Juliet

What Juliet does

Juliet Creative Inc. is an independent creative agency headquartered in Toronto, Canada, with a secondary office in El Segundo (Los Angeles), California. Founded in 2017, the firm provides integrated strategy, creative development, and production services to help brands establish durable, multi-year brand platforms rather than short-term campaign work. Its service offering comprises three core lines: Strategy (brand platform development), Creative (visual identity systems and campaign creative), and Production (TV, radio, web, mobile, out-of-home, stadium, and live-event execution).

The agency employs 20+ strategists, writers, producers, and designers, with approximately 35% of team members based in rural environments per disclosed operating data. Its public case-study roster spans enterprise and select growth clients across grocery (FreshCo), professional sports (CFL, Sports Interaction), hospitality (The Keg), personal care (Mielle, Shampoohotel), non-profit (Habitat for Humanity), financial services (Embark), pet products (Redbarn), jewelry retail (Peoples Jewellers), events (Departure Fest), and startup CPG (Better Battery Co). Leadership is anchored by founder/CEO/CCO Ryan Spelliscy (former CCO of J.Walter Thompson Toronto at age 36, ex-Goodby Silverstein and Sid Lee, recognized by Fast Company for the Hyundai Assurance campaign), CFO Susan Holden (former CFO of Mother and Barbarian Group, founder of Curious Pictures, 2-time Emmy nominee), Head of Brand Trent Fulton (25 years across Coca-Cola, Jack Daniel's, Cadbury), Head of Production Andrew Schulze (30+ years, 1,000+ productions, ACTRA negotiator), and Head of Accounts Eric Kormos.

The business model is professional services: sales-led client acquisition through relationships, referrals, and industry reputation, with quote-based project and retainer engagements. No pricing is publicly disclosed. Distribution is direct to client (enterprise-led). The firm operates in Canada and the United States and is privately held with no disclosed institutional investors, funding rounds, or parent-company relationships. No AI/ML capabilities, proprietary technology products, patents, or trademarks are evidenced in available source material.

Name

Juliet

Legal name

Juliet Creative Inc.

Website

https://wearejuliet.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Juliet Creative is an independent creative agency headquartered in Toronto with a Los Angeles office, providing strategy, creative, and production services to enterprise and select growth clients across retail, sports, hospitality, non-profit, and CPG sectors.

Ownership category

akta.pro rank

Product category

Creative/Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Creative agency services
• Brand strategy development
• Advertising production
• Brand platform creation
• Campaign creative development

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Revenue generated through brand strategy, creative development, and production services for clients across various industries including retail, sports, hospitality, CPG, and non-profit sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Juliet is an independent creative agency that provides integrated Strategy, Creative, and Production services to help brands find their multi-year brand platform and equip them with permanent tools to maintain it. The agency delivers brand strategy and platform development, creative development and design across multiple touchpoints, and full-scale production across TV, radio, web, mobile, in-flight, stadium, and out-of-home formats for enterprise clients across retail, sports, CPG, beauty, non-profit, and hospitality sectors.

Product overview

Juliet is an independent creative agency that provides Strategy, Creative, and Production services to help brands find their multi-year platform and receive permanent tools to maintain it. The agency employs over 20 strategists, writers, producers, and designers who work across diverse industries including retail, sports, CPG, beauty, non-profit, and hospitality. Their integrated service model combines strategy development with creative execution and full-scale production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Cossette: One of Canada's largest full-service marketing communications agencies, offering strategy, advertising, media and digital. Regional competitor offering broader service scope than Juliet at greater scale.

Direct peers

• Diamond (now Plus Company): Canadian independent creative agency within the Plus Company network, providing brand strategy and creative production. Direct competitor for the same Canadian enterprise brand work.
• Sid Lee: Montreal-founded independent creative agency offering strategy, design, content and production. Highly comparable to Juliet: similar independent model, founder-led creative culture, and overlapping leadership pedigree (Juliet's founder Ryan Spelliscy previously worked at Sid Lee).
• Mother: Globally recognized independent creative agency network. Directly comparable independent model and creative positioning; Juliet's CFO Susan Holden was previously CFO of Mother, evidencing deep operational familiarity.
• Zulu Alpha Kilo: Toronto-based independent creative agency known for brand strategy and award-winning creative work. Direct competitor for the same Canadian enterprise clients Juliet targets.
• Juniper Park\TBWA: Toronto-based creative agency within the TBWA network, providing brand strategy and creative services. Competes head-to-head with Juliet for mid-market and enterprise Canadian brands.
• Anomaly: Independently-owned global creative agency offering brand strategy, advertising and product innovation. Comparable independent model and full-service creative offering aimed at challenger and enterprise brands.
• Taxi: Long-standing Canadian creative agency providing brand strategy, advertising and design. Direct competitor in the Canadian mid-market and enterprise segment Juliet serves.
• Barbarian Group: Digital-first creative agency with comparable integrated creative, content and production capabilities. Juliet's CFO Susan Holden served as CFO of Barbarian Group, evidencing operational overlap.

Broad incumbents

• Goodby Silverstein & Partners: Established San Francisco-based creative agency within the Omnicom network. Comparable creative pedigree (Juliet's founder started his career there) but significantly larger scale and network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juliet-creative
• Instagraminstagram.com/julietcreative
• Xx.com/juliet_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliet