Merrifield Garden Center
Merrifield Garden Center is a privately held, full-service garden center, nursery, and landscape design-and-installation company serving residential homeowners across Northern Virginia through retail stores, e-commerce, bulk-material delivery, and private-label products co-developed with Virginia Tech and the University of Maryland.
- Company typePrivate
- Founded1955
- HeadquartersFalls Church, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Merrifield Garden Center does
Merrifield Garden Center is a privately held, full-service garden center, nursery, and landscape services operator founded in 1955 in Northern Virginia. The company serves residential homeowners and landscape-services customers in Northern Virginia through two confirmed physical retail locations — the Merrifield store at 8132 Route 29, Falls Church, VA 22042 and the Fair Oaks store at 12101 Route 29, Fairfax, VA 22030 — with the company website additionally referencing a third Northern Virginia location. Both stores carry thousands of plant varieties and full assortments of mulch, soil amendments, fertilizers, decorative stone, lawn care products, bird supplies, garden tools, water garden supplies, bulbs, and plant containers, and both offer free in-store Plant Clinic consultations, on-site landscape design appointments, and recurring workshops and seminars.
The company's product and service portfolio has three pillars: (1) retail product sales of gardening supplies, plants, and bulk landscape materials, sold both in-store and through the company's e-commerce website with a delivery service for mulch, soil, stone, gravel, sand, fertilizer, sod, grass seed, and firewood; (2) landscape design and installation services covering patios, walkways, driveways, steps, firepits, fireplaces, drainage systems, irrigation, and landscape lighting, sold via scheduled appointments and supported by a daily working relationship with Techo-Bloc engineered stone products; and (3) private-label products — Merrifield-branded planting mixes, potting mixes, fertilizer blends, and grass seed mixes (Tuff Play, Shady, Sunny) — formulated in partnership with Virginia Tech and the University of Maryland for Northern Virginia's clay soils and climate.
Revenue is generated through one-time retail transactions at unit pricing (mulch $4.79–$65, fertilizer $9.99–$39.99, grass seed $11.99–$199.99, stone/gravel $9.99–$350, sod $12.99 per 2'x5' piece, firewood $9.99–$525) and through professional-services landscape design and installation engagements quoted per project. Ancillary revenue streams include gift cards ($10–$500 denominations), delivery fees, firewood stacking fees, and private event hosting for garden clubs. Marketing and customer acquisition run through a content-led, education-first approach spanning the company website blog, gardening guides, monthly tip calendar, YouTube video library, Instagram, email newsletter, in-store workshops, and free Plant Clinic consultations. The company remains privately held with no disclosed parent company, investors, or funding rounds; the principal recent corporate action is the February 2024 divestiture of its 38-acre Gainesville property to Black Chamber Partners for $160 million as part of Northern Virginia data center land transactions.
Merrifield Garden Center firmographics
Firmographics- Name
- Merrifield Garden Center
- Legal name
- Merrifield Garden Center
- Website
- https://merrifieldgardencenter.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Merrifield Garden Center is a privately held, full-service garden center, nursery, and landscape design-and-installation company serving residential homeowners across Northern Virginia through retail stores, e-commerce, bulk-material delivery, and private-label products co-developed with Virginia Tech and the University of Maryland.
- Ownership category
- akta.pro rank
Merrifield Garden Center industry classification
Industry- Product category
- Garden Center Retail and Landscape Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where Merrifield Garden Center is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Merrifield Garden Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue is generated primarily through retail sales of gardening products (plants, mulch, soil, stone, tools, fertilizers, bird supplies, etc.) at two physical store locations and via the company's e-commerce website. Gift cards provide an additional retail revenue stream with denominations from $10 to $500. Landscape design and installation services (patios, walkways, firepits, drainage, irrigation, landscape lighting) are sold via scheduled appointments, representing a professional services revenue component.
- Landscape Design & Installation Services: Landscape design and installation services covering patios, walkways, driveways, steps, firepits, fireplaces, drainage systems, irrigation, and landscape lighting. Customers schedule appointments for on-site consultation and design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing for retail consumers |
| One time/ perpetual license | Pay-as-you-go | Custom landscape services quoted per project |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Merrifield Garden Center product offering
Product offeringCore offering
Merrifield Garden Center operates two physical retail garden center locations in Northern Virginia (Merrifield/Falls Church and Fair Oaks/Fairfax) selling plants, mulch, soil, stone, fertilizers, grass seed, sod, firewood, tools, bird supplies, and garden accessories, complemented by a delivery service and e-commerce storefront. The company also provides professional landscape design and installation services covering patios, walkways, driveways, steps, firepits, fireplaces, drainage systems, irrigation, and landscape lighting, and offers free Plant Clinic consultations, workshops, seminars, and private-label products formulated specifically for Northern Virginia soils and climate.
Differentiator
Problem solved
Functional benefit
Brands
- Merrifield: One of two retail store locations in Northern Virginia, located at 8132 Route 29, Falls Church, Virginia 22042.
- Fair Oaks
Products and services
- Retail Garden Products In-store and online assortment of plants, mulch, soil amendments, stone, gravel, sand, fertilizers, grass seed, sod, firewood, garden tools, bird supplies, water garden supplies, bulbs, seed starting supplies, animal control products, plant containers, supports, and garden accents sold at two Northern Virginia retail locations and through merrifieldgardencenter.com.
- Private Label Merrifield Products Custom-blended Merrifield-branded products including Merrifield Planting Mix, Merrifield Potting Mix, Merrifield Fertilizer Blends, and grass seed mixes (Tuff Play, Shady, Sunny) formulated specifically for Northern Virginia soil and climate conditions in partnership with Virginia Tech and the University of Maryland.
