What Amplify Trading does

Amplify Trading LTD, operating as AmplifyME, is a London-based, privately held education-technology company founded in 2009 by Will de Lucy and Piers Curran. It operates a simulation-based finance education platform that delivers role-specific simulations across markets, banking, and quant domains. The platform functions as a three-sided marketplace connecting financial institutions (talent attraction, assessment, and training), universities (employability outcomes through the Pathways platform), and learners (free taster simulations, Summer Analyst Training Programme, and a 1-week in-person Finance Bootcamp in London).

The underlying technology simulates real finance roles and generates performance data on candidate decision-making, risk tolerance, and analytical skills, which is then surfaced to universities as employability proof and to employers as a hiring signal supplementing traditional CV-based assessment. Named enterprise customers include Bank of America, Citadel/Citadel Securities, Citibank, Morgan Stanley, JP Morgan, UBS, Evercore, RBC, BNP Paribas, Millennium, Trafigura, EDF, BGC, and TwentyFour Asset Management, alongside university partners such as the University of Stirling. The platform delivers globally across US, EMEA, and APAC.

Revenue is generated through three streams: (1) B2B enterprise services to financial institutions for talent attraction events, assessment tools, and simulation-based intern/graduate training, likely on quote-based enterprise contracts; (2) Pathways platform licensing for universities providing employability tooling, performance tracking, and industry connections; and (3) paid individual learner programmes (Summer Analyst Training Programme, Finance Bootcamp) with a freemium entry point via free taster simulations. The company remains founder-owned, with no institutional investors, funding rounds, or M&A activity disclosed, and operates with an 11-50 employee headcount.

Name

Amplify Trading

Legal name

Amplify Trading LTD

Website

https://amplifytrading.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AmplifyME is a London-based ed-tech platform delivering role-specific finance simulations across markets, banking, and quant. It connects financial institutions, universities, and learners through immersive simulations that generate performance data for early-careers hiring and student employability outcomes.

Ownership category

akta.pro rank

Product category

Finance Education Technology

NAICS

Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM)

akta.pro secondary industry

Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• Finance simulation training
• Talent assessment platform
• Early careers hiring
• University employability platform
• Finance education technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Financial Institution Services: B2B services to financial institutions including talent attraction events, assessment tools, and simulation-based training for interns and graduates. Likely enterprise contract-based pricing.
2. University Platform Licensing: Pathways platform licensing for universities to deliver finance simulations, track student performance, and connect with industry partners.
3. Learner Programmes: Paid programmes for individual learners including Summer Analyst Training Programme (3-week intensive) and Finance Bootcamp (1-week in-person in London). Free taster simulations available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AmplifyME delivers immersive, role-specific finance simulations spanning markets, banking, and quant disciplines to assess, train, and develop early-careers talent. The platform converts real participant performance into actionable hiring and employability data for financial institutions, universities, and individual learners. Offerings include the Pathways university platform, learner programmes (Experience Finance Free, Summer Analyst Training Programme, Finance Bootcamp), and enterprise services for financial institutions covering Talent Attraction, Assessment, and Train.

Product overview

AmplifyME is a unified education-technology platform delivering immersive role-specific finance simulations across markets, banking, and quant domains. The platform connects three constituencies: (1) Pathways and Pathways for Students — a university and student-facing platform providing live simulations, career support, and performance data; (2) financial institution services covering Talent Attraction, Assessment, and Train; and (3) learner programmes including Finance Accelerator Free Experience (free taster), Summer Analyst Training Programme (3-week intensive with 20+ simulations), and Finance Bootcamp (1-week in-person London programme with 10+ simulations). All components are underpinned by simulation technology that generates performance data for hiring and employability purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Pathways: A university platform that builds employability through live simulations, career support, and performance data.

Products and services

• Pathways A university platform that builds employability through live simulations, career support, and performance data, connecting students with industry. Targeted at universities with finance, economics, or business programmes seeking to improve employability outcomes.
• Pathways for Students Student-facing version of the Pathways platform providing access to live simulations, career support, and performance data for individual learners pursuing finance careers.
• Summer Analyst Training Programme An intensive 3-week online programme with 20+ simulations, expert preparation, and networking for students seeking finance careers, including potential identification as a High Potential Candidate.
• Finance Bootcamp A 1-week in-person programme in London with 10+ simulations, networking, and real City experience for aspiring finance professionals.
• Experience Finance Free Free simulations that give learners a first taste of trading, banking, and quant careers, serving as a taster for paid programmes and High Potential Candidate identification.
• Talent Attraction Immersive attraction events with hands-on simulations that help financial institutions stand out and drive applications from top early-careers talent.
• Assessment Real-ability assessment tools that cut bias and help financial institutions hire smarter using data-driven insights from simulation performance.
• Train Simulation-based training for interns and graduates that upskills new hires fast with practical finance experience across markets, banking, and quant roles.

