Arttree
Arttree is an Australian direct-to-consumer online art gallery founded in 2008, selling made-to-order canvas artwork, canvas prints, sculptures, and custom art to residential and small-commercial customers across Australia, NZ, the USA, the UK, and 15+ other countries through its BigCommerce storefront.
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Arttree does
Arttree is an Australian direct-to-consumer online art gallery headquartered in Sydney and operating since 2008. The company sells canvas artwork (100% handmade paintings), canvas prints (digital prints in 1-25 panel configurations), sculptures (glass, metal, resin), custom artwork, framed prints and finished artworks through its BigCommerce-powered e-commerce storefront at arttree.com.au. The catalog spans 6,000+ designs across styles including abstract, landscape, botanical, Scandinavian, modern, minimalist, and Moroccan, available in multiple sizes, colors, frames, and orientations with unit prices ranging from approximately $29 to over $500 AUD. Arttree serves a long-tail base of residential homeowners and renters across Australia, New Zealand, the USA, the UK, and more than a dozen other countries, alongside a secondary commercial-spaces use case for hotels, cafés, restaurants, and offices.
The business operates a made-to-order production model, producing artwork only after a customer order is placed. This structure, combined with no physical retail footprint, no wholesalers or resellers, and no third-party marketplace presence, yields a lean cost base that the company monetises through regular store-wide promotional discounts of 30-70%. Customer-acquisition channels are primarily owned: SEO-optimised category pages organised by subject, colour, panel count, room, and style; a blog; and organic social with 10,000+ followers. The checkout supports 15 currencies and integrates Afterpay and Zip buy-now-pay-later options; free delivery is available to Australia, NZ, USA, and UK. Operationally, Arttree self-reports a 99% damage-free delivery and accurate dispatch rate over its nine-plus-year fulfilment history.
Arttree is a privately held, founder-owned small business with 11-50 employees, an Australian ABN (62933454628), no disclosed institutional investors, no parent company, no subsidiaries, no patents, no public awards, and no disclosed funding history or revenue. Monetisation is unit-based one-time purchase of individually priced SKUs across the artwork, print, and sculpture categories; no subscription, licensing, or recurring revenue streams were identified. There are no indications of AI/ML capabilities, proprietary algorithms, or APIs exposed to customers or developers.
Arttree firmographics
Firmographics- Name
- Arttree
- Legal name
- Arttree
- Website
- https://arttree.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arttree is an Australian direct-to-consumer online art gallery founded in 2008, selling made-to-order canvas artwork, canvas prints, sculptures, and custom art to residential and small-commercial customers across Australia, NZ, the USA, the UK, and 15+ other countries through its BigCommerce storefront.
- Ownership category
- akta.pro rank
Arttree industry classification
Industry- Product category
- Wall Art & Home Décor
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Arttree is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Arttree business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Artwork Sales: Revenue generated from selling canvas artwork (handmade paintings), canvas prints (digital art prints), sculptures, framed prints, and custom artwork. Products are sold at various price points ranging from approximately $29 to $500+ depending on size, style, and customization. The company operates on a one-time purchase model for individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Canvas Artwork and Prints - various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Arttree product offering
Product offeringCore offering
Arttree is an online art gallery that sells handmade canvas paintings, digital canvas prints, sculptures, and custom-made wall art through its e-commerce website arttree.com.au. Products are made-to-order and shipped directly to consumers across Australia, New Zealand, USA, UK, and additional international markets. The catalog includes 6000+ designs spanning abstract, botanical, Scandinavian, modern, landscape, and other styles, available in multiple sizes, panel configurations (1-25 panels), color options, and framed formats.
Product overview
Arttree is an Australian online art gallery operating since 2008, offering a portfolio of 5000+ digital art prints and handmade paintings. The core offering consists of Canvas Artwork (100% handmade paintings), Canvas Prints (digital prints in various panel configurations), and Sculptures. Additional products include Custom Art for personalized orders, Finished Artworks, and specialized collections such as Framed Prints Wall Art Sets, Wall Art Prints Sets, Large Canvas Art, and 6 Piece Canvas Art. Products span diverse styles including abstract, landscape, botanical, animal, Scandinavian, Moroccan, and minimalist designs, available in multiple sizes, colors, frames, and orientations. The company ships worldwide with free delivery to Australia, NZ, and USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Canvas Artwork
Quantifiable outcome
- 99% Damage-Free Delivery Rate
Companies that use Arttree
Customer profileSegments3 records
Ideal customer profiles3 records
Arttree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arttree partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Arttree competitors and assessment
Company assessmentDirect peers
- Great Big Canvas: US-based online canvas art retailer offering canvas prints, framed prints, and wall art in multiple configurations. Competes in the same affordable wall art category and ships directly to consumers worldwide.
- iCanvas: Online art retailer offering canvas prints and framed art across many styles and sizes. Operates a similar made-to-order DTC model with global shipping and panel/size configurations.
- Desenio: Swedish-founded online art print retailer selling affordable posters, frames, and canvas prints worldwide. Highly comparable DTC model, multi-currency site, and panel/set configurations to Arttree, though larger scale and stronger European brand presence.
- Poster Store: Scandinavian online poster retailer selling affordable wall art, frames, and Scandinavian-style prints with global shipping and multi-currency pricing. Direct overlap in style assortment (Scandinavian, minimalist, botanical).
- Juniqe: European online art and home decor retailer offering curated art prints, posters, and wall decor with global DTC shipping. Comparable customer segment of style-conscious, budget-aware consumers.
- The Poster Club: Design-led online poster and art print retailer with curated collections and affordable prices. Overlaps with Arttree's canvas print and framed wall art assortment targeting style-conscious consumers.
Broad incumbents
- Fine Art America: Large online art retailer and print-on-demand platform offering canvas prints, framed prints, and wall art from thousands of artists worldwide. Significantly larger catalog and artist base.
- Redbubble: Global print-on-demand marketplace for wall art, prints, and apparel. Competes in affordable art prints and offers independent artist-produced canvases overlapping Arttree's multi-panel canvas sets.
- Etsy: Global marketplace where thousands of independent sellers list canvas art, prints, custom wall art, and sculptures. Functions as a competing destination for the same budget-conscious art buyer that Arttree targets.
- Society6: Large online marketplace selling artist-designed wall art, prints, and home decor on demand. Competes in the same wall art category at greater scale through a third-party-artist marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Arttree social profiles
Digital presenceArttree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arttree leadership team
Management profileNumber of profiles
Arttree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arttree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arttree
What does Arttree do?
Arttree is an online art gallery that sells handmade canvas paintings, digital canvas prints, sculptures, and custom-made wall art through its e-commerce website arttree.com.au. Products are made-to-order and shipped directly to consumers across Australia, New Zealand, USA, UK, and additional international markets. The catalog includes 6000+ designs spanning abstract, botanical, Scandinavian, modern, landscape, and other styles, available in multiple sizes, panel configurations (1-25 panels), color options, and framed formats.
Is Arttree a public or private company?
Arttree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arttree founded?
Arttree was founded in 2008. It employs 11 to 50 people.
Where is Arttree based?
Arttree is headquartered in Sydney, Australia, in the Oceania region.
How does Arttree make money?
One revenue line is on record: artwork Sales.
Who are Arttree's main competitors?
Direct peers on record are Great Big Canvas, iCanvas, Desenio, Poster Store, Juniqe and The Poster Club. Broad incumbents are Fine Art America, Redbubble, Etsy and Society6.
Does Arttree have an API?
No public API is recorded for Arttree.
What industry is Arttree in?
Arttree's product category is Wall Art & Home Décor. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 5700.