Closets To Go
Closets To Go is a family-owned custom closet manufacturer founded in 1985 and headquartered in Tigard, Oregon, designing and selling luxury DIY custom closet systems (plus pantries, Murphy beds, wine cellars, and garages) directly to residential homeowners nationwide and to trade professionals, with a proprietary factory pre-assembly service and Hafele LED integration.
- Company typePrivate
- Founded1985
- HeadquartersTigard, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Closets To Go does
Closets To Go is a family-owned, privately held custom closet manufacturer founded in 1985 and headquartered in Tigard, Oregon. The company designs, manufactures, and sells luxury custom closet systems engineered for simplified do-it-yourself installation, using thermally infused laminate materials sourced from the Pacific Northwest and manufactured in its own factory. Its core technical differentiator is the CTG Hardware Pre-Assembly Service, which pre-installs Hafele LOOX LED lighting and other components at the factory to deliver a plug-and-play DIY experience with no exposed wiring, supported by a partnership with German manufacturer Hafele. The product portfolio spans walk-in closets, reach-in closets, kitchen pantries, Murphy wall beds, wine cellars and racks, custom garage systems, home offices, kids closets, and wardrobes, offered across four closet tiers and four pantry styles with pricing ranging from approximately $1,500 for entry-level pantry configurations to $10,000+ for premium Style D pantries.
Closets To Go monetizes through four primary revenue streams: direct-to-consumer custom closet system sales (the dominant stream, with shipping anywhere in the USA or Caribbean), full-service installation within a ~60-mile radius of Tigard, OR (offering free in-home consultation), standalone accessory and component sales (Hafele LED products, ironing boards, spice trays, tie/belt racks, valet rods), and a Professional Partner/Dealer Program serving builders, contractors, and remodelers nationwide with two program tiers. Go-to-market is hybrid: product-led growth drives the DIY online design flow (customers submit dimensions and receive custom designs), while a sales-led motion supports trade professionals and the Portland-area full-service segment. Distribution combines direct e-commerce, a 4,000 sf flagship showroom in Tigard, a California dealer location, free in-home consultation, and the trade partner channel, with marketing executed through content (blog, video tutorials), organic social (6+ platforms including Facebook, Instagram, Houzz, Pinterest, YouTube, LinkedIn, X), SEO, customer testimonials, and earned media (feature in Closets Magazine).
The company reports 904,721+ cumulative successful DIY installations since 1985 and operates as an independent family-owned business with no disclosed institutional investors, funding rounds, or parent company. Pricing is structured around a four-tier closet hierarchy (Tier 1 floating look through Tier 4 complete built-in with door fronts) and four pantry styles (Style A adjustable shelves through Style D hutch with LED), with a Perfect Fit Guarantee backing all purchases. Headcount, revenue, and detailed financial metrics are not disclosed in available data, limiting quantitative assessment of scale and growth velocity.
Closets To Go firmographics
Firmographics- Name
- Closets To Go
- Legal name
- Closets To Go
- Website
- https://closetstogo.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Closets To Go is a family-owned custom closet manufacturer founded in 1985 and headquartered in Tigard, Oregon, designing and selling luxury DIY custom closet systems (plus pantries, Murphy beds, wine cellars, and garages) directly to residential homeowners nationwide and to trade professionals, with a proprietary factory pre-assembly service and Hafele LED integration.
- Ownership category
- akta.pro rank
Closets To Go industry classification
Industry- Product category
- Custom Closet Systems
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215), Other Building Material Dealers (444180)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Closet Systems & Custom Closet Retail (CRAIAJAA)
- akta.pro secondary industries
- Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA), Closet & Wardrobe Organization (HSAFAAAB), Closet Systems & Storage Built-Ins (HSAPAIAI), Closet & Wardrobe Organizing (HSAFAKAC)
Keywords
Where Closets To Go is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Closets To Go business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Custom Closet System Sales (DIY): Closets To Go designs and manufactures luxury custom closet systems sold directly to consumers for DIY installation. Customers submit dimensions online or visit the showroom, receive a custom design, and purchase the manufactured closet components. Materials are shipped anywhere in the USA or Caribbean. Local pickup is available near Portland, Oregon. This is the primary revenue stream and accounts for the majority of installations.
- Full-Service Installation: For customers in the Portland, Oregon area (within approximately 60-75 miles of Tigard, Oregon headquarters), Closets To Go offers full-service installation through a professional installation team. This includes on-site measurement, design consultation, delivery, and installation. White glove service is available as a paid add-on included in the project's overall cost.