Quantifiable outcome

• 94% of students are more likely to apply after experiencing a real-role simulation
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Bank of AmericaflagshipGTM or Marketing PartnerTrusted partner using AmplifyME simulations for campus recruiting and early careers talent assessment. Represents one of the leading financial institutions in the AmplifyME partner network.
• Citadel and Citadel SecuritiesflagshipGTM or Marketing PartnerHedge fund partner using AmplifyME to attract and assess high-quality early careers talent for trading and investment teams. Testimonial confirms simulations reveal genuine passion for markets.
• CitibankcoreGTM or Marketing PartnerLeading global bank partner for campus recruiting and talent assessment services.
• Morgan StanleyflagshipGTM or Marketing PartnerInvestment bank partner using AmplifyME for intern and graduate training. Testimonial highlights excellent candidate experience with thorough enjoyment of training and simulations.
• JP MorganflagshipGTM or Marketing PartnerLeading investment bank partner for campus recruiting and early careers talent development initiatives.
• UBScoreGTM or Marketing PartnerGlobal wealth management firm partner. Testimonial confirms students who completed AmplifyME training performed extremely well in UBS Assessment process, resulting in job offers.
• EvercorecoreGTM or Marketing PartnerInvestment banking advisory firm partner using virtual events with simulations to educate and engage students in meaningful hiring experiences.
• RBCcoreGTM or Marketing PartnerRoyal Bank of Canada partnered to enhance Capital Markets Women's Advisory Program with remarkable results.
• TwentyFour Asset ManagementminorGTM or Marketing PartnerAsset management firm transformed recruitment processes with AmplifyME, accessing full candidate potential while reducing effort and cost.
• BGCminorGTM or Marketing PartnerBroker-dealer partner using AmplifyME for graduate and talent development with accommodating, responsive team approach.
• DareminorGTM or Marketing PartnerEnergy trading firm accessing high-performing junior talent who genuinely excel in energy trading through AmplifyME simulations.
• EDFminorGTM or Marketing PartnerEnergy company partner for finance simulations and talent development programmes.
• MillenniumcoreGTM or Marketing PartnerHedge fund partner for early careers talent assessment and recruitment.
• TrafiguracoreGTM or Marketing PartnerCommodity trading firm partner for finance simulations and talent development.
• University of StirlingcoreStrategic or Co-development PartnerUniversity partner delivering finance simulations through Pathways platform. Partnership bridges theory and practical skills in financial market training.
• BNP ParibascoreGTM or Marketing PartnerInvestment bank partner recruiting Summer Analysts who completed AmplifyME training programmes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CFA Institute: CFA Institute is the global standards body for investment professionals offering the CFA Program and finance education. Overlaps with AmplifyME's learner audience seeking finance credentials and career progression, but operates as a credentialing authority rather than simulation platform.
• HireVue: HireVue is a broader enterprise hiring platform combining video interviewing, AI-driven assessment, and structured interviewing used by large banks and asset managers. Overlaps with AmplifyME's Assessment line as a larger, more diversified incumbent in the same buyer category.
• Fitch Learning (Moody's): Fitch Learning (part of Moody's) provides finance and risk training, certifications, and learning solutions to banks and corporates globally. Comparable as a larger, established finance training incumbent serving many of the same enterprise customers.

Direct peers

• Wall Street Prep: Wall Street Prep provides corporate and individual finance training (accounting, modeling, Excel) to investment banks and aspiring finance professionals. Directly comparable to AmplifyME's finance training and Bootcamp offerings for the same learner and enterprise audience.
• Springpod: UK-based early careers platform offering virtual work experience programmes for students and employer talent pipelines. Closely comparable on geography (UK) and three-sided student-employer-university model with virtual experience delivery.
• Bright Network: UK-focused graduate recruitment and career networking platform connecting students with employers including major banks. Comparable as a UK-centric early-careers talent marketplace targeting the same enterprise buyers.
• Pymetrics (Harver): Pymetrics (now part of Harver) delivers game/simulation-based talent assessment used by financial institutions for early-careers hiring. Directly competes with AmplifyME's Assessment product line in using behavioral data for hiring decisions.
• Forage: Forage provides free virtual job simulation programmes connecting students and employers (including major banks) through simulated work experience. Directly comparable to AmplifyME's simulation-based learner and employer offerings and three-sided student-university-employer model.
• Training the Street: Training the Street delivers corporate finance and financial modeling training to investment banks, PE firms, and universities. Comparable as a finance-specific training provider serving both enterprise and academic channels.

Emerging players

• TestGorilla: TestGorilla provides pre-employment assessment testing including finance and business skills for early-careers and corporate hiring. Competes in the assessment layer with AmplifyME for similar employer buyers but with broader, less domain-specialized content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amplifytrading
• Facebookfacebook.com/askamplify
• LinkedInlinkedin.com/company/amplify-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Trading