What Ibiley Uniforms and More does

Ibiley Uniforms and More (legal entity Ibiley Uniform, Inc.) is a privately held, third-generation family-owned school uniform retailer founded in 1967 in Miami, Florida, by the Cuban-heritage Valdes-Barea family. The company sells school uniforms for boys and girls — tops, bottoms, blazers, jumpers/dresses, P.E. uniforms, winter wear, and accessories — plus a separate Professional Attire catalog for staff and businesses, with item pricing ranging from $4.99 clearance basics to roughly $88.94 blazers. Its technology platform consists of a customized e-commerce site (www.ibiley.com) featuring a School Finder tool, per-school customized Web Stores with AI sizing predictors and real-time order tracking, a Principal's Portal reporting dashboard, and in-house custom embroidery services for school logos and emblems.

The company distributes through an omnichannel model: 6+ company-owned retail stores (Miami and Tampa, FL, plus additional locations across multiple states), three 35-foot mobile stores deployed to partner schools for on-campus sales events, and nationwide e-commerce shipping. Its go-to-market combines enterprise field sales targeting school administrators (Principals, Assistant Principals, PTA/PTO, Operations Directors) with direct-to-consumer retail. The school partnership program is the defining commercial mechanism: schools receive a free custom Web Store, on-campus mobile store visits, and earn up to 20% commission on every uniform sale plus per-student payouts from Logo Pride Day events, making them commission-earning channel partners rather than traditional customers.

Ibiley reports serving 600+ partner public, private, and charter schools, 100,000+ students across multiple states, and a 94% school renewal rate. Revenue, funding history, and detailed financials are not publicly disclosed, and the company appears fully bootstrapped with no external institutional investors. Corporate identity and strategic operations remain under family leadership, with the third generation (Lelany Barea) handling partnership development alongside co-founders Lely and Eddy Barea.

Name

Ibiley Uniforms and More

Legal name

Ibiley Uniform, Inc.

Website

https://ibiley.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Ibiley Uniforms and More is a third-generation, family-owned school uniform retailer founded in 1967 in Miami, FL, serving 600+ K-12 partner schools and 100,000+ students through custom school web stores, 6+ retail locations, 3 mobile stores, and in-house embroidery.

Ownership category

akta.pro rank

Product category

School Uniforms Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industries

Textiles, Uniforms & Linens Procurement (Student/Staff Uniforms, Towels, Bedding) (EDAEAIAN), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• School uniforms
• Custom embroidery
• Children's apparel
• Uniform retail
• Spirit wear

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Uniform Product Sales: One-time retail sales of school uniforms including tops, bottoms, accessories, blazers, and winter wear. Products sold directly to families through e-commerce and retail stores at various price points ($5-$90 per item).
2. School Partnership Commissions: Schools earn automatic commissions of up to 20% on every uniform sale placed through Ibiley. Commissions are tracked via Principal's Portal and paid back to schools at the beginning of each school year. This creates recurring transaction-based revenue from school partnerships.
3. Spirit Wear and Logo Pride Day Fundraising: Schools can earn up to 20% of total spirit wear sales through custom spirit wear programs. Logo Pride Day events generate $0.50 per student participating, paid directly to schools.
4. Bulk/Wholesale School Orders: Bulk ordering programs for schools requiring large quantities of uniforms, facilitated through partnership forms and dedicated school support.
5. Professional Attire/Staff Uniforms: Custom embroidered professional attire for business staff, sold through separate Ladies' and Men's Staff catalogs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ibiley Uniforms and More is a family-owned school uniform retailer selling boys' and girls' school uniforms, P.E. uniforms, and custom-embroidered professional staff attire through company-owned e-commerce, 6+ retail stores, and 3 on-campus mobile stores. The company runs a school partnership program in which partner schools receive a custom web store pre-configured to their dress code, mobile shopping events, up to 20% fundraising commissions on every sale, and a Principal's Portal for real-time sales and commission tracking, with in-house embroidery adding school logos to uniform items.

Product overview

Ibiley Uniforms and More is a school uniform retailer operating as a unified e-commerce platform with physical retail presence (6+ stores, 3 mobile stores) serving schools nationwide. The core product portfolio comprises school uniforms for boys and girls, organized by category: tops (polo shirts, oxford shirts, blouses), bottoms (pants, shorts, skirts, skorts), outerwear (blazers, winter wear), dresses and jumpers, and accessories. The Professional Attire/Staff Catalog serves school employees. Supporting services include Custom School Web Stores (a white-labeled e-commerce platform per school with AI sizing), the School Fundraising Program (commission-based), On-Campus Mobile Store events, Principal's Portal for sales tracking, and Custom Embroidery for logos. All products integrate custom school patches and embroidery options. The company serves 600+ partner schools across the USA with 3 generations of family ownership since 1967.