- Closet Accessories and Components: Closets To Go sells a wide range of closet organizer accessories including Hafele LED lighting, ironing boards, spice trays, tie/belt racks, valet rods, wine trays, pull-outs, baskets, shoe storage, knobs & handles, rods and tubes, and more. These are sold as add-on or standalone products through the online shop.
- Professional Dealer/Partner Program: Closets To Go provides custom closet systems to builders, contractors, remodelers, and other professionals nationwide through a dedicated partner/dealer program, generating B2B revenue through wholesale-style volume sales to trade partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tier 1 (Entry-Level Floating Look) - $ |
| Unit Pricing | Pay-as-you-go | Tier 2 (Semi-Built-In Look) - $$ |
| Unit Pricing | Pay-as-you-go | Tier 3 (Built-In Look with Side Panels) - $$$ |
| Unit Pricing | Pay-as-you-go | Tier 4 (Complete Built-In with Door Fronts) - $$$$ |
| Unit Pricing | Pay-as-you-go | Style A (Pantry Adjustable Shelves) - $ |
| Unit Pricing | Pay-as-you-go | Style B (Pantry with Ladders, Drawers, Baskets) - $$ |
| Unit Pricing | Pay-as-you-go | Style C (Pantry with Upper/Lower Cabinetry) - $$$ |
| Unit Pricing | Pay-as-you-go | Style D (Pantry with Hutch and LED) - $$$$ |
| Unit Pricing | Pay-as-you-go | Tie/Belt Racks & Valet Rods |
| Unit Pricing | Pay-as-you-go | Ironing Boards |
| Unit Pricing | Pay-as-you-go | LED Lighting Accessories |
| Unit Pricing | Pay-as-you-go | Spice Trays |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Closets To Go product offering
Product offeringCore offering
Closets To Go designs and manufactures luxury custom closet systems including walk-in closets, reach-in closets, kitchen pantries, wine cellars, Murphy wall beds, garage systems, and home office organization solutions. Customers submit dimensions online or visit the Tigard, Oregon showroom, receive a custom design, and purchase manufactured components for DIY installation nationwide, with optional full-service installation in the Portland area. The proprietary CTG Hardware Pre-Assembly Service pre-installs LED lighting and hardware components for plug-and-play DIY assembly with no exposed wires.
Product overview
Closets To Go is a luxury DIY closet company offering custom closet organization systems designed for simplified do-it-yourself installation with professional results. The core product portfolio includes Luxury-DIY Closet Systems, Walk-In Closet Organizers, Reach-In Closets, Luxury Murphy Wall Beds, Wine Racks & Wine Cellars, Kitchen Pantries (Walk-In, Reach-In, and Butler Pantries), LED Closets featuring Hafele lighting, Custom Garage Systems, Home Office Organization, Kids Closets, and Wardrobes. The company manufactures all products in their own factory using high-quality thermally infused laminate materials sourced from the Pacific Northwest. Their unique Hardware Pre-Assembly Service pre-installs components like LED lighting for plug-and-play DIY installation. The product line includes various tiers (Tier 1-4) ranging from floating shelf aesthetics to complete built-in looks with door fronts. They offer accessories including Hafele LOOX LED lighting products (wardrobe tubes, reading lights, battery-powered lights), spice trays, ironing boards (Hafele in-drawer, Sidelines Press Fix, Sidelines Pressing Perfection), and tie/belt racks & valet rods from brands like Sidelines, Capella, and Rev-A-Shelf. Services include an online design tool for customer self-service design, free in-home consultations in the Portland area, and a Perfect Fit Guarantee backing all purchases with a limited lifetime warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury DIY Walk-In Closet Organizers
Quantifiable outcome
- 904,721 successful DIY installations completed as tracked on the website
- +2 more outcomes
Companies that use Closets To Go
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Closets To Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Closets To Go partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HafelecoreClosets To Go partners with German manufacturer Hafele, a globally recognized leader in high-quality furniture hardware and lighting innovation. Hafele supplies the LED lighting systems used in Closets To Go's luxury closet products, including the Hafele LOOX LED lighting line (wardrobe tubes, puck lights, battery-powered lights, gooseneck reading lights). Hafele LED systems are certified for long-term reliability and performance, compatible with smart home technologies, and cover a wide range of customized applications for closets and storage spaces. The partnership enables Closets To Go to pre-assemble Hafele LED components (puck lights, LED strip lighting) as part of its proprietary Hardware Pre-Assembly Service, delivering a plug-and-play DIY experience with no exposed wires.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Closets To Go competitors and assessment
Company assessmentDirect peers
- ShelfGenie: Custom pull-out shelving and closet-organizer franchise serving homeowners via in-home consultation. Comparable product category (custom-fit storage solutions for existing cabinets and closets) with a heavier professional-service tilt than Closets To Go's DIY-first model.
