Soderman Marketing

What Soderman Marketing does

Soderman Marketing, operating as Soderman SEO, is a Phoenix, Arizona-based digital marketing agency founded in 2006 by Randy Soderman that specializes in search engine optimization services for small and mid-sized US businesses. The firm's core offering is delivered through a proprietary methodology branded as the Next-Gen Search Framework (NGSF), which is positioned to achieve rankings in both traditional Google search results and emerging AI-driven search surfaces. Service modules are organized by scope (Local, Regional, National, Ecommerce, SaaS SEO) and span more than 50 industry verticals, with a primary customer base in home-services categories such as HVAC, plumbing, pest control, roofing, landscaping, and dental practices. Supplementary revenue comes from web design and development, pay-per-click management, retargeting, conversion rate optimization, search engine marketing, and custom software development.

The technology stack is service-delivery rather than product-software: a data infrastructure reportedly monitors over 10,000 websites and tracks more than 500 annual Google algorithm changes, feeding tactical decisions for client campaigns. Documented client outcomes include movement from sub-100 to top-5 local rankings, multi-hundred-percent organic traffic lifts, and case studies reaching 250,000+ monthly organic visitors. The company is founder-owned, privately held, bootstrapped (no external funding rounds disclosed), and operates without disclosed parent, subsidiary, or merger activity.

The commercial model is a month-to-month recurring subscription billed via credit or debit card, with optional implementation fees (non-refundable) and stated website-design fair-market value of $5,800 used in termination calculations. Go-to-market is sales-led and direct: prospective clients request a free proposal via the website or call a Phoenix-based phone number, and the firm also benefits from inbound demand generated by its own SEO rankings and from referral relationships (notably, other Phoenix SEO agencies reportedly route clients to Soderman). The firm is recognized by Clutch, Inc. 5000, Enterprise Magazine, Business.com, and the Front Advertising Council. Revenue, headcount exact figures, and ownership structure beyond the founder are not publicly disclosed.

Name

Soderman Marketing

Legal name

Soderman Marketing

Website

https://sodermanseo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Soderman Marketing is a Phoenix-based, founder-owned SEO and digital marketing agency founded in 2006, serving SMB and mid-market US clients across 50+ verticals with proprietary NGSF methodology spanning local, regional, national, ecommerce, and SaaS SEO.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Market Research, Analytics & Consumer Insights (BPAFAAAM), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Search engine optimization
• Local SEO services
• National SEO services
• Ecommerce SEO services
• SaaS SEO services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SEO Services (Monthly Subscription): Month-to-month recurring subscription for SEO services. Customers pay via credit card or debit card on a monthly billing cycle. No long-term contracts required for standard agreements. Implementation fees may be charged, and payment is non-refundable once made. Florida customers with exclusive rights may be subject to 60-90 day termination notice periods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Soderman Marketing (operating as Soderman SEO) is a Phoenix-based digital marketing agency that provides Search Engine Optimization (SEO) services to businesses across the United States. The company delivers Local, Regional, National, Ecommerce, and SaaS SEO engagements via its proprietary Next-Gen Search Framework (NGSF), targeting top-of-AI and Google rankings across 50+ industries in all 50 states.

Product overview

Soderman Marketing (operating as Soderman SEO) is a Phoenix-based SEO company since 2006 offering a unified digital marketing platform centered on Search Engine Optimization services. The core offering consists of SEO services using their proprietary Next-Gen Search Framework (NGSF), which includes specialized modules for Local SEO, Regional SEO, National SEO, Ecommerce SEO, and SaaS SEO targeting over 50 industries including HVAC, Roofing, Dental, Plumbing, Contracting, Landscaping, Restaurant, Photography, and more. Supplementary services include Web Design & Development, Pay Per Click (PPC), Re-Targeting Campaigns, Conversion Rate Optimization, Software Development, and Search Engine Marketing. The company operates on a 100% data-driven approach, monitoring over 10,000 websites and tracking 500+ yearly Google algorithm changes.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Services End-to-end SEO service for businesses across the US, covering local, regional, national, ecommerce, and SaaS search engine optimization using the proprietary Next-Gen Search Framework. Targets #1 rankings in Google and AI search results, with monthly recurring engagements, transparent reporting, and an exclusivity rule (one client per industry per location).
• Web Design and Development Custom website design and development services offered alongside SEO engagements to support clients needing updated or new web properties, with a stated fair market value of $5,800 for a custom website redesign.
• Pay Per Click (PPC) Advertising Management of paid search advertising campaigns (PPC) as a paid-media complement to the company's organic SEO services.
• Re-Targeting Campaigns Re-targeting campaign management to re-engage previous website visitors and bring them back to the client's site.
• Conversion Rate Optimization Service focused on improving website conversion rates by optimizing pages, content, and user flows to turn more visitors into customers.
• Custom Software Development Custom software development services offered as a complementary capability to the company's SEO and digital marketing practice.
• Search Engine Marketing Search engine marketing (SEM) services offered as part of the company's broader digital marketing portfolio.

Quantifiable outcome

• Pest Control Client: Top 5 rankings in 17+ cities, organic traffic from 120 to 3,000+ visitors/month.
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: Large US-based digital marketing agency offering SEO, PPC, and web design to SMB and mid-market clients. Closely comparable in service mix, customer segment, and recurring-revenue agency model, though at significantly greater scale than Soderman.
• Ignite Visibility: San Diego-based full-service digital marketing agency specializing in SEO for mid-market and enterprise clients. Comparable in service breadth (SEO plus PPC, social, email) and emphasis on data-driven methodology, though Ignite operates at a larger headcount.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and social media primarily to SMBs. Direct peer in the US SMB-SEO agency category with a comparable multi-channel service portfolio.
• HigherVisibility: Memphis-based SEO agency focused on SMB and mid-market clients with services spanning local, national, and ecommerce SEO. Comparable service catalog, customer base, and recurring-agency model to Soderman.
• Straight North: Chicago-based B2B SEO and digital marketing agency with a strong focus on lead generation and SEO for mid-market firms. Direct peer in performance-driven SEO services for SMB/mid-market segments.
• SEO Inc. Long-tenured US SEO agency (founded 1997) offering search marketing, content, and analytics services. Comparable as a veteran US SEO firm with a similarly broad vertical and recurring-service focus.
• SmartSites: New Jersey-based digital marketing agency repeatedly recognized on the Inc. 5000 for SEO, web design, and PPC. Direct peer with overlapping SMB customer base, recurring engagements, and similar industry-recognition profile.
• Coalition Technologies: LA-based SEO and web design agency with a strong ecommerce SEO practice. Comparable in ecommerce SEO specialization and proven client outcome reporting, serving similar retail and DTC clients.
• Victorious SEO: San Francisco-based SEO agency focused on data-driven SEO services for SaaS, ecommerce, and enterprise. Direct peer in methodology orientation and SaaS SEO specialization overlapping Soderman's vertical mix.
• OuterBox: Ohio-based digital marketing agency combining SEO, web design, and ecommerce development. Comparable in service portfolio and SMB-to-mid-market ecommerce focus, particularly in product-feed and on-page SEO capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sodermanseo
• LinkedInlinkedin.com/company/soderman-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soderman Marketing