salesforce DMP technology with 15+ million addressable profiles. Salesforce partnership enables data-driven customer targeting for digital audio advertising.
- 1plusX GmbHcoreData management platform provider for Crossplan's DMP. Processes cookie IDs, web beacons, and pixel tags for audience data collection.
- AdsWizzcoreAdsWizz provides programmatic advertising and analytics for Crossplan. Used for hosting inventory and serving interest-based digital advertising.
- UsercentricscoreCertified CMP provider for Crossplan's consent management solution, meeting highest GDPR standards with vendor management, consulting, and consent KPIs.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Crossplan competitors and assessment
Company assessmentDirect peers
- Audioboom: UK-headquartered on-demand audio and podcast ad-tech platform offering programmatic hosting and monetization tools to publishers. Comparable to Crossplan as a sell-side ad-tech solution for audio publishers, though focused on English-language and podcast inventory.
- AdsWizz: Audio programmatic ad-tech (now owned by SiriusXM/iHeartMedia) that provides SSP hosting and ad serving for digital radio and podcast inventory. Direct peer to Crossplan’s SSP/inventory management offering — and a key technology integration partner — competing for the same programmatic audio spend.
- Frequency: Audio ad-tech platform serving broadcasters and digital audio publishers with programmatic monetization and audience data tools. Directly comparable to Crossplan’s SSP and inventory management capabilities for radio and podcast publishers.
- The Adex: European audience data platform specializing in digital audio and video audience measurement and targeting — directly aligned with Crossplan’s DMP and data insights services for audio publishers. Notably, Crossplan’s Head of Technical Projects joined from The Adex, indicating direct competitive familiarity.
Broad incumbents
- Triton Digital (iHeartMedia): Owned by iHeartMedia, Triton operates a leading global audio SSP/ad-tech platform serving radio streamers and podcasters. Highly comparable to Crossplan as a programmatic monetization layer for audio publishers, but operates at vastly larger scale and primarily in North America/English-speaking markets.
- Acast: Global podcast hosting, monetization, and ad-tech platform with significant operations across Europe. Comparable to Crossplan in providing monetization infrastructure and audience data for audio/podcast publishers, though with a podcast-first orientation and international scope.
Regional players
- RMS Radio Marketing Service: Germany’s national sales house for radio and audio advertising, serving as Crossplan’s GTM partner for the national ad market. Technically adjacent/complementary rather than direct, but a comparable audio ad-tech and marketing organization targeting the same German publisher and advertiser ecosystem.
Emerging players
- Julep: German podcast marketing/ad-tech platform — an emerging regional player. Notably, Crossplan team member Michelle Heyer joined from Julep, indicating direct competitive overlap in podcast monetization in the German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossplan social profiles
Digital presenceCrossplan compliance and trust
Trust signalCompliance1 record
Crossplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossplan leadership team
Management profileNumber of profiles
Profiles6 records
Crossplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossplan
What does Crossplan do?
Crossplan provides audio publishers with a Data Management Platform (DMP), Consent Management, Business Data Insights, and Inventory Management services built around a proprietary Supply-Side Platform for programmatic audio advertising. The company aggregates digital audio inventory from more than 45 radio stations and 450+ web offerings, enabling first-party data-driven targeting, GDPR-compliant consent, and programmatic monetization for the German radio and podcast market.
Is Crossplan a public or private company?
Crossplan is a private company. It is classified as management employee owned and is currently operating.
When was Crossplan founded?
Crossplan was founded in 2018. It employs 11 to 50 people.
Where is Crossplan based?
Crossplan is headquartered in Hamburg, Germany, in the Europe region.
How does Crossplan make money?
Five revenue lines are on record. Data Management Services are the primary driver. The others are inventory Management & Programmatic Advertising, business Insights & Analytics, consulting Services and consent Management Services.
Who are Crossplan's main competitors?
Direct peers on record are Audioboom, AdsWizz, Frequency and The Adex. Broad incumbents are Triton Digital (iHeartMedia) and Acast. RMS Radio Marketing Service is listed as a regional player. Julep is listed as an emerging player.
Does Crossplan have an API?
No public API is recorded for Crossplan.
What industry is Crossplan in?
Crossplan's product category is Digital Audio AdTech. Its primary akta.pro industry code is MPAIADAG, Creator Tools & Monetization Platforms (Podcasts/Audio), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516210 and its SIC code is 7370.