Differentiator

Problem solved

Functional benefit

Products and services

• Boys' School Uniforms Boys' school uniform product line including polo shirts (value pique, specialty, performance/dri-fit), oxford shirts, rugby shirts, pants, shorts, blazers, winter wear (sweaters, hoodies, jackets, sweatpants), and accessories (ties, belts, socks, backpacks). Items accept school patches and custom embroidered logos; price ranges from $1.99 (accessories) to $88.94 (blazers).
• Girls' School Uniforms Girls' school uniform product line including polo shirts, blouses (peter pan collars, round collars, oxford), skirts, skorts, pants, culottes, jumpers, dresses (polo, gala), blazers, winter wear, and accessories (bows, headbands, ties, tights, leggings). Items accept school patches and embroidery; price ranges from $5.46 (girls tops) to $65.99 (skirts).
• P.E. Uniforms Physical education uniform product line including athletic shorts, sweatpants, and performance wear designed for school physical education programs. Sold as a distinct catalog category separate from daily boys' and girls' uniforms.
• Professional Staff Attire Custom-embroidered professional attire for school staff and businesses, organized into separate Ladies' and Men's catalogs. Includes business dress and uniform options with custom logo embroidery, sold as a distinct product line alongside K-12 school uniforms.
• Custom Embroidery Services In-house embroidery of school logos, crests, and emblems onto uniform items, available in iron-on and embroidered formats with consistent year-over-year color matching across orders and seasons.

Quantifiable outcome

• Schools earn up to 20% commission on every uniform sale
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 600+ Partner Schools (Public, Private, Charter)coreChannel Partner/ Reseller/ DistributorSchools partner with Ibiley to provide uniform programs for students. Each school receives a custom web store, on-campus mobile shopping events, fundraising commissions (up to 20% on sales), event sponsorship, and uniform vouchers for students in need. Schools pay zero setup fees and the partnership is fully automated with real-time tracking via Principal's Portal.
• Google Ads (AdWords) RemarketingminorGTM or Marketing PartnerGoogle advertising platform used for remarketing campaigns to advertise products and services to users after they visit the website.
• Facebook RemarketingminorGTM or Marketing PartnerFacebook advertising platform used for interest-based advertising and remarketing campaigns to reach users across Facebook's advertising network.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Old Navy: Gap Inc. brand offering school uniform basics (polos, pants, skirts) at value price points. Competes with Ibiley in the affordable school uniform segment but lacks dedicated school partnership programs and custom branding services.
• Walmart: Mass-market retailer selling school uniforms under private label at value price points. Competes with Ibiley on price and convenience for budget-conscious families shopping for back-to-school uniforms.
• J.C. Penney School Uniforms: Department store retailer (post-bankruptcy) that historically offered school uniforms. Competes in the school uniform category through general retail distribution but lacks Ibiley's dedicated partnership model and custom web store platform.
• Target: Mass-market retailer carrying a school uniform assortment (Cat & Jack, etc.). Not a uniform specialist but competes for back-to-school uniform spending via convenience, price, and broad availability — particularly for budget-conscious families.
• Lands' End School Uniforms: Public-company apparel retailer with a dedicated school uniform line. Overlaps with Ibiley on school-specific products and partnership model but serves a much broader customer base across all apparel categories, giving it scale advantages in marketing and supply chain.

Direct peers

• Schoolbelles: Family-owned school uniform retailer serving Catholic, private, and public schools primarily in the Midwest. Directly comparable to Ibiley in family-owned structure, school partnership model, and product category focus.
• Tommy Hilfiger School Uniforms: Premium school uniform line from global apparel brand PVH Corp. Competes in the same boys' and girls' school uniform category as Ibiley with brand-backed pricing and broader distribution through department stores and online.
• Educational Outfitters: School uniform franchise with locations across the US, partnering with schools to provide uniform programs. Directly comparable in target customer (K-12 schools), product offering, and partnership-based business model.
• Dennis Uniform: Long-standing US school uniform manufacturer and retailer serving public, private, and parochial schools on the West Coast. Direct competitor in product offering, target customer (K-12 schools), and partnership program approach.
• French Toast: One of the largest direct-to-consumer school uniform brands in the US, offering boys' and girls' uniforms through e-commerce and school partnerships. Highly comparable to Ibiley in product offering, target market (K-12 families and schools), and school partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ibileyuniforms
• YouTubeyoutube.com/user/IbileyandMore
• Facebookfacebook.com/IbileyUniforms
• Instagraminstagram.com/IbileyUniforms
• LinkedInlinkedin.com/company/ibiley

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibiley Uniforms and More