- Gift Cards Gift cards redeemable at Merrifield Garden Center available for purchase online in denominations from $10 to $500.
- Landscape Design and Installation Services Professional landscape design and installation services for residential properties covering patios, walkways, driveways, steps, firepits, fireplaces, drainage systems, irrigation, and landscape lighting, sold via scheduled in-store or at-home consultations.
- Plant Clinic Consultation Service Free expert plant diagnosis and gardening advice available in-store, by phone, and by email with photo submission for residential customers seeking help with plant health, pests, and care questions.
- Gardening Workshops, Seminars, and Classes Educational programming including in-store seminars and workshops at the Merrifield and Fair Oaks locations, online classes, and recorded video classes, with private events available on request for garden clubs and other groups.
- Material Delivery Service Delivery of bulk landscape materials including mulch, soil, stone, gravel, sand, fertilizer, sod, and firewood ordered online, with delivery fees varying by location and quantity and optional stacking service for firewood.
Companies that use Merrifield Garden Center
Customer profileSegments2 records
Ideal customer profiles2 records
Merrifield Garden Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Merrifield Garden Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Black Chamber PartnersminorMerrifield Garden Center divested its 38-acre Gainesville property to Black Chamber Partners for $160 million. This was one of four major data center land deals totaling over $1.5 billion in Northern Virginia. The sale represents a real estate transaction rather than a commercial partnership.
- Techo BloccoreMerrifield Garden Center's landscape design team works with Techo Bloc, an engineered stone production company, to incorporate Techo Bloc products (cultured patio slabs, stone steps, pavers, edging stones, wall caps) into custom landscape designs. The company's design team is described as 'well versed in the product range' and works 'daily' with these products.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Merrifield Garden Center competitors and assessment
Company assessmentDirect peers
- Meadows Farms Nurseries: Regional garden center chain with multiple retail locations across Virginia and Maryland, offering plants, garden supplies, and landscape services. Closest peer to Merrifield given overlapping geography in Northern Virginia/DC metro and similar full-service retail-plus-landscape model.
- Homestead Gardens: Family-owned garden center and landscaping company based in Davidsonville, Maryland, serving the greater DC/Baltimore region. Comparable to Merrifield as a multi-location regional garden center with strong retail and landscape service offerings.
- Pike Nurseries: Multi-location retail garden center in the Atlanta metro area offering plants, garden supplies, and landscape services. Closely comparable to Merrifield in product mix, services, and upscale regional positioning.
- Armstrong Garden Centers: California-based chain of retail garden centers offering plants, gardening supplies, and landscape services. Comparable to Merrifield as a long-established, multi-location garden center operator with strong regional brand.
- Calloway's Nursery: Texas-based chain of retail garden centers offering plants, garden supplies, and landscape services. Comparable to Merrifield as a regional retail-plus-services garden center operator with multiple locations.
Broad incumbents
- Home Depot: National big-box home improvement retailer with a sizable garden center department offering plants, mulch, soil, fertilizers, and tools. Competes with Merrifield on commodity garden products, though lacks Merrifield's local expertise and service orientation.
- Lowe's: National big-box home improvement retailer with garden centers selling plants, mulch, and outdoor supplies. Competes with Merrifield on commodity garden products at scale nationally.
- SiteOne Landscape Supply: National wholesale distributor of landscape supplies, irrigation, and nursery products serving professional landscapers. Comparable to Merrifield's landscape services supply chain and professional customer base, though operates at a different scale and channel.
- Monrovia Nursery Company: National wholesale grower of premium nursery stock sold through independent garden centers and retailers. A key supplier to garden centers like Merrifield and a comparable name in the broader nursery and gardening category.
- Scotts Miracle-Gro: National manufacturer of lawn care, gardening, and growing products including fertilizers, soils, and grass seed. Competes with Merrifield's private-label fertilizer and seed lines at the brand level, though Merrifield operates as a regional retailer rather than a national manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Merrifield Garden Center social profiles
Digital presenceMerrifield Garden Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merrifield Garden Center leadership team
Management profileNumber of profiles
Profiles1 record
Merrifield Garden Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merrifield Garden Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merrifield Garden Center
What does Merrifield Garden Center do?
Merrifield Garden Center operates two physical retail garden center locations in Northern Virginia (Merrifield/Falls Church and Fair Oaks/Fairfax) selling plants, mulch, soil, stone, fertilizers, grass seed, sod, firewood, tools, bird supplies, and garden accessories, complemented by a delivery service and e-commerce storefront. The company also provides professional landscape design and installation services covering patios, walkways, driveways, steps, firepits, fireplaces, drainage systems, irrigation, and landscape lighting, and offers free Plant Clinic consultations, workshops, seminars, and private-label products formulated specifically for Northern Virginia soils and climate.
Is Merrifield Garden Center a public or private company?
Merrifield Garden Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Merrifield Garden Center founded?
Merrifield Garden Center was founded in 1955. It employs 101 to 250 people.
Where is Merrifield Garden Center based?
Merrifield Garden Center is headquartered in Falls Church, United States, in the North America region.
How does Merrifield Garden Center make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are landscape Design & Installation Services.
Who are Merrifield Garden Center's main competitors?
Direct peers on record are Meadows Farms Nurseries, Homestead Gardens, Pike Nurseries, Armstrong Garden Centers and Calloway's Nursery. Broad incumbents are Home Depot, Lowe's, SiteOne Landscape Supply, Monrovia Nursery Company and Scotts Miracle-Gro.
Does Merrifield Garden Center have an API?
No public API is recorded for Merrifield Garden Center.
What industry is Merrifield Garden Center in?
Merrifield Garden Center's product category is Garden Center Retail and Landscape Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 444240 and its SIC code is 5200.