- EasyClosets: Online-direct custom-closet designer and manufacturer with a similar self-measure, online-design, ship-to-home model. Closest digital-direct competitor to Closets To Go's DIY e-commerce flow, differentiated by Closets To Go's pre-assembled Hafele LED offering and Pacific Northwest laminate sourcing.
- Closets by Design: Custom-closet franchise specializing in free in-home design consultations and professional installation across multiple U.S. markets. Closets To Go's Portland-area full-service offering competes locally with Closets by Design, while the broader franchise represents a national competitive benchmark.
- ClosetMaid: Mass-market closet organization systems sold through home-improvement retailers (Home Depot, Lowe's, Walmart). Closets To Go competes by offering true custom-cut, factory-finished systems versus ClosetMaid's standardized modular kits, and at a higher price point justified by customization and pre-assembly.
- California Closets: Largest North American custom-closet franchise, offering design plus full-service installation. Closets To Go competes head-to-head with California Closets in the Portland metro market and across the broader custom-closet category, but differentiates on DIY-direct delivery and pre-assembled LED hardware rather than in-home consultation.
Broad incumbents
- Lowe's: National home-improvement retailer that sells closet systems, shelving, and installation services (including through partnerships with custom-closet brands). Competes for the same DIY-closet shopper at retail and represents both a competitive threat and a potential wholesale distribution channel for Closets To Go's professional program.
- Rubbermaid (Closet & Storage): Mass-market brand of configurable closet organizers, shelving, and storage components sold through home-improvement and mass-retail channels. Anchors the entry-level modular segment that Closets To Go's Tier 1 offering sits just above in price and customization.
- The Container Store: National specialty retailer of storage and organization products, including the Elfa and Preston lines of custom closet systems. Broader category scope and physical-store footprint than Closets To Go, but overlapping customer base and competitive overlap in the mid-market custom-closet segment.
- IKEA (PAX / Algot): Global furniture retailer whose PAX wardrobe system is the dominant modular closet solution for price-sensitive DIY shoppers. Competes with Closets To Go's entry-level Tier 1 and Tier 2 offerings on price, but loses on true custom dimensions, premium finishes, and integrated LED lighting.
Emerging players
- Neat Method: Professional home-organizing service franchise that pairs hands-on decluttering with custom product recommendations. Adjacent service model that targets the same affluent, organization-minded homeowner demographic, occasionally sourcing from or referring to custom-closet manufacturers like Closets To Go.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Closets To Go social profiles
Digital presenceClosets To Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Closets To Go leadership team
Management profileNumber of profiles
Closets To Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Closets To Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Closets To Go
What does Closets To Go do?
Closets To Go designs and manufactures luxury custom closet systems including walk-in closets, reach-in closets, kitchen pantries, wine cellars, Murphy wall beds, garage systems, and home office organization solutions. Customers submit dimensions online or visit the Tigard, Oregon showroom, receive a custom design, and purchase manufactured components for DIY installation nationwide, with optional full-service installation in the Portland area. The proprietary CTG Hardware Pre-Assembly Service pre-installs LED lighting and hardware components for plug-and-play DIY assembly with no exposed wires.
Is Closets To Go a public or private company?
Closets To Go is a private company. It is classified as family owned and is currently operating.
When was Closets To Go founded?
Closets To Go was founded in 1985. It employs 1 to 10 people.
Where is Closets To Go based?
Closets To Go is headquartered in Tigard, United States, in the North America region.
How does Closets To Go make money?
Four revenue lines are on record. Custom Closet System Sales (DIY) is the primary driver. The others are full-Service Installation, closet Accessories and Components and professional Dealer/Partner Program.
Who are Closets To Go's main competitors?
Direct peers on record are ShelfGenie, EasyClosets, Closets by Design, ClosetMaid and California Closets. Broad incumbents are Lowe's, Rubbermaid (Closet & Storage), The Container Store and IKEA (PAX / Algot). Neat Method is listed as an emerging player.
Does Closets To Go have an API?
No public API is recorded for Closets To Go.
What industry is Closets To Go in?
Closets To Go's product category is Custom Closet Systems. Its primary akta.pro industry code is CRAIAJAA, Closet Systems & Custom Closet Retail, with a secondary code of HSAFAHAA, Closet & Wardrobe Storage Systems (Non-Construction). Its NAICS code is 337215 and its SIC code is 2540.