Frubis
Frubis is a privately-held boutique performance marketing agency serving the Latam market, offering end-to-end paid media, CRO, and lifecycle marketing services delivered through strategic partnerships with Meta, Google, TikTok, and HubSpot on a variable-fee professional-services model.
- Company typePrivate
- Founded2009
- HeadquartersBuenos Aires, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Frubis does
Frubis is a privately-held boutique performance marketing agency serving the Latam market. The company positions itself as delivering an end-to-end, performance-based solution that combines marketing expertise, technology platforms, and data-driven optimization to convert website traffic into sales and accelerate client digital growth. Its core offering, branded 'Performance Marketing,' bundles eight service modules: Media Planning, Media Activation, Ad Operations, Data-Driven Dynamic Creative, Conversion Rate Optimization (CRO), Email & SMS Marketing, and Landing Page & Sales Funnel Creation.
The agency's underlying technology stack consists of third-party advertising and marketing platforms accessed through strategic partnerships with Meta (Facebook/Instagram), Google (Search/Display/YouTube), TikTok, and HubSpot. Frubis does not disclose proprietary technology, patents, APIs, or in-house software products; rather, it operates as a managed-services layer that executes campaigns, optimizes creative, and manages funnels on top of these partner ecosystems. The website (frubis.com) is built on the LeadConnector/GoHighLevel platform and serves as the primary lead capture and consultation-scheduling channel.
Commercially, Frubis runs a sales-led, professional-services revenue model with variable pricing — fixed monthly retainers, commission-based arrangements, or percentage-of-advertising-budget structures — selected per client engagement. The go-to-market is consultative, with 'Contact us' and 'Schedule a call' CTAs driving direct client outreach across the Latam region. The company has not disclosed headcount, revenue, funding, ownership, customer logos, or specific sub-country markets served.
Frubis firmographics
Firmographics- Name
- Frubis
- Legal name
- Frubis
- Website
- https://frubis.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frubis is a privately-held boutique performance marketing agency serving the Latam market, offering end-to-end paid media, CRO, and lifecycle marketing services delivered through strategic partnerships with Meta, Google, TikTok, and HubSpot on a variable-fee professional-services model.
- Ownership category
- akta.pro rank
Frubis industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), CRM Strategy, Implementation & Managed Services (MPAAAIAD), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Frubis is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Frubis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Performance Marketing Services: Agency fees for performance marketing services including media planning, media activation, ad operations, data-driven creative, CRO, email and SMS marketing, and landing page/funnel creation. Revenue generated through consulting and managed services engagement with clients seeking digital growth optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Variable engagement model based on campaign complexity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Frubis product offering
Product offeringCore offering
Frubis is a boutique performance marketing agency offering an end-to-end solution that converts website traffic into sales and drives digital growth. The core offering encompasses media planning, media activation, ad operations, data-driven dynamic creative, conversion rate optimization (CRO), email and SMS marketing, and landing page and sales funnel creation, all aimed at maximizing measurable results for businesses in the Latam market.
Product overview
Frubis is a boutique performance marketing agency based in Latam offering an end-to-end solution focused on performance, technology, and data to optimize processes and maximize results. The core offering is Performance Marketing, which includes specialized service modules: Media Planning, Media Activation, Ad Operations, Data Driven Dynamic Creative, CRO, Email & SMS Marketing, and Landing Page & Sales Funnel Creation. The company positions itself as delivering measurable ROI through data-driven strategies and advertising optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing
Quantifiable outcome
- Improved conversion rates and ROI through data-driven campaign optimization
- +1 more outcomes
Companies that use Frubis
Customer profileSegments1 record
Ideal customer profiles1 record
Frubis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frubis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MetacoreStrategic partnership for advertising platform access including Facebook and Instagram advertising solutions, enabling client campaign deployment across Meta's advertising ecosystem.
- GooglecoreStrategic partnership providing access to Google advertising platforms including Search, Display, and YouTube advertising capabilities for client campaigns.
- TikTokcoreStrategic partnership for TikTok advertising platform access, enabling client campaigns on the rapidly growing social video platform.
- HubSpotcoreStrategic partnership for marketing automation and CRM platform integration, supporting customer retention, email and SMS marketing services.
Recent moves5 records
Expansion highlights4 records
Frubis competitors and assessment
Company assessmentBroad incumbents
- WebFX: Larger full-service digital marketing agency offering paid media, SEO, CRO, and content marketing — overlapping Frubis's offering but at significantly greater scale and broader geographic footprint.
- Huge Inc. Global digital agency with capabilities spanning media, creative, CRO, and experience design — comparable to Frubis in service categories but operating at enterprise scale with global reach.
- Dept: Global digital agency delivering performance marketing, creative, and technology services — comparable in service mix to Frubis but operating across multiple geographies at much larger scale.
- R/GA: Global advertising and digital agency offering performance media, creative, and data-driven marketing — adjacent to Frubis's performance orientation but with significantly larger scale and broader scope.
Direct peers
- Disruptive Advertising: Performance marketing agency focused on paid media management, CRO, and lifecycle marketing for mid-market brands — overlapping strongly with Frubis's end-to-end performance offering.
- KlientBoost: Boutique performance marketing agency specializing in paid media, CRO, and landing page optimization — directly comparable to Frubis's core CRO and paid social/search service modules.
- Conversion Sciences: Boutique agency dedicated to conversion rate optimization, landing page testing, and growth experimentation — directly comparable to Frubis's CRO service module.
- Neil Patel Digital: Performance marketing consultancy offering SEO, paid acquisition, and CRO with a data-driven, results-oriented approach closely mirroring Frubis's stated methodology.
- Single Grain: Digital marketing agency offering SEO, paid media, CRO, and marketing automation services, with emphasis on performance and ROI — comparable in service mix and boutique positioning to Frubis.
Regional players
- Lazo: Latam-focused venture studio and marketing services firm supporting startups across the region — comparable geographic focus to Frubis with overlap in growth marketing and performance services for Latam clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Frubis social profiles
Digital presenceFrubis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frubis leadership team
Management profileNumber of profiles
Frubis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frubis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frubis
What does Frubis do?
Frubis is a boutique performance marketing agency offering an end-to-end solution that converts website traffic into sales and drives digital growth. The core offering encompasses media planning, media activation, ad operations, data-driven dynamic creative, conversion rate optimization (CRO), email and SMS marketing, and landing page and sales funnel creation, all aimed at maximizing measurable results for businesses in the Latam market.
Is Frubis a public or private company?
Frubis is a private company. It is classified as unknown and is currently operating.
When was Frubis founded?
Frubis was founded in 2009. It employs 51 to 100 people.
Where is Frubis based?
Frubis is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Frubis make money?
One revenue line is on record: performance Marketing Services.
Who are Frubis's main competitors?
Broad incumbents on record are WebFX, Huge Inc., Dept and R/GA. Direct peers are Disruptive Advertising, KlientBoost, Conversion Sciences, Neil Patel Digital and Single Grain. Lazo is listed as a regional player.
Does Frubis have an API?
No public API is recorded for Frubis.
What industry is Frubis in?
Frubis's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization, with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541810 and its SIC code is 7311.